September, 2022

12 Actionable Outcomes of Competitive Intelligence


Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market.

The business value of NLP: 5 success stories


Data is now one of the most valuable enterprise commodities.


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M&A Plays in GOVCON…Star Quarterbacks are getting sacked


Historically, antitrust enforcement has not been a significant factor in the government contracting (GOVCON) industry. However, the GOVCON industry has seen a recent increase in antitrust activity with involvement from the Federal Trade Commission (FTC) and U.S. Department of Justice (DOJ).

Using NFTs to build awareness for your brand in 7 different ways


If you’re a social media marketer, you know that one of the key ways to build awareness for your brand is to create engaging and compelling content. But what if you could take things one step further and actually use new technologies to help you promote your brand?

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The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

Migration Guidelines for Data-Driven Ecommerce Companies

Smart Data Collective

Data-driven ecommerce companies have a strong advantage over their competitors. As we stated before, data-driven marketing strategies are extremely valuable for ecommerce companies. What kind of ROI can big data offer for the ecommerce sector?

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The Competitive Program Grader: A Free Tool for Anyone Who Wants to Master Competitive Intelligence


Imagine waking up and finding yourself in the driver’s seat of a car, parked on the side of a road that you don’t recognize. You’re alone, and your phone is nowhere to be found. A stranger walks up to your window, hands you an old-fashioned map, and says, “Find your way to Los Angeles.”.

American Airlines takes flight with analytics transformation


In the wake of the COVID-19 pandemic, airlines have struggled with bad weather, fewer air traffic controllers, and a shortage of pilots, all leading to an unprecedented number of cancelations in 2022.

Competitor highlights: ManTech…go big or go private?


This is a follow up to our December 2020 update of ManTech. Since we last looked at ManTech, the company was bought by The Carlyle Group in an all-cash transaction with a value of approximately $4.2 billion. There were some interesting potential buyers when the journey to sell ManTech started.

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Data Management Is Dead – Data Empowerment Has Emerged


In my last DATAVERSITY article, “The Machine Economy Is Here – The Digital Transformation Era Is Over,” I discussed the end of digital transformation, the arrival of the machine economy, and the emergence of data empowerment.

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

Can Data Mining Aid with Off-Page SEO Strategies?

Smart Data Collective

Data mining technology has led to some important breakthroughs in modern marketing. Even major companies like HubSpot have talked extensively about the benefits of using data mining for marketing.

Calling The Power BI Enhanced Refresh API From Power Automate, Part 6: Cancelling Dataset Refreshes

Chris Webb BI

The thing that got me excited about the Power BI Enhanced Refresh API, and which inspired me to start this series of posts, was the fact that for the first time it gives you a way of cancelling Power BI dataset refreshes.

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5 Steps to Get Valuable Insight From Competitor Website Analysis


When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market.

Measuring the business impact of AI


Artificial intelligence is in transition, both as a technology and in how it’s being used. Companies are increasingly bringing AI pilots out of the test labs and deploying them at scale, and some are seeing significant benefits as a result.

10 Smart Tips to Nail Black Friday and Cyber Monday Promotions


Black Friday and Cyber Monday are two of the year’s biggest shopping days. A phenomenon that supposedly began in Philadelphia in the 1950s has now become an iconic, blockbuster shopping bonanza packed with steal deals, discounts, offers, and freebies that no shopper wants to miss.

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Wink, Inc. Releases Second Quarter, 2022 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. . INDEXED LIFE SALES CONTINUE ON RECORD SETTING PACE. Wink, Inc. Releases Second Quarter, 2022 Life Sales Results. Des Moines, Iowa. September 2 nd , 2022 – Wink, Inc.

Ways Big Data Creates a Better Customer Experience In Fintech

Smart Data Collective

Big data has led to many important breakthroughs in the Fintech sector. The industry is growing at a remarkable rate due to this new technology. Positive customer experience sits atop the most valuable things critical to the longevity of any business.

Calling The Power BI Enhanced Refresh API From Power Automate, Part 5: Getting A Dataset’s Refresh History

Chris Webb BI

In the last post in this series I showed how to get the status of an individual Power BI dataset refresh.

How to Build a Scalable Competitive Intelligence Program


Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an existing business strategy, you want to make sure you’re as prepared as possible.

The Future of Machine Learning in Cybersecurity


Machine learning (ML) is a commonly used term across nearly every sector of IT today. And while ML has frequently been used to make sense of big data—to improve business performance and processes and help make predictions—it has also proven priceless in other applications, including cybersecurity.

4 Ways Blockchain Is Transforming Marketing for the Better


Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money.

Weidert Group Promotes Four, Positioning Agency For Continued Growth and Client Success

Weidert Group

APPLETON, WI, September 2022 — Weidert Group, an inbound growth agency and certified HubSpot partner, has promoted four employees.

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Roles of Python Developer in Data Science Teams

Smart Data Collective

Data science is a very complex field that requires the insights of professionals from many different disciplines. One of the fields of professionals that are so important for data science projects are Python developers. What is the Python programming language?

Ep. 570 – Ashley Le Blanc, Executive Vice President of Little Bird Marketing, on Insights Marketing Day 2022: Marketing Expertise for Market Research Companies ?

Happy Market

My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022: Location: Chicago, IL. Date: October 6, 2022. Tickets: [link]. Website: [link]. Find Ashley Online: LinkedIn: [link]. Little Bird Marketing: [link].

Everything You Need to Know About Competitive Analysis (with Template!)


When it comes to competitive analysis, scope is everything. Competitive Intelligence Strategy

Making AI accessible leads to greater innovation


It’s difficult to visualise the true scale of AI, as it’s almost certainly more than you imagine – it’s going to contribute more to the global economy than the current GDP of India and China combined. PwC research suggests that AI could contribute as much as $15.7


Wink Intel

Non-Variable UL. Sales for the second quarter of 2022 were $790 million, compared with sales of $756 million for the second quarter of 2021. Second quarter non-variable life sales were up more than 7% when compared to the previous quarter and up more than 4% as compared to the same period last year.

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Social Media Customer Service Pitfalls and How to Avoid Them


Social media defines and drives today’s discourse. Social media platforms lay out unlimited opportunities for brands and businesses to interact with their market, curate their public image, and win over new customers, even loyal fans. Table of Contents: Why Provide Customer Service on Social Media?

Benefits of High-Resolution Lidar Data for Data-Driven Companies

Smart Data Collective

A growing number of organizations are resorting to the use of big data. They have found that big data technology offers a number of benefits. Companies that leverage it effectively increase their profitability by 60%. However, utilizing big data is more difficult than it might seem.

Successful Product Launches Require Market Research Intelligence


According to Harvard Business School, more than 30,000 new consumer products are launched each year, and a majority of these products fail. There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof!