CIO
JULY 13, 2020
The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch. But you can’t improve what you can’t measure – which is why analytics now envelops the entire enterprise, crunching every data set it can find to get a clear view of current reality and suggest a better road ahead.
Crayon
DECEMBER 9, 2020
You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data? One of the biggest challenges with making use of competitive intelligence (CI) is distributing that intel to the relevant stakeholders within your organization so that your team can take action on your competitive insights.
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Smart Data Collective
NOVEMBER 25, 2020
Machine learning is transforming the financial sector more than anybody could have ever predicted. This technology might be more important than ever during the pandemic, as financial institutions discover that many traditional protocols aren’t nearly as effective. One of the most significant changes brought by advances in machine learning is with the loan underwriting process.
Alexa
OCTOBER 13, 2020
Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks ? You know — the ones that come from spammy websites with low-quality content and weak domain authority. To help you remove these bad backlinks, Google developed a tool for disavowing links.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
MAY 19, 2020
What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.
Intelligence Node
NOVEMBER 2, 2020
Counterfeit products, representing nearly 3.5% of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers. Counterfeit products accelerate price erosion and damage brand image, making it difficult to secure good margins and risking further deterioration of consumer trust. With the alarming growth of this counterfeit threat, […].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Timo Elliot
NOVEMBER 11, 2020
I have had several requests from people who want to set up some equipment for professional presentations at virtual events—a home or office studio that enables you to present live as if you were a TV weather person: Here’s a list of most of what I use (with some links, mostly to the French Amazon site where I purchased most of it — I live in Paris).
Netbasequid
DECEMBER 20, 2020
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and market intelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post! For starters, Next Generation AI Analytics is the gold standard for powering any analytics, but there are numerous “old AI’ offerings out there muddying the water
Datapine Blog
JUNE 23, 2020
As a chief financial officer (CFO), the weight of your company’s fiscal wellbeing most likely rests on your shoulders. Not only are you responsible for the ongoing financial strategy of your organization, but you’re probably expected to provide timely, accurate reports to a variety of stakeholders. With so much responsibility and such little time, financial data analysis is no easy feat.
SpyFu
DECEMBER 14, 2020
If you want to grow your blog traffic, it’s vital to post regularly—and frequently. Businesses that create 15 or more blog posts per month see five times as much traffic as companies that don’t post regularly, according to HubSpot. But 15 posts a month times 12 months is 180 new, engaging, and relevant pieces of content that you have to plan every year.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
CIO
JULY 30, 2020
Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.
Digimind
OCTOBER 5, 2020
While the most exciting part of any influencer marketing campaign might be seeing the results roll in, a lot of work needs to be done beforehand if you want to achieve success.
Smart Data Collective
SEPTEMBER 21, 2020
Two or three decades ago, gathering data was the biggest challenge businesses faced. Leaders craved more information and access. Today, these same companies are drowning in data. The challenge of today is organizing and making sense of the data. 4 Tips to Help You Make Sense of Your Data. With so much emphasis on collecting and accessing data, it’s easy to become so paralyzed by information that you fail to do anything with it.
Alexa
DECEMBER 21, 2020
COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year. To make sure you’re getting the most out of your social media marketing spend, you need to understand what social media trends have seen a recent spike — and are likely to continue surging in 2021.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
DECEMBER 28, 2020
You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.
Intelligence Node
NOVEMBER 6, 2020
With the onset of the pandemic and the subsequent 360-degree shift in consumer buying behavior and priorities, there have been some immediately tangible effects on the food and grocery market which has been highest in importance, testing all their existing retail management systems and abilities to keep up with demand. Factors such as quality, price, […].
BI Insight
DECEMBER 16, 2020
It has been a long time that I use SQL Server Profiler to diagnose my data models in the Power BI Desktop. I wrote a blog post in June 2016 about connecting to the underlying Power BI Desktop model from different tools, including SQL Server Management Studio (SSMS), Excel and SQL Server Profiler. In this … Continue reading Quick Tips: Registering SQL Server Profiler as an External Tool in Power BI Desktop.
