Trending Articles

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CIOs to spend ambitiously on AI in 2025 — and beyond

CIO

While the ROI of any given AI project remains uncertain , one thing is becoming clear: CIOs will be spending a whole lot more on the technology in the years ahead. Research firm IDC projects worldwide spending on technology to support AI strategies will reach $337 billion in 2025 — and more than double to $749 billion by 2028. Those bullish numbers don’t surprise many CIOs, as IT leaders from nearly every vertical are rolling out generative AI proofs of concept, with some already in production.

Travel 729
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Tuning Power BI Copilot With Summarize By

Chris Webb BI

Continuing my occasional series of ways you can improve the results you get from Power BI Copilot by setting properties on your semantic model, in this post I’ll look at how setting the Summarize By property can have an impact. Let’s say you have a semantic model that contains the following table of temperature readings at different English seaside resort towns over the summer: Now let’s say you enter the following prompt in the Copilot pane on a blank report (this forces Copil

IT 184
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5 Optimization Tips for Data-Driven Businesses

Smart Data Collective

Smart businesses need to invest in the right data collection and retention strategies if they want to utilize big data effectively.

Business 215
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Test 1

Zoominfo

this is a test Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Marketing 130
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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How to Create A Robust Reputation Management Strategy

mention

A company’s reputation has always played a significant role in its success. Many businesses have failed due to public perception and outrage. With information spreading at lightning speed across various online platforms, managing your brand’s image has become more crucial than ever before. Maintaining a good reputation has become even more important.

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Evolving IT Infrastructure Consumption Services: Expectations for 2025

TBR

Join Us Dec. 5 for TBR Insights Live What Will IT Infrastructure Services Portfolios Look Like in 2025? While the marketing buzz around consumption-based IT infrastructure solutions has quieted in 2024 in favor of promoting AI, these solutions continue to mature, and vendors are integrating them into their portfolios. In 2025 vendors will increasingly evolve their major “as a Service” portfolios, including HPE GreenLake, NetApp Keystone and Lenovo TruScale, to address current market needs, such

IT 130
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Convergence Theory: How to Break the IT-Marketing Divide?

Smart Data Collective

Big data technology is making it a lot easier for IT and marketing professionals to understand each other.

IT 144
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What Makes a Sales Intelligence Platform Powerful?

Zoominfo

Even the best sales teams can’t close a deal if they don’t have a clear picture of their markets, their top accounts, and their most influential buyers. That’s why B2B data companies have invested huge efforts into building sales intelligence tools that can help sellers unlock growth and supercharge success. So what are the best sales intelligence tools out there?

Sales 130
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Google’s “Related Images”: A Visual Boost for Your Search

GrowbyData

As search behavior shifts toward visual content, Google has introduced the “Related Images” feature in its SERP (Search Engine Results Page) to enhance the user experience by offering additional visual context. This SERP feature allows users to explore more relevant imagery related to their queries. In this blog, we’ll examine how “Related Images” works and how businesses can leverage it to boost their search visibility and engagement.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Supporting the Effective Implementation of the Phased Tasks and Long-Term Strategies of Power Companies from Business, Economic and Technical Perspectives

CIO

China is leading the world in the new energy sector. The rapid development of new energy has posed major challenges to power grids, which can only be solved through new forms of productivity. The unpredictable nature of renewable energy and fast electrification of loads posed a range of challenges to the power system, including difficult power control, high line loss, low energy absorption and consumption, and difficult operations.

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AI for Social Listening

Infegy

How AI Can Change Your Social Listening Practice Since the release of OpenAI’s generative models in late 2022, generative AI has become a buzzword in marketing. However, long before this, AI was the backbone of social listening tools, helping brands extract insights from massive volumes of social media data. These tools initially used traditional NLP techniques to analyze sentiment, detect themes, and recognize entities—turning raw data into measurable insights.

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Data Analytics Helps TikTok Marketers Boost Reach

Smart Data Collective

Data analytics can be very helpful for brands trying to get more reach on TikTok.

Marketing 144
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ZoomInfo and Clari Groove: Streamline Lead Management for Accelerated Sales

Zoominfo

Go-to-market teams are constantly looking for integrated solutions that can help them work faster, smarter, and more effectively. Today, we’re happy to say that more ZoomInfo customers will be able to reach those goals. ZoomInfo’s new integration with Clari Groove helps sales teams automatically sync contacts between ZoomInfo, Salesforce, and Groove Flows — seamlessly bridging the gap between lead identification and engagement.

Sales 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Good Data Visualization Examples That Drive Engagement

GoodData

Discover how effective data visualizations turn raw numbers into compelling stories that inspire action.

