Competitive Comparisons vs. Battlecards
Crayon
OCTOBER 26, 2021
Competitive IntelligenceI’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter.
Competitive Related Topics 
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What is Competitive Strategy?
Cipher
AUGUST 18, 2021
It’s imperative for organizations to have a robust, battle-tested competitive strategy that guides their decision making and resource allocation. Competitive Strategy
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What's in Your Competitive Intelligence Tech Stack?
Crayon
MAY 3, 2022
Competitive Intelligence Strategy9,932.
Building a Comprehensive Competitive Strategy
Cipher
AUGUST 30, 2021
Every organization should take steps to build a comprehensive competitive strategy. But with a robust competitive strategy, organizations can make smart investments in building core competencies that create a defensible market position. Competitive Strategy
7 Market Research Examples for Competitive Intelligence
Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. In many organizations market research and competitive intelligence report into different areas of a company. Competitive Intelligence Market Research
Competitive Intelligence Analyst: Career Path & FAQs
Cipher
MARCH 15, 2022
The field of market and competitive intelligence (M/CI) is growing fast, and there’s more demand than ever for Competitive Intelligence Analysts. Competitive Intelligence
How to Build a Competitive Intelligence Deliverable
Cipher
OCTOBER 6, 2021
In the competitive intelligence (CI) process, one of the most important aspects is building an effective CI deliverable that decision makers can act upon. Competitive Intelligence Competitive Strategy
The Five Competitive Forces That Shape Strategy
Cipher
AUGUST 11, 2021
Since then, the framework has become one of the most referenced models in the world of competitive strategy and remains popular today, more than 40 years later. Competitive Strategy
Gathering Competitive Intelligence: The Complete Guide
Crayon
MAY 18, 2021
Gathering competitive intelligence is a challenge. A consistent stream of sound competitive data—i.e., By the time you’re done reading, you’ll have an answer to each of the following: Why is gathering competitive intelligence difficult? Competitive Intelligence
5 Inspiring, Real-World Competitive Advantage Examples
Crayon
JULY 21, 2021
In business, getting a leg up on the competition isn’t easy. Competitive IntelligenceAnd it’s made all the more difficult by the fact that, in most cases, everybody is trying to get an edge on the rest of the field.
Competitive Advertising Examples: 5 Must-See Commercials
Crayon
MAY 11, 2021
Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects. Competitive Intelligence
The State of Competitive Intelligence: Q2 2021
Cipher
OCTOBER 14, 2021
Welcome to the State of Competitive Intelligence Update, a quarterly report from the Knowledge360® team at Cipher. Today we're sharing the latest insights from the world of Competitive Intelligence (CI). Competitive Intelligence
What is Competitive Intelligence?
Cipher
MAY 17, 2021
Competitive intelligence, often referred to as CI, is at the heart of every high-performing organization. By practicing competitive intelligence, organizations can take steps to stay ahead of their competition, maximize business performance, and ensure sustainable long-term success.
The State of Competitive Intelligence: Q4 2021
Cipher
APRIL 26, 2022
Welcome to the latest quarterly update on The State of Competitive Intelligence, brought to you by Cipher. In this edition, we’ll share the latest insights from the world of Market and Competitive Intelligence (M/CI).
Competitive Intelligence Software Comparison: Meltwater vs. Knowledge360?
Cipher
AUGUST 16, 2021
Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. Competitive Intelligence Software
What is Competitive Analysis?
Cipher
MAY 5, 2021
The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. This article is a part of our competitor analysis resource center.
10 Essential Examples of Competitive Intelligence
Crayon
APRIL 21, 2021
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Competitive Intelligence
Tips for Conducting a Competitive Product Analysis
Crayon
JULY 1, 2021
To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Competitive Analysis
[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation
Cipher
MAY 17, 2022
As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. Competitive Intelligence Software
How to Break Down Competitive Intelligence Silos
Cipher
JUNE 23, 2021
One of the greatest barriers to successful competitive intelligence (CI) efforts in organizations of all sizes is the existence of silos. Competitive Intelligence
Competitive Analysis Requires Benchmarking Your Own Company
Crayon
JANUARY 12, 2021
Most businesses know their own strategy through and through, and recently, more companies than ever before are investing in competitive intelligence. This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success.
Sources of Competitive Intelligence: Your Go-To Guide
Crayon
SEPTEMBER 10, 2021
This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics. Competitive Intelligence
Tips for Creating a Competitive Comparison Landing Page
Crayon
JULY 14, 2021
One way to showcase how your product triumphs over its alternatives is by creating a competitive comparison landing page for your website. Competitive Intelligence
Who Uses Competitive Intelligence? 5 Key Stakeholders
Crayon
JANUARY 28, 2021
At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. Competitive IntelligenceYou know what it is, why it’s important, and how to gather it.
A Guide to Social Media Competitive Analysis (Template)
Crayon
AUGUST 11, 2021
The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Competitive Analysis
The 9 Best Free Competitive Intelligence Tools in 2021
Cipher
JUNE 3, 2021
Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --.
Competitive Intelligence Software Comparison: Qualtrics vs. Knowledge360
Cipher
NOVEMBER 25, 2020
Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Their work fuels a brand’s competitive intelligence with meaningful stats, trends and market data. Competitive Intelligence Software
5 Keys to Succeeding with Competitive Intelligence [DATA]
Crayon
MARCH 25, 2021
If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. If you were to look at all the companies that are yielding returns on their competitive intelligence investments, what commonalities would you observe?
Competitive Intelligence Podcast: The Evolution of CI
Crayon
MAY 10, 2022
We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast ! May has arrived. Do you know what that means? Crayon Updates
How to Get Started with Competitive Landscape Analysis
Crayon
FEBRUARY 17, 2021
If you’re like most people, you can feel your market getting more and more competitive with each passing year. Competitive AnalysisNew startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.
Breaking Down 5 Major Goals of Competitive Intelligence
Crayon
APRIL 16, 2021
As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before. Competitive IntelligenceBusinesses have never been more agile than they are right now.
3 Competitive Analysis Frameworks to Try in 2021
Crayon
MAY 25, 2021
Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act. Competitive Analysis
Competitive Battlecards 101: The Ultimate Guide (2021)
Crayon
JUNE 2, 2021
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. As industry competition intensifies, so, too, does the need for reliable, actionable intel.
61% of Businesses Say Competitive Intel Boosts Revenue
Crayon
MARCH 18, 2021
Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding industry trends, investment growth, process evolution, and more. Competitive Intelligenc
7 Tips for Keeping Your Competitive Strategy on Track
Cipher
SEPTEMBER 22, 2021
A strong competitive strategy is essential to the growth and success of any organization. Executed right, a comprehensive competitive strategy enables organizations to build strategic advantages over their competitors and create a defensible market position. Competitive Strategy
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