Primary Market Research vs. Secondary Market Research

Cipher

The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners.

What is Market Research?

Cipher

Market research. Market ResearchIt’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. One way to do that?

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How Do Companies Conduct Market Research?

Cipher

Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before. Market Research

Breaking Down the Market Research Process

Cipher

An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents. However, there is a general structure and order that researchers should aim to follow. Market Research

Types of Market Research: Qualitative vs. Quantitative

Cipher

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

6 Market Research Tools to Use

Cipher

When you’re starting out on a market research project, the choice of tools can be overwhelming. Market ResearchEven for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.

Recapping the Society of Insurance Research Annual Conference 2021

Cipher

This fall, the Society of Insurance Research (SIR) hosted their 51st annual conference, bringing together leaders from across the insurance industry. Insurance research

How Much Does Market Research Cost?

Cipher

Well-designed market research yields many valuable insights for organizations, helping leaders to better understand customer preferences, consumer behavior and market trends. Market Research

Five Market Research Methods to be Aware Of

Cipher

When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights. Market Research

Market Research for Product Development | 2021 Guide

Crayon

Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Right off the bat, let’s make sure we’re on the same page in terms of definitions. In its simplest form, a market consists of buyers and sellers.

How to Get The Most Accurate Market Research Data

Cipher

Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. prediction market research Market Research

Important Data Sources to Reference when Conducting Competitive Analysis Research

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor Analysis

8 Free Market Research Tools & Resources for 2021

Crayon

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post.

Starting Out as an Open-Source Researcher

ArchIntel

In an article for investigative journalism website Bellingcat, investigator Giancarlo Fiorella offered recommendations on how aspiring open-source researchers can develop their skills and eventually assist in important research work. ArchIntel™ -.

Research Roundup

Wink Intel

In this month’s edition of Research Roundup, we summarize four academic papers touching on topics ranging from behavioral finance to macroeconomics, and from an informed prediction about the future path of interest rates to speculation about the introduction of a Federal Reserve-sponsored digital currency. The post Research Roundup appeared first on Wink.

Customer Research: A Complete Guide

Netbasequid

It’s an awakening for brands that haven’t paid much attention to customer research, as they’re recognizing how rapidly consumer trends come and go in this age of TikTok – and how this phenomenon will only accelerate as the ‘metaverse mindset’ takes hold. What is Customer Research?

Competitor Research Told Them They Were Not Ready For Battle

Octopus

This post described how Competitor Research told them they were not ready for battle. The post Competitor Research Told Them They Were Not Ready For Battle appeared first on Octopus Competitive Intelligence.

Logistics Competitor Research Case Study Told Them They Were Not Ready For Battle

Octopus

This post describes a Logistics Competitor Research case study told them they were not ready for battle. The post Logistics Competitor Research Case Study Told Them They Were Not Ready For Battle appeared first on Octopus Competitive Intelligence.

Implementing OPSEC Standards Beyond Government Spaces for Open-Source Research

ArchIntel

Investigators are prone to risks and threats when conducting open-source research. Vandegrift also recommends purpose-built solutions such as Authentic8’s Silo for Research platform to ensure that investigators blend in online. ArchIntel™ -.

Guidelines for Writing Stellar Research Papers While Utilizing Big Data

Smart Data Collective

An essential tool for grading college students is their research papers. One of such research paper types that college students may have to write is a research paper on big data. It is also a very distinct type of college research paper topic. Start your research early.

Facebook Looking for Spark AR Product Marketing Researcher

ArchIntel

Facebook is seeking a product marketing researcher for its Spark AR platform , a studio built for creating intuitive and customizable augmented reality experiences in Instagram stories and reels, among other things. ArchIntel™ -.

Kenneth Research Forecasts Significant OSINT Market Expansion in 2020-2027 Period

ArchIntel

percent during the 2020-2027 period, Kenneth Research forecasted in its latest report on the industry. The market research solutions provider added that concerned sectors are leveraging OSINT tools to facilitate the speedy unmasking of cybercriminals, terrorists and other shady actors online.

In-house vs third-party competitor research

Aqute Intelligence

Your own colleagues can conduct competent, actionable competitor research. Competitor research is a constant process Competitor research can’t be a one-off process, because your competitors are always changing. Change is constant, and so is competitor research.

What is HUUNU® Futures?

Cipher

prediction market research Market ResearchIt’s never been more important for organizations to make smarter, faster decisions.

Research Roundup

Wink Intel

The post Research Roundup appeared first on Wink. How should pre-retirees invest their savings? What’s the difference between the “money’s worth” of an annuity and its “insurance value”? Is economic inequality consistent with human nature? What is the link between economic inequality in the US in 2021 and the gradual decline in prevailing interest rates since 1982? Click HERE to read the full story via RIJ. Industry Articles

Research Roundup

Wink Intel

The post Research Roundup appeared first on Wink. How should pre-retirees invest their savings? What’s the difference between the “money’s worth” of an annuity and its “insurance value”? Is economic inequality consistent with human nature? What is the link between economic inequality in the US in 2021 and the gradual decline in prevailing interest rates since 1982? Click HERE to read the full story via RIJ. Industry Articles

Six OSINT Tools for Conducting OSINT Research on Facebook

ArchIntel

Varul Arora , a cybersecurity expert who most recently worked as a consultant at Nihon Cyber Defence , considers Facebook a good resource when conducting open-source intelligence research. The tool helps researchers create requests from a simple web-based interface from inside Facebook.

