2021

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How to Find Competitor Pricing Information (5 Key Sources)

Crayon

Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here. In order to hit my targets, I need to send a ton of emails, and I just don’t have that much time on my hands these days.

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How to do SWOT Analysis With Competitive Intelligence Questions

Octopus

How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and. Read More. The post How to do SWOT Analysis With Competitive Intelligence Questions appeared first on Octopus Competitive Intelligence.

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One in Six Companies Plans on Investing in IT Security Initiatives

Zoominfo

The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting. Privacy, regulatory compliance, and employee safeguards are among the leading reasons that companies will put big money towards strengthening IT security in 2021.

Security 324
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10 Power BI mistakes to avoid

CIO

As a leading business intelligence tool, Power BI offers business users power and flexibility in dealing with data. The Microsoft tool provides everything from Excel integration to enterprise reporting and an increasing number of AI features that simplify getting deeper insights. In fact, the latest Forrester Wave report on augmented BI goes as far as to say “it is hard not to consider Power BI as your top choice for an enterprise BI platform.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Competitive Intelligence showed how a major competitor was retaking market share

Octopus

Competitive Intelligence showed how a major competitor was retaking market share Competitive Intelligence showed how a major competitor was retaking market share. With this case study, we. The post Competitive Intelligence showed how a major competitor was retaking market share appeared first on Octopus Competitive Intelligence.

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Instagram followers: 10 ways to get real followers and engagement on Instagram

mention

Instagram is an incredibly dynamic and fast-growing social media platform. The number of brands joining and growing customer engagement on the platform is boosting up as we speak. But Instagram business accounts see just 1.46% growth in monthly followers on average, which means growing your Instagram follower count can feel like a slow, tedious game.

Algorithm 363
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How to Utilize Artificial Intelligence in Your eCommerce SEO Strategy

Smart Data Collective

If you have not lived under a rock for several years, you have undoubtedly heard about artificial intelligence (AI). However, how might artificial intelligence be used in e-commerce operations? Artificial intelligence (AI) is starting to fill every facet of our daily lives. For example, self-checkout cash registers, airport security checks, and other automated processes all use artificial intelligence to some degree.

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6 Customer Journey Touchpoints to Help Build an Optimal User Experience

Alexa

The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.”. To build an optimal user experience, you need clearly defined customer journey touchpoints that move prospects through the purchase process.

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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

Datapine Blog

Table of Contents. 1) What Is A Misleading Statistic? 2) Are Statistics Reliable? 3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics? Statistical analyses have historically been a stalwart of the high-tech and advanced business industries, and today they are more important than ever.

Analysis 145
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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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Power BI 101, What Should I Learn?

BI Insight

This is the second part of my new series of Power BI posts named Power BI 101. In the previous post, I briefly discussed what Power BI is. In this post, I look into one of the most confusing parts for those who want to start learning Power BI. Many people jump straight online and … Continue reading Power BI 101, What Should I Learn? The post Power BI 101, What Should I Learn?

Learning 145
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How to Create a Winning Brand Positioning Strategy

Crayon

If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. If only. What makes brand positioning so fun, though, is that your brand doesn’t exist in a vacuum. You do have competitors.

Win 751
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CILIP's Research Report: Should librarians embrace AI and learn how to code?

Vable

He had wondered, as had most people at one time or another, precisely why an android bounced helplessly about when confronted by an empathy-measuring test. Empathy, evidently, existed only within the human community, whereas intelligence to some degree could be found throughout every phylum and order including the arachnida.

Research 144
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A Developer’s Guide to Creating Bad Power BI Projects – Part 1

Paul Turnley

It occurred to me that we have put so much effort into promoting best practices and proper design that there is far less information about how to create bad reports and data models. In that light, the purpose of this article is to talk about what to do if you want things to go poorly and make sure your projects fail - if not immediately, then sometime in the future - and if not for you then for whoever inherits the work that you have done.

