Competitive Comparisons vs. Battlecards
Crayon
OCTOBER 26, 2021
Competitive IntelligenceI’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter.
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12 Actionable Outcomes of Competitive Intelligence
Crayon
SEPTEMBER 19, 2022
Competitive Intelligence (CI) is a function that fits into every business strategy. The benefits of competitive intelligence extend across your whole organization, so it’s hard to pinpoint just one simple benefit. Let’s dig into some key actionable outcomes of competitive intelligence.
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What is Competitive Strategy?
Cipher
AUGUST 18, 2021
It’s imperative for organizations to have a robust, battle-tested competitive strategy that guides their decision making and resource allocation. Competitive Strategy
Everything You Need to Know About Competitive Analysis (with Template!)
Crayon
SEPTEMBER 15, 2022
When it comes to competitive analysis, scope is everything. Competitive Intelligence Strategy
The State of Business Intelligence in 2022
Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)
In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.
The Competitive Program Grader: A Free Tool for Anyone Who Wants to Master Competitive Intelligence
Crayon
SEPTEMBER 19, 2022
Competitive Intelligence StrategyImagine waking up and finding yourself in the driver’s seat of a car, parked on the side of a road that you don’t recognize. You’re alone, and your phone is nowhere to be found.
How do you Conduct a Competitive Audit?
Crayon
AUGUST 16, 2022
Competitive Intelligence StrategyFew things are more intimidating than the prospect of an audit.
Scaling Your Competitive Intelligence Team? Start Here
Crayon
AUGUST 11, 2022
Is competitive intelligence the responsibility of one person? Competitive Intelligence StrategyWhat does the compete department at your company look like? Two people? A whole team?
What's in Your Competitive Intelligence Tech Stack?
Crayon
MAY 3, 2022
Competitive Intelligence Strategy9,932.
How to Build a Scalable Competitive Intelligence Program
Crayon
SEPTEMBER 19, 2022
Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. Competitive intelligence has many moving parts and is a process that is never truly done, so laying a strong foundation is key. Competitive Intelligence Strategy
7 Market Research Examples for Competitive Intelligence
Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. In many organizations market research and competitive intelligence report into different areas of a company. Competitive Intelligence Market Research
A Comprehensive Introduction to Competitive Intelligence
Crayon
JUNE 29, 2021
Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors. Competitive Intelligence
5 Inspiring, Real-World Competitive Advantage Examples
Crayon
JULY 21, 2021
In business, getting a leg up on the competition isn’t easy. Competitive IntelligenceAnd it’s made all the more difficult by the fact that, in most cases, everybody is trying to get an edge on the rest of the field.
Competitive Intelligence Analyst: Career Path & FAQs
Cipher
MARCH 15, 2022
The field of market and competitive intelligence (M/CI) is growing fast, and there’s more demand than ever for Competitive Intelligence Analysts. Competitive Intelligence
Gathering Competitive Intelligence: The Complete Guide
Crayon
MAY 18, 2021
Gathering competitive intelligence is a challenge. A consistent stream of sound competitive data—i.e., By the time you’re done reading, you’ll have an answer to each of the following: Why is gathering competitive intelligence difficult? Competitive Intelligence
How to Build a Competitive Intelligence Deliverable
Cipher
OCTOBER 6, 2021
In the competitive intelligence (CI) process, one of the most important aspects is building an effective CI deliverable that decision makers can act upon. Competitive Intelligence Competitive Strategy
The Five Competitive Forces That Shape Strategy
Cipher
AUGUST 11, 2021
Since then, the framework has become one of the most referenced models in the world of competitive strategy and remains popular today, more than 40 years later. Competitive Strategy
Competitive Advertising Examples: 5 Must-See Commercials
Crayon
MAY 11, 2021
Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects. Competitive Intelligence
What is Competitive Intelligence?
Cipher
MAY 17, 2021
Competitive intelligence, often referred to as CI, is at the heart of every high-performing organization. By practicing competitive intelligence, organizations can take steps to stay ahead of their competition, maximize business performance, and ensure sustainable long-term success.
The State of Competitive Intelligence: Q2 2021
Cipher
OCTOBER 14, 2021
Welcome to the State of Competitive Intelligence Update, a quarterly report from the Knowledge360® team at Cipher. Today we're sharing the latest insights from the world of Competitive Intelligence (CI). Competitive Intelligence
Competitive Intelligence Software Comparison: Meltwater vs. Knowledge360?
Cipher
AUGUST 16, 2021
Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. Competitive Intelligence Software
Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape
Crayon
JULY 29, 2022
Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates
What is Competitive Analysis?
Cipher
MAY 5, 2021
The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. This article is a part of our competitor analysis resource center.
10 Essential Examples of Competitive Intelligence
Crayon
APRIL 21, 2021
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Competitive Intelligence
Tips for Conducting a Competitive Product Analysis
Crayon
JULY 1, 2021
To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Competitive Analysis
How to Break Down Competitive Intelligence Silos
Cipher
JUNE 23, 2021
One of the greatest barriers to successful competitive intelligence (CI) efforts in organizations of all sizes is the existence of silos. Competitive Intelligence
Competitive Analysis Requires Benchmarking Your Own Company
Crayon
JANUARY 12, 2021
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success.
Sources of Competitive Intelligence: Your Go-To Guide
Crayon
SEPTEMBER 10, 2021
This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics. Competitive Intelligence
Who Uses Competitive Intelligence? 5 Key Stakeholders
Crayon
JANUARY 28, 2021
At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. Competitive IntelligenceYou know what it is, why it’s important, and how to gather it.
The State of Competitive Intelligence: Q4 2021
Cipher
APRIL 26, 2022
Welcome to the latest quarterly update on The State of Competitive Intelligence, brought to you by Cipher. In this edition, we’ll share the latest insights from the world of Market and Competitive Intelligence (M/CI).
Tips for Creating a Competitive Comparison Landing Page
Crayon
JULY 14, 2021
One way to showcase how your product triumphs over its alternatives is by creating a competitive comparison landing page for your website. Competitive Intelligence
How to Win More Competitive Deals (and Lose With Dignity)
Crayon
JULY 18, 2022
Competitive deals are emotional. Competitive Intelligence StrategyHow could they not be? You’re in sales because you like to win and make money. Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.
A Guide to Social Media Competitive Analysis (Template)
Crayon
AUGUST 11, 2021
The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Competitive Analysis
Competitive Intelligence Software Comparison: Qualtrics vs. Knowledge360
Cipher
NOVEMBER 25, 2020
Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Their work fuels a brand’s competitive intelligence with meaningful stats, trends and market data. Competitive Intelligence Software
The 9 Best Free Competitive Intelligence Tools in 2021
Cipher
JUNE 3, 2021
Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --.
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