Voya Financial Recruiting Senior Market Research Analyst

ArchIntel

Voya Financial announced that it is currently seeking the services of a senior market research analyst to provide strategic input for its businesses. The post Voya Financial Recruiting Senior Market Research Analyst appeared first on ArchIntel™. ArchIntel™ -.

Keyword Research Can Reveal Much About Business Rivals

ArchIntel

A recent blog entry on Spyfu’s website stresses that competitive research is the foundation of any strong marketing strategy because it not only allows the entrepreneur to spot competitors but also helps expose their marketing tactics. ArchIntel™ -.

Raven Industries Looking for Market Research Analyst

ArchIntel

Raven Industries has posted a job opening on LinkedIn for a market research analyst position based in its office in Sioux Falls, South Dakota. The post Raven Industries Looking for Market Research Analyst appeared first on ArchIntel™. ArchIntel™ -.

OSINT Tools for General Research, People Investigation, Background Checks

ArchIntel

For general OSINT research, she recommends using search engines. Some alternatives such as Oscobo, Qwant and StartPage allow users to stay anonymous while they conduct their research. ArchIntel™ -.

Competitor Analysis: Research Their Marketing Strategy

SpyFu

Is the competitor you’re researching actually in this list? How to find Top Pages : Type a competitor's domain into the SpyFu search bar and select SEO Research. How to find Top Ranked Pages: Type your competitor’s domain into the SpyFu search bar and select the SEO Research section.

How Social Listening is Transforming Market Research in 2020

Digimind

Real-time consumer insights have grown more imperative for companies conducting market research. Social Listening Consumer Insights Historical search Social Data Market Research

10 Data Sources for Conducting Competitive Research Analysis

ArchIntel

Jennifer Knauff , director of customer success at competitive intelligence company Cipher Systems , has posted a blog post that provides data sources recommended for organizations conducting competitive analysis research. Another is OANDA , which is ideal for competitive analysis research.

Competitive Intelligence Spotlight #28: Greg Wilska, Market and Competitive Intelligence Manager, for American Institutes for Research

ArchIntel

The post Competitive Intelligence Spotlight #28: Greg Wilska, Market and Competitive Intelligence Manager, for American Institutes for Research appeared first on ArchIntel™. ArchIntel™ -.

How to do competitive intelligence research

Aqute Intelligence

Want to do your own competitive research? Your answers to these questions should give you some idea of the scope of your research. You need to define: · Which competitors to include in your research · Which data points to focus on · The level of detail that is useful Once you’ve defined the limits of your project, you can begin gathering data. For most companies, this means creating a spreadsheet and starting your secondary research.

York IE Enhances Collaborative Market and CI Research Platform

ArchIntel

The investment company said the new teams feature enables startup employees to collaboratively research companies and markets then share their findings with colleagues. The post York IE Enhances Collaborative Market and CI Research Platform appeared first on ArchIntel™. ArchIntel™ -.

Toshiba Global Commerce Solutions Seeks Market Research Analyst

ArchIntel

Toshiba Global Commerce Solutions is currently recruiting a market research analyst for placement at its offices in Durham City, North Carolina. The post Toshiba Global Commerce Solutions Seeks Market Research Analyst appeared first on ArchIntel™. ArchIntel™ -.

Consumer Research: A Secret Weapon for Marketers

Netbasequid

Consumer research is how impactful marketing is done consistently. Here, we’ll explore ways in which consumer research is a secret weapon for marketers, with a focus on: What is consumer research? The benefits of quality consumer research. What is Consumer Research?

Your Go-To Product Marketing Salary Guide

Crayon

Crayon ResearchProduct marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success.

15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. In fact, we’ve spoken at length about Reddit’s value as a market research tool.

How To Do Keyword Research: Go Beyond the Basic Metrics

SpyFu

Even the best-written content can fall flat if you don’t know how to do keyword research and optimize that content for Google and other search engines. There are plenty of SEO tools for doing keyword research , including Ahrefs, Ubersuggest, and Moz. Keyword Research Keyword Tools

Delfi Diagnostics Seeks Competitive Intelligence and Market Research Senior Manager

ArchIntel

Delfi Diagnostics is recruiting a competitive intelligence and market research senior manager for placement in its offices in Palo Alto, California. The company, which specializes in early cancer detection , said the position is primarily responsible for leading efforts on global competitive analysis, market research, and product landscape analysis for current and future products. ArchIntel™ -.