Here Is How Artificial Intelligence Can Make Blogging More Productive

Smart Data Collective

Artificial Intelligence SmartData Collective Exclusive AI artificial intelligence blogging content marketing copywritingIt goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool.

What are Essential Skills For A B2B Email Marketer?

Zoominfo

Copywriting. That’s where copywriting comes in. Strong copywriting skills lead to high open and click through rates.

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Best Social Media Marketing Techniques to Boost Branding

Digimind

Typical deliverables include copywriting, designing, posting visuals, videos, and other content that drives audience engagement. Most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts, including organic and paid strategies.

Job Candidate Personas: A Guide for Recruiters

Zoominfo

For example, if you’re hiring an entry level copywriter, you should compile the resumes of copywriters you’ve hired or placed in the past, interview professionals who currently work as copywriters, and talk to other recruiters to gather anecdotal evidence about copywriters. Every job opening comes with a specific set of candidate requirements and characteristics.

How To Use Personas For Better Marketing

Zoominfo

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. There’s little we do in the world of B2B marketing that doesn’t involve thorough planning.

How to Avoid the Biggest Hiring Mistakes in 2018

Zoominfo

For example– let’s say you’re hiring a marketing copywriter. For example, give a copywriter candidate a quick writing or editing assignment. Hiring the perfect candidate is no easy task– especially in today’s hyper-competitive, fast-paced recruiting environment. Recruiters have a lot at stake every time they fill an open position because a bad hire can hurt a business in a number of ways. Consider these statistics ( source ): 80% of employee turnover is due to bad hiring decisions.

New Case Studies Show Promising Potential for Writing Content with Machine Learning

Smart Data Collective

However, using copywriters for this mundane task would be a waste of their time and resources. eBay then decided to employ Phrasee – an AI-powered copywriting tool that uses natural language generation and deep learning.

Our 5 Favorite Blog Posts From Neil Patel

Zoominfo

But, there’s more to conversion optimization than just page layout, form design and copywriting. Digital marketing expert, Neil Patel , is a favorite here at ZoomInfo—and for good reason! Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications.

B2B Programmatic Advertising for Beginners

Zoominfo

As a freelance writer, copywriter and ghostwriter, she develops high-quality content for businesses and non-profit organizations. As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising.

Artificial Intelligence Creates Tremendous Changes for the Direction of Marketing

Smart Data Collective

Creating such content requires skilled content writers and copywriting experts. Artificial intelligence (AI) powered solutions have popped up across numerous industries.

Data Analytics Secrets to Optimizing Your Email Marketing Strategy?

Smart Data Collective

AI copywriting tools can help you see how customers will likely respond to certain subject lines based on previous interactions with other emails.

Google Display Ads: Important Tips to Know

SpyFu

Hire copywriters, if you must, to write catchy, creative one-liners to be used for your CTAs. Google Display Advertising is hands down one of the best options for marketers who want to reach out to a large audience.

February 2019 B2B Blog Post Round-Up

Zoominfo

For this reason, buyer personas are an essential tool for copywriters. Buyer personas offer a wealth of insights for copywriters. Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain.

The Ultimate List of Marketing Podcasts

Zoominfo

Copyblogger FM covers topics related to content marketing, copywriting, freelance writing, and social media marketing. Each week, she and a cast of rotating experts analyze the week in content marketing, copywriting, email marketing, conversion optimization, mindset, and much more. Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today.

List Segmentation: The Key to Email Marketing

Zoominfo

Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone.

Using Big Data To Create An Award Winning Giveaway Bot

Smart Data Collective

To be an effective copywriter, they need to spend lots of time researching a topic. Big data is driving a number of changes in the business community. Some of the benefits of big data incredibly obvious.

Win 76

Top 10 Tips for Writing Amazing Ad Copy

Similarweb

There is a limit to how much ad copy a copywriter can include depending on the platform. Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both.

10 Illuminating Questions To Ask During Phone Interviews

Zoominfo

For example, say you’re interviewing for a marketing copywriter position. If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time.

Overcoming Blockers: How to Build Your Red Tape Toolkit — Best of Whiteboard Friday

Moz

We need copywriters. That's the same complaint all your teammates on development and copywriting and everywhere else have. Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere?

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

This podcast provides unscripted interviews with successful entrepreneurs, professional salespeople, sales managers, business owners, marketing automation experts, and copywriters that provide insight and actionable tips to help you grow your sales, your income, and your lifestyle. Today, we’re sharing the ultimate list of sales podcasts.

