2022

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Measure Product Launch Success With These 12 KPIs

Crayon

According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail.

Business 636
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IT leaders face reality check on hybrid productivity

CIO

CIO Ted Ross believes the honeymoon is over for breakneck productivity when it comes to hybrid work, and he’s not the only one. Tech employees at the City of Los Angeles IT agency who were forced to work remotely in the early pandemic days were very efficient, Ross says.

IT 714
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Exploring the Market Research Process in 2022

Cipher

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure.

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Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”.

Learning 606
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Competitor Messaging Analysis: A Step-by-Step Guide

Crayon

In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise.

Analysis 549

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Customer experience: 10 tips for a successful CX strategy

CIO

Once relegated to the back office, CIOs are now key customer-facing leaders charged with delivering great customer experiences.

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IT’s ‘war for talent’ is a losing battle

CIO

It has been almost 25 years since McKinsey & Co. introduced the term “talent war” to the world. For almost a quarter of a century CIOs have been locked in a Sisyphean battle to attract and retain the IT talent necessary to create competitive advantage.

IT 714
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12 Actionable Outcomes of Competitive Intelligence

Crayon

Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market.

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The Top Cloud Security Threat Comes from Within

CIO

One of the biggest cloud security threats your company faces isn’t malicious. In fact, it originates from inside your IT organization. Accidental misconfigurations pose one of the leading security vulnerabilities IT organizations contend with in the cloud.

Security 701
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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PepsiCo transforms for the digital era

CIO

For any IT leader new to an organization, gaining employee trust is paramount — especially when, like PepsiCo’s Athina Kanioura, you’ve been brought in to transform the way work gets done.

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7 enterprise data strategy trends

CIO

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices.

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Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape

Crayon

Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

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[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation

Cipher

As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Human and AI Partnerships Are Integral to the Future of Customer Experience

CIO

The age-old debate on technology versus human capability remains inconclusive. But in this time of artificial intelligence (AI), analytics, and cloud, we’re seeing more opportunities to think of how humans and machines can come together as a team, rather than acting against each other.

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The State of Artificial Intelligence at the Manufacturing Edge

CIO

As the chief engineer and head of the department for digital transformation of manufacturing technologies at the Laboratory for Machine Tools and Production Engineering (WZL) within RWTH Aachen University, I’ve seen a lot of technological advancements in the manufacturing industry over my tenure.

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Due diligence is ever more critical as the battle for cloud sovereignty intensifies

CIO

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Leveraging Content Management Software to Facilitate a Cloud-First Approach

CIO

By Milan Shetti, CEO Rocket Software In today’s fast-paced digital business world, organizations have become highly adaptive and agile to keep up with the ever-evolving demands of consumers and the market.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Cloud and Conversational AI: The Twin Pillars of Success for Today’s Contact Centers

CIO

Contact centers are evolving rapidly. The days of single-channel, telephony-based call centers are long gone. This old model has given way to the omnichannel customer experience center. In legacy call centers, the customer’s pathway through sales or service was relatively linear.

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Cybersecurity issues in retail and smart cities

CIO

Cybercrime is nothing new. The threats that accompany society’s increased digitalization have been explored in alarmist articles, science fiction movies, and everything in between for decades. But that doesn’t mean the need for robust cybersecurity isn’t real.

Retail 711
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How Embracing DevOps Will Revolutionize Your Contact Center

CIO

Agility may be the defining feature of today’s contact centers. In the past, speed was the name of the game. How could a contact center be as efficient as possible, maximizing the call volume each agent could handle and minimizing average handle time?

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How to launch—and scale—a successful AI pilot project

CIO

At the US Patent & Trademark Office in Alexandria, Virginia, artificial intelligence (AI) projects are expediting the patent classification process, helping detect fraud, and expanding examiners’ searches for similar patents, enabling them to search through more documents in the same amount of time.

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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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What transformational leaders too often overlook

CIO

High-performing CIOs know that digital mastery depends on a strong foundation of rock-solid infrastructure, information security, enterprise data management, and sound IT governance.

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How to Create a Business Case for Your CI Program

Crayon

Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce. Competitive Intelligence Strategy

Business 519
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Free competitor analysis template for 2022 (+ best practices)

Cipher

Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.

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5 top ERP trends for 2022 — and their implications for IT leaders

CIO

It wouldn’t be far-fetched to call ERP (enterprise resource planning) the brain of an organization’s IT infrastructure. After all, an ERP system streamlines, standardizes, and integrates a wide range of vital business processes across diverse business functions.

IT 714
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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.