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Sales Enablement Strategy: The Essential 7-Step Guide

Crayon

It doesn’t matter if you’re building a strategy from scratch or overhauling tired practices established by marketers of yore: Sales enablement shouldn’t be an afterthought. How do you implement a sales enablement strategy? Sales Enablement

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11 Essential Sales Enablement Statistics for 2021

Crayon

Sales enablement statistics are useful for a number of reasons. Maybe you’re building a business case for the formalization of a sales enablement strategy and looking for quantitative data that you can use to your advantage. Sales Enablement

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12 Sales Enablement Assets & Materials That Win Deals

Crayon

Sales EnablementMaking cold calls. Running demos. Persuading decision-makers.

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Sales Enablement Strategy: The Essential 7-Step Guide

Crayon

If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. Sales Enablement

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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Sales Enablement: Definition, Benefits, Tactics, & More

Crayon

Sales, in general, is a tough job. This imperative — communicating value effectively — is a key element of the topic of today’s blog post: sales enablement. By the time you’re done reading, you’ll have gotten an answer to each of the following: What is sales enablement?

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How to Definitively Prove the Value of Sales Enablement

Crayon

High-performing sales reps are not born; they’re built. To be more precise, high-performing sales reps are not built in a discrete period of time; they’re built on an ongoing basis. Sales Enablement

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What is Sales Enablement & How It Improves B2B Inbound Marketing

Weidert Group

When B2B marketers talk about sales enablement, what do they actually mean? Inbound Sales Sales Enablement

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HubSpot vs Salesforce: Sales Enablement Tools Comparison

Weidert Group

When the average salesperson thinks about sales enablement software or a customer relationship management (CRM) tool, the behemoth in the industry typically comes to mind: Salesforce. Marketing Technology Inbound Sales Sales Enablement

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Win-Loss Analysis: The Key to Impactful Sales Enablement

Primary Intelligecne

What is Sales Enablement? Sales Enablement is one of the most important aspects of a salesperson’s toolkit, and it’s something that all product marketing teams should be taking seriously. Start by understanding your sales goals.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

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Your 2022 Guide to Incorporating CI Into Your Sales Kickoff

Crayon

That means that your sales team must be prepared for competitive conversations in 2022. Sales EnablementCompetition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive.

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Effective Sales Enablement

Primary Intelligecne

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. After all, with the wrong sources and approach, enablement could end up being the blind leading the blind.

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New Data: Battlecard Benchmarks & Best Practices (2022)

Crayon

Sales EnablementSadly, the impact of good product marketing is often obscured.

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5 Sales Enablement Tools For Inbound Marketing & Sales Teams

Weidert Group

Here’s a simple truth: Without sales, there’s no business. That is to say, at least for B2B inbound marketing , the whole point is to pave the way for the sales process by helping the prospective customer. And does your CRM serve as a sales enablement tool?

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The Key to Handling Competitive Objections and Landmines: “Why?”

Crayon

An account executive on your sales team, Jen, is chatting with a prospect. Sales EnablementThe conversation is going well. The prospect doesn’t seem to be evaluating any other vendors.

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Sales Battlecards 101: The Ultimate Guide (2022)

Crayon

Sales battlecards (also known as competitive battlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to win competitive deals. Sales Enablement

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4 Ways a Sales Enablement Strategy Helps Sales Teams Thrive

Weidert Group

Friction among revenue teams, especially surrounding their sales content and collateral, is an all-too-common phenomenon. Inbound Sales Sales Enablement

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Create an Effective Sales Enablement Strategy in Seven Steps

ArchIntel

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. The next step is to create sales enablement collateral.

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Effective Sales Enablement

Primary Intelligecne

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales. After all, with the wrong sources and approach, enablement could end up being the blind leading the blind.

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Competitive Battlecards 101: The Ultimate Guide (2021)

Crayon

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. Sales Enablement

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Pre-Call Planning: Why Sales Reps Need Competitive Intel

Crayon

Sales EnablementUnless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them.

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6 Best Practices for Aligning Sales & Marketing in 2021

Crayon

The more closely you align your sales and marketing teams, the better. Today, we’ll walk through six best practices for better alignment between sales and marketing. Sales Enablement

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. B2B Sales

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Sales Battlecards: 8 Tips to Help You Win More Deals

Crayon

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. Sales Enablement

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Content Marketing: The Unsung Hero of Sales Enablement

Zoominfo

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred. There’s no better example of this development than the relationship between content marketing and sales enablement. . Sales emails.

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Why Owler Is a Powerful Sales Enablement and Content Marketing Tool: Marketron

Owler

I’m happy to share why I think Owler is powerful sales enablement and content marketing tool! Marketron offers products and services for broadcast and media sales teams that allow them to propose, price, and execute multimedia advertising campaigns. It’s not a sales pitch.

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Top Sales KPIs for Your B2B Sales Reps

Zoominfo

Unclear sales goals are costly. These are metrics that prioritize and improve sales performance and yield valuable specifics like percent of team meeting quota, average on-target earnings, and sales cycle length. KPIs should match the specific needs of your sales team.

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6 Limitations of the HubSpot-Salesforce Integration

Weidert Group

Tension between Sales and Marketing teams has always existed, especially over the quality of leads generated (by Marketing) and follow-up (by Sales). Marketing Technology Sales Enablement

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5 TIPS FOR BUILDING A BETTER MANUFACTURING SALES PROPOSAL

Weidert Group

Building and presenting a proposal is an important part of any sales process. Getting the manufacturing proposal, Request for Quote (RFQ) or Request for Proposal (RFP) right can mean winning or losing a sale. Inbound Sales Sales Enablement

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How Marketers Can Help Sales Teams in a Hybrid World (Video)

Weidert Group

Sales meetings that might have one taken place in person have shifted to Zoom, Microsoft Teams, or other virtual platforms. Communication methods have changed, but some sales team’s tactics haven’t, and the results (or lack thereof) are showing up on many a company’s bottom line.

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Compare HubSpot and Pardot for Marketing Automation

Weidert Group

Marketing Technology Starting an Inbound Program Sales EnablementWhy HubSpot? And how do you even compare HubSpot vs. Salesforce’s Pardot? It’s a question we get from clients and prospects, whether they’re evaluating Salesforce’s CRM or they already use it.

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HubSpot Sequences: The Best Tips for Effective Sales Follow-Up

Weidert Group

The most successful sales teams spend countless hours emailing, reaching out to contacts on social media, and making phone calls because they know it takes perseverance and several touchpoints to land the vital in-person conversations that close deals , even with sales-qualified leads.

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Pumptec Reduces Friction and Increases Sales By 39% With HubSpot CRM & Growth Suite

Weidert Group

Being forced to conduct business virtually due to the pandemic, Pumptec realized the need to improve their online presence and streamline their sales processes. Marketing Case Studies Inbound Sales Sales EnablementABOUT PUMPTEC.

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How Personalized Sales Pages Can Help Close More Leads

Weidert Group

But personalization can also support an industrial or manufacturing sales strategy when you take it to the next level: dedicated, single-client targeted pages , purpose-built for specific prospects. Inbound Sales Sales Enablement

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