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IDC chief research officer: GenAI, from experimentation to adoption

CIO

As the chief research officer at IDC, I lead a global team of analysts who develop research and provide advice to help our clients navigate the technology landscape. Our research indicates a scramble to identify and experiment with use cases in most business functions within an enterprise.

Research 146
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Patients may suffer from hallucinations of AI medical transcription tools

CIO

Despite its wide adoption, researchers are now raising serious concerns about its accuracy. In a study conducted by researchers from Cornell University, the University of Washington, and others, researchers discovered that Whisper “hallucinated” in about 1.4% Whisper is not the only AI model that generates such errors.

Research 179
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10 AI strategy questions every CIO must answer

CIO

Here are 10 questions CIOs, researchers, and advisers say are worth asking and answering about your organizations AI strategies. To counter such statistics, CIOs say they and their C-suite colleagues are devising more thoughtful strategies. As part of that, theyre asking tough questions about their plans.

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AI dominates Gartner’s 2025 predictions

CIO

Artificial Intelligence continues to dominate this week’s Gartner IT Symposium/Xpo, as well as the research firm’s annual predictions list. “It It is clear that no matter where we go, we cannot avoid the impact of AI,” Daryl Plummer, distinguished vice president analyst, chief of research and Gartner Fellow told attendees. “AI

Security 203
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How to Overcome the Pain Points of Your CRM

Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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‘Just-in-time’ AI: Has its moment arrived?

CIO

TIAA has launched a generative AI implementation, internally referred to as “Research Buddy,” that pulls together relevant facts and insights from publicly available documents for Nuveen, TIAA’s asset management arm, on an as-needed basis. When the research analysts want the research, that’s when the AI gets activated.

IT 199
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South Korea’s political unrest threatens the stability of global tech supply chains

CIO

CIOs, drawing from recent black swan events, should proactively prepare for such shifts,” said Prabhu Ram, VP of the industry research group at Cybermedia Research.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

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3 Sizzling Ways to Warm Up Cold Calls

Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive

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4 AI Hacks to Make Sales Teams More Efficient

In other words, the research that takes reps hours, AI can do in seconds. Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort.

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5 Ways You Can Win Faster with Gen AI in Sales

Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations. This frees up valuable time for sellers to focus more on building relationships and closing deals.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness.