5 Battlecard Best Practices From the Experts at Gong, Salsify, and Hootsuite

Crayon

Battlecards. Activating Intel

Competitive Comparisons vs. Battlecards

Crayon

I’m sitting at my desk as I write this intro—a desk that I assembled over the course of a snowy Saturday afternoon last winter. Competitive Intelligence

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Competitive Battlecards 101: The Ultimate Guide (2021)

Crayon

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. Basic elements to include in your battlecards. Best practices when building battlecards.

Sales Battlecards: 8 Tips to Help You Win More Deals

Crayon

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. How do you create battlecards that yield results?

Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors

Octopus

Competitive Intelligence battlecards a powerful weapon to help you fight off your competitors This article discusses Competitive Intelligence battlecards a powerful weapon to help you fight off your.

Competitive Intelligence Battlecard

Fuld

The post Competitive Intelligence Battlecard appeared first on Fuld + Co

Battlecards: a necessary sales resource

Primary Intelligecne

Marketing or product development are the usually the departments that research and build competitive battlecards, and they use them for product enhancement or general marketing strategy. The question is, how do you build a battlecard that works for sales?

Content marketing Case Study – Creating a competitive intelligence battlecard

Fuld

The post Content marketing Case Study – Creating a competitive intelligence battlecard appeared first on Fuld + Co

Creating a competitive intelligence battlecard to help a client win new business

Fuld

For a sample copy of this battlecard, please contact: Christian Schena. The Battlecard also included SWOT analysis of our client and the identification of potential future opportunities arising from their competitor’s difficulties. Background + Challenge.

Sales Battlecards: Best Practices That Will Help Your Sales Reps Win More Deals

Evalueserve

Understanding Battlecards: What are they? Sales battlecards enable your entire sales force to win when faced with a competitive deal. When building out your battlecards, it’s important to know what information you should have readily available.

3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

Translation: A lot of folks—perhaps yourself included—are tasked with examining won and lost deals on top of monitoring competitors, creating feature comparisons, building battlecards , etc.

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How to Definitively Prove the Value of Sales Enablement

Crayon

Call analyses, customer case studies, competitive battlecards — over the course of a sales rep’s tenure at your company, tools like these (and others like them) will make the challenge of consistently bringing new business in the door much more achievable.

Factors to Consider When Purchasing Competitive Intelligence Tools and Services: Part 1

Crayon

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

Competitive Intelligence Platform Klue Raises $62M in Series B Funding Round

ArchIntel

One of Klue’s top features is its ability to synthesize CI into battlecards that contain bite-sized information on pain points/persona, pricing, major objections and landmines. ArchIntel™ -.

Using Competitive Intelligence to Move the Company Ahead

ArchIntel

Bond said that CI can also be used to create effective battlecards sales reps can use to exploit the weaknesses of rival products. ArchIntel™ -. A blog entry in Crayon’s website tells entrepreneurs how to make use of the competitive information gathered to benefit their enterprises.

Upcoming events from SCIP & partners

SCIP

Sales Battlecard Training Workshop Develop a winning battlecard strategy , learn how to build sustainable organizational support, create battlecards that sales will actually use, and maximize ROI. Upcoming events from SCIP & partners.

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Effective Sales Enablement

Primary Intelligecne

Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. Make sure you incorporate buyer personas into the battlecards as well. What is sales enablement?

How CI can increase revenues

SCIP

Companies that effectively use tools like battlecards or win/loss see even greater returns.? Sales Battlecards Training. ? After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy. KEY TOPICS.

SCIP 52

Effective Sales Enablement

Primary Intelligecne

Battlecards. Those in charge of sales enablement should work on creating an easily digestible “battlecard” for each competitor/product combination. These best practices should be part of weekly training with the sales team so that the battlecard is merely a reminder to put that training into play. Make sure you incorporate buyer personas into the battlecards as well. However, it is possible to overload battlecards with too much data. What is sales enablement?

