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How to Choose the Right Copywriter

mention

Despite what social media videos boasting #copywriting in their caption say, copywriting is not an easy side hustle. From metaphors to idioms and everything in between, a good copywriter can transform the mundane into something special. Unlike other types of writing, copywriting is judged on its ability to inspire action.

Copywrite 130
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How to Elevate Your Skills Using Metaphors in Copywriting

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Copywriting is different from the content you create on a daily basis. Copywriters know this, and it’s one of the reasons why they tend to spice things up by using metaphors and analogies in the copy. If you’re unfamiliar with how you can elevate your copywriting with metaphors, this article will help you get started.

Copywrite 240
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The generative AI revolution is transforming how banks work

CIO

Copilot combines large language models (LLMs) with the bank’s data, providing staff access to a virtual PA, copywriter and analyst. According to Avanade research, almost two-thirds of banks (62%) will need more people to help with AI in 2024 not less.

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10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

Copywrite 894
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Conversion Psychology: What Is It and How to Use It

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Conversion copywriting helps with it. So what is it and how conversion copywriting is different from traditional online copywriting — the way most of us are used to perceive copy? Table of Contents: What is conversion copywriting Examples of conversion copywriting How to use conversion psychology. So here it is.

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Tech leaders weigh in on the upside and flipside of generative AI

CIO

The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer. Collins nominates research and design: “It’s perfectly reasonable the challenges of creating a functional website from scratch should go away, as well as other areas that were already ripe for automation.”

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13 Best Marketing Books Worth Reading In 2023

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Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Gladwell touches on marketing, advertising, and the psychology of consumer behavior in his research into what creates “word of mouth” buzz.

Marketing 260