Compete Like You Mean It: Taking Crayon’s Brand—and Competitive Intelligence—to New Heights


For the second time this year, allow us to kick off a blog post with our favorite declaration: Crayon Updates

Content Marketing Strategy: Are You Winging It?


That’s why it’s essential to understand the reasoning behind all that content. Think of it as the roadmap for your marketing campaigns. From the outset, it’s important to understand what you want your content to achieve. Most likely, it’s your sales reps.

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How CareSource ditched its data silos


As companies re-evaluate current IT infrastructures and processes with the goal of creating more efficient, resilient, and intuitive enterprise systems, one thing has become very clear: traditional data warehousing architectures that separate data storage from usage are pretty much obsolete.

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How to Complete A Competitor Analysis: Is It Ever Really Done? 


And then, when the report is complete and delivered, you file it away and close the project. Competitor analysis is often done on a project-by-project basis. You might build a report on a rival when you’re thinking of launching a new product, or if you notice a new competitor enter your market. Competitor Analysis

ZoomInfo Brings its Data and Features Straight into Dynamics 365


It is common for sales and marketing professionals who use Dynamics 365 to have the customer relationship management (CRM) system open constantly because it is such an integral part of their work. It’s like a symphony of workflows rather than the notes all sounding out of key.”.

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IGTV: What Is It and How Can You Use It?


People’s social media consumption has been growing and growing, and it doesn’t seem to be stopping any time soon. You can see it as something similar to Youtube. it is an Instagram-powered platform to ramp up your video marketing strategy. Let me share with you how to do it.

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What is Market Sizing, and how to do it?


What is Market Sizing, and how to do it? This article is called what is market sizing, and how to do it? We discuss what it is, why. The post What is Market Sizing, and how to do it?

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Decision Intelligence: What It Is and Why You Need It


It’s a daunting list of responsibilities for any decision to live up to. It’s a very iterative and linear process. How could it impact your business? The post Decision Intelligence: What It Is and Why You Need It first appeared on Blog.

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Like PB&J: SDR + AE Alignment & Why it Matters


It’s fast-paced. It comes down to giving your team the tools they need to learn. And believe it or not, something simple like prioritizing people and their development is truly an investment in partnership that pays recurring dividends for both parties. Peanut butter and jelly.

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Text Categorization: What Is It and How Does It Work?


Unfortunately for brands, most of it is unstructured and flung into the vast reaches of the internet. There’s a wealth of consumer insight and market intelligence out there, and text categorization helps us capture it – and make sense of it all – using artificial intelligence (AI).

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One in Six Companies Plans on Investing in IT Security Initiatives


To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. IT Security Spending Trends.

How Salesforce’s Tableau acquisition will impact IT


According to industry analysts, it all depends on how your enterprise makes use of their respective platforms. Users of Salesforce’s CRM platform have all subscribed to its software-as-a-service (SaaS) model, putting their data in the cloud — but the company is only beginning to respond to the demand for sophisticated tools to analyze that data. Get the latest business intelligence and IT strategy analysis by signing up for our newsletters. ]’s $15.7

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How & Why ZoomInfo Relaunched Its B2B Buyer Intent Data Product


It’s these periodic breakthroughs that help find underlying beauty in the (data) beast, and lead to exponential returns. . Its primary purpose is to help companies identify prospects interested in specific topics related to their value propositions. .

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Consolidate Your Software Spend Data For Better IT Budget Planning

Smart Data Collective

So it’s no surprise that IT budgets are hard to stick to , even as they continue to expand. For the last four years, a majority of CIOs have reported that their IT budgets rose compared to the year prior. Increase Visibility into Your IT Budget.

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Rapidly Growing Business Benefits Of Data-Driven Remote IT Support

Smart Data Collective

Big data is changing the nature of IT support. The impact of big data on this field is two-fold: Companies are using big data to provide better IT support Big data technology has created a number of new challenges that need to be addressed. Big Data is Vital to Remote IT Support.

