Crayon

MARCH 10, 2021

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. Translation: Battlecards will help your sales team win more deals — potentially a lot more deals.

Battlecard 616

Battlecard Win Sales Competitive Intelligence 616

mention

MAY 8, 2024

Public relations (PR) and email marketing are two core areas that contribute to the functioning of many businesses. Public relations and email marketing: What are the differences? PR specialists execute various PR approaches to make a business stand out from its competitors and to make a brand worth discussing.

Alliance 157

Alliance Marketing Marketing Business 157

Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

Loss 325

Loss Win Travel Competitive Intelligence 325

CIO

MAY 3, 2024

This strategic alliance allows businesses in these countries access to IBM’s software products, including data technologies and AI, directly through the AWS Marketplace, IBM said in a statement. Canalys, in the study, said marketplaces are the “fastest-growing route to market” for SaaS products.

Alliance 765

Alliance Globalization Win Research 765

CIO

JULY 26, 2023

Digitally transforming a business is never a “one size fits all” strategy. Every company has its unique challenges and must solve problems in ways that make sense for their business. CDI, a VMware partner and VMware Cross-Cloud Managed Services Provider, understands the difficulties facing businesses trying to digitally transform.

Technology 603

Technology Technology Win Knowledge 603

CIO

AUGUST 7, 2023

HPE has a long history of helping its customers overcome even the toughest business challenges. HPE’s mission is to help people grow and evolve,” says Joseph George, HPE’s global vice president of HPE strategic alliance marketing. Our mantra has always been ‘Do what’s right for the customer,’” George explains.

Win 617

Win Alliance Innovation Technology 617

Crayon

DECEMBER 21, 2020

Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. For those in business, it's a parable that rings true today. Before entering a new market or taking on new competition, it's critical to be as deliberate as Armstrong was before taking that first stride.

Win 369

Win Competitive Technology Technology 369

Crayon

APRIL 14, 2021

The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow. So, how do you do it?

Sales 662

Sales Marketing Marketing Win 662

CIO

MARCH 16, 2023

Dwayne Allen is an ORBIE-award winning technology executive primed for times like these. True to his customer-first, business-focused leadership style, he is actively involved with customer interactions as well. If you’re in marketing, you can move over and run a business unit, or become CFO, or you could possibly become CEO.

Business 617

Business Sales Learning Innovation 617

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Check out this podcast episode to learn more!

Loss 104

Loss Win Analysis Marketing 104

CIO

AUGUST 9, 2022

In business, data science and artificial intelligence are usually geared towards powerful efficiencies and growth. The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. It’s the same idea in business.

Win 661

Win Algorithm Intelligence Intelligence 661

Smart Data Collective

NOVEMBER 12, 2021

Big data has helped companies identify promising cost-saving measures, recruit the best talent, optimize their marketing strategies and realize many other benefits. Data-Driven Businesses Are Shifting More Towards Outsourcing Models. Plus, you might gain access to additional markets and be able to serve your customers better.

Win 257

Win Data Mining Business Predictive Analytics 257

CIO

AUGUST 7, 2023

As CIO of E&J Gallo Winery, Robert Barrios has made it a priority to lead transformation projects not with directives, but by cultivating the right blend of shared experiences and immersion in the business. The idea is to invest your time and not just tell your team to go partner with the business.

Business 616

Business IT Gaming Sales 616

CIO

NOVEMBER 16, 2022

All of these things have been transformational for our business.” Third is about winning that digital consumer journey by utilizing the technology to engage with a customer from pre- to post-purchase. That’s another way in which our IT organization was able to work side by side with our business partners to advance this one.

Business 835

Business IT Value Chain Technology 835

CIO

JULY 13, 2021

Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics. Get the latest business intelligence and IT strategy analysis by signing up for our newsletters. ]

Marketing 616

Marketing Marketing Business Intelligence Win 616

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. We’re sorry, but it is.

Loss 197

Loss Win Analysis Sales Enablement 197

Zoominfo

FEBRUARY 25, 2021

Hey, Marketing. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. What are swim lanes?

