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Competitive Comparisons vs. Battlecards
Crayon
OCTOBER 26, 2021
Competitive IntelligenceI’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter.
Competitive Related Topics 
What is Competitive Strategy?
Cipher
AUGUST 18, 2021
It’s imperative for organizations to have a robust, battle-tested competitive strategy that guides their decision making and resource allocation. Competitive Strategy
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Building a Comprehensive Competitive Strategy
Cipher
AUGUST 30, 2021
Every organization should take steps to build a comprehensive competitive strategy. But with a robust competitive strategy, organizations can make smart investments in building core competencies that create a defensible market position. Competitive Strategy
How to Build a Competitive Intelligence Deliverable
Cipher
OCTOBER 6, 2021
In the competitive intelligence (CI) process, one of the most important aspects is building an effective CI deliverable that decision makers can act upon. Competitive Intelligence Competitive Strategy
The State of Competitive Intelligence: Q2 2021
Cipher
OCTOBER 14, 2021
Welcome to the State of Competitive Intelligence Update, a quarterly report from the Knowledge360® team at Cipher. Today we're sharing the latest insights from the world of Competitive Intelligence (CI). Competitive Intelligence
The Five Competitive Forces That Shape Strategy
Cipher
AUGUST 11, 2021
Since then, the framework has become one of the most referenced models in the world of competitive strategy and remains popular today, more than 40 years later. Competitive Strategy
5 Inspiring, Real-World Competitive Advantage Examples
Crayon
JULY 21, 2021
In business, getting a leg up on the competition isn’t easy. Competitive IntelligenceAnd it’s made all the more difficult by the fact that, in most cases, everybody is trying to get an edge on the rest of the field.
What is Competitive Intelligence?
Cipher
MAY 17, 2021
Competitive intelligence, often referred to as CI, is at the heart of every high-performing organization. By practicing competitive intelligence, organizations can take steps to stay ahead of their competition, maximize business performance, and ensure sustainable long-term success.
How to Build Your Competitive Intelligence Function
Cipher
NOVEMBER 29, 2021
If you’re setting out to build your own Competitive Intelligence (CI) function, it can be difficult to know where to start. But with so much complexity to navigate in almost every industry, having a high-performing CI team is one of the keys to success. Building a CI Function
What is Competitive Analysis?
Cipher
MAY 5, 2021
The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. This article is a part of our competitor analysis resource center.
How to Break Down Competitive Intelligence Silos
Cipher
JUNE 23, 2021
One of the greatest barriers to successful competitive intelligence (CI) efforts in organizations of all sizes is the existence of silos. Competitive Intelligence
A Comprehensive Introduction to Competitive Intelligence
Crayon
JUNE 29, 2021
Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors. Competitive Intelligence
Gathering Competitive Intelligence: The Complete Guide
Crayon
MAY 18, 2021
Gathering competitive intelligence is a challenge. A consistent stream of sound competitive data—i.e., By the time you’re done reading, you’ll have an answer to each of the following: Why is gathering competitive intelligence difficult? Competitive Intelligence
The 9 Best Free Competitive Intelligence Tools in 2021
Cipher
JUNE 3, 2021
Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --.
A Guide to Social Media Competitive Analysis (Template)
Crayon
AUGUST 11, 2021
The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Competitive Analysis
7 Tips for Keeping Your Competitive Strategy on Track
Cipher
SEPTEMBER 22, 2021
A strong competitive strategy is essential to the growth and success of any organization. Executed right, a comprehensive competitive strategy enables organizations to build strategic advantages over their competitors and create a defensible market position. Competitive Strategy
Competitive Advertising Examples: 5 Must-See Commercials
Crayon
MAY 11, 2021
Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects. Competitive Intelligence
How to Build a Competitive Pricing Strategy
Cipher
SEPTEMBER 27, 2021
It’s easy to see why the path to building a strong competitive pricing strategy is often not all that clear. Competitive StrategyA strong pricing strategy is essential to every organization, and the stakes are high.
Competitive Intelligence Software Comparison: Qualtrics vs. Knowledge360
Cipher
NOVEMBER 25, 2020
Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Their work fuels a brand’s competitive intelligence with meaningful stats, trends and market data. Competitive Intelligence Software
Tips for Creating a Competitive Comparison Landing Page
Crayon
JULY 14, 2021
One way to showcase how your product triumphs over its alternatives is by creating a competitive comparison landing page for your website. Competitive Intelligence
Sources of Competitive Intelligence: Your Go-To Guide
Crayon
SEPTEMBER 10, 2021
This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics. Competitive Intelligence
Competitive Battlecards 101: The Ultimate Guide (2021)
Crayon
JUNE 2, 2021
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. As industry competition intensifies, so, too, does the need for reliable, actionable intel.
