Expert insights. Personalized for you.
Copywriting teasers and social media posts using the relevant keywords. “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Replace tree with content and replace woods with page one of search and that’s your modern philosophical question. MORE
Keyword research is the first step in SEO copywriting and content creation in general. If you want more visitors to land on your site, content is key. Writing high-quality, optimized content can attract more visitors to your site for free (yes, free)! MORE
There is a limit to how much ad copy a copywriter can include depending on the platform. Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both. MORE
We need copywriters. That's the same complaint all your teammates on development and copywriting and everywhere else have. Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. MORE
Hire copywriters, if you must, to write catchy, creative one-liners to be used for your CTAs. Google Display Advertising is hands down one of the best options for marketers who want to reach out to a large audience. MORE
Creating such content requires skilled content writers and copywriting experts. Artificial intelligence (AI) powered solutions have popped up across numerous industries. MORE
Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. MORE
This podcast provides unscripted interviews with successful entrepreneurs, professional salespeople, sales managers, business owners, marketing automation experts, and copywriters that provide insight and actionable tips to help you grow your sales, your income, and your lifestyle. Today, we’re sharing the ultimate list of sales podcasts. MORE
We can then work with a copywriter to start creating content for each individual product. Posted by cml63 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. MORE
Final Thoughts: SEO Lessons for Copywriters. We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time. MORE
A really good copywriter will partner up to tell the story of your business while also accurately portraying its unique voice. Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. MORE
Usually, freelance copywriting jobs from home only require to follow the set deadlines. Big data is changing the way that we live and work. There are a number of ways that big data technology has made the workforce more efficient and fragmented. A growing number of people are turning to remote work to make a living, which is making it easier for companies to reach a larger workplace around the globe. Big Data Creates Surprising Opportunities in the Remote Workforce. MORE
For example, if you’re hiring an entry level copywriter, you should compile the resumes of copywriters you’ve hired or placed in the past, interview professionals who currently work as copywriters, and talk to other recruiters to gather anecdotal evidence about copywriters. Every job opening comes with a specific set of candidate requirements and characteristics. MORE
As a freelance writer, copywriter and ghostwriter, she develops high-quality content for businesses and non-profit organizations. As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising. MORE
Artificial Intelligence SmartData Collective Exclusive AI artificial intelligence blogging content marketing copywritingIt goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool. MORE
Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. MORE
There’s a reason why copywriters use Reddit to find inspiration for blog topics. How many leads have you acquired last month? Was it satisfactory? Ummm…can’t say. Although, the majority of U.S. consumers are active on one or more social media platforms. Source: Gartner ). MORE
But, there’s more to conversion optimization than just page layout, form design and copywriting. Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications. MORE
We need copywriters. That's the same complaint all your teammates on development and copywriting and everywhere else have. Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? MORE
To be an effective copywriter, they need to spend lots of time researching a topic. Big data is driving a number of changes in the business community. Some of the benefits of big data incredibly obvious. MORE
For example– let’s say you’re hiring a marketing copywriter. For example, give a copywriter candidate a quick writing or editing assignment. Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics ( source ): 80% of employee turnover is due to bad hiring decisions. MORE
Copywriters (x2). Our copywriters tackle template descriptions that help count toward our goal, while also writing landing page text, email marketing messages, video scripts, and social media posts. MORE
AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails. MORE
Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. MORE
For this reason, buyer personas are an essential tool for copywriters. Buyer personas offer a wealth of insights for copywriters. Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. MORE
For example, say you’re interviewing for a marketing copywriter position. If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time. MORE
However, using copywriters for this mundane task would be a waste of their time and resources. eBay then decided to employ Phrasee – an AI-powered copywriting tool that uses natural language generation and deep learning. MORE
5 Lessons B2B Copywriters Can Learn from Their B2C Counterparts. Welcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites. MORE
Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. MORE
There is a limit to how much ad copy a copywriter can include depending on the platform. Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both. MORE
Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. Yet, even when you test out different language and finally find that magic word, you’re still left with so many questions. Why did that one word triple your conversions? What makes that word or phrase so influential? How can I predict what people will respond to? Rather than leave it as an unsolved mystery, simply read today’s blog post. MORE
To be an effective copywriter, they need to spend lots of time researching a topic. Big data is driving a number of changes in the business community. Some of the benefits of big data incredibly obvious. MORE
Typical deliverables include copywriting, designing, posting visuals, videos, and other content that drives audience engagement. Most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts, including organic and paid strategies. MORE
Today, new solutions like DataPop are even automating ad copywriting! The idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched. When IBM’s Watson can tackle healthcare issues , marketing advice from machines doesn’t seem so unlikely anymore. As marketers, we will soon be the managers of the machines that are managing our marketing. Are you ready? MORE
Copywrite Related Topics Smart Data Collective
JANUARY 20, 2020
Artificial Intelligence SmartData Collective Exclusive AI artificial intelligence blogging content marketing copywritingIt goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool.
Zoominfo
AUGUST 28, 2020
Copywriting. That’s where copywriting comes in. Strong copywriting skills lead to high open and click through rates.
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Digimind
AUGUST 30, 2021
Typical deliverables include copywriting, designing, posting visuals, videos, and other content that drives audience engagement. Most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts, including organic and paid strategies.
Zoominfo
NOVEMBER 19, 2018
For example, if you’re hiring an entry level copywriter, you should compile the resumes of copywriters you’ve hired or placed in the past, interview professionals who currently work as copywriters, and talk to other recruiters to gather anecdotal evidence about copywriters. Every job opening comes with a specific set of candidate requirements and characteristics.
Zoominfo
SEPTEMBER 30, 2020
Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. There’s little we do in the world of B2B marketing that doesn’t involve thorough planning.
