Measure Product Launch Success With These 12 KPIs


According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail.

Exploring the Market Research Process in 2022


While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure.


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American Airlines takes flight with analytics transformation


In the wake of the COVID-19 pandemic, airlines have struggled with bad weather, fewer air traffic controllers, and a shortage of pilots, all leading to an unprecedented number of cancelations in 2022.

What Is Retail Media? Benefits, Challenges, & Best Practices


Retail media isn’t a new concept – but as with commerce overall, it’s been reimagined for the digital age.

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The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round


ArchIntel™ -. Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management.

More Trending

Jobs to Be Done: What Product Marketers Can Learn From Product Managers


Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”.

Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape


Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

Competitor Messaging Analysis: A Step-by-Step Guide


In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise.

Competitive Differentiation: How to Stand Out and Win


The space race. Where the best barbecue hails from. Activating Intel

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

M&A Plays in GOVCON…Star Quarterbacks are getting sacked


Historically, antitrust enforcement has not been a significant factor in the government contracting (GOVCON) industry. However, the GOVCON industry has seen a recent increase in antitrust activity with involvement from the Federal Trade Commission (FTC) and U.S. Department of Justice (DOJ).

How to Create a Business Case for Your CI Program


Things could be going better. You’re working hard to deliver on the competitive intelligence requests that come through your inbox, but as far as you can tell, very few people are consuming the insights and materials you produce. Competitive Intelligence Strategy

[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation


As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.

Measuring the business impact of AI


Artificial intelligence is in transition, both as a technology and in how it’s being used. Companies are increasingly bringing AI pilots out of the test labs and deploying them at scale, and some are seeing significant benefits as a result.

Reinventing Your Career at Crayon


Over the last two and half years, people have experienced tremendous change. It’s shown up in everything from our daily routines and rituals to our ability to travel and see friends and family. It’s affected people’s personal, professional, and social lives.

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Crayon Customer Corner: Meet the Product Marketing Team at Bonterra!


In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

3 Ways Product Marketers Can Win (More!) with Crayon’s Competitive Win Loss Tools


It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps. Analyzing Intel

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Navigating Motherhood (and a Whole Lot More) With Crayon By My Side


I have two kids – Reagan, 18 months and Jimmy, 4 months. If you are doing the math, which is not hard, you will notice they are incredibly close…some might say too close…. Crayon Updates


How to Effectively Analyze Competitive Intelligence: 5 Questions with Affinity’s Carolyn Klinger


In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her.

Compete: The Next Must-Have Department


Sometimes it pays to be the new kid on the block. Every few years it seems as if there is a hot new role that catches like wildfire in organizations of all sizes. Can you remember the days before product managers were ubiquitous? I’m hard pressed.

Your Go-To Guide: Forrester & Gartner's Viewpoint on CI In 2022


When your market is competitive, being an insights-driven business becomes imperative. Companies that have a pulse on their competitors stay on top. Crayon Research

Amazon Announces Prime Day Dates [How To Prepare]


Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th. Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger.

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Prestige Pricing: What It Is & Why It Works (Examples)


Q: How much is a product worth? A: Whatever people will pay for it. In some cases, that’s nothing (not great!). In others, it means charging a premium because, well, you can. Today, we’re focusing on the latter.

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Free competitor analysis template for 2022 (+ best practices)


Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.

The Future of Machine Learning in Cybersecurity


Machine learning (ML) is a commonly used term across nearly every sector of IT today. And while ML has frequently been used to make sense of big data—to improve business performance and processes and help make predictions—it has also proven priceless in other applications, including cybersecurity.

Your 2022 Guide to Incorporating CI Into Your Sales Kickoff


Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive. That means that your sales team must be prepared for competitive conversations in 2022. Sales Enablement

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Competitor highlights: ManTech…go big or go private?


This is a follow up to our December 2020 update of ManTech. Since we last looked at ManTech, the company was bought by The Carlyle Group in an all-cash transaction with a value of approximately $4.2 billion. There were some interesting potential buyers when the journey to sell ManTech started.

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I Just Bought Crayon For the Second Time—Here's Why


I have been working in the B2B SaaS world for over five years now. As a competitive intelligence (CI) professional, I help companies define and build their CI programs so that they can be one step ahead and crush their competitors. Competitive Intelligence Strategy

Your Go-To Product Marketing Salary Guide


Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success.

Influenced Revenue: How CI Practitioners Can Prove—and Amplify—Their Impact On Sales


Over the past decade, marketing organizations at enterprise companies have grown from being perceived as cost centers built around soft metrics to being highly respected drivers of measurable business growth.

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