Timo Elliot
JULY 3, 2020
I’ve been interviewing customers recently on how digital technologies have helped their organizations be resilient in the current environment. Here’s a short recap of what I’ve so far found works best for non-professionals like myself who still want to be able to put together a polished, edited result. Arrange a Zoom call. There are alternatives, but Zoom seems to have the best quality, for now.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Netbasequid
DECEMBER 31, 2020
. The coming of the new year brings with it a time for reflection and resolutions for the future. So, there’s no reason that brands shouldn’t take this opportunity to take another peek under the hood at their social media listening and give it a good tune-up. There’s no time like the present for a first-rate recalibration to restart your consumer intelligence clock for 2021.
Datapine Blog
AUGUST 19, 2020
In our cutthroat digital economy, massive amounts of data are gathered, stored, analyzed, and optimized to deliver the best possible experience to customers and partners. At the same time, inventory metrics are needed to help managers and professionals in reaching established goals, optimizing processes, and increasing business value. That said, It’s extremely important setting up and tracking the inventory KPIs for your business is in order to evaluate and improve your performance.
SpyFu
DECEMBER 3, 2020
With the new year around the corner, it’s time to start thinking about what you want to accomplish in 2021. And while it’s exciting to think about the strategies you’ll use, the steps it will take to get there, and the fun new content you’ll create—none of that really matters if you’re not building toward well-defined SEO goals. A set of specific and actionable SEO goals gives you all the guidance you’ll ever need to build a strong SEO strategy.
CIO
JUNE 2, 2020
Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand. Market intelligence and advisory firm Mordor Intelligence forecasts the global data visualization market to achieve a compound annual growth rate of more than 9 percent between 2020 and 2025 as businesses seek to become more analytically driven.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Digimind
NOVEMBER 11, 2020
Ask any marketer out there about proving ROI on social networks, and you will soon witness a ramble of KPIs and terminologies like audience growth rate, number of clicks, conversion, or bounce rate, all of which may certainly apply to your campaign performance – but are not instrumental for that next step towards building customer rapport.
Smart Data Collective
OCTOBER 25, 2020
The IoT is becoming increasingly commercialized. IDC estimates that there will be 41.6 billion IoT devices online by 2025. As the IoT continues to expand, companies across the world are looking for new ways to embrace its potential. One of the most overlooked benefits of the IoT is with indoor mapping. Companies can find a number of useful IoT approaches to achieve this goal.
Alexa
DECEMBER 27, 2020
If you really want to drive customer engagement, learning how to create a chatbot is a great place to start. According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register 80–90% response rates. This result shows that users are willing to use chatbots, but the experience still needs to be properly executed to meet their needs.
Zoominfo
APRIL 13, 2020
Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink. In partnership with leading sales linguist Steve W. Martin, ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Intelligence Node
OCTOBER 6, 2020
2020 has brought with it a host of unforeseen changes in the day-to-day life of a typical American shopper and a massive shift in behavior, priorities, and sentiments concerning his/her consumption patterns. So far this has meant that long-established, strong, and seemingly evergreen knowledge of consumer behavior trends has been turned on its head to […].
Dataversity
DECEMBER 30, 2020
Click to learn more about author Samantha Humphries. When reflecting on 2020, the effects of COVID-19 have touched nearly every corner of the globe, spanning continents, age groups and industries. The pandemic forced an almost overnight transformation in the way most businesses operate, particularly for those that did not already have cloud security tools in […].
Similarweb
DECEMBER 28, 2020
What’s the big deal with affiliate marketing? Everyone is talking about it, it’s an exciting and profitable marketing method but there’s a lot to know and understand before you jump in. . There’s a reason affiliate marketing has become so popular in recent years. The method uses affiliate marketers to advertise products (receiving an affiliate commission for each sale), allowing businesses to gain traction and followers in new markets with minimal effort.
Netbasequid
DECEMBER 30, 2020
It is well known that everyone enjoys reminiscing on happy memories. However, due to the pandemic and a tumultuous year overall, many people have been reminiscing about the past to escape the uncertain times of the present. This is exactly why many marketers are appealing to the masses by featuring nostalgic facets in their products and campaigns—offering feelings of comfort and security during tough times.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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