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Sales Enablement Strategy: The Essential 7-Step Guide

Crayon

It doesn’t matter if you’re building a strategy from scratch or overhauling tired practices established by marketers of yore: Sales enablement shouldn’t be an afterthought. How do you implement a sales enablement strategy? Sales Enablement

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11 Essential Sales Enablement Statistics for 2021

Crayon

Sales enablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Sales Enablement

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12 Sales Enablement Assets & Materials That Win Deals

Crayon

Sales EnablementMaking cold calls. Running demos. Persuading decision-makers.

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Your 2022 Guide to Incorporating CI Into Your Sales Kickoff

Crayon

That means that your sales team must be prepared for competitive conversations in 2022. Sales EnablementCompetition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!

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Sales Battlecards 101: The Ultimate Guide (2022)

Crayon

Sales battlecards (also known as competitive battlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to win competitive deals. Sales Enablement

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Sales Enablement: Definition, Benefits, Tactics, & More

Crayon

Sales, in general, is a tough job. This imperative — communicating value effectively — is a key element of the topic of today’s blog post: sales enablement. By the time you’re done reading, you’ll have gotten an answer to each of the following: What is sales enablement?

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Sales Enablement Metrics: 7 Ways to Measure Success

Crayon

Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts.

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6 Best Practices for Aligning Sales & Marketing in 2021

Crayon

The more closely you align your sales and marketing teams, the better. Today, we’ll walk through six best practices for better alignment between sales and marketing. Sales Enablement

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Oracle Fusion Sales aims to automate repetitive sales tasks

CIO

The latest version of Oracle’s Fusion Sales customer relationship management (CRM) application wants to automate the most repetitive sales tasks by providing users with automated recommendations to increase productivity and close more deals.

Sales 518
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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Sales Battlecards: 8 Tips to Help You Win More Deals

Crayon

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. Sales Enablement

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Pre-Call Planning: Why Sales Reps Need Competitive Intel

Crayon

Sales EnablementUnless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them.

Sales 528
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Top Sales KPIs for Your B2B Sales Reps

Zoominfo

Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team.

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Data Visualization Boosts Business Scalability with Sales Mapping

Smart Data Collective

One of the most overlooked benefits of data visualization for small businesses is that it helps with sales mapping. Companies can utilize data visualization tools to create heat maps of the best places to invest their sales resources. Establishing a Sales Territory Plan.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out the best one for your team so you’ll be able to enhance and optimize your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

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Women in Sales at Crayon

Crayon

As Crayon fiercely commits to our diversity, equity, and inclusion initiatives, it has furthered our discussion around women in sales. Women represent only 39% of the workforce in sales despite women making up over half of the college-educated workforce.

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How to Definitively Prove the Value of Sales Enablement

Crayon

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. Sales Enablement

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AI Trends Are Shaping Sales

The Data Administration Newsletter

The sales industry has been witnessing the rise of AI and automation over many years and 2023 will not be an exception.

Sales 83
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Big Data Creates Many Great Opportunities With Sales Automation

Smart Data Collective

The sales profession is one of the areas most affected by data. There are many ways that big data is helping companies improve sales. One of the biggest benefits is that it can help automate many aspects of the sales process. Automate the scheduling and monitoring of sales calls.

Sales 267
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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

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5 vendor sales negotiation tactics — and how to counter them

CIO

As companies undertake digital transformation initiatives in partnership with enterprise software providers, they must understand the sales strategies vendors use to establish leverage — and the countermeasures necessary to level the playing field.

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Why Big Data Is The Future Of Sales And Marketing

Smart Data Collective

Proper marketing and sales prospects play a huge role in improving the success rate of your business. You’ll learn what big data is, how it can affect your marketing and sales strategy, and more. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 269
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IBM reorganizes partner program to incentivize indirect sales

CIO

This is a big deal for all but its largest clients, as IBM has spent the last two years moving much of its revenue to indirect sales channels. He also welcomed the opportunity it will provide to upskill his sales and technical staff.

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7 Pricing Strategies to Supercharge your eCommerce Christmas Sales

Intelligence Node

The post 7 Pricing Strategies to Supercharge your eCommerce Christmas Sales appeared first on Blog. Ecommerce anchor pricing bundling Christmas sales decoy pricingPrice matters. As of 2022, the price has become a make-or-break factor for almost 50% of American shoppers.

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The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

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SAP cloud sales jump, fueling a rise in revenue

CIO

Fueled by strong sales of cloud-based ERP software that more than offset a decline in revenue from on-premises applications, SAP revenue jumped in the third quarter compared to the year-earlier period, according to company’s quarterly financial report, released Tuesday.

Sales 519
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The Sales Leader's Guide to Competitive Intelligence

Cipher

Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.

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Cloud infrastructure sales rise as Microsoft closes in on AWS

CIO

It excludes direct sales for SaaS (software-as-a-service) applications, but includes revenue from the infrastructure services used to host and operate them.

Sales 593
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Lawsuit claims IBM falsely used mainframe sales to boost AI, cloud businesses

CIO

Hayden alleges that, while he worked for IBM, the company unlawfully used his proprietary business method — A2E — that he had developed to streamline enterprise sales.

Sales 519
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

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Global RPA software sales forecast to jump this year

CIO

Driven by the ongoing need for companies to automate repetitive tasks, global RPA (robotic process automation) software revenue is expected to reach $2.9 billion in 2022, up by 19.5% from last year, according to a market research report by Gartner.

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How to Use Sales Multi-Threading to Your Advantage

Zoominfo

Hitting an early impasse with a prospect is an age-old sales dilemma. “I They said, ‘You need to reach out to our CEO directly,’” recalls Megan Hanisko, manager of sales development at ZoomInfo. “So Reaching a dead end when bringing in a new sales account is nothing new.

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NetSuite ERP bolsters automation for HR, supply chain, sales and banking

CIO

CPQ tool streamlines sales process. NetSuite also introduced a new add-on sales application, NetSuite Configure, Price and Quote (CPQ).

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. What is Sales Intelligence?

Sales 157
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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.