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How to Measure the ROI of IT Operations

IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

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Google Advanced Search Operators: 50+ Google Search Commands

SpyFu

Google is still the undisputed king of Search Engines. ( 92.16% worldwide market share as of November 2020.) Knowing how Google works and how to get a better ranking in the Google SERPs is what puts food on the table of 99% of SEO professionals. Even then, Google holds a few mysteries with SEOs, especially when it comes to using Google’s advanced search operators.

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How Competitive Intelligence helped transform a British icon

Octopus

How Competitive Intelligence helped transform a British icon This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case. The post How Competitive Intelligence helped transform a British icon appeared first on Octopus Competitive Intelligence.

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CBAP certification: A high-profile credential for business analysts

CIO

The Certified Business Analysis Professional (CBAP) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis. The organization describes CBAP as a credential that “recognizes seasoned BA professionals who have over five years of practical business analysis work experience.

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Organizing and Optimizing Your Video Content for Better Rankings

mention

Video content is exploding right now! Up to 80% of all traffic comes from it, and 85% of people want to see even more video content from their favorite brands today. Long story short: If you don’t use video content as a part of your marketing strategy, you’ll lose the battle for your brand’s authority, target audience, and overall search engine rankings.

Marketing 362
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Data Strategy: The Missing Link in Your Digital Transformation Plan

Smart Data Collective

On the surface, digital transformation is a simple process. You take a business activity that is old and ineffective/inefficient and re-energize it with new technology. This could be moving your spreadsheets to cloud software or even going so far as to move up from paper to digital. There is nothing inherently wrong with this process, but the way digital transformation is deployed often misses powerful opportunities ripe for the taking.

Business 359
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4 Conversational Writing Tips That Will Transform Your Customer Interactions

Alexa

As more conversational AI assistants, such as Alexa and Siri , become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition. Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that leaves many customers and prospects confused.

Knowledge 314
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How BusinessObjects Can Re-ignite SAP’s BI Strategy Again

InfoSol

It’s been over 13 years since SAP acquired BusinessObjects and really stepped into the world of Business Intelligence. During the first few years after the purchase, SAP sold a ton of BusinessObjects licenses and, for at least one or two years, they sold more BusinessObjects licenses than they did SAP ERP licenses. It was a huge success both financially and directionally for SAP.

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Big News! Owler + Meltwater

Owler

This week marks Owler’s 10 year anniversary, and what a ride it’s been! Today, I’m equally thrilled to share the big news that Owler has entered into an agreement to be acquired by Meltwater! Read Meltwater’s press release here. We started Owler in 2011 with the goal of building a community to democratize business information, making it both accessible and transparent.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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Integrating and Visualising Multiple Microsoft To Do Accounts with Power BI

BI Insight

It’s been a while that I use Microsoft To Do to organise my daily tasks. From work-related tasks to buy groceries. While Microsoft To Do is super easy to use but there are some challenges in using it more efficiently, especially when you have multiple O365 accounts within different organisations. Here are some of the … Continue reading Integrating and Visualising Multiple Microsoft To Do Accounts with Power BI.

IT 134
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Vable’s top 6 travel reads for 2021

Vable

February used to see us making travel plans but that isn’t possible right now. With all those Facebook memories popping up, it’s making me nostalgic. Photos from a time when we could simply take a weekend away, pop to the coast, or enjoy a family holiday. But if we can’t physically travel, what about transporting yourself away with a book (or art, or a video, or a map)?

Travel 131
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Hybrid Tables, Incremental Refresh and Table Partitioning in Power BI

Paul Turnley

The December 2021 Power BI Desktop update introduced a long-awaited upgrade to the partitioning and Incremental Refresh feature set. The update introduces Hybrid Tables, a new Premium feature that combines the advantages of in-memory Import Mode storage with real-time DirectQuery data access; this is a big step forward for large model management and real-time analytic reporting.

Advantage 137
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Keyword Density: 5 Assumptions We Put to the Test

SpyFu

For at least a decade, Google has told us to stop worrying about how many times a keyword appears in our content. They’ve said their algorithms and natural language processing have become better at understanding the intent of content, so keyword density is less important than in the early SEO days. But if you ask most SEO experts, they’ll still want to see your keyword appear multiple times in every piece of content.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.