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5 Proven Tips To Use Analytics to Improve Your Website in 2021

Smart Data Collective

Analytics technology has become more important than ever in shaping the future of business. Countless businesses are looking for new ways to apply analytics technology to improve every aspect of their business model.

How Inbound Recruitment Marketing Can Help Grow Your Business

Weidert Group

Manufacturers are still coming to grips with the lessons of the past few years, but what’s already clear is the growing demand for skilled workers across North America. While the economy is still recovering from the latest recession, 83% of U.S.


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12 Sales Enablement Assets & Materials That Win Deals


Making cold calls. Running demos. Persuading decision-makers. Sales Enablement

The State of Competitive Intelligence: Q2 2021


Welcome to the State of Competitive Intelligence Update, a quarterly report from the Knowledge360® team at Cipher. Today we're sharing the latest insights from the world of Competitive Intelligence (CI). Competitive Intelligence

Competitor highlights: Leidos


Headquartered in Reston, Virginia, Leidos is a technology, engineering and science solutions and services provider serving the defense, intelligence, civil and health markets. The company consists of 43,000 employees and reported revenues of approximately $12.3 billion in FY2020, an increase of $1.2

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Be the Best – 9 Ways to Market Your Business with Big Data

Smart Data Collective

Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing.

3 Ways Consumer Insights Improve Brand Reputation


“People mention a good brand experience to an average of nine people, but will talk about a bad experience to 16 people.”. Digital Marketing Social Listening Consumer Insights social media Social Media Management Marketing Strategies

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GSA FEDSIM…who buys from them and what do they buy?


The Federal Systems Integration and Management Center ( FEDSIM ) provides assisted acquisition services for federal agencies. Housed within the U.S.

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6 Data-Driven Tips to Dramatically Improve User Experience on Your Site

Smart Data Collective

We have talked about the benefits of using big data in web design. One of the most important benefits of data analytics is improving user experience. Jenny Booth highlighted this in her post Data-informed design: Getting started with UX analytics. We wanted to cover this topic in more depth.

How to Identify Issues of a Failed Social Media Campaign


Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.

Introducing Intricately's 2022 Multi-Cloud Infrastructure Adoption Report


In today’s cloud market, it’s becoming increasingly common for companies to diversify their cloud computing use across multiple providers and products. Intricately data indicates that multi-cloud strategies have grown across all organization sizes since 2016

The Baby Boomer Dilemma – Official Trailer

Wink Intel

We did this thing, along with my friends Tom Hegna and Moshe Arye Milevsky. It is a documentary about retirement and annuities. The Baby Boomer Dilemma – Official Trailer from Doug Orchard on Vimeo. The post The Baby Boomer Dilemma – Official Trailer appeared first on Wink.

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HubSpot's INBOUND 2021 Conference: Top 3 Themes & Takeaways

Weidert Group

HubSpot’s INBOUND 2021 conference went virtual for the second year in a row, offering a plethora of workshops and spotlight sessions from many notable presenters, including the likes of Spike Lee and Oprah herself (sidenote: still fangirling over here — you know your industry is moving in the right direction when Oprah takes notice).

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What is the Best AI-Driven App for Video Conferencing?

Smart Data Collective

Artificial intelligence is helping facilitate many aspects of business. Many companies have been forced to lean more heavily on AI technology than ever during the pandemic, because they had to find new ways to encourage social distancing.

The Role of A Customer Insights Management Tool in 2022


Use a customer insights management tool to keep up with customers’ ever-changing preferences. Digital Marketing Social Listening Social Intelligence Marketing Strategies Customer Insights Management

5 Key Factors for Social Media Audience Segmentation


If identifying or analyzing online audience segments is part of your day-to-day, whether it be for a brand, business, or agency, you need to use more than your typical online analytics. You need accurate data - not assumptions. And you also need actionable data.

Mom’s Spaghetti Shows Consumer Understanding in Action


Navigating trends and consumer behavior can often feel like running an obstacle course. However, rapper Eminem seems to have hit the sweet spot with diners when he opened his Mom’s Spaghetti restaurant in his hometown of Detroit at the end of September.

How & Why to Monitor Keyword Rankings for Content Marketing Insights

Weidert Group

As Google and other search engines continuously adjust ranking signals to align search results with searcher intent, it’s only natural to expect your keyword positions to be in constant flux. And it’s not just the search engines that change.

How to stop being a people pleaser: 7 powerful habits – PART 2

Mind Shifts

Last month I started this article around the sneaky and negative effects of being a people pleaser and you may recall that I mentioned there were 7 habits you could develop to help you with changing this habit. To recap briefly; habits 1, 2 and 3 were: 1.

A Sellers Market: Analyzing Real Estate Digital Spend in a Pandemic World


Buying a home is considered the American dream, but during a pandemic, that dream swiftly vanished, especially for real estate brands trying to advertise to consumers who, ironically, were stuck in their homes.

Top 15 Consumer Trends in 2021 and Beyond


There are many new consumer trends taking shape over the past 18 months – some were inevitable, and others were accelerated by COVID. But which consumer trends are the most crucial to monitor as you map out marketing campaigns to round out 2021 and beyond?

