Prestige Pricing: What It Is & Why It Works (Examples)

Crayon

A: Whatever people will pay for it. In others, it means charging a premium because, well, you can. It’s what makes a shiny rock in a pretty, robin-egg box cost 5x more than a shiny rock purchased from a jewelry shop that shares its parking lot with a Cheesecake Factory.

IT 519

Observability: Why It’s a Red Hot Tech Term

IT Business Edge

It encompasses log analytics, application performance monitoring (APM), and cybersecurity, and the term has been applied in other IT areas like networking. And why is it becoming a critical part of the enterprise tech stack? It’s become a must-have for most businesses.

IT 79
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Loss Leader Pricing: What It Is & How It Works (Examples!)

Crayon

We touched on it in our guide to penetration pricing , and today we go deep on one of the most polarizing pricing strategies out there: loss leader.

Loss 325

Penetration Pricing: What It Is, What It Isn't, & How It Works

Crayon

Prospects are going to love it. Your product team has spent the last 18 months cookin’ up something shiny. There’s just one problem: You’re entering a saturated market. There’s the old guard. The scrappy upstarts. How do you capture market share at this critical juncture?

IT 325

The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

7 KPIs for customer-centric IT

CIO

Customer centricity can be defined many ways, but for today’s IT, it’s no longer about just the quality of the product or service being provided. It’s the total experience, says Pratibha Salwan, co-leader of consumer services at technology research and advisory firm ISG.

Jacobs revamps its IT operating model to accelerate business

CIO

In shifting our portfolio to help our clients with their own transformations, we needed to shift our IT operating model to support the new portfolio.”. Three modes of IT. To achieve this, Andrews began with an overarching vision of IT working in three modes.

It’s True, Your Market is Getting More Competitive

Crayon

If it seems like your industry is getting more competitive, it probably is. Crayon Research

Enterprise Software Startups: What It Takes To Get VC Funding

IT Business Edge

It’s common for there to be losses of 50%+ for the past year. And the IPO market is having its worst year in a decade , further hurting startup funding. It helped that Aisera has a unique platform that leverages predictive AI for managing customer service, IT and sales.

The 6 most overhyped technologies in IT

CIO

While there’s incredible promise of transformation from these new technologies, the buzz around it can lead people to believe that implementing the innovation is immediate, but it’s not.”. Here’s what they have to say about the most overhyped tech in IT today.

8 tips for finding meaning in your IT career

CIO

It’s easy to forget how much energy you put into getting here and to let the difficult meetings, failed projects, or challenging economic blips take the joy out of your work. It’s important to me that I’m providing some sort of impact.”. It feels nice.”. Or it can be larger.

5 forces shaping the future IT workforce

CIO

Concerns about a looming recession have not derailed the booming IT job market. In the first half of this year, 115,000 new IT jobs were added, according to consulting firm Janco Associates. These industry-watchers have identified five forces influencing the IT work landscape.

Top Managed Service Providers (MSPs) 2022

IT Business Edge

Keeping up with the ever-changing IT needs of a growing business can be a logistical nightmare. That’s why so many organizations have outsourced IT management to managed service providers (MSPs). Top IT MSPs 2022. Top IT MSPs 2022.

IT Analytics: The Foundation for Cyber Hygiene Across the Enterprise

CIO

Cyber hygiene describes a set of practices, behaviors and tools designed to keep the entire IT environment healthy and at peak performance—and more importantly, it is a critical line of defense. Conversely, a smaller company with a lean IT team would prioritize simplicity.

Because Winners Don’t Wing It: Introducing Competitive Advantage Academy

Crayon

A week from today, we’re releasing the 2022 State of Competitive Intelligence Report—the 5th installment in the CI industry’s largest and longest-running survey series. Activating Intel

7 traits of inspirational IT leaders

CIO

Yet only a relative handful of IT leaders can truly be described as inspirational figures, capable of leading their teams to goals that collegues at other enterprises can only dream about. Fortunately, most inspirational IT leaders are self-made, not born. IT Leadership

Thermo Fisher transforms its customer experience

CIO

With its business rapidly growing and customer expectations rising, Thermo Fisher Scientific is turning to machine learning and robotic process automation (RPA) to transform the customer experience. Project Northstar has earned Thermo Fisher Scientific a CIO 100 Award in IT Excellence.

Carrier IT tackles big challenges with microtransformations

CIO

For all the talk of IT launching big-bang transformational initiatives, sometimes it’s the smaller changes that are the most impactful. That’s the case for HVAC manufacturer Carrier, which, in the wake of its 2020 spin-off from United Technologies Corp.,

Sonos unites global workforce with ‘IT in a box’

CIO

That’s true in the case of audio specialist Sonos, which developed a universal IT stack that could be used by its 1,200 employees, manufacturing partners, and engineers scattered in 15 locations across the globe. It’s perfectly adaptable. Sometimes one size does fit all.

