Trending Articles

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It Takes a Village: How to Elevate Your CI Program Through Multi-Threading

Crayon

As a Customer Success Manager here at Crayon, I have seen over 100 CI programs in action. Nearly all of them have the same success criteria: “Enabling the sales team to win competitive deals and transforming their approach to the competition from reactive to proactive”.

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6 tips for making the most of a tight IT budget

CIO

IT leaders seeking to drive enterprise growth through technology investments are often saddled with budgets that make their tasks of increasing the top and bottom lines challenging. The year 2023 seems to be no different. Despite an estimated increase to IT budgets of 5.1%

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CIOs sharpen tech strategies to support hybrid work

CIO

A significant number of organizations are operating in a hybrid model — and expect to continue with that hybrid environment for the foreseeable future.

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5 Proven Tips for Utilizing AI with PPC Advertising in 2023

Smart Data Collective

Every year, we hear new stories about how artificial intelligence technology is becoming more integral to the marketing profession. In 2022, one of the biggest breakthroughs ever was the emergence of AI art. However, there are other benefits of AI in marketing that get less publicity.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Top 10 Reasons Why Power BI People Should Attend SQLBits

Chris Webb BI

SQLBits is happening again this March at the Celtic Manor resort in Wales. It’s the largest in-person Microsoft data technology conference in Europe and probably now the world; it’s also a lot of fun and something I would never miss.

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It’s a Three-Peat: Crayon is Once Again Named the PMA Pulse Leader for Competitive Intelligence

Crayon

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

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3 AI-Based Strategies to Develop Software in Uncertain Times

Smart Data Collective

AI technology is becoming increasingly important for software developers. We talked about some of the ways software developers can create successful AI applications.

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Passing Any Arbitrary Value From A Power BI Report To A Dynamic M Parameter

Chris Webb BI

Dynamic M parameters are incredibly useful in Power BI when using DirectQuery mode because they allow you to pass values from your report direct to your data source query, bypassing Power BI’s own SQL (or whatever query language your source uses) generation layer.

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15 competitive intelligence companies - US

Aqute Intelligence

Based on our fuller list of competitive intelligence companies, below is the list of companies based in the US or with a mostly US focus - as far as one can judge by their websites. If we have missed anyone out, please tweet @aquteintel AIM , US Aqute Intelligence , US (this is us, woohoo!)

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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United Airlines gives employees the digital tools to make customers happy

CIO

As CIO of United Airlines, Jason Birnbaum is laser focused on using technology and data to enable the company’s 86,000 employees to create as seamless a customer travel experience as possible.

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Data Privacy Day Is Here – Why Organizations Should Care

Dataversity

Data Privacy Day is celebrated on January 28th each year in the United States, Canada, and 49 other countries in an international effort to raise awareness around data privacy.

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5 Benefits of Analytics to Manage Commercial Construction

Smart Data Collective

Analytics technology is changing the state of many different industries. The construction sector is no exception. Construction companies are projected to spend nearly $19.7 billion on analytics technology by 2027.

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Capturing the Cultural Zeitgeist with Trend Tracking

Netbasequid

Trend identification and tracking are fantastic ways to capture insight into audiences and the things they love. With it, companies can develop strategic plans to promote existing ideas or uncover entirely new ideas.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Industrial Content Marketing: ToFu Questions That Need Answers

Weidert Group

Top-of-the-funnel content — it’s how you’ll attract the largest audience and the greatest number of potential leads. ToFu, as it’s often called, is the widest part of the sales and marketing funnel , and where you make that vital first impression with the majority of your leads.

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Achieve Modern Data Security Governance for Faster Insights

CIO

Every company and government entity is tasked with striking a critical balance between data access and security.

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What to Expect from AI, Data Science, and Wearables in Health Care in 2023

Dataversity

AI and data science have remained areas of focus in the last year and will continue to be top of mind for many tech companies in the coming year.

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5 Ways AI Technology Has Disrupted Website Development

Smart Data Collective

AI technology has significantly disrupted the world of business. According to a survey by IBM, 35% of companies report using AI. But what are the best ways to leverage artificial intelligence? One of the most important is to use AI to improve the quality of your websites.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Ep. 601 – How Bias Can Frame Your World View with Jessica Nordell, Author and Speaker

Happy Market

Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias. Jessica has served as a teacher and journalist.

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Top 7 Pharma Trends to Watch in 2023

Alpha Sense BI

Since the onset of the COVID-19 pandemic, the pharma industry has experienced rapid, radical change.

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Modernize Your Data Stack to Thrive in Uncertain Times

CIO

Economic instability and uncertainty are the leading causes for technology budget decreases, according to the IDG/Foundry 2022 annual State of the CIO survey. Despite a desire to cut budgets, data remains the key factor to a business succeeding – especially during economic uncertainty.

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Understanding the Five Tenets of Intelligent Automation

Dataversity

Data-driven decision-making is a critical aspect of modern business operations, with most organizations leveraging enterprise applications to execute their business processes easily and effectively.

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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation

Smart Data Collective

Keeping your IT infrastructure in-tact while moving or relocating to a new location is a top priority at most organizations, especially cloud-centric companies.

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Scraping Amazon Best Seller Data using Python: A Step-by-Step Guide

Data Hut

, Amazon is one of the biggest retailers in the world. With millions of products and millions of customers, it's no wonder that retailers everywhere are trying to figure out how to tap into Amazon's market. One way you can do this is by taking advantage of their bestseller charts.

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Too Many Eggs in Your Social Listening Basket?

Netbasequid

Understanding consumer conversation in any category is challenging. This challenge is compounded when brands need to capture insight about a specific topic that includes very general terms, as it requires analysts to sift through countless irrelevant mentions.

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Giant Eagle CIO Kirk Ball on what’s fresh in the digital grocery experience

CIO

Based in Pittsburgh and privately owned, grocery chain Giant Eagle, with 34,000 employees across 570 locations, raced to deliver new digital experiences and buying capabilities for their customers during those intensely challenging early months of the pandemic.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.