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How a Competitive Strategy Boosts Your Marketing Impact

Crayon

With tighter budgets, heightened expectations, and increasing competition, you need every advantage you can get. Marketing today isn’t just about creativity—it’s about strategy, pipeline, and outperforming competitors. But here’s the reality: relying on traditional marketing tools may no longer cut it.

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Crayon Announces Sparks, the First AI-Analysis Tool that Transforms Data Overload into Actionable Enablement

Crayon

Call Clips for Gong Also Unveiled to Deliver Real-Time Competitive Insights from Call Recordings

Analysis 690
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Exploring customer journey orchestration as a competitive differentiator

CIO

Customer experience (CX) is how organizations win, yet the path to that success is far from straightforward. A variety of touchpoints, non-linear journeys, changing preferences, and behaviors make it tricky to deliver a consistent, end-to-end experience.

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How to talk to your board about tech debt

CIO

Make the case on AI urgency Nothing motivates a board quite like competitive pressure. Strategic investment: Assess the current state of your tech debt using the recommended actions in our report , with the goal to enable AI scaling and competitive advantage. Remember, your board doesn’t need to understand every technical detail.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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UK antitrust regulator puts Synopsys’ $35B acquisition of Ansys under the microscope

CIO

The proposed $35-billion merger of chip design software giants Synopsys and Ansys is facing increased scrutiny from global regulators, with the UK’s Competition and Markets Authority (CMA) the latest to launch an investigation.

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Microsoft not out of EU anti-trust woods despite deals with OVHcloud, CISPE

CIO

Still outstanding is a complaint by the Spanish Startup Association filed with the National Markets and Competition Commission (CNMC), an independent regulator in Spain. The CISPE deal, which includes changes to software licensing and a hefty payment, aims to boost competition and avoid an EU investigation.

Startups 462
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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition

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The Data Intelligence Glossary for Recruiting and HR Professionals

In today’s competitive marketplace, doing so is harder than ever. As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts.

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12 Tips for Selling to the C-Suite

How should frontline sales professionals approach selling to the C-suite in today’s ultra-competitive market? We called on ZoomInfo’s top sales people — including our founder and CEO — to bring you the definitive guide for selling to the C-suite.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Intensifying competition. Longer sales cycles. Increasingly discerning buyers. More meetings. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Good people are the foundation of any organization.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.