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IDC chief research officer: GenAI, from experimentation to adoption

CIO

As the chief research officer at IDC, I lead a global team of analysts who develop research and provide advice to help our clients navigate the technology landscape. Our research indicates a scramble to identify and experiment with use cases in most business functions within an enterprise.

Research 366
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Tech Day of Pink: Estée Lauder CIO’s global IT movement to fund breast cancer research

CIO

To help raise funding for research through the Breast Cancer Research Foundation (BCRF), Smith started Tech Day of Pink at Estée Lauder, announcing that he would donate a set amount to BCRF for every selfie an IT team member posted with the Tech Day of Pink hashtag. The impact of this research is wide ranging — in 2022 there were 2.3

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Research: Businesses optimistic as they deploy generative AI

CIO

More about the research For our primary research, we interviewed more than 2,300 executive and senior IT and business leaders from organisations in 34 countries across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The report identifies that most CEOs view GenAI as transformational.

Research 334
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Patients may suffer from hallucinations of AI medical transcription tools

CIO

Despite its wide adoption, researchers are now raising serious concerns about its accuracy. In a study conducted by researchers from Cornell University, the University of Washington, and others, researchers discovered that Whisper “hallucinated” in about 1.4% Whisper is not the only AI model that generates such errors.

Research 449
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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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With o3 having reached AGI, OpenAI turns its sights toward superintelligence

CIO

As of yet, researchers and the broader industry do not have a concrete description of what it will be and what it will be able to do. For example, in 2023 researchers in Beijing introduced the Tong test , which evaluates AGI through dynamic embodied physical and social interactions. What exactly is AGI?

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Why CIOs need a two-tier approach to gen AI

CIO

When IT leaders consider generative AI, they should create separate strategies when rolling out productivity-enhancing AI tools than when deploying business-case-driven AI solutions, according to new research from the Massachusetts Institute of Technology. One reason may be because they have taken a one-size-fits-all approach to AI.

Briefing 535
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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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4 AI Hacks to Make Sales Teams More Efficient

In other words, the research that takes reps hours, AI can do in seconds. Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort.

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5 Ways You Can Win Faster with Gen AI in Sales

Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations. This frees up valuable time for sellers to focus more on building relationships and closing deals.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.