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Primary Market Research vs. Secondary Market Research

Cipher

The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners.

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Exploring the Market Research Process in 2022

Cipher

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. Market Research

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What is Market Research?

Cipher

Market research. Market ResearchIt’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. One way to do that?

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Types of market research (examples + tips)

Cipher

Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants. Market Research

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.

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How Do Companies Conduct Market Research?

Cipher

Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before. Market Research

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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Related: Types of market research (examples + tips). Viewed this way, it’s easy to see the synergies between market research and competitive intelligence.

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Types of Market Research: Qualitative vs. Quantitative

Cipher

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

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6 Market Research Tools to Use

Cipher

When you’re starting out on a market research project, the choice of tools can be overwhelming. Market ResearchEven for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.

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How to Do Market Research

Cipher

prediction market research Market ResearchBusinesses today need to build a deep understanding of their customers, competitors , and external environment.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

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Five Market Research Methods to be Aware Of

Cipher

When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights. Market Research

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How Much Does Market Research Cost?

Cipher

Well-designed market research yields many valuable insights for organizations, helping leaders to better understand customer preferences, consumer behavior and market trends. Market Research

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How to Do Market Research for a Business Plan

Cipher

If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. Competitive Intelligence Market Research

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How To Do Market Research for a Startup

Cipher

Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business. Market Research

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How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

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Recapping the Society of Insurance Research Annual Conference 2021

Cipher

This fall, the Society of Insurance Research (SIR) hosted their 51st annual conference, bringing together leaders from across the insurance industry. Insurance research

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How to Get The Most Accurate Market Research Data

Cipher

Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. prediction market research Market Research

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Market Research for Product Development | 2021 Guide

Crayon

Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Right off the bat, let’s make sure we’re on the same page in terms of definitions. In its simplest form, a market consists of buyers and sellers.

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8 Free Market Research Tools & Resources for 2021

Crayon

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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Important Data Sources to Reference when Conducting Competitive Analysis Research

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor Analysis

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Guidelines for Writing Stellar Research Papers While Utilizing Big Data

Smart Data Collective

An essential tool for grading college students is their research papers. One of such research paper types that college students may have to write is a research paper on big data. It is also a very distinct type of college research paper topic. Start your research early.

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What is Multimodal Research? Market Research Examples and Strategies

Netbasequid

By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives. But first – what is multimodal research? What Is Multimodal Research?

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10 Best Keyword Research Tools to Use in 2023

mention

After in-depth testing, here are ten keyword research tools for any budget and business needs that include all-embracing greats and features for more specific use cases. Keyword Research Tools for Advanced SEO. Another excellent tool for advanced keyword research is WebCEO.

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The Impact of Direct Dials on Sales Productivity

Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.

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A Guide to Brand Tracking Research

Netbasequid

We’ve had ample warning––and if your brand isn’t tracking relevant research, it needs to be! By regularly conducting research on changing consumer attitudes, expectations, and behaviors, you can easily determine the effect of external circumstances on your brand so you can adjust accordingly.

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Companies Test Possibilities and Limits of AI in Research and Product Development

Smart Data Collective

This article explores the possibilities and limits of AI in research and development. Use of AI in Research. Research and development (R&D) is a critical component for any business, especially in today’s data-dependent competitive world.

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How to Use AI to Uplevel Financial Research

Alpha Sense BI

For anyone conducting financial research in today’s times, artificial intelligence (AI) can mean the difference between being on the cutting edge of your industry or lagging behind the competition. Why is AI Helpful in Conducting Financial Research?

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Lenovo Research Shows The Next Stage Of Transformation Is Human Centricity

CIO

Research shows that more than half – 52 per cent – of organisations are expecting to increase spending in IT. The Forrester research suggests that four in ten hybrid-working companies will try and roll back that policy and doing so will backfire on them.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

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Successful Product Launches Require Market Research Intelligence

Netbasequid

There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof! Baglietto goes in depth on this by giving examples from different industries to show why successful product launches require market research intelligence. Consumer Research

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10 Types of Research Bias and How to Avoid Them

Netbasequid

It’s not possible to eliminate bias in market research, not entirely. You want people – both researchers and respondents – to express their personality. The researcher can innovate the process and respondents can more fully reveal themselves. What Is Research Bias?

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The Future of Earnings Research

Alpha Sense BI

Even as we emerge from the pandemic and look to the future, it’s clear that the nature of earnings research and analysis has permanently changed. Quarterly research leading up to reporting deadlines is no longer enough.

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Consumer and Market Research Predictions for 2023

Netbasequid

So, let us look at some of the consumer and market research predictions hoping they will put you in a winning position. In-House Market Research. But, on the other hand, the trends suggest a shift towards in-house market research – which is interesting to note.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!