September, 2023

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12 most popular AI use cases in the enterprise today

CIO

Organizations all around the globe are implementing AI in a variety of ways to streamline processes, optimize costs, prevent human error, assist customers, manage IT systems, and alleviate repetitive tasks, among other uses. And with the rise of generative AI, artificial intelligence use cases in the enterprise will only expand. To gain a better understanding of how companies are putting AI to practical use, consultancy Deloitte surveyed 2,620 global business leaders, across 13 countries, as par

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11 Examples of Companies Hinting at Product Announcements with Content Marketing

Crayon

When a competitor announces a major product release or an acquisition, the natural reaction is to wish you’d known about it sooner—because the sooner you know, the more time you have to prepare internal communications, external talking points, etc.

Marketing 325
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NIST 800-171 Safeguards Help Non-Federal Networks Handling CUI

Smart Data Collective

Today, there is a pressing need for non-federal networks to utilize efficient cybersecurity measures to protect the controlled unclassified information (CUI). CUI is delicate yet unclassified government information involving matters like military equipment specifications. Although this information is unclassified, unauthorized access can have extreme economic and national security implications.

Security 248
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Topical Authority in SEO: What Is It & How to Build It

mention

Imagine a scenario where every time you publish an article on your website, it quickly starts ranking in the top positions in Google. Understanding topical authority, and how to build it for your website is a crucial step to helping your website perform better in Google, thereby attracting more organic traffic. In this article, you will learn what topical authority is, why it’s important, and how to strategically build your website to be a topical authority.

IT 278
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Some Thoughts On Third-Party Tools For Power BI

Chris Webb BI

While I was at the Data Scotland conference in Edinburgh on Friday (great event by the way) I stopped by the Tabular Editor stand and got the nice people there to give me a demo of their new tool, DAX Optimizer. It’s currently in private beta but if you’re curious to learn more, Nikola Ilic has already blogged about it in detail here. Rather than blog about the tool itself – there’s no point repeating Nikola’s post – I thought it would be good to answer a ques

Business 259

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The ‘Great Retraining’: IT upskills for the future

CIO

Maggie Chavarin is no stranger to reinventing her career. She joined Synchrony more than a decade ago in a Merchants Services role that allowed her to be a work-from-home mom. When the timing was right, Chavarin honed her skills to do training and coaching work and eventually got her first taste of technology as a member of Synchrony’s intelligent virtual assistant (IVA) team, writing human responses to the text-based questions posed to chatbots.

IT 825
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3 Ways CI Leaders Can Use AI Chatbots to Their Advantage

Crayon

A few days ago, we started collecting responses for our 2024 State of Competitive Intelligence survey. As I’m writing this, the sample size is still very small (42 responses), but the early results are interesting nonetheless.

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The Power of Big Data and Analytics in Digital Signage

Smart Data Collective

Welcome to 2023, the age where screens are more than mere displays; they’re interactive communication portals, awash with data and always hungry for more. It’s time to dig deeper into the nexus of Big Data, Analytics, and Kitcast Digital Signage , the new frontier of business intelligence that’s transforming our interaction with the commercial environment, one digital billboard at a time.

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The Ripple Effect of User Feedback: How Small Changes Can Make a Big Impact

mention

In the current times, thriving in business hinges on the support of its customers. While product quality, innovation, market understanding, and operational efficiency are all pivotal, the ultimate game changer is user satisfaction. Understanding what users like, how they see your business, and creating an experience they love – that’s the key.

Marketing 162
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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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Fabric Dataflows Gen2: To Stage Or Not To Stage?

Chris Webb BI

If you read this post that was published on the Fabric blog back in July, you’ll know that each Power Query query in a Fabric Gen2 dataflow has a property that determines whether its output is staged or not – where “staged” means that the output is written to the (soon-to-be hidden) Lakehouse linked to the dataflow, regardless of whether you have set a destination for the query output to be written to.

IT 260
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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data.

Business 147
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7 tough IT security discussions every IT leader must have

CIO

Talk may be cheap, but when it comes to IT security, strategic conversations with colleagues, business partners, and other relevant parties can be priceless. The value of addressing cybersecurity issues through ongoing discussions is getting corporate alignment on effective and robust strategies, says Roger Albrecht, co-lead of the cybersecurity unit at technology research and advisory firm ISG.

