2022

Measure Product Launch Success With These 12 KPIs

Crayon

According to Harvard Business School , of the approximately 30,000 new products launched each year, about 95% fail.

[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation

Cipher

As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace.

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Amazon Announces Prime Day Dates [How To Prepare]

Tinuiti

Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th. Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger.

Sales 211

Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round

ArchIntel

ArchIntel™ -. Klue, a competitive intelligence platform provider based in Vancouver, Canada, has secured $62 million in additional funding after a Series B financing round led by Tiger Global Management.

Booz Allen Hamilton: Get smart on their changes…or else

FedSavvy

We last examined Booz Allen Hamilton in August 2020. At the time, the company was experiencing steady business growth (which we also noted in our August 2018 blog) and continues to maintain that steady growth now. The company announced at the end of its fiscal year 2022 that it earned $8.4

Win 130

10 Sales Stats to Help You Increase Win Rates in 2022

Primary Intelligecne

Increasing sales win rates is an uphill battle. We’ve seen the shift to digital selling in the past few years, and sellers have had to adjust processes, implement new technologies, and rethink time-tested methods of selling to reach buyers in a digital age.

Win 166

More Trending

Upselling and Cross-selling: 8 Examples and Why They Work

CXL

Users can access Spotify’s extensive music library for free, yet their Premium subscriptions grew 15% in 2022. Meanwhile, ecommerce marketing software Privy is generating 10% higher average order value for Shopify users with their related product recommendations add-on.

8 Irresistible Call to Action Examples for Digital Marketers

mention

A well-executed call to action (CTA) is a key element of effective digital marketing. It compels viewers to take action and is the gateway to acquiring leads and converting them to potential customers. It’s the driving force behind lead generation , and it can make or break your sales funnel.

3 Content Marketing Trends B2Bs Must Pay Attention to in 2021

Weidert Group

As we hit the midpoint of 2022, marketing teams are already thinking ahead to 2023. Investment-worthy inbound strategies that attract, engage, and delight revolve around quality content — which explains why content marketing is a favored tactic for 97% of marketers across industries.*.

What is Dark Data, Why Does it Matter, and Why Are Humans Still Needed?

Timo Elliot

Back in the 1960s, a pair of radio astronomers were busily collecting data on distant galaxies. They had been doing this for years. Elsewhere, other astronomers had been doing the same.

IT 101

Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”.

Exploring the Market Research Process in 2022

Cipher

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure.

Snap Inc. and Tinuiti announce strategic partnership for 2022

Tinuiti

Tinuiti gains access to the full suite of Snapchat’s audience, products, and services to drive performance business results for clients NEW YORK, NY – April 22, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, today announced an agreement with Snap Inc.

Competitive Intelligence Reviews Can Help Companies Improve Future Performance

ArchIntel

ArchIntel™ -. Reflecting on previous performance is essential for any business, and the same should be true for competitive intelligence. Doing a CI performance review could position an organization for a better year ahead by allowing it to spot what could be done better or what could be sustained.

Bid Low + Be Acceptable on Technical = Win?

FedSavvy

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Let’s pause though. Is that really true? . This routinely comes up in Black Hat reviews as a topic of great and enthusiastic debate.

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Keys to Winning More: Sales Intelligence Weekly Podcast Round Up

Primary Intelligecne

Each week Ryan Cuellar sits down with thought leaders and industry experts to explore topics focused on helping sales and marketing leaders improve sales experience, increase win rates, and elevate sales enablement.

Win 165

AI Helps Mitigate These 5 Major Supplier Risks

Smart Data Collective

Artificial intelligence is driving a lot of changes in modern business. Companies are using AI to better understand their customers, recognize ways to manage finances more efficiently and tackle other issues. Since AI has proven to be so valuable, an estimated 37% of companies report using it.

7 Creative Product Marketing Examples to Inspire Your Next Campaign

CXL

On-point product marketing is why Webflow was able to enter the no-code website market with competitors like Wix and Squarespace and still generate 4 million monthly users. Brands like Webflow, Drift, and Close prove you can grow and succeed in a completely saturated market.

10 Expert Tips on Crafting Engaging Social Media Content

mention

Social media has become a massive part of our lives. Users share content to connect to their peers, endorse their favorite brands, and share their opinions with the world. Brands can leverage this popularity to generate leads and strengthen their online presence too.

Matrix 101

Intelligence Node Speaks : Employee Spotlight Series : Meet Priya Gaikwad – An OG INodian

IntelligenceNode

Meet Priya Gaikwad – An OG INodian and AVP Admin. Priya is one of the original five at Intelligence Node and has been with the company for nine years.

Social conversations reflect how past Breakthrough Brands continue to shape their space

Infegy

On June 21, Interbrand published their Breakthrough Brands 2022 – a report celebrating top companies that challenge categorical and cultural norms, innovate to meet new challenges, and demonstrate a deep understanding of human truths.

Competitor Messaging Analysis: A Step-by-Step Guide

Crayon

In a world where the most talked about 60 seconds of the Super Bowl involved a $7M black screen emblazoned with nothing more than a bouncing, polychrome QR code, the road between market leader and straggler is paved with white noise.

Free competitor analysis template for 2022 (+ best practices)

Cipher

Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.

PacSun Selects Tinuiti As Paid Media Agency of Record

Tinuiti

Appoints Tinuiti as its strategic paid media partner to reimagine and expand its full-funnel digital footprint NEW YORK, NY – April 7, 2022 – Tinuiti – the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon – today announced that it has been named PacSun’s Paid Media Agency of […]

IT 212

Luxury Hotel Brand Uses Online Management, Competitive Intelligence to Improve Customer Engagement

ArchIntel

ArchIntel™ -. Online brand management is becoming more important in the modern era for businesses to be more successful. Making sure that companies will make their presence felt in the online world will help them gain more customers, connect with consumers and stay relevant in the market.

Deloitte…Their Changes, Investments and Contract Wins…Oh My!

FedSavvy

We last looked at Deloitte in January 2020 to gain insight into the Government & Public Services (GPS) practice, including its major wins and customer portfolio. Deloitte’s GPS business has experienced changes in its U.S. Government customer portfolio balance over the last two years.

Win 130

Primary vs. Secondary Data Sources in Win-Loss Analysis

Primary Intelligecne

By Ron Sathoff , Director of Learning and Development at Primary Intelligence . In the classic 1950 film Rashomon , director Akira Kurosawa presents the details of a crime through the eyes of the various witnesses, all of whom have their own unique perspectives on what occurred.

Loss 165

6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media.

7 Examples of Effective Cross-selling (and Why They Work)

CXL

You should be dedicating resources to encouraging each new and existing customer to increase their spending. If not, you’re missing out on a play that can deliver exponential returns. Recommending additional products or services can help customers solve problems while upping their investment.

5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

With 2 billion active Instagram users worldwide and counting, it’s no wonder brands are getting serious about having an Instagram strategy. In fact, over the next year, Instagram users are expected to increase by 11% in the US alone.