Here Is How Artificial Intelligence Can Make Blogging More Productive

Smart Data Collective

Artificial Intelligence SmartData Collective Exclusive AI artificial intelligence blogging content marketing copywritingIt goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool.

Obstacles in Collecting Competitive Intelligence

ArchIntel

In a new blog post, Lawrence Chapman , a copywriter for Product Marketing Alliance, listed some of the common challenges when gathering competitive intelligence. ArchIntel™ -.

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What are Essential Skills For A B2B Email Marketer?

Zoominfo

Copywriting. That’s where copywriting comes in. Strong copywriting skills lead to high open and click through rates.

Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

In the marketing industry, some key technical skills you should look for are expert knowledge of different social media platforms, a good understanding of Search Engine Optimization (SEO), copywriting, and the ability to operate Content Management Systems (CMS). Are you launching a new AI startup? You will discover that there are a number of opportunities and challenges of creating a company that develops new AI algorithms to solve problems.

8 Irresistible Call to Action Examples for Digital Marketers

mention

Just take a look at the example above from Jasper, an AI writing software for copywriters and digital marketers. Masterful copywriting by playing the emotional card. Copywriting for ads is complex and a huge topic that requires months of experience to pull off.

Best Social Media Marketing Techniques to Boost Branding

Digimind

Typical deliverables include copywriting, designing, posting visuals, videos, and other content that drives audience engagement. Most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts, including organic and paid strategies.

Call To Action In Writing: 7 Powerful Examples

CXL

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. You can solve these objections before they arise with careful copywriting. Take Jasper , an AI copywriting assistant.

Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

No matter which players are in the game (copywriters, designers, etc.), For example, an idea that comes from a marketing manager is brought to life by a copywriter and designer, finely tuned by an editor, and shared by a social media executive.

How to Create a Marketing Playbook for Consistent Campaigns

CXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Consistency is the cornerstone of good marketing.

How To Use Personas For Better Marketing

Zoominfo

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. There’s little we do in the world of B2B marketing that doesn’t involve thorough planning.

US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

During that time, she served as the company’s social media marketing manager and copywriter. Earlier in her career, Hooks worked as a marketing specialist and copywriter at Aesir Media Group. ArchIntel™ -.

Upselling and Cross-selling: 8 Examples and Why They Work

CXL

The platform’s emotive email copywriting is intentional. Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022.

How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

For example– let’s say you’re hiring a marketing copywriter. For example, give a copywriter candidate a quick writing or editing assignment. Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics ( source ): 80% of employee turnover is due to bad hiring decisions.

The End of an Era? Google to Say Goodbye to Expanded Ads

Similarweb

This makes copywriting slightly more complicated as you formulate three headlines that can appear in any order (1st, 2nd, or 3rd position) in your ad. . Five years after its 2016 launch, Google has announced that it will be ending its expanded text ads (ETAs) for PPC campaigns in June 2022.

New Case Studies Show Promising Potential for Writing Content with Machine Learning

Smart Data Collective

However, using copywriters for this mundane task would be a waste of their time and resources. eBay then decided to employ Phrasee – an AI-powered copywriting tool that uses natural language generation and deep learning.

7 Examples of Effective Cross-selling (and Why They Work)

CXL

SitePoint’s emailing marketing is a great example of how to use conversational copywriting to cross-sell to new users. You should be dedicating resources to encouraging each new and existing customer to increase their spending.

List Segmentation: The Key to Email Marketing

Zoominfo

Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone.

Benefits of Hiring a Creative Agency with a Background in Data Analytics

Smart Data Collective

The creative team can be made up of many different roles, including designers, copywriters and art directors. You may not have thought about creative professionals having a strong foundation in data analytics.

5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them.

7 Creative Product Marketing Examples to Inspire Your Next Campaign

CXL

Further down is a letter from Jason Fried on why HEY exists: It follows the classic copywriting PAS (Problem, Agitate, Solution) formula: Problem.

Rank #1 On Google With This On-Page SEO Checklist

mention

If you’re unsure of whether your title is catchy or not, you can take the help of these AI copywriting tools to aid you in this process. You want to rank #1 on Google, but you’re not sure how or what to do.

Creative Brand Youtube Ads: Why and How They Work

mention

AI copywriting tools have made it easy to create high-quality videos for Youtube. It’s no secret that video is one of the most consumed forms of media. It’s everywhere you look, from your phone and laptop screens, to digital billboards, to in-store displays.

Our 5 Favorite Blog Posts From Neil Patel

Zoominfo

But, there’s more to conversion optimization than just page layout, form design and copywriting. Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications.

Demand Generation: 7 Tactics to Fuel Your Funnel

CXL

Follow proven copywriting formulas to describe a problem and position your product as the solution. Done right, demand generation can supercharge growth. It’s how ConvertKit grew from $98K to $625K MRR and Morning Brew reached two million subscribers in just five years.

B2B Programmatic Advertising for Beginners

Zoominfo

As a freelance writer, copywriter and ghostwriter, she develops high-quality content for businesses and non-profit organizations. As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising.

9 Account-based Marketing Case Studies

CXL

Much like effective email copywriting , successful and engaging ABM campaigns are founded on more than shock value. Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is.

Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails.

15 Examples of Creative B2B Content Marketing Done Right

mention

Copywriting: The Definitive Guide. Backlinko founder, Brian Dean, covers everything a copywriter should know, explaining topics like how to get social proof, conducting client interviews, and devising formulas for landing pages and blog posts. It’s hard to be original.

Artificial Intelligence Creates Tremendous Changes for the Direction of Marketing

Smart Data Collective

Creating such content requires skilled content writers and copywriting experts. Artificial intelligence (AI) powered solutions have popped up across numerous industries.

The Ultimate List of Marketing Podcasts

Zoominfo

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today.

Marketing Objectives for the Product Lifecycle Growth Stage

CXL

Follow the steps conversion copywriter Momoko Price recommends in her product messaging course : 1. Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers.

February 2019 B2B Blog Post Round-Up

Zoominfo

For this reason, buyer personas are an essential tool for copywriters. Buyer personas offer a wealth of insights for copywriters. Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain.

A Roadmap to Set SMART Digital Marketing Goals

mention

Multiple factors-like competitor research, A/B testing, and quality of copywriting —determine the success of your Conversion Rate Optimization (CRO) strategies. Not all marketing goals are created equal. Some goals produce the desired results, while others only stay on paper.

Top 10 Tips for Writing Amazing Ad Copy

Similarweb

There is a limit to how much ad copy a copywriter can include depending on the platform. Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both.

Local SEO For Small Businesses: Strategy, Planning, And Result [Template Included]

E2M

On the other hand, if a client needs to improve their online presence, you will need a team of copywriters and SEOs working on their content strategy. You can’t expect your business to survive without local SEO in an increasingly digitalized market. Just how powerful do you think local SEO is?