Top Gaming Advertisers to Watch in 2022

Pathmatics

The end of 2021 marked the release of a huge batch of new games, including Final Fantasy XIV: Endwalker on December 7, and the eagerly-awaited Halo Infinite , which dropped on December 8. Gaming Top Advertisers

How Can Data-Centric UX Designers Make Better Games?

Smart Data Collective

It should be no surprise that the video gaming industry has been heavily influenced by developments in data technology. There are a number of potential opportunities to utilize big data in video games. Big Data Technology Has Been Instrumental in Improving UX for Video Games.

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Starting a Career as an Analytics-Driven Video Game Coach

Smart Data Collective

One of these options is becoming a video game coach. How can a video game coach be a good career choice for someone with a background in analytics? The truth is that analytics has become more important in video games than ever. In fact, playing video games has become a sport.

How Big Data Has Revolutionized the Gaming Industry

Smart Data Collective

Online shopping, gaming, web surfing – all of this data can be collected, and more importantly, analyzed. One of the fields that is evolving to big data is the gaming industry. You can see how disruptive it is by looking at the investments some gaming companies have made in big data.

Big Data Technology Creates Seismic Changes In Online Gaming

Smart Data Collective

Nobody is denying the fact that the online gaming industry has grown exponentially over the years. One of the major reasons why people keep coming back to these platforms is the big technology that powers the gaming industry , making their offerings highly enjoyable and secure. CIO reports that big data has helped the gaming industry increase its revenue to $40.6 How Is Big Data Transforming Digital Gaming? Big Data Leads to the Birth of Mobile gaming tech.

War Gaming Resources

SCIP

Recent Workplace discussions on War Gaming and what to ask strategy guru Rita McGrath. What are some good resources for learning War Gaming? New On-Demand Video.

Big Data In The Gaming Industry Makes A Massive Impression

Smart Data Collective

Big data is redefining the future of the gaming industry. Gaming providers are using big data for a variety of purposes. Some of the biggest gaming companies are using a tremendous amount of data. Electronic Arts, the biggest gaming company in the world, is currently consuming around 50 terabytes of data every day. How will it change the gaming industry as we know it? Big Data Has a Major Influence on the Gaming Industry.

Is Machine Learning The Unspoken Secret To Gaming Success?

Smart Data Collective

Machine learning is rewriting the rules of the gaming industry. I still remember playing my favorite games growing up, before machine learning was a thing or big data was a household word. Almost every gaming simulation uses machine learning in some way. These simulations can use machine learning to make the games more competitive. Can You Really Use Machine Learning to Win in Gaming. Big data has made gaming a lot more interesting.

4 Gaming Applications Predicated On Fascinating Big Data Technology

Smart Data Collective

Big data is changing the future of gaming. Dataiku’s Pierre Gutierrez presented a compelling analysis of the role of data analytics in gaming in his piece A Flood Of Gaming Analytics Data With No End In Sight. Some of the ways that data analytics has changed the gaming industry are not noticeable to the average gamer. They don’t directly see the impact, but data is changing the gaming experience in many ways. OBS is another leader in big data for gaming.

Big Data Leads To Breakthroughs In Digital Blackjack Gaming Products

Smart Data Collective

billion online gaming industry. One of the ways that big data has changed the online gaming industry is through better security. AIP Publishing has shown that big data is helping boost the security of data encryption in digital gaming. One of the biggest benefits is the growing number of online gaming products that big data has created , such as with blackjack. Blackjack is both a game of skill and chance.

AI Paves The Road For Incredible Changes In The Gaming Industry

Smart Data Collective

I recently read a great post from The Verge on the impact of AI on the video gaming industry. Pratt pointed out that AI has been a factor in the video game industry since the very beginning. Some of the AI tools that we see today resemble those in the 1980 game Rogue. They pointed out that the MiniMax Algorithm is changing the future of video gaming as we know it. AI is Changing the Future of the Gaming Industry Forever.

25 Gaming/eSports Influencers on YouTube

Netbasequid

Gaming and eSports influencers on YouTube have grown in popularity over this past pandemic-driven year. In 2020, there were over 2 billion gaming related tweets. A testament to his influence, gaming company Super Evil Megacorp recently partnered with him.

Asia Pacific’s Key Gaming Personas: Who Are They and How Can You Engage Them?

Digimind

The gaming and eSports scene in Asia Pacific is home to some of the most engaged, impassioned, and vocal consumers you can come across. Asia Pacific Industry Report Consumer Insights Customer Personas eSports Gaming

Predictive Analytics Is Reshaping UX In The Global Gaming Industry

Smart Data Collective

The digital gaming industry has undergone jolting changes over the past decade, as more organizations are looking towards data driven solutions. Gaming organizations have started to use big data to develop a deeper understanding of target customers. SAS is one of the organizations that has worked closely with leading gaming companies. However, they were able to develop the general framework to make future predictive analytics tools possible for gaming companies.

