Measure Product Launch Success With These 12 KPIs
Crayon
APRIL 20, 2022
According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail.
2022
636 
[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation
Cipher
MAY 17, 2022
As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.
Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Amazon Announces Prime Day Dates [How To Prepare]
Tinuiti
JUNE 16, 2022
Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th. Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger.
Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round
ArchIntel
JANUARY 5, 2022
ArchIntel™ -. Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management.
Booz Allen Hamilton: Get smart on their changes…or else
FedSavvy
JUNE 13, 2022
We last examined Booz Allen Hamilton in August 2020. At the time, the company was experiencing steady business growth (which we also noted in our August 2018 blog) and continues to maintain that steady growth now. The company announced at the end of its fiscal year 2022 that it earned $8.4
10 Sales Stats to Help You Increase Win Rates in 2022
Primary Intelligecne
JUNE 1, 2022
Increasing sales win rates is an uphill battle. We’ve seen the shift to digital selling in the past few years, and sellers have had to adjust processes, implement new technologies, and rethink time-tested methods of selling to reach buyers in a digital age.
Sign up to get articles personalized to your interests!
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
More Trending
Upselling and Cross-selling: 8 Examples and Why They Work
CXL
JUNE 16, 2022
Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022. Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on.
8 Irresistible Call to Action Examples for Digital Marketers
mention
MAY 13, 2022
A well-executed call to action (CTA) is a key element of effective digital marketing. It compels viewers to take action and is the gateway to acquiring leads and converting them to potential customers. It’s the driving force behind lead generation , and it can make or break your sales funnel.
3 Content Marketing Trends B2Bs Must Pay Attention to in 2021
Weidert Group
JUNE 20, 2022
As we hit the midpoint of 2022, marketing teams are already thinking ahead to 2023. Investment-worthy inbound strategies that attract, engage, and delight revolve around quality content — which explains why content marketing is a favored tactic for 97% of marketers across industries.*.
What is Dark Data, Why Does it Matter, and Why Are Humans Still Needed?
Timo Elliot
JANUARY 3, 2022
Back in the 1960s, a pair of radio astronomers were busily collecting data on distant galaxies. They had been doing this for years. Elsewhere, other astronomers had been doing the same.
Jobs to Be Done: What Product Marketers Can Learn From Product Managers
Crayon
FEBRUARY 10, 2022
Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”.
Exploring the Market Research Process in 2022
Cipher
MARCH 8, 2022
While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure.
Snap Inc. and Tinuiti announce strategic partnership for 2022
Tinuiti
APRIL 22, 2022
Tinuiti gains access to the full suite of Snapchat’s audience, products, and services to drive performance business results for clients NEW YORK, NY – April 22, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, today announced an agreement with Snap Inc.
Competitive Intelligence Reviews Can Help Companies Improve Future Performance
ArchIntel
FEBRUARY 2, 2022
ArchIntel™ -. Reflecting on previous performance is essential for any business, and the same should be true for competitive intelligence. Doing a CI performance review could position an organization for a better year ahead by allowing it to spot what could be done better or what could be sustained.
Bid Low + Be Acceptable on Technical = Win?
FedSavvy
JUNE 10, 2022
The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s pause though. Is that really true? . This routinely comes up in Black Hat reviews as a topic of great and enthusiastic debate.
Keys to Winning More: Sales Intelligence Weekly Podcast Round Up
Primary Intelligecne
MAY 25, 2022
Each week Ryan Cuellar sits down with thought leaders and industry experts to explore topics focused on helping sales and marketing leaders improve sales experience, increase win rates, and elevate sales enablement.
AI Helps Mitigate These 5 Major Supplier Risks
Smart Data Collective
JUNE 19, 2022
Artificial intelligence is driving a lot of changes in modern business. Companies are using AI to better understand their customers, recognize ways to manage finances more efficiently and tackle other issues. Since AI has proven to be so valuable, an estimated 37% of companies report using it.
7 Creative Product Marketing Examples to Inspire Your Next Campaign
CXL
FEBRUARY 10, 2022
On-point product marketing is why Webflow was able to enter the no-code website market with competitors like Wix and Squarespace and still generate 4 million monthly users. Brands like Webflow, Drift, and Close prove you can grow and succeed in a completely saturated market.
10 Expert Tips on Crafting Engaging Social Media Content
mention
APRIL 29, 2022
Social media has become a massive part of our lives. Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. Brands can leverage this popularity to generate leads and strengthen their online presence too.
Intelligence Node Speaks : Employee Spotlight Series : Meet Priya Gaikwad – An OG INodian
IntelligenceNode
JUNE 22, 2022
Meet Priya Gaikwad – An OG INodian and AVP Admin. Priya is one of the original five at Intelligence Node and has been with the company for nine years.
Social conversations reflect how past Breakthrough Brands continue to shape their space
Infegy
JUNE 22, 2022
On June 21, Interbrand published their Breakthrough Brands 2022 – a report celebrating top companies that challenge categorical and cultural norms, innovate to meet new challenges, and demonstrate a deep understanding of human truths.
Competitor Messaging Analysis: A Step-by-Step Guide
Crayon
FEBRUARY 28, 2022
In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise.
Free competitor analysis template for 2022 (+ best practices)
Cipher
MARCH 31, 2022
Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.
PacSun Selects Tinuiti As Paid Media Agency of Record
Tinuiti
APRIL 7, 2022
Appoints Tinuiti as its strategic paid media partner to reimagine and expand its full-funnel digital footprint NEW YORK, NY – April 7, 2022 – Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced that it has been named PacSun’s Paid Media Agency of […]
Luxury Hotel Brand Uses Online Management, Competitive Intelligence to Improve Customer Engagement
ArchIntel
FEBRUARY 2, 2022
ArchIntel™ -. Online brand management is becoming more important in the modern era for businesses to be more successful. Making sure that companies will make their presence felt in the online world will help them gain more customers, connect with consumers and stay relevant in the market.
Deloitte…Their Changes, Investments and Contract Wins…Oh My!
FedSavvy
MAY 24, 2022
We last looked at Deloitte in January 2020 to gain insight into the Government & Public Services (GPS) practice, including its major wins and customer portfolio. Deloitte’s GPS business has experienced changes in its U.S. Government customer portfolio balance over the last two years.
Primary vs. Secondary Data Sources in Win-Loss Analysis
Primary Intelligecne
MAY 4, 2022
By Ron Sathoff , Director of Learning and Development at Primary Intelligence . In the classic 1950 film Rashomon , director Akira Kurosawa presents the details of a crime through the eyes of the various witnesses, all of whom have their own unique perspectives on what occurred.
6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads
Smart Data Collective
MAY 19, 2022
Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media.
7 Examples of Effective Cross-selling (and Why They Work)
CXL
JUNE 16, 2022
You should be dedicating resources to encouraging each new and existing customer to increase their spending. If not, you’re missing out on a play that can deliver exponential returns. Recommending additional products or services can help customers solve problems while upping their investment.
5 Steps to Develop a Successful Instagram Marketing Strategy in 2022
mention
FEBRUARY 16, 2022
With 2 billion active Instagram users worldwide and counting, it’s no wonder brands are getting serious about having an Instagram strategy. In fact, over the next year, Instagram users are expected to increase by 11% in the US alone.
Let's personalize your content