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How To Get An Award Winning Giveaway Bot

Smart Data Collective

To be an effective copywriter, they need to spend lots of time researching a topic. Big data is driving a number of changes in the business community. Some of the benefits of big data incredibly obvious.

Win 62

Content Optimization 101: How to Rank Higher in Search

Similarweb

Keyword research is the first step in SEO copywriting and content creation in general. If you want more visitors to land on your site, content is key. Writing high-quality, optimized content can attract more visitors to your site for free (yes, free)!

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

Moz

Copywriters (x2). Our copywriters tackle template descriptions that help count toward our goal, while also writing landing page text, email marketing messages, video scripts, and social media posts.

Top 10 Tips for Writing Amazing Ad Copy

Similarweb

There is a limit to how much ad copy a copywriter can include depending on the platform. Ever wonder how the experts write ad copy? . Well, writing ad copy is all about recognizing your customer’s intent and needs, and crafting clear and concise copy that addresses both.

Surprising Big Data Advances Unveil Opportunities With Remote Work

Smart Data Collective

Usually, freelance copywriting jobs from home only require to follow the set deadlines. Big data is changing the way that we live and work. There are a number of ways that big data technology has made the workforce more efficient and fragmented. A growing number of people are turning to remote work to make a living, which is making it easier for companies to reach a larger workplace around the globe. Big Data Creates Surprising Opportunities in the Remote Workforce.

6 Ways to Leverage Social Media for Lead Generation

mention

There’s a reason why copywriters use Reddit to find inspiration for blog topics. How many leads have you acquired last month? Was it satisfactory? Ummm…can’t say. Although, the majority of U.S. consumers are active on one or more social media platforms. Source: Gartner ).

How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

Copywriting teasers and social media posts using the relevant keywords. “If a tree falls in a forest and no one is around to hear it, does it make a sound?” Replace tree with content and replace woods with page one of search and that’s your modern philosophical question.

70+ Phrases to Drastically Improve Conversion Rates

Zoominfo

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. Yet, even when you test out different language and finally find that magic word, you’re still left with so many questions. Why did that one word triple your conversions? What makes that word or phrase so influential? How can I predict what people will respond to? Rather than leave it as an unsolved mystery, simply read today’s blog post.

Are Machines the Future of Marketing?

Digital B2B Marketing

Today, new solutions like DataPop are even automating ad copywriting! The idea that someday the CEO or Head of Sales will click a few buttons to set objectives, budget and timing and a machine will create and execute a marketing plan seems pretty far-fetched. When IBM’s Watson can tackle healthcare issues , marketing advice from machines doesn’t seem so unlikely anymore. As marketers, we will soon be the managers of the machines that are managing our marketing. Are you ready?

5 SEO Lessons for the Modern Content Creator

Zoominfo

Final Thoughts: SEO Lessons for Copywriters. We get it, SEO may not be in your job description. But in our digital era, every modern content marketer must understand the basics of search engine optimization. As businesses look to scale their business growth through online channels, SEO skills will become more attractive and valuable to employers over time.

August 2018 B2B Blog Post Round-Up

Zoominfo

5 Lessons B2B Copywriters Can Learn from Their B2C Counterparts. Welcome to our August B2B blog post round-up. If you’re new to the ZoomInfo blog—welcome! The B2B blog post round-up series highlights the work our writers have produced for outside publications. Our round-ups feature well-known publications, industry favorites, and lesser-known, up-and-coming websites.

Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday

Moz

We need copywriters. That's the same complaint all your teammates on development and copywriting and everywhere else have. Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives.

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

With our help, the client were building out more informational content related to their products, with us helping brief their internal copywriters.

How We Became Digital Marketers in Just One Summer

Moz

It’s going to be a whole lot easier talking with your copywriter and media team (and being taken seriously by them), if you have an understanding of how the text ads are built.

Thinking Beyond the Link Building “Campaign” [Case Study]

Moz

With our help, the client were building out more informational content related to their products, with us helping brief their internal copywriters.

Shopify SEO: The Guide to Optimizing Shopify

Moz

We can then work with a copywriter to start creating content for each individual product. Posted by cml63 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever.

B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

A really good copywriter will partner up to tell the story of your business while also accurately portraying its unique voice. Posted by MiriamEllis. Is a local business you’re marketing missing out on a host of B2B opportunities? Do B2B brands even qualify for local SEO? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models.