The Undeniable Evolution Of The Gaming Industry In Response To AI

Smart Data Collective

One of the industries that is expected to be most impacted by AI is online gaming. The gaming industry has always been one to embrace new technological advances. Artificial Intelligence has had a profound impact on online gaming. How will AI shape the gaming industry in the coming years? AI Transforms the Gaming Industry in Almost Every Way. Many sectors of the online gaming industry are being affected by AI. AI is the Lifeblood of the Gaming Industry.

How HubSpot's SEO Strategy Helps them Win the Traffic Game

SpyFu

Call it a pre-game warmup. At first glance, you might not think to compare HubSpot and Salesforce. They're two very different companies—one is primarily a tool for salespeople founded in 1999. The other is a tool for marketers that was created in 2005.

4 Market Trends Shaping the Future of Cloud Gaming

Intriccately

Imagine a world where video gamers could untether from their PCs and Xbox consoles and play crystal-clear versions of their favorite games from anywhere. This is the future promised by cloud gaming – a rising technology that's seeing immense growth in 2021.

The Best Uses Of Data And Tech In The Gaming Industry

Smart Data Collective

Many of our colleagues have written extensively about the impact big data is having on the gaming industry. They have said that big data technology is probably the biggest game changer in the industry. Kevin Rands of CIO is one of the experts to discuss the state of big data in the gaming industry. He points out that the gaming industry will be worth $90 billion in the coming years, largely due to big data creating a stronger competitive edge.

What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. In Squid Games, they can be deadly.

Will AI Solve Geolocation Challenges for Leading Gaming Providers?

Smart Data Collective

Artificial intelligence is leading to some surprisingly robust advances in the field of digital gaming. Geolocation technology is something that does not get a lot of discussion among everyday people that have expressed an interest in online gaming. However, people working in the gaming industry recognize how essential it is. Why is artificial intelligence necessary to enhance geolocation capabilities for gaming providers?

Big Data Creates Massive Changes for the Game of Golf

Smart Data Collective

We recently talked about some of the changes that data has created in the game of golf. Big Data and Golf Game. Golf has since embraced data analytics to provide enjoyment to the game and a deeper understanding. This is one of the biggest changes created in the game by big data.

4 Ways Computer Vision is Changing the Analytics Game

Evalueserve

Computer Vision, a field of artificial intelligence, enables computers to mimic the way humans see, analyze, and understand the visual world.

Using Data Analytics to Assess Your In-Game Performance in League of Legends

Smart Data Collective

Data analytics has shaped the gaming industry tremendously in recent years. A growing number of games are built on phenomenal big data platforms. Data analytics is used by companies to create higher quality games. Analytics Big data in gaming data analytics gaming data

How Millennials Are Changing the Life Insurance Game

Wink Intel

The post How Millennials Are Changing the Life Insurance Game appeared first on Wink. There’s nothing more impactful than the loss of someone close to you to shine a light on the need for life insurance. And this past year, most of us have experienced some sense of loss, collectively if not personally, through the grief and suffering brought on by the global pandemic.

What Does HubSpot Do? Game-Changing Product Updates for Scaling & Business Growth

Weidert Group

Maybe you have a HubSpot license and your teams have hosted landing pages on the platform, or you’ve used Marketing Hub or Sales Hub, but your exposure to HubSpot’s capabilities has been limited to just one or two aspects of what it can do.

Why Index Flex is Going to Change the Annuities Game

Wink Intel

The post Why Index Flex is Going to Change the Annuities Game appeared first on Wink. The annuities world is generally not what most advisors would describe as “exciting”. Annuities are crucial products which fill a valuable void for millions of clients, but there is nothing in the space akin to a sizzling thematic ETF. However, New York Life recently launched a very interesting product that brings a degree of flexibility to the space that has never been available before. .

Listening Beats Guessing: 5 Real Reasons Why Social Listening Wins The Game Of Brand Reputation

Digimind

Brands Content Marketing Digital Marketing Insight Driven Marketing Social Listening Trends Consumer Insights social media Social Intelligence

Up Your Social Media Analytics Game With These Top 6 Free & Paid Tools

Digimind

Look at you, all dressed up and ready to seize the day for your brand through social listening. Well that’s swell, but when you get to the computer *GASP* you realize that you’re without a proper social media analytics tool at your disposal. Oh no! Also, you’re not wearing any pants!