Zoominfo
MAY 15, 2018
For example– let’s say you’re hiring a marketing copywriter. For example, give a copywriter candidate a quick writing or editing assignment. Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics ( source ): 80% of employee turnover is due to bad hiring decisions.
Smart Data Collective
FEBRUARY 24, 2021
However, using copywriters for this mundane task would be a waste of their time and resources. eBay then decided to employ Phrasee – an AI-powered copywriting tool that uses natural language generation and deep learning.
Zoominfo
MAY 16, 2018
But, there’s more to conversion optimization than just page layout, form design and copywriting. Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications.
Zoominfo
MARCH 12, 2018
As a freelance writer, copywriter and ghostwriter, she develops high-quality content for businesses and non-profit organizations. As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising.
Smart Data Collective
JANUARY 14, 2021
Creating such content requires skilled content writers and copywriting experts. Artificial intelligence (AI) powered solutions have popped up across numerous industries.
Smart Data Collective
MAY 4, 2021
AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails.
SpyFu
AUGUST 23, 2021
Hire copywriters, if you must, to write catchy, creative one-liners to be used for your CTAs. Google Display Advertising is hands down one of the best options for marketers who want to reach out to a large audience.
Zoominfo
FEBRUARY 5, 2019
For this reason, buyer personas are an essential tool for copywriters. Buyer personas offer a wealth of insights for copywriters. Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain.
Zoominfo
SEPTEMBER 17, 2018
Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today.
Zoominfo
JANUARY 31, 2018
Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone.
Smart Data Collective
APRIL 3, 2020
To be an effective copywriter, they need to spend lots of time researching a topic. Big data is driving a number of changes in the business community. Some of the benefits of big data incredibly obvious.
Similarweb
APRIL 26, 2021
There is a limit to how much ad copy a copywriter can include depending on the platform. Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both.
Zoominfo
FEBRUARY 3, 2019
For example, say you’re interviewing for a marketing copywriter position. If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time.
Moz
OCTOBER 1, 2020
We need copywriters. That's the same complaint all your teammates on development and copywriting and everywhere else have. Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere?
Zoominfo
SEPTEMBER 25, 2018
This podcast provides unscripted interviews with successful entrepreneurs, professional salespeople, sales managers, business owners, marketing automation experts, and copywriters that provide insight and actionable tips to help you grow your sales, your income, and your lifestyle. Today, we’re sharing the ultimate list of sales podcasts.
Smart Data Collective
APRIL 3, 2020
To be an effective copywriter, they need to spend lots of time researching a topic. Big data is driving a number of changes in the business community. Some of the benefits of big data incredibly obvious.
Similarweb
JANUARY 27, 2021
Keyword research is the first step in SEO copywriting and content creation in general. If you want more visitors to land on your site, content is key. Writing high-quality, optimized content can attract more visitors to your site for free (yes, free)!
Moz
JANUARY 20, 2020
Copywriters (x2). Our copywriters tackle template descriptions that help count toward our goal, while also writing landing page text, email marketing messages, video scripts, and social media posts.
Similarweb
APRIL 26, 2021
There is a limit to how much ad copy a copywriter can include depending on the platform. Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both.
Smart Data Collective
SEPTEMBER 24, 2019
Usually, freelance copywriting jobs from home only require to follow the set deadlines. Big data is changing the way that we live and work. There are a number of ways that big data technology has made the workforce more efficient and fragmented. A growing number of people are turning to remote work to make a living, which is making it easier for companies to reach a larger workplace around the globe. Big Data Creates Surprising Opportunities in the Remote Workforce.
mention
SEPTEMBER 15, 2021
There’s a reason why copywriters use Reddit to find inspiration for blog topics. How many leads have you acquired last month? Was it satisfactory? Ummm…can’t say. Although, the majority of U.S. consumers are active on one or more social media platforms. Source: Gartner ).
Similarweb
MARCH 11, 2021
Copywriting teasers and social media posts using the relevant keywords. “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Replace tree with content and replace woods with page one of search and that’s your modern philosophical question.
Zoominfo
JUNE 18, 2018
Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. Yet, even when you test out different language and finally find that magic word, you’re still left with so many questions. Why did that one word triple your conversions? What makes that word or phrase so influential? How can I predict what people will respond to? Rather than leave it as an unsolved mystery, simply read today’s blog post.
Digital B2B Marketing
MARCH 14, 2013
Today, new solutions like DataPop are even automating ad copywriting! The idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched. When IBM’s Watson can tackle healthcare issues , marketing advice from machines doesn’t seem so unlikely anymore. As marketers, we will soon be the managers of the machines that are managing our marketing. Are you ready?
Zoominfo
JULY 30, 2018
Final Thoughts: SEO Lessons for Copywriters. We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time.
Zoominfo
AUGUST 2, 2018
5 Lessons B2B Copywriters Can Learn from Their B2C Counterparts. Welcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites.
Moz
OCTOBER 18, 2018
We need copywriters. That's the same complaint all your teammates on development and copywriting and everywhere else have. Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives.
Moz
JUNE 29, 2020
With our help, the client were building out more informational content related to their products, with us helping brief their internal copywriters.
Moz
NOVEMBER 8, 2020
It’s going to be a whole lot easier talking with your copywriter and media team (and being taken seriously by them), if you have an understanding of how the text ads are built.
Moz
JUNE 29, 2020
With our help, the client were building out more informational content related to their products, with us helping brief their internal copywriters.
Moz
OCTOBER 14, 2019
We can then work with a copywriter to start creating content for each individual product. Posted by cml63 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever.
Moz
JANUARY 28, 2019
A really good copywriter will partner up to tell the story of your business while also accurately portraying its unique voice. Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models.
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