2020

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5 Tips for Effectively Communicating Competitive Intelligence to Your Organization

Crayon

You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data?

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Insight everywhere: The state of analytics in 2020

CIO

The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch.

Insiders

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Competitive Intelligence Software Comparison: Qualtrics vs. Knowledge360

Cipher

Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Qualtrics empowers businesses to collect meaning and useful feedback that turns into data points. This feedback is harvested from customers, employees and product testers.

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Will COVID-19 Show the Adaptability of Machine Learning in Loan Underwriting?

Smart Data Collective

Machine learning is transforming the financial sector more than anybody could have ever predicted. This technology might be more important than ever during the pandemic, as financial institutions discover that many traditional protocols aren’t nearly as effective.

Learning 284
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Disavowing Links: Guidance and First-Hand Advice for SEO

Alexa

Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks ?

Profiling 259

More Trending

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10 Strategies to Scale Your Digital Marketing Agency in the New Normal

mention

As most businesses are scrambling to keep up with the new business climate caused by the COVID-19 pandemic, digital marketing agencies and services on the contrary – are growing in demand.

Marketing 173
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Who does Competitive Market Analysis?

Octopus

Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. In this article called. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence. Insight

Analysis 166
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Protecting your Retail Brand Against the Growing Counterfeit Threat

Intelligence Node

Counterfeit products, representing nearly 3.5% of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers.

Retail 166
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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

ArchIntel™ -.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Conquering Q4: A Holiday Planning Series for Marketers

Tinuiti

Marketing 205
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Competitive Intelligence Priorities for the New Year from the Experts

Crayon

As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building your annual plan.

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Why AI as a service is poised to take off

CIO

Remember when software as a service (SaaS) was the future of computing? To read this article in full, please click here (Insider Story

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What are the Greatest Challenges for Competitive Intelligence Professionals? An Interview with Alysse Nockels

Cipher

I had the distinct pleasure of interviewing one of the most respected and experienced minds in CI and was able to pick her brain about the greatest challenges that face competitive intelligence leaders and teams today. Competitive Intelligence

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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4 Incredible Benefits Of IoT-Based Indoor Mapping

Smart Data Collective

The IoT is becoming increasingly commercialized. IDC estimates that there will be 41.6 billion IoT devices online by 2025. As the IoT continues to expand, companies across the world are looking for new ways to embrace its potential.

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Set Your Sights on These Rising Social Media Trends in 2021

Alexa

COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year.

Commerce 217
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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase.

Win 245
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How to Use Social Listening for Influencer Marketing

mention

You’ve probably already invested in a social listening tool, if not before then as a result of the current pandemic we are in. Did you know that 51% of business leaders are getting consumer insights during the coronavirus pandemic from social listening platforms?

Marketing 164
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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What is the threat of substitutes within Porter’s five forces model?

Octopus

What is the threat of substitutes within Porter’s five forces model? This article is called what is the threat of substitutes within Porter's five forces model? It explains. The post What is the threat of substitutes within Porter’s five forces model? appeared first on Octopus Competitive Intelligence. Insight

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Who is set to win the 2020 grocery price wars?

Intelligence Node

With the onset of the pandemic and the subsequent 360-degree shift in consumer buying behavior and priorities, there have been some immediately tangible effects on the food and grocery market which has been highest in importance, testing all their existing retail management systems and abilities to keep up with demand.

Win 166
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Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

ArchIntel™ -.

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Our Technology

Tinuiti

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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan

Crayon

The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses.

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Qlik Sense vs. Tableau: Self-service analytics tools compared

CIO

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

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Knowledge360 Data: Top Trending Searches in Insurance

Cipher

Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle! Competitive Intelligence Software Competitive Intelligence Insurance

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How Leading Businesses Organize and Make Sense of Data

Smart Data Collective

Two or three decades ago, gathering data was the biggest challenge businesses faced. Leaders craved more information and access. Today, these same companies are drowning in data. The challenge of today is organizing and making sense of the data. 4 Tips to Help You Make Sense of Your Data.

Business 285
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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.