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7 steps for turning shadow IT into a competitive edge

CIO

Following are seven steps to guide this transformation for competitive advantage. CIOs following these seven steps can turn shadow IT into a competitive edge by fulfilling more departmental technology needs, reducing the risks of shadow programs, and empowering more business people to self-service their workflow and data needs.

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12 Actionable Outcomes of Competitive Intelligence

Crayon

Competitive Intelligence (CI) is a function that fits into every business strategy. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit. Let’s dig into some key actionable outcomes of competitive intelligence.

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Prioritize Payments to Stay Competitive

CIO

I recently sat down with Jordan McKee, Principal Analyst, Digital Payments for 451 Research, to talk about the e-commerce landscape, the numbers behind the trends, and how businesses need to start thinking about payments to stay ahead of the competition.

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Building a Comprehensive Competitive Strategy

Cipher

Every organization should take steps to build a comprehensive competitive strategy. But with a robust competitive strategy, organizations can make smart investments in building core competencies that create a defensible market position.

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What Consumers Are Saying About ESG – And What That Means for Your Business

Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth.

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Gathering Competitive Intelligence: The Complete Guide

Crayon

Gathering competitive intelligence is a challenge. A consistent stream of sound competitive data—i.e., By the time you’re done reading, you’ll have an answer to each of the following: Why is gathering competitive intelligence difficult? What needs to be done before gathering competitive intelligence? Let’s begin!

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What is Competitive Strategy?

Cipher

It’s imperative for organizations to have a robust, battle-tested competitive strategy that guides their decision making and resource allocation.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition

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The Data Intelligence Glossary for Recruiting and HR Professionals

In today’s competitive marketplace, doing so is harder than ever. As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Intensifying competition. Longer sales cycles. Increasingly discerning buyers. More meetings. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Good people are the foundation of any organization.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In hyper-competitive markets, modern businesses need to stay dynamic and always be evolving. That's why many organizations have embraced data-driven decision-making as the fulcrum for accelerated business growth, and this trend is here to stay.