Competitive Intelligence Software Comparison: Contify vs. Knowledge360?
Cipher
JUNE 16, 2021
Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by people new to competitive intelligence to help them compare different competitive intelligence software tools. Competitive Intelligence Software comparison
How to Build a Competitive Intelligence Culture
Cipher
JUNE 30, 2021
Troy is VP of Partnerships and Strategy for the Americas at Howspace , and has extensive experience building and scaling competitive intelligence (CI) efforts at large organizations. Competitive Intelligence
Using Porter’s Competitive Strategies In Your Business
Cipher
AUGUST 9, 2021
Porter’s competitive strategies offer organizations of all shapes and sizes a valuable roadmap towards success. By basing the core elements of their competitive strategy on one of Porter’s approaches, organizations can take their first steps toward building a sustainable competitive advantage.
Tips for Conducting a Competitive Product Analysis
Crayon
JULY 1, 2021
To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Competitive Analysis
5 Keys to Succeeding with Competitive Intelligence [DATA]
Crayon
MARCH 25, 2021
If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. If you were to look at all the companies that are yielding returns on their competitive intelligence investments, what commonalities would you observe?
10 Essential Examples of Competitive Intelligence
Crayon
APRIL 21, 2021
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Competitive Intelligence
Opportunities for Improvement in the Competitive Intelligence Function of Life Science Organizations
Cipher
JULY 19, 2021
Earlier this year, Cipher Systems commissioned a study with Forrester Consulting to learn more about the challenges market and competitive intelligence (M&CI) teams at leading life science firms. Competitive Intelligence Life Sciences Insights
How to Get Started with Competitive Landscape Analysis
Crayon
FEBRUARY 17, 2021
If you’re like most people, you can feel your market getting more and more competitive with each passing year. Competitive AnalysisNew startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.
Statistics for the Outsourcing of Market and Competitive Intelligence Activities
Cipher
JULY 15, 2021
In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together. Competitive Intelligence Software Competitive Intelligence
What is the ROI of a Competitive Intelligence Tool?
Cipher
DECEMBER 10, 2020
Pop quiz: What is the most commonly asked question of competitive intelligence teams? Competitive Intelligence Software Competitive Intelligence
Competitive Analysis Requires Benchmarking Your Own Company
Crayon
JANUARY 12, 2021
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success.
Breaking Down 5 Major Goals of Competitive Intelligence
Crayon
APRIL 16, 2021
As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before. Competitive IntelligenceBusinesses have never been more agile than they are right now.
The Sales Leader's Guide to Competitive Intelligence
Cipher
APRIL 7, 2021
Sales is an inherently competitive function. Competitive Intelligence Market IntelligenceYou and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.
Who Uses Competitive Intelligence? 5 Key Stakeholders
Crayon
JANUARY 28, 2021
At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. Competitive IntelligenceYou know what it is, why it’s important, and how to gather it.
The 7 Greatest Challenges in Market and Competitive Intelligence
Cipher
MARCH 25, 2021
Market and competitive intelligence (M/CI) is an essential component of successful organizations. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals. Competitive Intelligence Market Intelligence
61% of Businesses Say Competitive Intel Boosts Revenue
Crayon
MARCH 18, 2021
Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding industry trends, investment growth, process evolution, and more. Competitive Intelligenc
3 Competitive Analysis Frameworks to Try in 2021
Crayon
MAY 25, 2021
Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act. Competitive Analysis
5 Tips for Effectively Communicating Competitive Intelligence to Your Organization
Crayon
DECEMBER 9, 2020
One of the biggest challenges with making use of competitive intelligence (CI) is distributing that intel to the relevant stakeholders within your organization so that your team can take action on your competitive insights. Competitive Intelligence
Competitive Matrix Examples: 5 Ways to Compare Competitors
Crayon
FEBRUARY 2, 2021
A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits? Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Competitive Analysis
How to Build a DIY Competitive Intelligence System with SharePoint
Cipher
MARCH 17, 2021
Competitive Intelligence (CI) teams can sometimes be a victim of their own success. Competitive IntelligenceYou might start out with limited resources, but you find amazing tricks and hacks that allow you to produce some useful results.
Competitive Intelligence Spotlight Series: Vinay Nair
Crayon
JANUARY 19, 2021
Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. Competitive Intelligence Spotlight
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