Sales 214

Sales Win Marketing Marketing 214

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

Marketing 267

Marketing Marketing Business Key Performance Metrics 267

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 261

Marketing Marketing Competitive Sales 261

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

Loss 162

Loss Win Sales Enablement Analysis 162

Smart Data Collective

MARCH 19, 2023

Paul Glen of IBM’s Business Analytics wrote an article titled “ The Role of Predictive Analytics in the Dropshipping Industry.” Therefore, entrepreneurs that use predictive analytics strategically can earn a large share of this growing market. Many different industries are growing due to the proliferation of big data.

Predictive Analytics 320

Predictive Analytics Business Win Commerce 320

CIO

APRIL 1, 2024

There is a ton of competitive pressure to move fast, because those who can do things quicker, better, faster are the ones winning the market share,” says Ricardo Madan, senior vice president of TEKsystems Global Services. The framework acts like a position paper, he says. Second is embracing cloud computing.

IT 877

IT Win Technology Technology 877

Zoominfo

AUGUST 14, 2020

Part one of our GTM series was all about our inbound go-to-market motions. And in return, we’re able to ask for reps to commit to that motion, and in return we provide an infrastructure that helps our company win and our employees grow. But what about the other 40% of business? I think it can help your business.

Win 200

Win Sales Marketing Marketing 200

Zoominfo

OCTOBER 13, 2021

Customer delight is the ultimate goal for any business. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? For our demand generation team, it’s all about marketing at scale (one-to-many). The results?

Win 130

Win Marketing Marketing KPI 130

CIO

NOVEMBER 7, 2023

The company recognizes the potential for industry transformation, and its solutions aim to support businesses on their journey toward intelligent networking. At GITEX Global 2023, Huawei also explored opportunities in the IP business, focusing on collaboration and growth.

Globalization 792

Globalization Intelligence Intelligence Hospitals 792

CIO

APRIL 29, 2024

The Request for Partner process is best suited when the buying organization is seeking a highly strategic and collaborative longer-term business relationship. Why do transaction-based approaches fall short for more strategic relationships?

Win 615

Win Competitive Innovation Research 615

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Customer requirements. Priorities.

Marketing 334

Marketing Marketing Win Research 334

Netbasequid

NOVEMBER 11, 2021

Agencies need to stand out to their clients, because – much like every other consumer these days – brands are equally fickle and will go with whomever helps them win. Here’s how to prove your agency is right for the job – and win business with BI Connector! And they’d also like to fold in their site analytics.

Win 98

Win Business Gaming Intelligence 98

CIO

APRIL 30, 2024

One recommendation is to leverage a lightweight CRM and treat networking like a lead-generation activity, a skill that also builds better understanding and appreciation of sales and marketing functions. It is important to research any prospective employer, its markets, key products, and competitors.

IT 554

IT Profiling Win Startups 554

Tinuiti

MARCH 21, 2023

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

Win 130

Win Briefing Retail Market Intelligence 130

Tinuiti

MARCH 21, 2023

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

Win 130

Win Briefing Retail Market Intelligence 130

Zoominfo

FEBRUARY 25, 2021

Hey, Marketing. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals. What Are Swim Lanes?

Win 130

Win Sales Marketing Marketing 130

CIO

AUGUST 10, 2022

These obstacles include technical debt emerging from on-premise systems and muddled business processes, frustrating data silos, and ever more complex regulations. However, organisations that can’t meet these growing expectations for personalised experiences risk losing market share. What is hyper-personalised customer experience?

Business 325

Business Security Security Win 325

CIO

DECEMBER 18, 2023

But if we step back and recognize that knowledge worker tasks such as building business cases, exchanging emails, and putting together slide decks are simply means to an end—in this case, “high-quality decisions”—we can look for a win-win. At first glance that might sound like a tradeoff. Does that definition resonate with you?

IT 829

IT Win Knowledge Research 829

Primary Intelligence

SEPTEMBER 15, 2021

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy. What is win loss analysis? Why win loss analysis?

Loss 162

Loss Win Analysis Education 162

FedSavvy

JULY 12, 2022

We introduced Accenture Federal Services (AFS) in our November 2018 blog to examine its service offerings and noteworthy contracts that define the business. Portfolio changes and noteworthy wins. Recent and noteworthy wins include: U.S. Win Loss trends. Since then, the company has experienced changes in its U.S.

Win 130

Win Loss Education Innovation 130