Building a Culture of Competitive Intelligence In Your Organization


The post Building a Culture of Competitive Intelligence In Your Organization appeared first on Contify Market and Competitive Intelligence Platform - Blog. Competitive Intelligence

Stockouts and Over-Stocking Affecting Your Revenue? Here’s the Solution


Inventory Optimization Techniques to Avoid Out-of-Stocks & Excess Inventory Costs Content Summary : What are Stockouts and Overstocking and Why Monitor Them?

‘Annuity King’ Alleges IRS Misconduct In New Florida Lawsuit

Wink Intel

Editor’s note: This story has been updated to reflect comment from the IRS. The self-described “Annuity King” escalated his battle with federal authorities with a lawsuit alleging “rogue, out-of-control, above-the-law” conduct by agents who investigated him. Phillip Wasserman, 64, faces up to 20 years in prison on mail fraud, wire fraud and tax evasion charges from alleged improper annuity sales. . Click HERE to read the full story via INN.

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Travel Advertising: Airbnb & VRBO are outspending top hotel chains as holidays approach


If hotel prices are any indication, COVID-19 surges aren't going to keep travelers home this holiday season. The average daily rate for a hotel room in the US is $143.30— up 6% from 2019. In popular destinations like Hawaii, average daily rates are as high as $258.65, according to data from hospitality analytics firm STR. Holiday Advertising Travel

Why Businesses Must Democratize Consumer & Market Intelligence


In today’s crowded market, a business must have a thorough understanding of its industry, consumers, trends and a number of other competitive indicators. And it’s impossible to capture collective, holistic metrics if half of your consumer-facing employees are not participating in the effort.

Prosecution Best Practices for Adding Value to Your Patent Application


by Gursimran Kaur and Pruthvi Nagaraj. Directed prosecution is a process to address the potential scope of claims against target products.

Rejection isn't the end of the road


You can feel your heart drop a little when that lead says no, but is it the end of the road or just the closure of that part of the relationship? There are many reasons why a lead may have said no. They may not completely understand the value proposition.

Opinion: Life Insurance And Retirement Planning

Wink Intel

There are many reasons why families entering retirement should re-evaluate their life insurance needs. First and foremost, retirees are generally living longer, especially women, so it is important that retirement plans consider the fact that one or both spouses may live into their 90s. Inflation has not been a major retirement-planning factor for some time – until recently. Click HERE to read the full story via INN.

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It is getting hot outside


Coming from the retail world, I know that everyone always blames the weather when sales are bad. Sometimes it may be true when people do not go out in the rain or only buy a sweater when it is cold.

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What is Digital Intelligence and How is it Used?


Markets are in a constant state of flux, and our online world ensures that brands must stay on their toes to keep up with shifting market conditions. It’s not enough to put out a great product, and hope everybody loves it.

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Handling Data Overload at Zug Innovation Day 2021


Marc Vollenweider, Evalueserve’s director and co-founder speaks during the workshop. Zug Innovation Day 2021 was held on September 22, 2021, in Zug, Switzerland. The theme for this year’s conference was “Information Overload.”

5 Benchmarking Tips to Grow Your Online Presence


If a tree falls in the woods but no one is around to hear it, does it make a sound? In the digital world, our websites are metaphorically trees in the ever-expanding online forest. When we release a new product or launch into a new market, how can we be sure of the impact?

Alex Murdaugh Charged With Taking Insurance Money In Maid’s Death

Wink Intel

COLUMBIA, S.C. — Prominent South Carolina attorney Alex Murdaugh was arrested Thursday for his connection with missing settlement funds in the wrongful death lawsuit involving his former housekeeper. Agents with the South Carolina Law Enforcement Division (SLED) and the Florida Department of Law Enforcement took Murdaugh into custody on two felony counts of obtaining property by false pretenses upon his release from a drug rehabilitation facility in Orlando.


Synthetic Data Can Be Key To Insurers’ Profitability

Wink Intel

Data is the lifeblood of the insurance industry. For decades, teams of actuaries took months to analyze the information at their disposal and to complete the computations required to assess the financial risks associated with people, property and potential events. Later, the availability of computers accelerated the process. Today, advanced data science, machine learning applications and AI make it possible to analyze existing data more effectively than ever before.

Millennial Women Lead the Way in Non-Retirement Investing

Wink Intel

Two-thirds (67%) of women are now investing outside of their defined contribution (DC) retirement accounts, up from 44% in 2018, according to a recent study from Fidelity Investments. Plus, the firm says, women are contributing a record-high average 9.2% to DC plans. The number of women investing non-retirement funds has increased by 50% in just three years, according to Fidelity’s 2021 “ Women and Investing Study.”

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This Darkly Humorous Life Insurance Ad Has the Best Legal Disclaimer in Ad History

Wink Intel

Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads. Usually it’s in the vein of “Closed course with professional drivers” or the tried-and-true “Don’t try this at home.” Occasionally it’s downright laughable to imagine someone. But Ladder’s new ad for its life insurance not only follows an unexpected storyline for such a typically dry category, but also ends on the best legal disclaimer I’ve seen in 15 years of covering ads.

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