CIO
MARCH 24, 2023
Data governance definition Data governance is a system for defining who within an organization has authority and control over data assets and how those data assets may be used. It encompasses the people, processes, and technologies required to manage and protect data assets.
Crayon
MARCH 23, 2023
Here at Crayon, we recently published the 2023 State of Competitive Intelligence , a benchmark report based on a survey of CI leaders and stakeholders. Crayon Research
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Smart Data Collective
MARCH 22, 2023
AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
mention
MARCH 22, 2023
Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
MARCH 22, 2023
You’ve probably heard the saying, “A rising tide lifts all boats.” It’s associated with the idea that an improved economy will benefit all participants. But what happens when the economic environment is more challenging? B2B companies still need to grow, albeit likely at a slower pace.
Chris Webb BI
MARCH 23, 2023
If, like me (and Ruth ), you spend your life in Power BI but have a lingering feeling that you should get round to learning Python for data analysis sometime then here’s something you should check out: the new Data Wrangler extension for Visual Studio Code.
Smart Data Collective
MARCH 23, 2023
Artificial intelligence is the latest trend shaping the omnichannel experience for customers in many retail outlets. One of the biggest trends pertains to personalization.
mention
MARCH 24, 2023
Every person involved in email marketing is concerned with increasing email engagement. But people opting out of your newsletters sounds like a lot to take on, right? That’s because you mistakenly believe this is the end of your relationship with prospective customers. It’s so much more than that.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
CIO
MARCH 22, 2023
Industries increasingly rely on data and AI to enhance processes and decision-making. However, they face a significant challenge in ensuring privacy due to sensitive Personally Identifiable Information (PII) in most enterprise datasets. Safeguarding PII is not a new problem.
Crayon
MARCH 21, 2023
Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.
Chris Webb BI
MARCH 23, 2023
If you missed out on the big announcement last week about Tabular Model Definition Language and the future of Power BI version control at SQLBits last week, then the recording of the session has already been published: If you’re a professional Power BI developer you must watch this one!
Smart Data Collective
MARCH 22, 2023
The maritime sector is an integral component of the global economy, and its necessity is emphasized more than ever because trade and relations between nations will halt without it.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
Aqute Intelligence
MARCH 22, 2023
Often it is strategy teams that manage and instigate competitive intelligence projects. Competitor analysis may be the goal for its own sake or it may be conducted in support of other activities such as corporate strategy, acquisitions or reorganizations.
CIO
MARCH 24, 2023
Inflation, high energy prices, and a looming recession have dampened consumer purchasing. All this while retailers are still dealing with pandemic-related disruptions to supply chains and consumer shopping habits.
Tinuiti
MARCH 21, 2023
Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti, the largest independent performance marketing firm in the U.S.,
Intelligence Node
MARCH 20, 2023
Retail has changed staggeringly in the last decade. More so, with the pandemic disrupting normalcy and retailers having to adapt to a remote, digital-first approach to keep businesses afloat.
Advertiser: ZoomInfo
More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.
Smart Data Collective
MARCH 23, 2023
AI technology offers a number of major benefits of small businesses and freelancers. The market for AI is projected to be worth nearly $1.6 trillion by 2030. We have talked about how businesses are using AI for marketing and tools like ChatGPT to create content more easily.
Netbasequid
MARCH 22, 2023
We’re sure that if we asked you to name the top social media platforms, you’d say something like Facebook, Instagram, or Twitter. And you’d be right. But there are other social media platforms to consider, especially when marketing in different regions and parts of the world.
CIO
MARCH 22, 2023
“Life can only be understood backwards but it must be lived forwards,” wrote Danish philosopher Søren Kierkegaard. That’s true, but what if by some stroke of magic we could go back in time and give a pep talk to our younger selves. What would we say?
Wink Intel
MARCH 21, 2023
— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE VARIABLE ANNUITY SALES SLUMP TO LOWEST LEVEL IN 25+ YEARS Wink, Inc. Releases 4 th Quarter, 2022 Deferred Annuity Sales Results Des Moines, Iowa.
Advertiser: ZoomInfo
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.
Domo
MARCH 21, 2023
The 2023 Domo Ovation Awards finalists are here. The winners are due to be announced On March 28th and we at Domo on Data wanted to celebrate the great work that has been achieved this year utilizing Domo.
Smart Data Collective
MARCH 23, 2023
You have probably read a lot about the major changes brought on by AI technology in recent months. Many people have called 2023 “the year of AI.” ” Every day we hear new stories about miraculous breakthroughs caused by ChatGPT and other AI applications.
Datapine Blog
MARCH 21, 2023
Table of Contents 1) What Are Column Charts & Graphs? 2) Pros & Cons Of Column Charts 3) When To Use A Column Graph 4) Types Of Column Charts 5) Column Graphs & Charts Best Practices 6) Column Chart Examples Data visualization has been a part of our lives for many many years now.
CIO
MARCH 22, 2023
Multinational insurance and finance corporation AIA New Zealand’s dream is to help make the country one of the healthiest and best protected nations in the world.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.
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