2020

5 Tips for Effectively Communicating Competitive Intelligence to Your Organization

Crayon

You work hard to stay on top of your competitors’ moves. You sift through big and small changes alike and analyze the data to identify trends and strategies. But then what do you do with the data?

Competitive Intelligence Software Comparison: Qualtrics vs. Knowledge360

Cipher

Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Qualtrics empowers businesses to collect meaning and useful feedback that turns into data points. This feedback is harvested from customers, employees and product testers.

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Why AI as a service is poised to take off

CIO

Remember when software as a service (SaaS) was the future of computing? To read this article in full, please click here (Insider Story

What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions. Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal.

Disavowing Links: Guidance and First-Hand Advice for SEO

Alexa

Every content marketer wants high-quality inbound links going to their blog. Those backlinks can give you a huge boost when it comes to your SEO efforts, and help you climb SERPs faster. But what about the bad backlinks ?

Who does Competitive Market Analysis?

Octopus

Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. And Competitive Analysis is precisely what's needed. In this article called. The post Who does Competitive Market Analysis? appeared first on Octopus Competitive Intelligence. Insight

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Conquering Q4: A Holiday Planning Series for Marketers

Tinuiti

Competitor highlights: ManTech…the update!

FedSavvy

This blog is a follow up to our original September 2018 ManTech blog. ManTech continues to provide many of the same services as described in the 2018 blog but has positioned itself to be more competitive in the intelligence community (IC) customer base and cyber security services.

18 Examples Of Big Data Analytics In Healthcare That Can Save People

Datapine Blog

Big data has changed the way we manage, analyze, and leverage data across industries. One of the most notable areas where data analytics is making big changes is healthcare.

Will COVID-19 Show the Adaptability of Machine Learning in Loan Underwriting?

Smart Data Collective

Machine learning is transforming the financial sector more than anybody could have ever predicted. This technology might be more important than ever during the pandemic, as financial institutions discover that many traditional protocols aren’t nearly as effective.

Competitive Intelligence Priorities for the New Year from the Experts

Crayon

As we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting. For competitive intelligence (CI) practitioners, there are many elements to building your annual plan.

What are the Greatest Challenges for Competitive Intelligence Professionals? An Interview with Alysse Nockels

Cipher

I had the distinct pleasure of interviewing one of the most respected and experienced minds in CI and was able to pick her brain about the greatest challenges that face competitive intelligence leaders and teams today. Competitive Intelligence

Insight everywhere: The state of analytics in 2020

CIO

The world bought into the idea of continual improvement ever since Japanese car companies embraced it in the ‘70s and ate Detroit's lunch.

How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

You’re about to get that hot lead on the phone. You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase.

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Set Your Sights on These Rising Social Media Trends in 2021

Alexa

COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year.

What is the threat of substitutes within Porter’s five forces model?

Octopus

What is the threat of substitutes within Porter’s five forces model? This article is called what is the threat of substitutes within Porter's five forces model? It explains. The post What is the threat of substitutes within Porter’s five forces model? appeared first on Octopus Competitive Intelligence. Insight

Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

ArchIntel™ -.

Our Technology

Tinuiti

Identifying and solving fundamental problems in Competitive Intelligence

FedSavvy

Competitive Intelligence. Everyone wants it. We all hustle to understand our competition. We obsess over databases accessed and rumors shared. Information is shared informally and through haphazardly crafted documents. Doing competitive intelligence (CI) effectively is difficult.

An Equipment List For Virtual Presentations In An Office Or Home Studio

Timo Elliot

How Leading Businesses Organize and Make Sense of Data

Smart Data Collective

Two or three decades ago, gathering data was the biggest challenge businesses faced. Leaders craved more information and access. Today, these same companies are drowning in data. The challenge of today is organizing and making sense of the data. 4 Tips to Help You Make Sense of Your Data.

Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan

Crayon

The new year is right around the corner. If you haven’t already, you’re likely about to kick-off your 2021 planning. A lot has happened in 2020 that has impacted businesses across the globe and changed how many of us run our businesses.

Knowledge360 Data: Top Trending Searches in Insurance

Cipher

Want to know what the leading insurance companies are monitoring on a daily basis? Understanding where to glean competitive data is half the battle! Competitive Intelligence Software Competitive Intelligence Insurance

Qlik Sense vs. Tableau: Self-service analytics tools compared

CIO

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

How to Improve Communication Between Marketing and Sales

Zoominfo

In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. Sure, it’s a problem, but your company is doing well. It’s not the biggest issue, right? Wrong.

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How to Create a Chatbot With No Coding Experience in 4 Simple Steps

Alexa

If you really want to drive customer engagement, learning how to create a chatbot is a great place to start. According to Dmitriy Kachin, COO of Chatfuel, strong chatbot experiences with higher audience engagement register 80–90% response rates.

Competitive Intelligence for all – A pipe dream or a possibility?

Octopus

Competitive Intelligence for all - A pipe dream or a possibility? It is a great honour for us to present a guest article by Chris West of Counteraction. Chris. The post Competitive Intelligence for all – A pipe dream or a possibility? appeared first on Octopus Competitive Intelligence. Guest writer

Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks

ArchIntel

ArchIntel™ -.

How Media Mix Modeling Leads To Smarter Ad Spend Decisions

Tinuiti

Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels? Determining where and how conversions are occurring is crucial for measuring the … Analytics Privacy Prep

Major wins and losses in GOVCON

FedSavvy

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future.

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