Security 887
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How to Use Champions to Improve Adoption of CI

Crayon

Champions (a.k.a. advocates or evangelists) are coworkers who encourage their peers to consume the content you produce. They are essential to the success of your competitive intelligence program.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How Good Leaders Keep Data in Perspective

Smart Data Collective

Increasingly, our world has become obsessed with data. Companies everywhere want to know who their customers are, how they behave, how they make purchasing decisions, and how they can be persuaded. In some ways, this concept is nothing new. Entrepreneurs, innovators, and creatives have always benefited from doing research and better understanding their business environments.

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5 Competitive Intelligence Platforms for B2B Technology Companies

Aqute Intelligence

Staying ahead in today's fast-paced B2B technology industry is a lot like a game of chess, where competitive intelligence plays a big role in sales, marketing, and product teams. There’s no doubt businesses need to understand not only what their rivals are up to but also anticipate their next moves. With the right competitive intelligence platforms in your arsenal, finding key insights into your competitors' strategies, performance, and market positioning is like having a clear view of the entir

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Multiple Connections To The Same Data Source In The Power BI Service With Shareable Cloud Connections

Chris Webb BI

A few weeks ago an important new feature for managing connections to data sources in the Power BI Service was released: Shareable Cloud Connections. You can read the blog post announcing them here. I won’t describe their functionality because the post already does that perfectly well; I want to focus on one thing in particular that is important for anyone using Power BI with Snowflake (and, I believe BigQuery and probably several other non-Microsoft sources): Shareable Cloud Connections al

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7 Instagram Customer Care Best Practices to Follow

mention

In the past, customers had to rely on phone calls or email to resolve their issues. With the popularity of social media platforms, when people choose social media for communication, the traditional way of getting through to customer care can take forever. Social media platforms like Instagram have provided customers direct access to brands, and there’s no going back.

Airline 130
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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10 mistakes that can tank IT innovation

CIO

Years into digital transformation, and decades into the IT function itself, many CIOs still fall short when it comes to innovation. Tech debt, budget constraints, and overloaded staff schedules are among the top reasons IT leaders cite for scuttled innovation attempts. Indeed, 50% of C-suite execs surveyed for a 2023 report on digital transformation from fintech company Broadridge admitted they struggle to balance innovation with daily tasks.

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Indirect Competitors 101

Crayon

Your company has two kinds of competitors: direct and indirect. You know the former. Those are the competitors that your sales team goes head-to-head with every single day.

Sales 325
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Green Data Centers Make Data-Driven Entities More Sustainable

Smart Data Collective

The proliferation of big data has had a huge impact on modern businesses. We have a post on some of the industries that have been most affected by big data. However, it has also created some concerns about sustainability. Of course, there are some reasons big data can help make our communities more sustainable. On the other hand, data centers have large carbon footprints, so companies need to find ways to make them more energy efficient.

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Optimizing Go-to-Market Modeling With AI and Clean Data

Zoominfo

There’s a growing appetite for artificial intelligence (AI) in business, and for good reason — after years of promise, new AI applications are reshaping how industries operate, from the inside out. With new developments surfacing at breakneck speed, it’s more important than ever to remember that diverse and accurate data serves as the backbone for effective AI models.

Marketing 130
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Definitive Guide To Predictive Analytics in Retail

Intelligence Node

Predictive analytics is the practice of using data analysis, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It involves creating models. The post The Definitive Guide To Predictive Analytics in Retail appeared first on Blog.

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Data Marketplace, Data Catalog, and Data Sharing Agreements: Let’s Make It Clear

Dataversity

As some of you already know, I am dedicating these summer days to the writing of my new book, “99 Questions About Data Management,” which follows in some way the book “20 Things You Have to Know About Data Management.” After the many questions I have received, I find it interesting to answer this one: […] The post Data Marketplace, Data Catalog, and Data Sharing Agreements: Let’s Make It Clear appeared first on DATAVERSITY.

IT 109
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What AI already does well in supply chain management

CIO

Supply chains perform a series of actions starting with product design and proceeding to procurement, manufacturing, distribution, delivery, and customer service. “At each of these points lie big opportunities for AI and ML,” says Devavrat Bapat, Head of AI/ML data products at Cisco. That’s because the current generation of AI is already very good at two things needed in supply chain management.

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New Data: Your Competitors Are Talking About AI 5x More Than They Did In 2022

Crayon

We randomly selected 116 companies and analyzed their competitors' online activity. We found a 432% year-over-year increase in AI-related content.

Research 325
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.