Redefining the Role of IT in a Modern BI World

CIO

Introduction Since its inception decades ago, the primary objective of business intelligence has been the creation of a top-down single source of truth from which organizations would centrally track KPIs and performance metrics with static reports and dashboards. IT Leadership

IT budgets remain solid, despite tech industry headwinds

CIO

A report issued Monday by private investment company Bain Capital indicated that, despite the numerous disruptions to the technology industry—including a global supply chain crisis and Russia’s invasion of Ukraine—most IT decision makers foresee either stable budgets or increases for the coming year.

Why every IT leader should avoid ‘best practices’

CIO

As my pappy used to say, ‘If someone sells this and someone else buys it, they have something in common: They’re both schmucks.’ It’s a phrase that pretends to provide value when it’s really inserting nothing but noise into the signal. It’s best practice! So don’t use it.

Dow makes production more efficient through IT-OT collaboration

CIO

Dow is reaping the benefits of a year-long program to roll out new digital technologies to one of its largest manufacturing sites, resulting in improvements in performance, reliability, and employee experience. It’s really changed the mindset for us at Dow.”.

9 most in-demand IT jobs in manufacturing

CIO

The manufacturing industry is experiencing its “fourth industrial revolution,” with manufacturers focused on leveraging IT to stay competitive and meet the demand for digital services that can enhance their physical wares. Careers, Hiring, IT Jobs, Manufacturing Industry

New Zealand’s IT leadership moves 2022

CIO

As IT is the fuel for digitisation, enterprise technology leaders are increasingly being sought after by companies. CIO New Zealand consistently tracks the moves of IT leaders. Here’s an update on the moves of New Zealand’s IT leaders starting from May 2022. IT Leadership

Australia’s IT leadership moves 2022

CIO

As IT is the fuel for digitisation, enterprise technology leaders are increasingly being sought after by companies. CIO Australia consistently tracks the moves of IT leaders. Here’s an update on the moves of Australian IT leaders starting from June 2022. IT Leadership

How Your IT Infrastructure Can Accelerate Transformation Efforts

CIO

IT leaders in EMEA are increasingly leading digital transformation efforts, with 84% of CIOs saying they’re responsible for these efforts, according to the Foundry 2022 State of the CIO study. That’s why CEOs are urging their IT leaders to upgrade IT and push digital initiatives forward.

Pricing it Right with End-to-End Product Cost Simulation

CIO

Clariant’s legacy solution for pricing simulation allowed only a single, manual simulation that took several weeks to process making it outdated by the time it reached the business decision makers.

7 ways to create a more IT-savvy C-suite

CIO

Business is business and IT is IT and never the twain shall meet. At least that’s the way it too often seems when a CIO attempts to show business management how a technology initiative can lead to tangible benefits. IT Leadership

Top GRC Platforms & Tools in 2022

IT Business Edge

Unfortunately, finding the right set of tools or software for your GRC needs can be its own chaotic mess, filled with potential pitfalls and promises that don’t deliver. However, its automation tools and comprehensive out-of-the-box tools are well-regarded.

IT leaders get creative to fill data science gaps

CIO

For the past few years, IT leaders at a US financial services company have been struggling to hire data scientists to harness the increasing flood of incoming data that, if used properly, could improve customer experience and drive new products. It’s very mystical to the layperson.

Edge Computing and 5G: What’s Next for Enterprise IT?

CIO

The distributed, granular nature of edge computing – where an “edge device” could mean anything from an iPhone to a hyper-specialized IoT sensor on an oil rig in the middle of an ocean – is reflected in the variety of its enterprise use cases.

How BRP Fueled Its Digital Planning Engine in the Cloud

CIO

It’s an impressive achievement to manufacture seven product lines in six plants spanning four regions with around 20,000 employees serving 120 countries and approximately 3,250 dealers.

How to sell IT services to the Canadian government

CIO

Twenty-two billion dollars: that’s the value of goods and services the Canadian federal government buys every year from the private sector – including IT goods and services. IT hardware: desktops, microcomputers, peripherals, printers, scanners. Government, Government IT

6 hot IT leadership trends — and 6 going cold

CIO

IT leaders pointed to the need for new ways of thinking about leadership to succeed in an increasingly virtual office landscape. Replacing it is the increasing importance of a leader’s ability to influence without authority,” Budak says. Careers, IT Leadership