Expert insights. Personalized for you.
What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. MORE
Competitive Intelligence for all - A pipe dream or a possibility? It is a great honour for us to present a guest article by Chris West of Counteraction. Chris. The post Competitive Intelligence for all – A pipe dream or a possibility? appeared first on Octopus Competitive Intelligence. Guest writer MORE
Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. MORE
I had the distinct pleasure of interviewing one of the most respected and experienced minds in CI and was able to pick her brain about the greatest challenges that face competitive intelligence leaders and teams today. Competitive Intelligence MORE
Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators. MORE
In a 2019 survey, 94% of businesses asked reported investing in Competitive Intelligence (CI). While most modern companies can see CI’s strategic potential, many have yet to understand how to reap its practical benefits. MORE
Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink. In partnership with leading sales linguist Steve W. Martin, ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test. B2B Sales MORE
Remember when software as a service (SaaS) was the future of computing? To read this article in full, please click here (Insider Story MORE
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It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a lot to build a successful Google ad. MORE
Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Qualtrics empowers businesses to collect meaning and useful feedback that turns into data points. This feedback is harvested from customers, employees and product testers. MORE
You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data? MORE
You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. MORE
The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam. MORE
I’ve been interviewing customers recently on how digital technologies have helped their organizations be resilient in the current environment. MORE
The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch. MORE
Competitive Intelligence. Everyone wants it. We all hustle to understand our competition. We obsess over databases accessed and rumors shared. Information is shared informally and through haphazardly crafted documents. Doing competitive intelligence (CI) effectively is difficult. MORE
If you really want to drive customer engagement, learning how to create a chatbot is a great place to start. According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register 80–90% response rates. MORE
FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future. MORE
As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building your annual plan. MORE
COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year. MORE
Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle! Competitive Intelligence Software Competitive Intelligence Insurance MORE
This blog is a follow up to our original September 2018 ManTech blog. ManTech continues to provide many of the same services as described in the 2018 blog but has positioned itself to be more competitive in the intelligence community (IC) customer base and cyber security services. MORE
Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand. MORE
The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses. MORE
Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you through a few simple questions about shipping. MORE
Okay, so you’ve had a read of our website, and you like what you see. You think we can help your team understand the opportunities and threats presented by your competitors. But first, you need to convince your boss. MORE
The IoT is becoming increasingly commercialized. IDC estimates that there will be 41.6 billion IoT devices online by 2025. As the IoT continues to expand, companies across the world are looking for new ways to embrace its potential. MORE
Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively. MORE
What is the threat of substitutes within Porter’s five forces model? This article is called what is the threat of substitutes within Porter's five forces model? It explains. The post What is the threat of substitutes within Porter’s five forces model? appeared first on Octopus Competitive Intelligence. Insight MORE
Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. In this article called. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence. Insight MORE
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels? Determining where and how conversions are occurring is crucial for measuring the … Analytics Privacy Prep MORE
In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. Sure, it’s a problem, but your company is doing well. It’s not the biggest issue, right? Wrong. MORE
Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks ? MORE
We’ve compiled 63 of the most well-known Amazon Seller tools and services ranging from inventory management to repricing solutions and multi-channel selling. MORE
188 Machine learning has become a major game changer for the cryptocurrency industry. Most of the benefits are machine learning have been positive for the market. Machine learning is being used to predict price patterns more easily. However, some of these changes are not as welcome. MORE
Competitive intelligence is used by many different departments within a typical organisation. Everyone from the sales team to the CEO has an interest in how competitors are performing. MORE
Cipher
NOVEMBER 25, 2020
Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Qualtrics empowers businesses to collect meaning and useful feedback that turns into data points. This feedback is harvested from customers, employees and product testers.
Crayon
DECEMBER 9, 2020
You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data?
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CIO
FEBRUARY 27, 2020
Remember when software as a service (SaaS) was the future of computing? To read this article in full, please click here (Insider Story
Zoominfo
DECEMBER 28, 2020
You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase.
Alexa
OCTOBER 13, 2020
Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks ?
