article thumbnail

20 IT management certifications for IT leaders

CIO

IT managers are often responsible for not just overseeing an organization’s IT infrastructure but its IT teams as well. To succeed, you need to understand the fundamentals of security, data storage, hardware, software, networking, and IT management frameworks — and how they all work together to deliver business value.

IT 709
article thumbnail

How Pearson’s CIO manages technical debt

CIO

Modernization, therefore, is part of its DNA, and according to CIO Marykay Wells, making technical changes to an organization’s IT infrastructure is an ever-changing discipline that needs to be meticulously managed. “If

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital transformation’s fundamental change management mistake

CIO

Underpinning these initiatives is a slew of technology capabilities and strategies aimed at accelerating delivery cycles, such as establishing product management disciplines, building cloud architectures, developing devops capabilities, and fostering agile cultures. This dip delays when the business can start realizing the value delivered.

article thumbnail

Boomi burnishes API management capabilities

CIO

Middleware vendor Boomi has bolstered its API management capabilities with new products and acquisitions. A second product, Boomi DataHub, also launched during the Boomi World conference this week, allows organizations to manage the information that underpins AI and data analytics projects. Boomi competes with the likes of MuleSoft.

article thumbnail

Why B2B Contact and Account Data Management Is Critical to Your ROI

Download this eBook and gain an understanding of the impact of data management on your company’s ROI. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. You'll learn about: The true cost of bad (and good) data.

article thumbnail

Download our data management platform (DMP) enterprise buyer’s guide

CIO

Data management platforms (DMPs) help organizations collect and manage data from a wide array of sources — and they are increasingly important for customer-centric sales and marketing campaigns.

article thumbnail

6 best practices for better vendor management

CIO

To ensure vendor relationship help their organizations achieve their goals, IT leaders should establish a comprehensive technology vendor management strategy focused on maximizing fit and value. Whether it’s T&M- or SLA-based, we must manage the deliverables expected from the vendor resources,” Bhasin say.

article thumbnail

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

of companies achieved a score indicating maturity in data management practices in the space.". Check out this latest report to gain insight into best practices (and benefits) for B2B data management including how: Automating tasks and improving data quality would increase sales staff satisfaction and productivity. The primary takeaway?

article thumbnail

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects.

article thumbnail

Solving the Biggest Tech Challenges in RevOps

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data.

article thumbnail

The Ultimate Guide to Executive Recruiting

It's no secret that hiring for a senior management position is a tough task for recruiters, and remaining open to changes and seeking better ways to source candidates is critical. That is why building a strong framework for executive hiring that maximizes efficiencies while minimizing cost and time to hire is important.

article thumbnail

4 AI Hacks to Make Sales Teams More Efficient

Simplify account-health management. In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts. Automate personalized outreach. Stream the freshest data. Download the eBook today!

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.