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‘Just-in-time’ AI: Has its moment arrived?

CIO

Just as Japanese Kanban techniques revolutionized manufacturing several decades ago, similar “just-in-time” methods are paying dividends as companies get their feet wet with generative AI. “The timeliness is critical. You don’t want to do the work too much in advance because you want that real-time context. We activate the AI just in time,” says Sastry Durvasula, chief information and client services officer at financial services firm TIAA.

IT 810
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4 Manufacturing Industry Challenges That Could Change How You Do Business

Weidert Group

On stage at the 14th Annual Manufacturing First Expo & Conference, keynote speaker Steve Jones of Jadin/Jones Coaching and Consulting reminded industry leaders that cultivating a winning culture can help any company navigate the key manufacturing challenges that persist and lay ahead. What does a winning culture look like? Jones points to what he calls the formula for success: developing people, fostering a positive mindset, and building trust within teams.

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Efficient Financial Reconciliation: Minimize Errors, Maximize Speed

Splash BI

Financial Reporting Whitepaper Efficient Financial Reconciliation: Minimize Errors, Maximize Speed Get insights and strategies to streamline your financial reconciliation process, reduce manual errors, and accelerate your financial closures. Overview: Financial reconciliation is a vital component in ensuring the accuracy and integrity of financial statements.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Ask a Data Ethicist: What Happens to Your Data When a Company Goes Bankrupt?

Dataversity

The recent meltdown of 23andme and what might become of their DNA database got me thinking about this question: What happens to your data when a company goes bankrupt? To say the past year has been a tough one for 23andme is an understatement. This latest turn of events, which involves infighting between management and […] The post Ask a Data Ethicist: What Happens to Your Data When a Company Goes Bankrupt?

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Tiny AI Models in Retail: The Power of Competitive Data for Pricing Success

Engage3

As retailers adopt tiny AI models, competitive data for retail becomes essential in transforming pricing strategies and improving the customer experience. Small AI models—like those from H2O.ai—offer cost savings and efficiencies by focusing on core functions. However, without access to high-quality market data , these models cannot fully optimize pricing and decision-making processes.

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UK launches platform to help businesses manage AI risks, build trust

CIO

The UK government has introduced an AI assurance platform, offering British businesses a centralized resource for guidance on identifying and managing potential risks associated with AI, as part of efforts to build trust in AI systems. About 524 companies now make up the UK’s AI sector, supporting more than 12,000 jobs and generating over $1.3 billion in revenue, the UK government said.

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What Are UTM Parameters and How Do You Track Them in GA4?

E2M

Your website is live and your marketing campaigns are in full flow, but how do you know all that hard work you’ve done is actually paying off? One simple solution is to use UTM parameters. In a nutshell, these are values that can be tracked in tools like Google Analytics- 4 to provide you with the kind of valuable insights that help you make informed decisions about how to reach your audience.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Top Challenges in Healthcare and Pharma Market Research

Alpha Sense BI

When conducting market research in the healthcare and pharma sectors, you need access to the right information, as well as a way to separate relevant insights from extraneous noise. Maintaining a competitive advantage necessitates being the first to know of regulatory activities, new drug approvals, clinical trial pipelines, disease landscapes, BD&L, and commercialization decisions.

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Decoding Fashion: A Beginner's Guide to Scraping Zara's Online Catalog

Data Hut

Zara is one of the world's foremost fashion retailers, with lavish and stylish collections of clothing for women. It draws a large segment of worldwide customers with its fashionable offerings. This web scraping project primarily aims at scientifically gathering all the extensive details regarding women's clothing items in the Zara website.

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How Organizations Can Overcome Barriers to Leveraging Real-Time Data

Dataversity

Digital-first businesses are managing an overwhelming amount of data, and many are struggling to make sense of it all and turn it into meaningful and actionable insights. Customers want fast and more personalized experiences at their fingertips, and real-time analytics is a key tool that companies can use to deliver tailored and responsive user experiences […] The post How Organizations Can Overcome Barriers to Leveraging Real-Time Data appeared first on DATAVERSITY.

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Freshworks lays off 660 — about 13 percent of its global workforce — despite strong earnings, profits

CIO

Despite reporting glowing revenue and profits for its fourth quarter, midmarket customer service, IT, and CRM vendor Freshworks said it was laying off 660 employees — about 13 percent of its employees worldwide. The company said the layoffs were part of “realigning our global workforce.” The layoff announcement sounded unusual in that it was mentioned within an otherwise glowing financial report.

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.