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Webinar Recap: Elevate Your Competitive Enablement Strategy

Crayon

In a world where business competition is fiercer than ever, having a strategic edge is no longer optional—it's essential. Our recent webinar, " Elevate Your Competitive Enablement Strategy with Crayon AI ," explored how businesses can harness the power of AI to outsmart competitors and thrive in a fast-paced market.

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Solving the tech debt problem while staying competitive and secure

CIO

It’s a common scenario among CIOs — it’s often easier to communicate and gain consensus with business stakeholders on the urgent need for innovation (a competitiveness factor) and cybersecurity (an existential threat) than on addressing maintenance tasks (technical debt).

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12 Actionable Outcomes of Competitive Intelligence

Crayon

Competitive Intelligence (CI) is a function that fits into every business strategy. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit. Let’s dig into some key actionable outcomes of competitive intelligence.

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Prioritize Payments to Stay Competitive

CIO

I recently sat down with Jordan McKee, Principal Analyst, Digital Payments for 451 Research, to talk about the e-commerce landscape, the numbers behind the trends, and how businesses need to start thinking about payments to stay ahead of the competition.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Gathering Competitive Intelligence: The Complete Guide

Crayon

Gathering competitive intelligence is a challenge. A consistent stream of sound competitive data—i.e., By the time you’re done reading, you’ll have an answer to each of the following: Why is gathering competitive intelligence difficult? What needs to be done before gathering competitive intelligence? Let’s begin!

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7 steps for turning shadow IT into a competitive edge

CIO

Following are seven steps to guide this transformation for competitive advantage. CIOs following these seven steps can turn shadow IT into a competitive edge by fulfilling more departmental technology needs, reducing the risks of shadow programs, and empowering more business people to self-service their workflow and data needs.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition

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The Data Intelligence Glossary for Recruiting and HR Professionals

In today’s competitive marketplace, doing so is harder than ever. As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Intensifying competition. Longer sales cycles. Increasingly discerning buyers. More meetings. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Good people are the foundation of any organization.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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What Consumers Are Saying About ESG – And What That Means for Your Business

Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth.