Trending Articles

What is employee experience? A vital factor for business success


Employee experience has become a key factor in defining your company’s overall success. Positive or negative, employee experience can significantly impact your company’s productivity, efficiency, and its ability to recruit and retain talent.

How to Niche Down for Your Facebook Ads with Demographics


It’s no secret that advertising is essential but expensive. Getting a good return on investment is critical and is one of the most essential metrics for anyone investing in social media ads.


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12 Actionable Outcomes of Competitive Intelligence


Competitive Intelligence (CI) is a function that fits into every business strategy. No matter what your product or service is, you’ve got competitors fighting to win the same business as you and crafting strategies to stand out from the rest of your market.

4 methods to help CIOs manage cyber stress


In 2020, research found that nearly 90% of CISOs considered themselves under moderate or high levels of stress. Similarly, a 2021 survey by ClubCISO revealed that stress levels significantly increased among 21% of respondents over the last 12 months, adding to mental health issues. Kerissa Varma.

The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

M&A Plays in GOVCON…Star Quarterbacks are getting sacked


Historically, antitrust enforcement has not been a significant factor in the government contracting (GOVCON) industry. However, the GOVCON industry has seen a recent increase in antitrust activity with involvement from the Federal Trade Commission (FTC) and U.S. Department of Justice (DOJ).

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Diagnosing Switch-Related Performance Problems In Power BI DAX Using EvaluateAndLog

Chris Webb BI

The Switch function is often a cause of performance problems in DAX.

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The Competitive Program Grader: A Free Tool for Anyone Who Wants to Master Competitive Intelligence


Imagine waking up and finding yourself in the driver’s seat of a car, parked on the side of a road that you don’t recognize. You’re alone, and your phone is nowhere to be found. A stranger walks up to your window, hands you an old-fashioned map, and says, “Find your way to Los Angeles.”.

8 tips for finding meaning in your IT career


When you have spent two — or three — decades in your career, the adrenaline-fueled excitement of doing the thing you studied for, getting a raise that alters your standard of living, or leading a team of smart and capable people may have worn off.

Data Management Is Dead – Data Empowerment Has Emerged


In my last DATAVERSITY article, “The Machine Economy Is Here – The Digital Transformation Era Is Over,” I discussed the end of digital transformation, the arrival of the machine economy, and the emergence of data empowerment.

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

4 Ways Blockchain Is Transforming Marketing for the Better


Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money.

Key Criteria When Hiring AI Software Development Agency

Smart Data Collective

There are a number of amazing AI companies. You may want to create an equally successful one. However, you won’t be able to do this without the best experts at your side.

5 Steps to Get Valuable Insight From Competitor Website Analysis


When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market.

The business value of NLP: 5 success stories


Data is now one of the most valuable enterprise commodities.

How Brands Are Connecting with Gen Z


Colloquially known as zoomers, Gen Z is all over the news––but they wouldn’t know it, as they are not watching the news. They are on social media finding themselves, sharing ideas, and, in numerous ways, shaking the foundations of the modern world. They’re making the news!

ML is a Vital Defense Against Thwart Digital Attack Surfaces

Smart Data Collective

Machine learning technology has become invaluable in many facets of the IT sector. A study by Markets and Markets shows that the market for machine learning technology is growing over 44% a year.

How to Build a Scalable Competitive Intelligence Program


Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. When you’re starting a new initiative and integrating a new practice into an existing business strategy, you want to make sure you’re as prepared as possible.

6 tips for successfully leading software developers


Developers are notoriously grumpy and unamenable to disruption. They tend to want to continue working until they arrive at a place of completion and satisfaction. . That’s all well and good unless they’ve lost sight of the bigger picture. What’s an IT leader to do?

Successful Product Launches Require Market Research Intelligence


According to Harvard Business School, more than 30,000 new consumer products are launched each year, and a majority of these products fail. There are many reasons, but a recurring theme revolves around market research intelligence, or lack thereof!

Improving Customer Experience with Data Storytelling


Each day, one in four health care customers becomes stuck in their customer journey, unable to resolve their issue.

Traits AI Startups Seek When Hiring New Employees

Smart Data Collective

Are you launching a new AI startup? You will discover that there are a number of opportunities and challenges of creating a company that develops new AI algorithms to solve problems. The demand for AI technology has surged in recent years. One analysis indicates that 90% of companies have made investments in AI and 37% actively deploy it. AI startups have a burgeoning market that they can serve.

How Innovative Companies Are Using Artificial Intelligence (AI) to Gain An Edge In Business


There was a time when someone heard the term artificial intelligence they associated it with science fiction franchises like Terminator or The Matrix. But AI is no longer science fiction. In 2022, it has become a science fact.

7 KPIs for customer-centric IT


Customer centricity can be defined many ways, but for today’s IT, it’s no longer about just the quality of the product or service being provided. It’s the total experience, says Pratibha Salwan, co-leader of consumer services at technology research and advisory firm ISG.

What is Multimodal Research? Market Research Examples and Strategies


It is becoming increasingly difficult to understand the modern consumer and market environment by single-method approaches. Not to worry, a multimodal approach gives the organization the required 360° view of the landscape––and we’re going to tell you all about it!

Why Data Governance Is Essential in the Current Business Landscape


Imagine you and a bunch of your colleagues are attending a networking event. You’ve been assigned three booths spread out in different locations across the arena. You and one of your colleagues take booth 1, and your other colleagues split themselves between booths 2 and 3.

How Technology Has Shaped Organizational Change Management

Smart Data Collective

Many organizations resist change, whether due to a fear of the unknown or a reluctance to leave the comfort of the status quo. Change is often seen as complicated, time-consuming, and expensive. But organizational change management is a necessary evil.

How to Use Instant Insights as Sales Triggers: Product Launch


There are many reasons to reach out and connect with a prospect, current customer, or former client, but often sellers find it difficult to know where to start.

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7 ways to avoid getting burned by your implementation partner


Not every IT project can be completed end-to-end with in-house talent.

How Companies Will Connect with Consumers in a Cookieless World


Your metrics are headed for a nosedive in 2023. That is the poignant warning given to marketers as Google Chrome prepares to cancel cookies.

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On-Page SEO vs Off-Page SEO: What You Need to Know

Weidert Group

As Google continues to continually update and modify their search engine algorithm, one constant remains: your SEO strategy needs to address both on-page SEO and off-page SEO. Search Engine Optimization