Fee-Only Annuities: Will They Be a Game-Changer for Clients, Advisors, And An Industry?

Wink Intel

The post Fee-Only Annuities: Will They Be a Game-Changer for Clients, Advisors, And An Industry? Financial advisors have long had a love-hate relationship with annuities. Some advisors love them and use them regularly with clients, while others hate them and cringe when they are suggested. The irony of these extremes is that one side fuels the other. Some advisors sell annuities to anyone.

Up Your Social Media Analytics Game With These Top 7 Free & Paid Tools

Digimind

Look at you, all dressed up and ready to seize the day for your brand through social listening. Well that’s swell, but when you get to the computer *GASP* you realize that you’re without a proper social media analytics tool at your disposal. Oh no! Also, you’re not wearing any pants!

Why Data Analytics In The Insurance Industry Is A Major Game Changer

Smart Data Collective

The post Why Data Analytics In The Insurance Industry Is A Major Game Changer appeared first on SmartData Collective. Technology has had a profound impact on the insurance industry. Insurers are relying heavily on big data as the number of insurance policyholders also grow. Big data analytics can help solve a lot of data issues that insurance companies face, but the process is a bit daunting. It can be challenging for insurance companies who have not adjusted to this just yet.

How The NBA Data And Analytics Revolution Has Changed The Game

Smart Data Collective

Sports, in general, were largely anti-data science simply because it didn’t seem like it could apply to a game. Positioning is now trackable the entire game, and that data is useful to break down how each individual was playing. Teams break down all the information provided from not only games, but practices as well. 82 made in 82 games. Finally, the Golden State Warriors have truly changed the game with the sheer amount of three-pointers they take every single game.

Improve Your Market Research Game With These Top 6 Free & Paid Tools

Digimind

The “age of the digital” should really be called the “age of information”, as it facilitates everything we do, and all decisions we make when it comes to our lives - professionally and personally. This bears mentioning because the misconception among many brands on the market these days, seems to be that by “going digital” it simply means going online, or taking advantage of social media.

Insiders Cite The Wondrous Benefits Of Big Data In Fortnite

Smart Data Collective

Big data in the gaming industry has played a phenomenal role in the field. We have previously talked about the benefits of using big data by gaming providers that offer cash games, such as slots. However, more mainstream games use big data as well. Fortnite is one of the games that uses big data to offer great service to its customers. The internet is aglow with tales of Fortnite, the hottest online multiplayer video game around.

Improve Your Market Research Game With These Top 7 Free & Paid Tools

Digimind

The “age of the digital” should really be called the “age of information”, as it facilitates everything we do, and all decisions we make when it comes to our lives - professionally and personally. This bears mentioning because the misconception among many brands on the market these days, seems to be that by “going digital” it simply means going online, or taking advantage of social media.

iGaming Providers Turn To New Data Technology For Payment Solutions

Smart Data Collective

By 2023, the iGaming market is expected to generate almost 70% of all global gaming revenues (over $75.5 Gaming providers are looking for new solutions to maximize their bottom line. Gaming providers use big data to personalize services for consumers that are purchasing either goods or services. Those bonuses include match bonuses and free spins on a nominated slots game. Conclusion: Gaming Providers Rely on Big Data More than Ever.

Managing the Data that Goes into a Business Competitor Analysis

Cipher

Analyzing a competitor can feel like a high-stakes game of poker. You're watching out for any "tell" that might hint to their business strategy. They're keeping their cards close to their chest until they're ready to call. Competitor Analysis

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Anytime you are tempted to game Google, remember: If your game is gaming Google, Google’s goal is to beat you at your game. Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day.

Five Step Guide: Gaming Google for the Long Term

Digital B2B Marketing

Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Anytime you are tempted to game Google, remember: If your game is gaming Google, Google’s goal is to beat you at your game. Google makes approximately 500 search algorithm changes a year. Looked at another way, Google averages two algorithm changes every business day.

How to Create a Winning Brand Positioning Strategy

Crayon

You’d be unique because you’d be the only game in town. Market share is a zero sum game. If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. Your product’s defining features would be yours and yours alone. If only.

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How to Find Out things About my Competitors

Octopus

Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. This post asks how to find out things about my competitors. Every start-up and established business faces competition.

Gaming 208

Competitive Intelligence Thinking to Go For When Up Against a Competitor

Octopus

She tells you that a competitor is telling clients that their new product is game-changing. This article is called Competitive Intelligence thinking go for when up against a competitor. You are sitting in your office with your sales director.

Who Uses Competitive Intelligence? 5 Key Stakeholders

Crayon

If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it.