Zscaler in Search of Senior Competitive Intelligence Manager

ArchIntel

In addition to communicating the competitive positioning of Zscaler products and solutions to sales teams, the selected candidate will develop sales tools like battlecards and white papers. ArchIntel™ -.

New training options

SCIP

JUNE - Sales Battlecards Training. After taking this workshop, taught by leaders from CompeteIQ, Palm, and Slack, you'll be able to: Develop a winning battlecard strategy ( What's important, building a business case ). Build battlecards sales will actually use (Sales needs & workflows, industry tiering, customer persona analysis). TRAINING & CERTIFICATION. Upcoming training & certification through SCIP.

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How Sales Experience Impacts Deal Outcomes

Primary Intelligecne

You can use your buyer feedback and sales experience analysis to collect data around how your buyers truly perceive your competitors and display these insights within battlecards that empower your reps to speak confidently during competitive deals.

Sales 154

How to Use Glassdoor to Gather Competitive Intelligence

ArchIntel

These details, however, could prove handy for filling competitive battlecards. ArchIntel™ -. Adam McQueen , a content specialist at Klue, recently wrote a blog post examining the competitive intelligence value of Glassdoor.

In-house vs third-party competitor research

Aqute Intelligence

Some colleagues may just need raw data, others will want summaries, presentations or battlecards. Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research.

Which SCIP Certification is Right for You?

SCIP

We've got courses scheduled for Analytical Thinking , Scaling CI Platforms , Win/Loss , Sales Battlecards , and War Gaming. Whether you're new to CI, or an advanced expert, we've got you covered. Which Certification is Right for You?

SCIP 52

The 3 Pillars of Sales Acceleration & How They Help You Win

Fuld

The research leads directly to battlecard creation—probably the most recognizable strategic asset for active selling, and a highly effective sales enablement tool when maintained and distributed regularly.

Calendar for 2022 Certification Programs & Events

SCIP

Sales Battlecards (Sept.). New events for members to learn & share best practices. Webinars & Topic Tables. CI Practices at Large Enterprises.

SCIP 52

How Can You Use Data Science to Drive Decisions?

SCIP

Learn how to build a high-ROI battlecard program that sales loves. ETHICS. TRAINING. KEY TOPICS. How Can You Use Data Science to Drive Decisions?

SCIP 52

Upcoming events from SCIP

SCIP

Foundations of Sales Battlecards. Upcoming events feature members from Viasat, Moody?s, s, University of Arizona, Abbott & more. Upcoming SCIP Events. Hear Peer Case Studies at Webinars. Using Systems Thinking to Build a Better CI Program. Guest : Richard Caldwell (Viasat). When : Mar.

SCIP 52

How to do competitive intelligence research

Aqute Intelligence

Would they prefer battlecards, or a spreadsheet? Would they prefer battlecards, or a spreadsheet? Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. The bad news is that you’ll need a lot of time to gather information, and the determination and persistence to uncover hard-to-find stories and data.

IntelliCon April 25-27, 2022 in Minneapolis

SCIP

Our workshop line up for the Summer & Fall includes Battlecards, Sales/Marketing/Go-To-Market Enablement, and CI Software/Tech. Dear SCIP Community, After speaking with our community, partners and our leadership, and based on a recent survey, we?ve

SCIP 52

ALL NEW - The Practice & Impact of Digital Transformation Intelligence

SCIP

JUNE 15 - Learn how to build a high-ROI battlecard program that sales loves. ALL NEW - The Practice & Impact of Digital Transformation Intelligence (@skema & SCIP).

SCIP 52

New CI Magazine article - Big Data Can Boost the Value of CI

SCIP

Learn how to build a high-ROI battlecard program that sales loves. Big Data Can Boost the Value of CI (@CI Magazine).

SCIP 52

Strategy-Analytics Revolution

SCIP

Learn how to build a high-ROI battlecard program that sales loves. The strategy-analytics revolution. McKinsey). "By

SCIP 52