May, 2022

How to Create a Business Case for Your CI Program


Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce. Competitive Intelligence Strategy

[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation


As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.


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Trending Sources

Primary vs. Secondary Data Sources in Win-Loss Analysis

Primary Intelligecne

By Ron Sathoff , Director of Learning and Development at Primary Intelligence . In the classic 1950 film Rashomon , director Akira Kurosawa presents the details of a crime through the eyes of the various witnesses, all of whom have their own unique perspectives on what occurred.

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The 4 Major Applications of Blockchain Technology

Smart Data Collective

The word ‘blockchain’ is more and more in use today, especially when it comes to cryptocurrencies. However, the applications of blockchain go beyond cryptocurrency networks. Applications of blockchain technology today aren’t restricted to the financial industry either.

8 Irresistible Call to Action Examples for Digital Marketers


A well-executed call to action (CTA) is a key element of effective digital marketing. It compels viewers to take action and is the gateway to acquiring leads and converting them to potential customers. It’s the driving force behind lead generation , and it can make or break your sales funnel.

15 Social Media Visibility Tips to Boost Your Profile

Weidert Group

It’s no longer novel for a business to be on social networks — it’s practically a must. Social media is an easy place to share your company’s content, news, and culture — maybe even conduct customer service.

More Trending

13 Essential Data Visualization Techniques, Concepts & Methods To Improve Your Business – Fast

Datapine Blog

“By visualizing information, we turn it into a landscape that you can explore with your eyes. A sort of information map. And when you’re lost in information, an information map is kind of useful.” – David McCandless. Did you know? 90% of the information transmitted to the brain is visual.

Join us! Vable to present at SLA-NY Vendor Showcase


Company announcements


Data Analytics is Very Valuable for Companies Improving their Cultures

Smart Data Collective

Data analytics technology is rapidly becoming a more integral part of many company cultures. According to the 2021 State of Data Maturity Report, 32% of companies have formal data strategies. Although they are still the minority, this figure has risen from almost nothing under a decade ago.

Calculating ROI For Instagram/Facebook Ads


You put a lot of effort into your social media campaigns. But, how would you know if it’s working? Well, you could try measuring your social media Return on Investment (ROI). But how will you measure social media ROI? Isn’t it too much work? Don’t worry. We will make it easier for you.

SEO Expert Insights on Purpose-Driven Link Building — An Interview With Dale Bertrand

Weidert Group

An Interview with Experience Inbound Speaker, Dale Bertrand of Fire&Spark. Search engine optimization (SEO), like the technology used to implement it, is always evolving. With Google’s early algorithms, link building was a major component of getting the right traction for your website.

Competitive Intelligence Podcast: The Evolution of CI


May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

Tracking the Changing Consumer Behaviors in Healthcare


There have been many rapid changes in consumer behavior in the past few decades, and particularly in the past couple of years. So, how do companies keep up?

What does Vable mean when we say end-user, and why is it important?


What’s in a name? If it’s hard to define a library and information job title , it can be a challenge for information professionals to know what to call the people with whom they come into contact. It’s the same at Vable.

Machine Learning Helps Improve Tronc Management Considerably

Smart Data Collective

Did you know that around 37% of businesses use machine learning to some degree? This figure is growing significantly by the year. There are many reasons that more companies are turning to machine learning technology.

Order Management System Tweaks That Can Save Your Budget

Datapine Blog

Like mitochondria and the cell, the order management system is the powerhouse of the warehouse. It ensures everything flows correctly and effectively, minimizing issues and impacting the budget.

Pathmatics Launches Snapchat and TikTok Advertising Intelligence


Snapchat and TikTok reach billions of millennial and Gen Z users every day and have changed the social media landscape for brands, advertisers, publishers, and investors. Today, we’re thrilled to share that ad intelligence for Snapchat and TikTok is now available in Pathmatics Explorer.

Gong + Crayon: Helping Your Sellers Win With Personalized Competitive Insights


It’s 8:32am. An account executive on your sales team opens up their laptop to get their day started. Activating Intel

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Maximizing Business Impact with Powerful Platform Capabilities


Having advanced AI-powered insights to inform your strategic decision making is crucial to a brand’s success. Now, with NetBase Quid’s Application Switcher, your social analytics efforts just earned a power boost!

Featured in Retail Touchpoints: A Generational Analysis of Today’s Home Improvement Customers


The article below appeared in Retail Touchpoints on March 17, 2022. Read it in its entirety here.

Seven Benefits of Using AI to Perform Text Analysis

Smart Data Collective

Artificial intelligence is often portrayed as a technology that will make robots rule over humans. No wonder many people fear that computers and other AI—enabled devices will control us. However, if we keep aside this dangerous depiction of AI, we can see how beneficial such systems are in our lives.

Introducing The AWS Ecosystem In 2022 Report


In today’s cloud market, we have the opposite of an “underdog” story. In fact, Amazon Web Services (AWS) is as “Goliath” as they come.

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TikTok’s Top 10 Advertisers Have Spent More Than $126 Million So Far in 2022


TikTok’s users aren’t the only ones singing DJ Khaled and Migos’ “ major bag alert ” in 2022. Since TikTok introduced TikTok for Business, advertisers have been investing massively in the platform that has quickly become a household favorite among Gen Z users.

What's in Your Competitive Intelligence Tech Stack?


9,932. Competitive Intelligence Strategy

Using Netnography in 2022 to Engage & Convert


It is important for brands to identify their ‘tribes’ early on. These are the people who clamor for your offering and can even be turned into a loyal group of brand ambassadors, assuming you play your marketing cards right!

Featured in AdvertisingWeek: How Financial Brands Can Apply Consumer Intelligence Across the Full Funnel


The article by Shiva Sharif below appeared in AdvertisingWeek. Read it in its entirety here. The upheaval of the past two years has touched every aspect of consumer lives, including their finances and how they think about money management.

How Big Data Analytics & AI Combined can Boost Performance Immensely

Smart Data Collective

Big data, analytics, and AI all have a relationship with each other. For example, big data analytics leverages AI for enhanced data analysis. In contrast, AI needs a large amount of data to improve the decision-making process. Consumers are presented with ads every day they access the online world.

Thinknum responds to recent media reports: We’ve placed one co-founder on leave and continue to service our clients


This is a copy of our press release issued earlier today: (New York City, May 11th, 2022) Thinknum Alternative Data, a leading alternative data solutions provider for investors and corporations, has placed co-founder Justin Zhen on leave.

Snapchat’s Top 10 Advertisers Reached Nearly 31 Billion Impressions So Far in 2022


Snapchat started as a messaging app for close friends and has now evolved into a hub for influencers and brands. According to Snap Inc., approximately 332 million people use the social media app every day. Much like TikTok’s audience, 75 percent of Snapchat’s users are Gen Z and millennials



Mind Shifts

You’re not alone! Most of us at some point in time have to work or collaborate with someone we can’t stand.