2021

How to Find Competitor Pricing Information (5 Key Sources)

Crayon

Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here.

How to do SWOT Analysis With Competitive Intelligence Questions

Octopus

How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and. Read More.

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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting.

10 Power BI mistakes to avoid

CIO

As a leading business intelligence tool, Power BI offers business users power and flexibility in dealing with data. The Microsoft tool provides everything from Excel integration to enterprise reporting and an increasing number of AI features that simplify getting deeper insights.

Enterprise CRM’s Future is in Company Growth

Zoominfo

Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM.

Competitive Intelligence showed how a major competitor was retaking market share

Octopus

Competitive Intelligence showed how a major competitor was retaking market share Competitive Intelligence showed how a major competitor was retaking market share. With this case study, we.

How the right automation strategy can unlock data silos

CIO

A recent Ernst and Young report found that 81% of organizations embrace the notion that data should be at the heart of all decision making. Yet, in many organization the decision-making process is stalled because data is still kept in silos.

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Using Porter’s Competitive Strategies In Your Business

Cipher

Porter’s competitive strategies offer organizations of all shapes and sizes a valuable roadmap towards success. By basing the core elements of their competitive strategy on one of Porter’s approaches, organizations can take their first steps toward building a sustainable competitive advantage.

The Five Competitive Forces That Shape Strategy

Cipher

Porter’s Five Forces Framework was first published in the Harvard Business Review in 1979 by famed academic Michael Porter, and has come to be renowned as a seminal management framework.

How to target and understand your competition’s experts

FedSavvy

Many sources of a competitor’s competitive advantage may often be categorized in one of four categories: People Processes Tools Past performance. We often refer to this as PPTP.

24 Questions to Consider for Your Next SWOT Analysis

Crayon

So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions.

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Overcoming OSINT Investigation Challenges Through a 'RESET' Mindset

ArchIntel

ArchIntel™ -. Not all open-source investigations yield positive results on the first try, in fact, at some point, it becomes apparent that some of these efforts are headed nowhere. A recent blog entry on OSINTCurio.us

4 Conversational Writing Tips That Will Transform Your Customer Interactions

Alexa

As more conversational AI assistants, such as Alexa and Siri , become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition.

Tinuiti Named to Inc. 5000 List of Fastest-Growing Private Companies in America for the Fourth Time

Tinuiti

Leading independent performance marketing firm lands on the annual list after a banner year of growth for the company despite the pandemic. NEW YORK, NY – August 18, 2021 – Tinuiti , the largest independent performance …

How To Pinpoint B2B Customer Pain Points

Zoominfo

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution.

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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

Datapine Blog

Table of Contents. 1) What Is A Misleading Statistic? 2) Are Statistics Reliable? 3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics?

CBAP certification: A high-profile credential for business analysts

CIO

The Certified Business Analysis Professional (CBAP) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis.

How Competitive Intelligence helped transform a British icon

Octopus

How Competitive Intelligence helped transform a British icon This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case.

Why Traditional Win Loss is Dead

Primary Intelligecne

Traditional win loss analysis is dead. We’re sorry, but it is. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes.

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Why Your Next CEO Should Come From the CI Department

Cipher

As industries become increasingly competitive and companies experience unprecedented levels of disruption , the role of Competitive Intelligence (CI) has never been more important.

GSA FEDSIM…who’s winning their contracts?

FedSavvy

In last month’s blog , we explored what FEDSIM is and what federal customers use FEDSIM as a mode for procurement. This month, we delve into what contractors are winning FEDSIM bids and with what federal customers. Who are the major winners at FEDSIM?

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Product Marketing Spotlight Series: Jaime Singson

Crayon

Product Marketing Spotlight

Tools Companies Can Use to Track Competitors

ArchIntel

ArchIntel™ -. Attest, a provider of consumer data to help businesses make informed decisions, has released a list of tools for tracking a company’s competitors.

6 Customer Journey Touchpoints to Help Build an Optimal User Experience

Alexa

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.”.

2021 Amazon & Retail Media Virtual Summit

Tinuiti

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Introducing ZoomInfo + Chorus.ai

Zoominfo

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine.

How to Utilize Artificial Intelligence in Your eCommerce SEO Strategy

Smart Data Collective

If you have not lived under a rock for several years, you have undoubtedly heard about artificial intelligence (AI). However, how might artificial intelligence be used in e-commerce operations? Artificial intelligence (AI) is starting to fill every facet of our daily lives.

Top 7 business intelligence trends for 2021

CIO

Business intelligence is not an oxymoron like jumbo shrimp. It’s not dead. And it’s not being superseded by artificial intelligence. To read this article in full, please click here (Insider Story

What’s Competitive Intelligence got to do with Situational Awareness?

Octopus

What's Competitive Intelligence got to do with Situational Awareness? This article discusses what's Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. The post What’s Competitive Intelligence got to do with Situational Awareness?

Who Benefits from Win Loss Analysis?

Primary Intelligecne

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area.

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Five Market Research Methods to be Aware Of

Cipher

When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights.

Competitor Highlight: Sev1Tech

FedSavvy

You may have noticed Sev1Tech ’s recent M&A fueled evolution in utilizing funding from private equity owners. This blog provides a short overview into the Sev1Tech’s latest key hires, acquisitions, and new customer footprint.

3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis.

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What to Consider When Acquiring, Using OSINT Tools

ArchIntel

ArchIntel™ -. A recent blog post by Cobwebs Technology explains the concept of open-source intelligence and how it is used. OSINT could be any information that can be accessed by the general public. It is a tool required by investigators and analysts when conducting investigations.

Effective Marketing Strategies in 2021 Have These 5 Elements

Alexa

It’s safe to say that 2020 threw some curveballs no one could’ve predicted. But even with a global pandemic, one thing stayed constant for companies: The best marketing strategies still involved connecting with consumers as humans. During 2020, people craved brand connections more than ever.

Tinuiti Appoints Crystal Duncan to Launch New Influencer Marketing Offering

Tinuiti

New role will develop the agency’s market-leading influencer program focused on driving performance outcomes within clients’ larger media mix. NEW YORK, June 14, 2021 — Tinuiti , the largest independent performance …

Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits.