Sales Battlecards 101: The Ultimate Guide (2022)
Crayon
JUNE 22, 2022
Sales battlecards (also known as competitive battlecards, or simply as battlecards) give your sellers the facts, tactics, and materials they need to win competitive deals.
Battlecard Related Topics 
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Competitive Battlecards 101: The Ultimate Guide (2021)
Crayon
JUNE 2, 2021
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. Basic elements to include in your battlecards. Best practices when building battlecards.
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Competitive Comparisons vs. Battlecards
Crayon
OCTOBER 26, 2021
I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter. Competitive Intelligence
5 Battlecard Best Practices From the Experts at Gong, Salsify, and Hootsuite
Crayon
MARCH 9, 2022
Battlecards. Activating Intel
The 4 Types of Role-Based Battlecards You Need to Build
Crayon
JANUARY 11, 2023
Battlecards are one of the most popular sales enablement materials businesses create today, with two-thirds of competitive intelligence teams saying that they regularly maintain competitive battlecards.
Sales Battlecards: 8 Tips to Help You Win More Deals
Crayon
MARCH 10, 2021
The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. How do you create battlecards that yield results?
New Data: Battlecard Benchmarks & Best Practices (2022)
Crayon
JUNE 16, 2022
Sadly, the impact of good product marketing is often obscured. Sales Enablement
Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors
Octopus
JANUARY 8, 2021
Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your.
Battlecards: a necessary sales resource
Primary Intelligecne
JUNE 23, 2021
Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. The question is, how do you build a battlecard that works for sales?
Competitive Intelligence Battlecard
Fuld
OCTOBER 29, 2021
The post Competitive Intelligence Battlecard appeared first on Fuld + Co
Competitive Intelligence Battlecard
Fuld
OCTOBER 29, 2021
The post Competitive Intelligence Battlecard appeared first on Fuld + Co
Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards
M Brain
OCTOBER 13, 2022
The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.
Content marketing Case Study – Creating a competitive intelligence battlecard
Fuld
NOVEMBER 2, 2021
The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co
Creating a competitive intelligence battlecard to help a client win new business
Fuld
NOVEMBER 1, 2021
For a sample copy of this battlecard, please contact: Christian Schena. The Battlecard also included SWOT analysis of our client and the identification of potential future opportunities arising from their competitor’s difficulties. Background + Challenge.
Sales Battlecards: Best Practices That Will Help Your Sales Reps Win More Deals
Evalueserve
MARCH 15, 2021
Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available.
3 Win/Loss Analysis Templates You Can Use Right Now
Crayon
JULY 30, 2021
Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc.
How to Definitively Prove the Value of Sales Enablement
Crayon
FEBRUARY 11, 2021
Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable.
Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1
Crayon
NOVEMBER 24, 2020
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2
Crayon
DECEMBER 2, 2020
The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.
Upcoming training & certification programs
SCIP
APRIL 13, 2022
Participants will be shown how to develop a winning battlecard strategy, build organizational support, build highly targeted battlecard sales will actually use, and track ROI. Nearly 3/4 of CI professionals have seen Win rates increase thanks to sales battlecards.
Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round
ArchIntel
JANUARY 5, 2022
One of Klue’s top features is its ability to synthesize CI into battlecards that contain bite-sized information on pain points/persona, pricing, major objections and landmines. ArchIntel™ -.
Upcoming events from SCIP & partners
SCIP
JUNE 1, 2021
Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. Upcoming events from SCIP & partners.
How CI can increase revenues
SCIP
JUNE 7, 2021
Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. KEY TOPICS.
Using Competitive Intelligence to Move the Company Ahead
ArchIntel
MARCH 3, 2021
Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. ArchIntel™ -. A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises.
Effective Sales Enablement
Primary Intelligecne
OCTOBER 10, 2019
Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well. What is sales enablement?
New training options
SCIP
MAY 25, 2021
JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). Build battlecards sales will actually use (Sales needs & workflows, industry tiering, customer persona analysis). TRAINING & CERTIFICATION. Upcoming training & certification through SCIP.
Effective Sales Enablement
Primary Intelligecne
OCTOBER 10, 2019
Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play. Make sure you incorporate buyer personas into the battlecards as well. However, it is possible to overload battlecards with too much data. What is sales enablement?
Zscaler in Search of Senior Competitive Intelligence Manager
ArchIntel
JANUARY 26, 2021
In addition to communicating the competitive positioning of Zscaler products and solutions to sales teams, the selected candidate will develop sales tools like battlecards and white papers. ArchIntel™ -.
How to Use Glassdoor to Gather Competitive Intelligence
ArchIntel
FEBRUARY 10, 2021
These details, however, could prove handy for filling competitive battlecards. ArchIntel™ -. Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor.
How Can You Use Data Science to Drive Decisions?
SCIP
APRIL 5, 2021
Learn how to build a high-ROI battlecard program that sales loves. ETHICS. TRAINING. KEY TOPICS. How Can You Use Data Science to Drive Decisions?
Which SCIP Certification is Right for You?
SCIP
JANUARY 13, 2022
We've got courses scheduled for Analytical Thinking , Scaling CI Platforms , Win/Loss , Sales Battlecards , and War Gaming. Whether you're new to CI, or an advanced expert, we've got you covered. Which Certification is Right for You?
Calendar for 2022 Certification Programs & Events
SCIP
DECEMBER 20, 2021
Sales Battlecards (Sept.). New events for members to learn & share best practices. Webinars & Topic Tables. CI Practices at Large Enterprises.
How Sales Experience Impacts Deal Outcomes
Primary Intelligecne
JANUARY 19, 2022
You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals.
IntelliCon April 25-27, 2022 in Minneapolis
SCIP
JUNE 17, 2021
Our workshop line up for the Summer & Fall includes Battlecards, Sales/Marketing/Go-To-Market Enablement, and CI Software/Tech. Dear SCIP Community, After speaking with our community, partners and our leadership, and based on a recent survey, we?ve
ALL NEW - The Practice & Impact of Digital Transformation Intelligence
SCIP
MAY 24, 2021
JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. ALL NEW - The Practice & Impact of Digital Transformation Intelligence (@skema & SCIP).
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