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Customer Analytics: What It Is & What It Means for Businesses


As such, customer analytics is more valuable than ever as it informs both your marketing and innovation. That being the case, we’ll explore customer analytics – what it is and what it means for businesses. Specifically, we’ll break it down to explore: What is customer analytics?

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Is It Smoky Out Here or Is It Just Me?


It’s normally something that is pretty newsworthy, though, and people talk about it a lot when it does happen. We connected into some National Oceanic and Atmospheric Administration (NOAA) data, loaded it into Domo, and away we went.

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Setting it Straight

Wink Intel

This kind of media makes it hard to educate people about the facts of annuities. The post Setting it Straight appeared first on Wink. As a third-party neutral product expert, I have a few concerns about this article. Insurance has a cost and annuities are not intended to be an investment, akin to stocks, bonds, etc. What is the price that you would pay for a guaranteed paycheck for life? Certainly, the insurance company shouldn’t be expected to accept that risk for free?

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Mind Mapping and Its Use in Competitive Intelligence


It can be challenging to understand the core requirements of a contract in a short period of time and to narrow down a group of competitors to focus on. Introduction to mind mapping.

Netnography: What It Is and How to Use It


Here, we’ll explore what netnography is and how to use it, with a focus on: What is netnography? It’s critical that your brand messaging and the audiences you target are as precise as possible. It was initially developed by Robert Kozinets, a marketing professor, in 1995.

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4 Signs Your Business Needs Professional IT Support

Smart Data Collective

Instead of letting your business suffer as a result of your stubbornness, you need to develop an IT sourcing strategy. Read below to find out more about the signs you will notice when it is time to hire professionals to help with IT support. Here are the signs that it is time to hire professionals to help with IT support. This is why working with an experienced IT support company is so important.

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How Microsoft is Reactivating its Workforce During The Pandemic

Timo Elliot

My personal, edited, unofficial, paraphrased transcription: Timo: I understand that Microsoft was one of the first companies to issue a stay-at-home order for its employees at a global level, so how was Microsoft first alerted that a potential pandemic was underway? It’s a feedback loop.

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Is it Time to Add Chatbots to Your Demand Generation Engine?


You’re scrolling through a website, and bam — there it is. Is it time to add chatbots (or live chat) to your demand engine? It’s the very thing you need between your sales team and future prospects. So ask yourself this question: Is it time for you to add chatbots into the mix?

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It is getting hot outside


Sometimes it may be true when people do not go out in the rain or only buy a sweater when it is cold. The post It is getting hot outside first appeared on Blog. Coming from the retail world, I know that everyone always blames the weather when sales are bad.

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What is Search Intent and Why Does it Matter?


Not just why you’re creating the content, but why your reader needs it, why it’s valuable, and why someone is searching for it. It’s the best tool you have for creating relevant, engaging content. Think of it as the driving force behind why people use search engines.

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4 Ways to Get on the Approved Vendor List for IT Staffing


If you work for an IT staffing firm, this probably sounds familiar: Is that developer position filled yet? Getting on the IT staffing approved vendor list will make your life a lot easier. So how can an IT staffing firm get on the list?

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The Promotion Gap for Women in 2020: Yes, It Still Exists.


While women make up 40% of managers at companies, only 20% reach the top spot of CEO, according to ZoomInfo’s analysis of 60 million professionals in its database. . So I had to ask for it,” Hinman told the Post.

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IT, Consulting Company Uses Contify Competitive Intelligence Platform to Enhance Marketing Decisions


“The global market for managed IT services reached $149.1 Competitive intelligence solutions provider Contify has deployed its market and competitive intelligence platform to improve an information technology and consulting company’s process in making marketing decisions.

