Trending Articles

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What is data governance? Best practices for managing data assets

CIO

Data governance definition Data governance is a system for defining who within an organization has authority and control over data assets and how those data assets may be used. It encompasses the people, processes, and technologies required to manage and protect data assets.

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NEW DATA: The Secret to Earning Your CI Stakeholders’ Trust

Crayon

Here at Crayon, we recently published the 2023 State of Competitive Intelligence , a benchmark report based on a survey of CI leaders and stakeholders. Crayon Research

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Why Doesn’t Power Query Know If My Step Will Fold?

Chris Webb BI

IT 207
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Marketers Use AI to Take Advantage of 3D Rendering

Smart Data Collective

AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession.

Advantage 236
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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13 Best Marketing Books Worth Reading In 2023

mention

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve.

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How B2B Companies Use Competitive Intelligence to Improve Retention

Crayon

You’ve probably heard the saying, “A rising tide lifts all boats.” It’s associated with the idea that an improved economy will benefit all participants. But what happens when the economic environment is more challenging? B2B companies still need to grow, albeit likely at a slower pace.

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Data Wrangler: A Power Query-Like Experience For Python People

Chris Webb BI

If, like me (and Ruth ), you spend your life in Power BI but have a lingering feeling that you should get round to learning Python for data analysis sometime then here’s something you should check out: the new Data Wrangler extension for Visual Studio Code.

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AI is Driving Huge Changes in Omnichannel Marketing

Smart Data Collective

Artificial intelligence is the latest trend shaping the omnichannel experience for customers in many retail outlets. One of the biggest trends pertains to personalization.

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The Secret Power of the Email Unsubscribe Button

mention

Every person involved in email marketing is concerned with increasing email engagement. But people opting out of your newsletters sounds like a lot to take on, right? That’s because you mistakenly believe this is the end of your relationship with prospective customers. It’s so much more than that.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How can CIOs protect Personal Identifiable Information (PII) for a new class of data consumers?

CIO

Industries increasingly rely on data and AI to enhance processes and decision-making. However, they face a significant challenge in ensuring privacy due to sensitive Personally Identifiable Information (PII) in most enterprise datasets. Safeguarding PII is not a new problem.

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Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory

Crayon

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business.

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Power BI TMDL And Version Control Announcements From SQLBits

Chris Webb BI

If you missed out on the big announcement last week about Tabular Model Definition Language and the future of Power BI version control at SQLBits last week, then the recording of the session has already been published: If you’re a professional Power BI developer you must watch this one!

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How Big Data Is Transforming the Maritime Industry

Smart Data Collective

The maritime sector is an integral component of the global economy, and its necessity is emphasized more than ever because trade and relations between nations will halt without it.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Top 10 questions in competitor research for strategy teams

Aqute Intelligence

Often it is strategy teams that manage and instigate competitive intelligence projects. Competitor analysis may be the goal for its own sake or it may be conducted in support of other activities such as corporate strategy, acquisitions or reorganizations.

Research 130
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Retail innovation playbook: Fast, economical transformation on Microsoft Cloud

CIO

Inflation, high energy prices, and a looming recession have dampened consumer purchasing. All this while retailers are still dealing with pandemic-related disruptions to supply chains and consumer shopping habits.

Retail 612
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Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti

Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti, the largest independent performance marketing firm in the U.S.,

Win 162
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The Old World Vs the New World – Retail Evolution Through the Digital Decade

Intelligence Node

Retail has changed staggeringly in the last decade. More so, with the pandemic disrupting normalcy and retailers having to adapt to a remote, digital-first approach to keep businesses afloat.

Retail 104
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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Maximize Tax Deductions as a Business Owner with AI

Smart Data Collective

AI technology offers a number of major benefits of small businesses and freelancers. The market for AI is projected to be worth nearly $1.6 trillion by 2030. We have talked about how businesses are using AI for marketing and tools like ChatGPT to create content more easily.

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The Top Social Media Platforms Across the World (2023)

Netbasequid

We’re sure that if we asked you to name the top social media platforms, you’d say something like Facebook, Instagram, or Twitter. And you’d be right. But there are other social media platforms to consider, especially when marketing in different regions and parts of the world.

Gaming 98
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10 things CIOs wish they knew from the start

CIO

“Life can only be understood backwards but it must be lived forwards,” wrote Danish philosopher Søren Kierkegaard. That’s true, but what if by some stroke of magic we could go back in time and give a pep talk to our younger selves. What would we say?

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Wink, Inc. Releases 4th Quarter, 2022 Deferred Annuity Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE VARIABLE ANNUITY SALES SLUMP TO LOWEST LEVEL IN 25+ YEARS Wink, Inc. Releases 4 th Quarter, 2022 Deferred Annuity Sales Results Des Moines, Iowa.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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2023 Domo Ovation Award Finalists

Domo

The 2023 Domo Ovation Awards finalists are here. The winners are due to be announced On March 28th and we at Domo on Data wanted to celebrate the great work that has been achieved this year utilizing Domo.

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Key Strategies to Develop AI Software Cost-Effectively

Smart Data Collective

You have probably read a lot about the major changes brought on by AI technology in recent months. Many people have called 2023 “the year of AI.” ” Every day we hear new stories about miraculous breakthroughs caused by ChatGPT and other AI applications.

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Understanding The Value Of Column Charts With Examples & Templates 

Datapine Blog

Table of Contents 1) What Are Column Charts & Graphs? 2) Pros & Cons Of Column Charts 3) When To Use A Column Graph 4) Types Of Column Charts 5) Column Graphs & Charts Best Practices 6) Column Chart Examples Data visualization has been a part of our lives for many many years now.

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How culture and strategic partnerships help fuel transformation

CIO

Multinational insurance and finance corporation AIA New Zealand’s dream is to help make the country one of the healthiest and best protected nations in the world.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.