Crayon

JULY 26, 2022

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.

Battlecard 325

Battlecard Win Competitive Sales 325

Primary Intelligecne

JUNE 23, 2021

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. Done the right way, competitive battlecards can be a vital part of a sales professional’s arsenal in winning more deals. Make it available.

Battlecard 191

Battlecard Sales Win Intelligence 191

Crayon

OCTOBER 26, 2021

I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter.

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Battlecard Competitive Competitive Intelligence Intelligence 662

Crayon

MARCH 9, 2022

Battlecards.

Battlecard 325

Battlecard 325

Kompyte

APRIL 25, 2023

One of those must-have sales enablement tools is the sales Battlecard. As more and more brands and products scramble for attention, sales leaders and product marketing managers are eager to equip their teams with the right tools to gain any possible advantage.

Battlecard 98

Battlecard Sales Sales Enablement Advantage 98

Crayon

APRIL 17, 2023

In high school, my economics teacher loved to remind us that “there’s no such thing as a free lunch.” It’s an old-timey way of saying “everything comes at a cost.”

Battlecard 325

Battlecard Marketing Marketing 325

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

Battlecard 325

Battlecard Competitive Intelligence Win Competitive 325

Octopus

JANUARY 8, 2021

Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your.

Battlecard 278

Battlecard Competitive Intelligence Intelligence Intelligence 278

Crayon

MAY 22, 2023

Not only is it tedious, it’s detrimental to your CI program — because the time you spend sifting through Google Alerts is time you don’t spend on high-impact activities, like training your sales team on the latest versions of your battlecards. But what choice do you have? You can’t afford to not search for important competitive insights.

Battlecard 325

Battlecard Competitive Win Sales 325

Kompyte

MARCH 28, 2023

Creating and using sales Battlecards is the solution you’ve been looking for. Tired of losing deals to the competition? Finding it impossible to get your sales team on the same page when it comes to messaging and positioning?

Battlecard 52

Battlecard Sales Win Competitive 52

Crayon

JULY 30, 2021

Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.

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Loss Analysis Battlecard Win 662

Crayon

JUNE 16, 2022

Sadly, the impact of good product marketing is often obscured.

Battlecard 325

Battlecard Benchmarking Marketing Marketing 325

Evalueserve

MARCH 15, 2021

Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available. 5 Battlecard Templates to Help Your Sales Reps Win More Deals.

Battlecard 96

Battlecard Sales Win Competitor Analysis 96

M Brain

OCTOBER 13, 2022

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

Battlecard 52

Battlecard Competitive Intelligence Profiling Intelligence 52

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Fuld

OCTOBER 29, 2021

The post Competitive Intelligence Battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Competitive Intelligence 52

Fuld

NOVEMBER 1, 2021

For a sample copy of this battlecard, please contact: Christian Schena. Through extensive research and interviews, Fuld + Company developed a Battlecard for our client – a powerful sales enablement tool which compiles detailed competitor profiling to provide a clear picture of their capabilities. Fuld + Company Solution.

Battlecard 52

Battlecard Competitive Intelligence Intelligence Intelligence 52

Crayon

FEBRUARY 11, 2021

Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable.

Sales Enablement 405

Sales Enablement Battlecard Sales Competitive 405

Fuld

NOVEMBER 2, 2021

The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co.

Battlecard 52

Battlecard Competitive Intelligence Intelligence Intelligence 52

Crayon

DECEMBER 2, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.

Market Intelligence 473

Market Intelligence Intelligence Intelligence Battlecard 473

Kompyte

APRIL 12, 2023

As a sales leader, you know the importance of equipping your team with the right tools and strategies to close deals effectively.

Battlecard 88

Battlecard Sales Gaming 88

Kompyte

APRIL 18, 2023

As a sales manager, your main goal is to, well, get your team to make sales. A lot goes into developing a successful sales team. They need plenty of training and access to up-to-date insights when pitching to potential customers.

Battlecard 97

Battlecard Sales Win Management 97

Crayon

NOVEMBER 24, 2020

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). HERE provides insights on the location and movement of things – be it cars, goods or people.

Competitive Intelligence 369

Competitive Intelligence Intelligence Intelligence Competitive 369

Kompyte

APRIL 4, 2023

Ever hear your sales team fumble through pitches or provide the wrong product information? It’s painful. Like salt on an open wound kind of pain.

Battlecard 52

Battlecard Sales Information 52

Primary Intelligecne

JANUARY 23, 2023

While win-loss interviews and surveys with buyers are filled with critical competitive insights, getting these insights updated into competitive intelligence deliverables, such as battlecards, has traditionally been a slow, manual process — until now.

Competitive Intelligence 104

Competitive Intelligence Intelligence Intelligence Data Analysis 104

ArchIntel

JANUARY 5, 2022

One of Klue’s top features is its ability to synthesize CI into battlecards that contain bite-sized information on pain points/persona, pricing, major objections and landmines. With that in mind, he designed Klue as a platform capable of collecting, curating and delivering CI across every department of every business.

Competitive Intelligence 194

Competitive Intelligence Competitive Intelligence Intelligence 194

Primary Intelligecne

OCTOBER 10, 2019

Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.

Sales Enablement 104

Sales Enablement Battlecard Sales Intelligence 104

ArchIntel

MARCH 3, 2021

Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. Armed with quality CI from the above-mentioned research efforts, the mission now shifts to exploiting what has been learned to give one’s firm a strategic advantage.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Primary Intelligecne

OCTOBER 10, 2019

Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play.

Sales Enablement 80

Sales Enablement Battlecard Sales Intelligence 80

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? - Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. high-ROI battlecard program ?that

Battlecard 52

Battlecard SCIP Competitive Intelligence Sales Enablement 52

SCIP

JUNE 1, 2021

Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. Runs June 15, 16, 22 & 23. competitive intelligence can elevate your product marketing strategy.

SCIP 52

SCIP Battlecard Competitive Intelligence Intelligence 52

ArchIntel

JANUARY 26, 2021

In addition to communicating the competitive positioning of Zscaler products and solutions to sales teams, the selected candidate will develop sales tools like battlecards and white papers. Sales enablement is another key area of responsibility for this position.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

SCIP

MAY 25, 2021

JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). Register for 2 workshops and get the third free !

SCIP 40

SCIP Battlecard Competitive Intelligence Intelligence 40

ArchIntel

FEBRUARY 10, 2021

These details, however, could prove handy for filling competitive battlecards. But given how such information may already be common knowledge, McQueen argued that company overviews provided by Glassdoor are unlikely to drive a winning CI program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Aqute Intelligence

NOVEMBER 22, 2019

Some colleagues may just need raw data, others will want summaries, presentations or battlecards. A key part of managing intelligence is presenting information in useful ways. In-house and external intelligence agencies For many of our clients, competitive intelligence is a wide-ranging function with many stakeholders, inputs and outputs.

Research 147

Research Competitive Intelligence Battlecard Intelligence 147

Primary Intelligecne

JANUARY 19, 2022

You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals.

Sales 197

Sales Battlecard Competitive Intelligence Win 197

Wink Intel

FEBRUARY 22, 2023

Maintains tactical-level product battlecards and other side-by-side comparisons of products and features for competitive sales analysis, the intranet site, and training. Conducts primary and secondary research to analyze, benchmark, and create competitive comparisons for the life insurance and annuity competitive intelligence practices.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40