Competitive Intelligence Software Comparison: Qualtrics vs. Knowledge360


Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Qualtrics empowers businesses to collect meaning and useful feedback that turns into data points. This feedback is harvested from customers, employees and product testers.

5 Tips for Effectively Communicating Competitive Intelligence to Your Organization


You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data?


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Why AI as a service is poised to take off


Remember when software as a service (SaaS) was the future of computing? To read this article in full, please click here (Insider Story


How to Recognize and Respond to Buying Signals (and Close More Deals!)


You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase.

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Disavowing Links: Guidance and First-Hand Advice for SEO


Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks ?

Who does Competitive Market Analysis?


Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. In this article called. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence. Insight

Conquering Q4: A Holiday Planning Series for Marketers


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How product teams can use competitive intelligence more effectively

Aqute Intelligence

Competitive intelligence is used by many different departments within a typical organisation. Everyone from the sales team to the CEO has an interest in how competitors are performing.

Has Machine Learning Made Cryptocurrencies Traceable?

Smart Data Collective

Machine learning has become a major game changer for the cryptocurrency industry. Most of the benefits are machine learning have been positive for the market. Machine learning is being used to predict price patterns more easily. However, some of these changes are not as welcome.

How to Easily Record a Remote Video Interview

Timo Elliot

I’ve been interviewing customers recently on how digital technologies have helped their organizations be resilient in the current environment.

What are the Greatest Challenges for Competitive Intelligence Professionals? An Interview with Alysse Nockels


I had the distinct pleasure of interviewing one of the most respected and experienced minds in CI and was able to pick her brain about the greatest challenges that face competitive intelligence leaders and teams today. Competitive Intelligence

Competitive Intelligence Priorities for the New Year from the Experts


As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building your annual plan.

Insight everywhere: The state of analytics in 2020


The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch.

What is Spam? The Truth About Unsolicited and Cold Email


What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal.

Set Your Sights on These Rising Social Media Trends in 2021


COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year.

What is the threat of substitutes within Porter’s five forces model?


What is the threat of substitutes within Porter’s five forces model? This article is called what is the threat of substitutes within Porter's five forces model? It explains. The post What is the threat of substitutes within Porter’s five forces model? appeared first on Octopus Competitive Intelligence. Insight

How Media Mix Modeling Leads To Smarter Ad Spend Decisions


Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels? Determining where and how conversions are occurring is crucial for measuring the … Analytics Privacy Prep

Identifying and solving fundamental problems in Competitive Intelligence


Competitive Intelligence. Everyone wants it. We all hustle to understand our competition. We obsess over databases accessed and rumors shared. Information is shared informally and through haphazardly crafted documents. Doing competitive intelligence (CI) effectively is difficult.

8 ways to convince your boss to choose Aqute

Aqute Intelligence

Okay, so you’ve had a read of our website, and you like what you see. You think we can help your team understand the opportunities and threats presented by your competitors. But first, you need to convince your boss.

4 Incredible Benefits Of IoT-Based Indoor Mapping

Smart Data Collective

The IoT is becoming increasingly commercialized. IDC estimates that there will be 41.6 billion IoT devices online by 2025. As the IoT continues to expand, companies across the world are looking for new ways to embrace its potential.

An Equipment List For Virtual Presentations In An Office Or Home Studio

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Knowledge360 Data: Top Trending Searches in Insurance


Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle! Competitive Intelligence Software Competitive Intelligence Insurance

Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan


The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses.

Qlik Sense vs. Tableau: Self-service analytics tools compared


Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)


Are there differences in selling to women vs. men in B2B sales? Isn’t it all the same? If that’s the mentality you’ve adopted, it might be time to rethink. In partnership with leading sales linguist Steve W. Martin, ZoomInfo surveyed 350+ B2B buyers, and we put this question to the test. B2B Sales

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How to Create a Chatbot With No Coding Experience in 4 Simple Steps


If you really want to drive customer engagement, learning how to create a chatbot is a great place to start. According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register 80–90% response rates.

Competitive Intelligence for all – A pipe dream or a possibility?


Competitive Intelligence for all - A pipe dream or a possibility? It is a great honour for us to present a guest article by Chris West of Counteraction. Chris. The post Competitive Intelligence for all – A pipe dream or a possibility? appeared first on Octopus Competitive Intelligence. Guest writer

62 Indispensable Amazon Seller Tools You Need


We’ve compiled 63 of the most well-known Amazon Seller tools and services ranging from inventory management to repricing solutions and multi-channel selling.

Major wins and losses in GOVCON


FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future.

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12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice

Datapine Blog

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit.

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Machine Learning Maximizes Email Marketing ROI With List Segmentation

Smart Data Collective

Email has proven to be a remarkably resilient marketing medium. The ROI of email marketing can be up to 4,400%. However, email marketing is also rather complicated. Businesses that depend on email marketing need to take advantage of various types of technology to leverage it effectively.

Google Ads Best Practices and Tips for 2021


It's easy to underestimate how much work goes into making a single, humble little Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It takes a lot to build a successful Google ad.

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What is the Cost of CI?


In a 2019 survey, 94% of businesses asked reported investing in Competitive Intelligence (CI). While most modern companies can see CI’s strategic potential, many have yet to understand how to reap its practical benefits.

Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2


The following post was written by Bill Strugger. Bill is Head of Market Intelligence (MI) at HERE Technologies. HERE provides insights on the location and movement of things – be it cars, goods or people. HERE has 10,000 employees and is HQ in Amsterdam.

Tableau certification guide: Kick-start your analytics career


Data visualization platform Tableau is one of the most widely used tools in the rapidly growing business intelligence (BI) space and individuals with skills in Tableau are in high demand.

How to Improve Communication Between Marketing and Sales


In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. Sure, it’s a problem, but your company is doing well. It’s not the biggest issue, right? Wrong.

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A Conversational Marketing Primer for Marketing and Sales Teams


Have you ever shopped online late at night and really needed an answer to a question right then and there? Maybe you saw a laptop at a great price and needed someone to talk you through a few simple questions about shipping.

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