Octopus
DECEMBER 17, 2020
Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. In this article called. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence. Insight
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Aqute Intelligence
JANUARY 16, 2020
Competitive intelligence is used by many different departments within a typical organisation. Everyone from the sales team to the CEO has an interest in how competitors are performing.
Smart Data Collective
OCTOBER 25, 2020
Machine learning has become a major game changer for the cryptocurrency industry. Most of the benefits are machine learning have been positive for the market. Machine learning is being used to predict price patterns more easily. However, some of these changes are not as welcome.
Timo Elliot
JULY 3, 2020
I’ve been interviewing customers recently on how digital technologies have helped their organizations be resilient in the current environment.
Cipher
DECEMBER 7, 2020
I had the distinct pleasure of interviewing one of the most respected and experienced minds in CI and was able to pick her brain about the greatest challenges that face competitive intelligence leaders and teams today. Competitive Intelligence
Crayon
DECEMBER 29, 2020
As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building your annual plan.
CIO
JULY 13, 2020
The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch.
Zoominfo
MAY 19, 2020
What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal.
Alexa
DECEMBER 21, 2020
COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year.
Octopus
DECEMBER 14, 2020
What is the threat of substitutes within Porter’s five forces model? This article is called what is the threat of substitutes within Porter's five forces model? It explains. The post What is the threat of substitutes within Porter’s five forces model? appeared first on Octopus Competitive Intelligence. Insight
Tinuiti
AUGUST 5, 2020
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels? Determining where and how conversions are occurring is crucial for measuring the … Analytics Privacy Prep
FedSavvy
NOVEMBER 27, 2020
Competitive Intelligence. Everyone wants it. We all hustle to understand our competition. We obsess over databases accessed and rumors shared. Information is shared informally and through haphazardly crafted documents. Doing competitive intelligence (CI) effectively is difficult.
Aqute Intelligence
JANUARY 7, 2020
Okay, so you’ve had a read of our website, and you like what you see. You think we can help your team understand the opportunities and threats presented by your competitors. But first, you need to convince your boss.
Smart Data Collective
OCTOBER 25, 2020
The IoT is becoming increasingly commercialized. IDC estimates that there will be 41.6 billion IoT devices online by 2025. As the IoT continues to expand, companies across the world are looking for new ways to embrace its potential.
Timo Elliot
NOVEMBER 11, 2020
Cipher
DECEMBER 3, 2020
Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle! Competitive Intelligence Software Competitive Intelligence Insurance
Crayon
DECEMBER 18, 2020
The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses.
CIO
JULY 30, 2020
Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.
Zoominfo
APRIL 13, 2020
Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink. In partnership with leading sales linguist Steve W. Martin, ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test. B2B Sales
Alexa
DECEMBER 27, 2020
If you really want to drive customer engagement, learning how to create a chatbot is a great place to start. According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register 80–90% response rates.
Octopus
NOVEMBER 25, 2020
Competitive Intelligence for all - A pipe dream or a possibility? It is a great honour for us to present a guest article by Chris West of Counteraction. Chris. The post Competitive Intelligence for all – A pipe dream or a possibility? appeared first on Octopus Competitive Intelligence. Guest writer
Tinuiti
AUGUST 31, 2020
We’ve compiled 63 of the most well-known Amazon Seller tools and services ranging from inventory management to repricing solutions and multi-channel selling.
FedSavvy
NOVEMBER 10, 2020
FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future.
Datapine Blog
FEBRUARY 4, 2020
Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit.
Smart Data Collective
OCTOBER 1, 2020
Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively.
SpyFu
DECEMBER 15, 2020
It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a lot to build a successful Google ad.
Cipher
DECEMBER 4, 2020
In a 2019 survey, 94% of businesses asked reported investing in Competitive Intelligence (CI). While most modern companies can see CI’s strategic potential, many have yet to understand how to reap its practical benefits.
Crayon
DECEMBER 2, 2020
The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam.
CIO
JUNE 2, 2020
Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand.
Zoominfo
JULY 24, 2020
In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. Sure, it’s a problem, but your company is doing well. It’s not the biggest issue, right? Wrong.
Alexa
DECEMBER 3, 2020
Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you through a few simple questions about shipping.
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