How to Find Competitor Pricing Information (5 Key Sources)


Picture this: You’re a sales rep at an email marketing software company. One day, you hop on a discovery call with a prospect. As you’re chatting with them about their goals, they say this: “Easy automation is really the key here.

How to do SWOT Analysis With Competitive Intelligence Questions


How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and. Read More.

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One in Six Companies Plans on Investing in IT Security Initiatives


The effects of the pandemic wield lingering influence on 2021 budgets. To better understand what companies are spending money on, ZoomInfo surveyed over 400 CEOs, IT professionals, and marketers to understand patterns of near-term investment and cost cutting.

10 Power BI mistakes to avoid


As a leading business intelligence tool, Power BI offers business users power and flexibility in dealing with data. The Microsoft tool provides everything from Excel integration to enterprise reporting and an increasing number of AI features that simplify getting deeper insights.

Enterprise CRM’s Future is in Company Growth


Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM.

Competitive Intelligence showed how a major competitor was retaking market share


Competitive Intelligence showed how a major competitor was retaking market share Competitive Intelligence showed how a major competitor was retaking market share. With this case study, we.

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5 ways Competitive Intelligence gives you more chance of winning


5 ways Competitive Intelligence gives you more chance of winning 5 ways Competitive Intelligence gives you more chance of winning. A well thought out Competitive intelligence program.

Using Porter’s Competitive Strategies In Your Business


Porter’s competitive strategies offer organizations of all shapes and sizes a valuable roadmap towards success. By basing the core elements of their competitive strategy on one of Porter’s approaches, organizations can take their first steps toward building a sustainable competitive advantage.

The Five Competitive Forces That Shape Strategy


Porter’s Five Forces Framework was first published in the Harvard Business Review in 1979 by famed academic Michael Porter, and has come to be renowned as a seminal management framework.

How to target and understand your competition’s experts


Many sources of a competitor’s competitive advantage may often be categorized in one of four categories: People Processes Tools Past performance. We often refer to this as PPTP.

How to Create a Winning Brand Positioning Strategy


If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. If only.

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6 Customer Journey Touchpoints to Help Build an Optimal User Experience


The best businesses in the world recognize how critical building an optimal customer experience is to their overall sales and brand reputation. Research conducted by Zendesk in 2020 found that “half of customers say that customer experience is more important to them now compared to a year ago.”.

Overcoming OSINT Investigation Challenges Through a 'RESET' Mindset


ArchIntel™ -. Not all open-source investigations yield positive results on the first try, in fact, at some point, it becomes apparent that some of these efforts are headed nowhere. A recent blog entry on OSINTCurio.us

Tinuiti Named to Inc. 5000 List of Fastest-Growing Private Companies in America for the Fourth Time


Leading independent performance marketing firm lands on the annual list after a banner year of growth for the company despite the pandemic. NEW YORK, NY – August 18, 2021 – Tinuiti , the largest independent performance …

How To Pinpoint B2B Customer Pain Points


It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution.

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5 Signs You Need Sales Experience Analysis

Primary Intelligecne

In a recent study, 36% of buyers said that a losing vendor could’ve won the deal by making a change in during the buying process. Most often, buyers described missteps in the sales experience as the reason for lost business – even above price or product features.

CBAP certification: A high-profile credential for business analysts


The Certified Business Analysis Professional (CBAP) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis.

How Competitive Intelligence helped transform a British icon


How Competitive Intelligence helped transform a British icon This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case.

Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

Datapine Blog

Table of Contents. 1) What Is A Misleading Statistic? 2) Are Statistics Reliable? 3) Misleading Statistics Examples In Real Life. 4) How Can Statistics Be Misleading. 5) How To Avoid & Identify The Misuse Of Statistics?

Five Market Research Methods to be Aware Of


When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights.

GSA FEDSIM…who’s winning their contracts?


In last month’s blog , we explored what FEDSIM is and what federal customers use FEDSIM as a mode for procurement. This month, we delve into what contractors are winning FEDSIM bids and with what federal customers. Who are the major winners at FEDSIM?

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24 Questions to Consider for Your Next SWOT Analysis


So, you’re getting ready to conduct a SWOT analysis — fantastic! Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions.

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4 Conversational Writing Tips That Will Transform Your Customer Interactions


As more conversational AI assistants, such as Alexa and Siri , become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition.

Tools Companies Can Use to Track Competitors


ArchIntel™ -. Attest, a provider of consumer data to help businesses make informed decisions, has released a list of tools for tracking a company’s competitors.

2021 Amazon & Retail Media Virtual Summit


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Introducing ZoomInfo + Chorus.ai


Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine.

The What, Why, and How of Win Loss Analysis

Primary Intelligecne

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? This question resonates whether it is for internal company buy-in or self-education. People are constantly trying to understand what win loss analysis is and how it can help them.

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Top 7 business intelligence trends for 2021


Business intelligence is not an oxymoron like jumbo shrimp. It’s not dead. And it’s not being superseded by artificial intelligence. To read this article in full, please click here (Insider Story

Competitive Intelligence Expert Professor Fumiyuki Takahashi of the Japan University of Economics


This article is the latest in our questions respected Competitive Intelligence professionals. This week we speak to Professor Fumiyuki Takahashi of the Japan University of Economics. At the end of this series of questions, we will analyse the answers and. Read More.

Instagram followers: 10 ways to get real followers and engagement on Instagram


Instagram is an incredibly dynamic and fast-growing social media platform. The number of brands joining and growing customer engagement on the platform is boosting up as we speak.