Here Is How Artificial Intelligence Can Make Blogging More Productive

Smart Data Collective

Artificial Intelligence SmartData Collective Exclusive AI artificial intelligence blogging content marketing copywritingIt goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool.

Obstacles in Collecting Competitive Intelligence

ArchIntel

In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. ArchIntel™ -.

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What are Essential Skills For A B2B Email Marketer?

Zoominfo

Copywriting. That’s where copywriting comes in. Strong copywriting skills lead to high open and click through rates.

8 Irresistible Call to Action Examples for Digital Marketers

mention

Just take a look at the example above from Jasper, an AI writing software for copywriters and digital marketers. Masterful copywriting by playing the emotional card. Copywriting for ads is complex and a huge topic that requires months of experience to pull off.

Best Social Media Marketing Techniques to Boost Branding

Digimind

Typical deliverables include copywriting, designing, posting visuals, videos, and other content that drives audience engagement. Most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts, including organic and paid strategies.

Job Candidate Personas: A Guide for Recruiters

Zoominfo

For example, if you’re hiring an entry level copywriter, you should compile the resumes of copywriters you’ve hired or placed in the past, interview professionals who currently work as copywriters, and talk to other recruiters to gather anecdotal evidence about copywriters. Every job opening comes with a specific set of candidate requirements and characteristics.

How To Use Personas For Better Marketing

Zoominfo

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. There’s little we do in the world of B2B marketing that doesn’t involve thorough planning.

How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

For example– let’s say you’re hiring a marketing copywriter. For example, give a copywriter candidate a quick writing or editing assignment. Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics ( source ): 80% of employee turnover is due to bad hiring decisions.

5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them.

New Case Studies Show Promising Potential for Writing Content with Machine Learning

Smart Data Collective

However, using copywriters for this mundane task would be a waste of their time and resources. eBay then decided to employ Phrasee – an AI-powered copywriting tool that uses natural language generation and deep learning.

7 Creative Product Marketing Examples to Inspire Your Next Campaign

CXL

Further down is a letter from Jason Fried on why HEY exists: It follows the classic copywriting PAS (Problem, Agitate, Solution) formula: Problem.

Benefits of Hiring a Creative Agency with a Background in Data Analytics

Smart Data Collective

The creative team can be made up of many different roles, including designers, copywriters and art directors. You may not have thought about creative professionals having a strong foundation in data analytics.

List Segmentation: The Key to Email Marketing

Zoominfo

Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone.

The End of an Era? Google to Say Goodbye to Expanded Ads

Similarweb

This makes copywriting slightly more complicated as you formulate three headlines that can appear in any order (1st, 2nd, or 3rd position) in your ad. . Five years after its 2016 launch, Google has announced that it will be ending its expanded text ads (ETAs) for PPC campaigns in June 2022.

Our 5 Favorite Blog Posts From Neil Patel

Zoominfo

But, there’s more to conversion optimization than just page layout, form design and copywriting. Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications.

15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. It’s hard to be original.

Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers.

Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails.

B2B Programmatic Advertising for Beginners

Zoominfo

As a freelance writer, copywriter and ghostwriter, she develops high-quality content for businesses and non-profit organizations. As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising.

A Roadmap to Set SMART Digital Marketing Goals

mention

Multiple factors-like competitor research, A/B testing, and quality of copywriting —determine the success of your Conversion Rate Optimization (CRO) strategies. Not all marketing goals are created equal. Some goals produce the desired results, while others only stay on paper.

What is a product marketing manager (and what do you need to become one)?

CXL

Daniel J. Murphy is known for elevating SaaS startups to new levels of success. He helped Privy become one of the fastest-growing companies in the U.S. established HubSpot’s customer review program, and grew Drift’s marketing team eightfold in two years.

Artificial Intelligence Creates Tremendous Changes for the Direction of Marketing

Smart Data Collective

Creating such content requires skilled content writers and copywriting experts. Artificial intelligence (AI) powered solutions have popped up across numerous industries.

The Ultimate List of Marketing Podcasts

Zoominfo

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today.

February 2019 B2B Blog Post Round-Up

Zoominfo

For this reason, buyer personas are an essential tool for copywriters. Buyer personas offer a wealth of insights for copywriters. Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain.

Google Display Ads: Important Tips to Know

SpyFu

Hire copywriters, if you must, to write catchy, creative one-liners to be used for your CTAs. Google Display Advertising is hands down one of the best options for marketers who want to reach out to a large audience.

Using Big Data To Create An Award Winning Giveaway Bot

Smart Data Collective

To be an effective copywriter, they need to spend lots of time researching a topic. Big data is driving a number of changes in the business community. Some of the benefits of big data incredibly obvious.

Win 79

List Segmentation: The Key to Email Marketing

Zoominfo

Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone.

Top 10 Tips for Writing Amazing Ad Copy

Similarweb

There is a limit to how much ad copy a copywriter can include depending on the platform. Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both.

10 Illuminating Questions To Ask During Phone Interviews

Zoominfo

For example, say you’re interviewing for a marketing copywriter position. If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time.

How To Get An Award Winning Giveaway Bot

Smart Data Collective

To be an effective copywriter, they need to spend lots of time researching a topic. Big data is driving a number of changes in the business community. Some of the benefits of big data incredibly obvious.

Win 70

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

This podcast provides unscripted interviews with successful entrepreneurs, professional salespeople, sales managers, business owners, marketing automation experts, and copywriters that provide insight and actionable tips to help you grow your sales, your income, and your lifestyle. Today, we’re sharing the ultimate list of sales podcasts.

Sales 212

Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Moz

We need copywriters. That's the same complaint all your teammates on development and copywriting and everywhere else have. Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere?

Content Optimization 101: How to Rank Higher in Search

Similarweb

Keyword research is the first step in SEO copywriting and content creation in general. If you want more visitors to land on your site, content is key. Writing high-quality, optimized content can attract more visitors to your site for free (yes, free)!

Surprising Big Data Advances Unveil Opportunities With Remote Work

Smart Data Collective

Usually, freelance copywriting jobs from home only require to follow the set deadlines. Big data is changing the way that we live and work. There are a number of ways that big data technology has made the workforce more efficient and fragmented. A growing number of people are turning to remote work to make a living, which is making it easier for companies to reach a larger workplace around the globe. Big Data Creates Surprising Opportunities in the Remote Workforce.

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

Moz

Copywriters (x2). Our copywriters tackle template descriptions that help count toward our goal, while also writing landing page text, email marketing messages, video scripts, and social media posts.