5 Ways A Content Brief Template Can Level-up Your Content Marketing & What to Include

mention

Grab a cup of Joe and join me as we explore how a content brief template can bring deep joy (Marie Kondo, anyone?) Table of Contents: Benefits of a content brief template What forms the base of a content brief template? Benefits of a content brief template.

AM Best to Host Briefing on 2022 Outlooks for U.S. Insurance, Global Reinsurance Markets

Wink Intel

insurance industry’s major segments and the global reinsurance industry, as well as what the rating agency foresees in 2022, in an online briefing scheduled for Thursday, Dec. To register for the complimentary briefing, please go to www.ambest.com/conferences/USMB2022. The post AM Best to Host Briefing on 2022 Outlooks for U.S. OLDWICK, N.J.–( –( BUSINESS WIRE )– AM Best leading analysts will review the state of U.S.

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How to Write an SEO-Focused Content Brief Your Writers Will Love

Moz

The solution in both of these scenarios is a content brief. However, not all content briefs are created equal. What’s a content brief? A content brief is a set of instructions to guide a writer on how to draft a piece of content. What makes a content brief “SEO-focused”?

A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. To stop with the sales, the marketing or the technology, and share a bit more about who we are when we don’t put on a public face. Thank you, Stacey, for sharing this challenge, here is my #nicheamnesty contribution. I am a Christian, a family man, a marketer and a gardener. But don’t expect to hear a lot about my family.

Pride Month: I’m Not Afraid Anymore

Crayon

For PRIDE month, I want to share a brief glimpse into how LGBTQ+ employees may feel at work, including the path I took to discovering PRIDE in myself Work is stressful. At times, we all feel overwhelmed, be it because of a growing workload, a shrinking deadline or a hefty quota.

Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

The Business Model Canvas

SCIP

This practice brief describes the process that Lisa Goldberg, Senior Director of Market Intelligence. NEW Practice Brief - How Ellucian Drives Excellence, Innovation & a Competitive Mindset.

SCIP 52

NICE CXone Hiring Market and Competitive Intelligence Manager

ArchIntel

The competitive intelligence manager will position the company to win against key players in the market by creating programmatic competitive briefing materials for use by key business leaders. ArchIntel™ -.

Competitor highlights: Leidos

FedSavvy

Brief History of Mergers and Acquisitions. Figure 1 – A brief history of Leidos acquisitions and sales. Headquartered in Reston, Virginia, Leidos is a technology, engineering and science solutions and services provider serving the defense, intelligence, civil and health markets.

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8 ways to convince your boss to choose Aqute

Aqute Intelligence

Their challenging research briefs and exacting standards push us to excel every time we tackle a research brief. Okay, so you’ve had a read of our website, and you like what you see. You think we can help your team understand the opportunities and threats presented by your competitors.

Identifying and solving fundamental problems in Competitive Intelligence

FedSavvy

Competitive Intelligence. Everyone wants it. We all hustle to understand our competition. We obsess over databases accessed and rumors shared. Information is shared informally and through haphazardly crafted documents. Doing competitive intelligence (CI) effectively is difficult.

Ameriprise Celebrates Fed Interest Rate Increases

Wink Intel

Jim Cracchiolo, the Minneapolis-based company’s CEO, worked to find a balance between concern and optimism Tuesday, when he briefed securities analysts on the company’s first-quarter earnings. Executives at Ameriprise Financial are trying to tell investors how bright the future looks for life and annuity issuers right now while being compassionate about the problems facing the world as a whole.

Arrow Electronics Announces Opening for Market Intelligence Analyst

ArchIntel

Candidates are also expected to be able to develop and present formal briefings concerning government IT and other relevant topics before large audiences. ArchIntel™ -. Arrow Electronics announced that it has an opening for the Market Intelligence Analyst II position.

Competitor highlights: NTT DATA

FedSavvy

Figure 1 – A brief journey into relevant M&A that led to the NTT DATA Public Sector we know today. We open the year with a new competitor highlight on an less known, but significant GOVCON competitor – NTT DATA.

How to Create a Chatbot With No Coding Experience in 4 Simple Steps

Alexa

If this sounds like your objective, build a chatbot that can answer common FAQs, set up calls and appointments, and even run brief tutorials. If you really want to drive customer engagement, learning how to create a chatbot is a great place to start.

How to Create a Marketing Playbook for Consistent Campaigns

CXL

An editor needs a draft from a content writer, who needs a brief from a content marketing manager, which is based on information from a content strategist. Consistency is the cornerstone of good marketing.

Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

During this relatively brief period, he has led the gathering, analysis and packaging of essential business intelligence using various research methods for the benefit of the company. ArchIntel™ -. Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas.

Featured in Retail Touchpoints: A Generational Analysis of Today’s Home Improvement Customers

Resonate

After all, Boomers are unlikely to make a decision based on just a brief description. The article below appeared in Retail Touchpoints on March 17, 2022. Read it in its entirety here.

How Buying Signals Rise from Layers of Data

Zoominfo

Here’s a brief example that shows how this layering works. Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve.