What is a business relationship manager? A key role for bridging the business-IT divide


A business relationship manager (BRM) acts as a liaison between IT and other business units in the organization. As departments increasingly rely on technology, organizations often find they need to establish stronger communication between IT and outside business units. Get ahead with the top certs for big data , project management , agile , data science , IT management and the cloud , as well as the top-paying certs and emerging certifications for today’s hottest skills. |

Jackson issues its first structured annuity (RILA)

Wink Intel

The company, which recently separated from its long-time parent company, Prudential plc, which sells more traditional variable annuities by premium value in the US than any other insurer. The post Jackson issues its first structured annuity (RILA) appeared first on Wink.

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What is Digital Intelligence and How is it Used?


It’s not enough to put out a great product, and hope everybody loves it. 80% of consumers feel that the customer experiences a brand provides are equally as important as the products it produces and the services it renders.

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All New HubSpot CMS Starter! Here’s Why It’s Better Than WordPress

Weidert Group

Just last week, HubSpot announced its introduction of HubSpot CMS Starter , and we couldn’t be more thrilled! It’s an economical content management system for companies that need to boost their online presence without breaking the bank.

5 Ways around “I Can’t Afford It”


It’s not the right time. I can’t afford it. Today we teach you how to handle one of the most frustrating sales objections—“I can’t afford it.”. When a prospect says, “I can’t afford it,” they’re really saying, “You haven’t effectively demonstrated the value of your products or services.” If you’ve clearly communicated the value of your product and you’re still receiving objections, chances are, it’s not about the money at all. I need to check with my boss.

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The Benefits Of Pursuing AWS Certified Cloud Practitioner Certification

Smart Data Collective

It has over a million customers and generates over $104 billion a year. This can be a great skill to learn for anyone in IT that wants greater wages and job security. Before even considering an IT career , you must understand yourself. Isn’t it tempting?

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You Know You Need It

Wink Intel

The post You Know You Need It appeared first on Wink. The pandemic has highlighted something most people don’t want to think about — what would happen to their loved ones should they unexpectedly die. According to new findings from the 2021 Insurance Barometer Study, conducted annually by LIMRA and Life Happens, 42% of American households would face financial hardship within six months should a wage earner die unexpectedly; 25% would suffer financially within a month.

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Corporate Guide to Pride—Companies Who’ve Gotten it Right (and Wrong)


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HubSpot Operations Hub: What Can Its Data Automation Capabilities Do For You?

Weidert Group

And as you discover the value of clean, coordinated, well-curated data and want even more capabilities to use it, you have paid Ops Hub options available. We’re already shameless HubSpot enthusiasts at Weidert Group, but we’re even more excited about what’s become possible with Operations Hub.

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It’s a new era of retail


It’s full of helpful insights and guidance for retailers looking to optimize their performance in the New Year. The post It’s a new era of retail appeared first on Acoustic We couldn’t be more excited.

German Car Industry: Oh No – Will it Crash?

M Brain

The post German Car Industry: Oh No – Will it Crash? appeared first on M-Brain Market & Media Intelligence Solutions. Blog posts Industry Trends

CRM’s Have a Big Data Technical Debt Problem: Here’s How to Fix It

Smart Data Collective

And this has seasoned IT executives wondering what to do with the complex problem of technical debt and how big data can help. Without understanding this, it is difficult to know how to fix the problem – or avoid it in the first place.

Stitch Fix Captured the Kid Market with Data-driven Decisions – Can It Do It Again?


Although its fate has since changed, Stitch Fix was sitting pretty at the start of the year, as its data-driven decisions informed its pivot to a kid-focused approach. As the retail market continues to evolve, we’ll see how this data-driven company pivots along with it.

Keep it simple

DC Velocity

Forklifts have gone high-tech, but not everyone needs all the bells and whistles. Here's how to determine when a more basic truck might be the right way to go. Lift Trucks

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How Insurers Evaluate Data and Incorporate it Into their Business Model

Smart Data Collective

In order to appreciate the role of big data in insurance, it is necessary to look at its historical context. The insurance industry is one of the oldest in the world , and is credited for having been the catalyst for the financial system as we know it. Think about it this way.