CIO
JULY 13, 2020
The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch. But you can’t improve what you can’t measure – which is why analytics now envelops the entire enterprise, crunching every data set it can find to get a clear view of current reality and suggest a better road ahead.
Crayon
DECEMBER 9, 2020
You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data? One of the biggest challenges with making use of competitive intelligence (CI) is distributing that intel to the relevant stakeholders within your organization so that your team can take action on your competitive insights.
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Smart Data Collective
NOVEMBER 25, 2020
Machine learning is transforming the financial sector more than anybody could have ever predicted. This technology might be more important than ever during the pandemic, as financial institutions discover that many traditional protocols aren’t nearly as effective. One of the most significant changes brought by advances in machine learning is with the loan underwriting process.
Alexa
OCTOBER 13, 2020
Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks ? You know — the ones that come from spammy websites with low-quality content and weak domain authority. To help you remove these bad backlinks, Google developed a tool for disavowing links.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Zoominfo
MAY 19, 2020
What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for thousands of companies worldwide.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
ArchIntel
OCTOBER 29, 2020
ArchIntel™ -. Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector. She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. .
BI Insight
DECEMBER 9, 2020
Microsoft newly announced a piece of very exciting news that Azure Purview now supports Power BI. This is massive news from a data governance point of view. Azure Purview is the next generation of Azure Data Catalog with more metadata discovery power and the ability to use sensitivity labels. After reading the news, I immediately … Continue reading Power BI Governance, Good Practices: Setting up Azure Purview for Power BI.
Datapine Blog
OCTOBER 21, 2020
Big data has changed the way we manage, analyze, and leverage data across industries. One of the most notable areas where data analytics is making big changes is healthcare. In fact, healthcare analytics has the potential to reduce costs of treatment, predict outbreaks of epidemics, avoid preventable diseases, and improve the quality of life in general.
SpyFu
DECEMBER 20, 2020
Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords, set a budget, create campaigns and use extensions? Here's the thing. Google Ads work, and they can give you nearly-instant results. You can get up and running in less than an hour and if you do it right, you can start generating new sales at the end of the hour.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Timo Elliot
NOVEMBER 11, 2020
I have had several requests from people who want to set up some equipment for professional presentations at virtual events—a home or office studio that enables you to present live as if you were a TV weather person: Here’s a list of most of what I use (with some links, mostly to the French Amazon site where I purchased most of it — I live in Paris).
CIO
JULY 30, 2020
Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.
Netbasequid
DECEMBER 20, 2020
Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and market intelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post! For starters, Next Generation AI Analytics is the gold standard for powering any analytics, but there are numerous “old AI’ offerings out there muddying the water
Smart Data Collective
SEPTEMBER 21, 2020
Two or three decades ago, gathering data was the biggest challenge businesses faced. Leaders craved more information and access. Today, these same companies are drowning in data. The challenge of today is organizing and making sense of the data. 4 Tips to Help You Make Sense of Your Data. With so much emphasis on collecting and accessing data, it’s easy to become so paralyzed by information that you fail to do anything with it.
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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.
Alexa
DECEMBER 21, 2020
COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year. To make sure you’re getting the most out of your social media marketing spend, you need to understand what social media trends have seen a recent spike — and are likely to continue surging in 2021.
Zoominfo
DECEMBER 28, 2020
You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.
Intelligence Node
NOVEMBER 6, 2020
With the onset of the pandemic and the subsequent 360-degree shift in consumer buying behavior and priorities, there have been some immediately tangible effects on the food and grocery market which has been highest in importance, testing all their existing retail management systems and abilities to keep up with demand. Factors such as quality, price, […].
Data Hut
OCTOBER 26, 2020
Amazon has been on the cutting edge of collecting, storing, and analyzing a large amount of data. Be it customer data, product information, data about retailers, or even information on the general market trends. Since Amazon is one of the largest e-commerce websites, a lot of analysts and firms depend on the data extracted from here to derive actionable insights.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
BI Insight
DECEMBER 16, 2020
It has been a long time that I use SQL Server Profiler to diagnose my data models in the Power BI Desktop. I wrote a blog post in June 2016 about connecting to the underlying Power BI Desktop model from different tools, including SQL Server Management Studio (SSMS), Excel and SQL Server Profiler. In this … Continue reading Quick Tips: Registering SQL Server Profiler as an External Tool in Power BI Desktop.
Datapine Blog
JUNE 23, 2020
As a chief financial officer (CFO), the weight of your company’s fiscal wellbeing most likely rests on your shoulders. Not only are you responsible for the ongoing financial strategy of your organization, but you’re probably expected to provide timely, accurate reports to a variety of stakeholders. With so much responsibility and such little time, financial data analysis is no easy feat.
SpyFu
DECEMBER 15, 2020
It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a lot to build a successful Google ad. You need to make sure your ad strikes a balance between being keyword-rich and being readable. You have to plan for tone and build landing pages.
Digimind
OCTOBER 5, 2020
While the most exciting part of any influencer marketing campaign might be seeing the results roll in, a lot of work needs to be done beforehand if you want to achieve success.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
CIO
JUNE 2, 2020
Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand. Market intelligence and advisory firm Mordor Intelligence forecasts the global data visualization market to achieve a compound annual growth rate of more than 9 percent between 2020 and 2025 as businesses seek to become more analytically driven.
Timo Elliot
JULY 3, 2020
I’ve been interviewing customers recently on how digital technologies have helped their organizations be resilient in the current environment. Here’s a short recap of what I’ve so far found works best for non-professionals like myself who still want to be able to put together a polished, edited result. Arrange a Zoom call. There are alternatives, but Zoom seems to have the best quality, for now.
Smart Data Collective
OCTOBER 25, 2020
The IoT is becoming increasingly commercialized. IDC estimates that there will be 41.6 billion IoT devices online by 2025. As the IoT continues to expand, companies across the world are looking for new ways to embrace its potential. One of the most overlooked benefits of the IoT is with indoor mapping. Companies can find a number of useful IoT approaches to achieve this goal.
Alexa
DECEMBER 27, 2020
If you really want to drive customer engagement, learning how to create a chatbot is a great place to start. According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register 80–90% response rates. This result shows that users are willing to use chatbots, but the experience still needs to be properly executed to meet their needs.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
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