Imagine The Future Of Illustrations

Wink Intel

Brief examples without tabular projections may be used to show potential returns and risks beyond conservative assumptions. Updated Indexed Universal Life (IUL) illustration regulations are upon us! A long and winding road for regulators and carriers. Will illustrations get even longer? Similar to what John Lennon sings in Across the Universe, words and numbers are flowing out like endless rain into a paper cup ….

The RILA Market Is Evolving As Fast As It Is Growing

Wink Intel

If you are not familiar with these two offerings, continue reading for a brief explanation of each. As time goes on, the everchanging RILA market grows stronger and stronger in its offerings. From Athene’s “large bonus” on any earnings in the account to Equitable’s “not only will we credit back your losses, but we will also add them as a gain,” the offerings just keep getting better and better.

Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

The “report”, usually a PowerPoint briefing, is then structured to include information relevant to the purpose and objective. . Like most CI/PTW departments, I have basic templates I use for information that’s generally common across all briefings as a starting point. ArchIntel™ -.

Ameriprise CEO Talks About RiverSource Deal Options

Wink Intel

Cracchiolo, Ameriprise’s chairman and CEO, was presiding over a conference call the Minneapolis-based company held to brief the analysts on the company’s second-quarter results. Jim Cracchiolo gave a careful answer Tuesday to a securities analyst’s question about the future of Ameriprise Financial’s RiverSource Life unit.

Principal Sees Strong Interest in Its Life and Annuity Blocks

Wink Intel

Dan Houston, the Des Moines, Iowa-based company’s CEO, briefed securities analysts on the company’s realignment Wednesday, during a conference call the company held to go over earnings for the second quarter, which ended June 30. Principal Financial Group executives say efforts to wind down unwanted U.S. life and annuity operations are going well.

Wink’s demo on What’s New!

Wink Intel

View a brief overview of What’s New: AnnuitySpecs Whats New. Springtime is synonymous with new life. Keep tabs on what’s new in the annuity and life insurance industry with the “What’s New” section of our analysis tools, AnnuitySpecs and LifeSpecs. LifeSpecs Whats New. Join us in May for our live quarterly webinar, featuring Wink’s CEO, Sheryl J. Moore, the foremost authority in the annuity and life insurance industry. Stay tuned! .

Chatbot ROI: What You Need to Know and Expect

Alexa

To understand all the pieces of the formula, here’s a brief breakdown of what each piece means: Gains through bot: The total amount of financial savings you’ve received through your chatbot. Chatbots have become an increasing fixture for businesses in recent years.

7 Creative Product Marketing Examples to Inspire Your Next Campaign

CXL

The company also produces fresh blog content every week around various sales topics: Sales process; Sales teams and management; Sales calling; Sales emails; Sales SMS; Sales guides; Sales brief; Company news.

Triple Touch: A Stealth Sales Tactic for Rapid Prospect Responses

Zoominfo

Transition: Lead into the body of the email with a brief transition sentence: “If you aren’t familiar with [your company name], here’s what we can bring to your team:”. Want prospects to respond with lightning speed? It’s time to activate the triple touch sales tactic.

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Learning Labs, Labradors and more at IntelliCon 2022

SCIP

Please fill out this brief form , and we won’t send any additional invitations to IntelliCon 2022. April 25-27, 2022 | Minneapolis, MN. At SCIP IntelliCon, you can look forward to two very different kinds of Labs: Learning Labs, interactive mini-workshops, and Labradors. Curious? Read on.

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Skills needed for working in competitive intelligence

Aqute Intelligence

You will be involved in client meetings, both to receive briefings and to share your findings. Are you interested in a career in competitive intelligence?

Imagine The Future Of Illustrations

Wink Intel

Brief examples without tabular projections may be used to show potential returns and risks beyond conservative assumptions. Updated Indexed Universal Life (IUL) illustration regulations are upon us! A long and winding road for regulators and carriers. Will illustrations get even longer? Similar to what John Lennon sings in Across the Universe, words and numbers are flowing out like endless rain into a paper cup ….

What is Spam? The Truth About Unsolicited and Cold Email

Zoominfo

Some of the best subject lines are intentionally brief without being misleading. What is spam? What is a cold email? And when is your email against the law? There is a lot of confusion surrounding these questions.

Is competitive intelligence ethical?

Aqute Intelligence

This means that our researchers have a clear research brief, but they never share the client’s identity with interviewees. The short answer is that yes, competitive intelligence is an ethical business activity. The longer answer is that intelligence gathering can stray into unethical territory, and it’s important for competitive intelligence firms to understand the risks and have policies for staying on the right side of the ethical (and legal) divide.

6 Tips to Build a Better Career Page for Your Organization

Zoominfo

Highlight specific employees through photos, videos, and brief testimonials where they explain what they love most about working at your company. The application process itself should be brief and straightforward. In today’s digital world, recruiters use a variety of platforms for candidate sourcing. But, there’s one place that nearly all applicants will end up: The career page on your company website.

Top 5 Annuity Stories Of 2020: A Roller-Coaster Year

Wink Intel

Annuities sold great, sold poorly and, for a brief period, didn’t sell at all as insurers pulled products from the shelves during the raging COVID-19 pandemic. One only needs to peek at InsuranceNewsNet’ most-read annuity stories of 2020 to see what a crazy year it has been. There’s been good news, bad news, regulation and legislation.