2019

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How Salesforce’s Tableau acquisition will impact IT

CIO

Salesforce.com’s $15.7 billion bid for Tableau Software has many organizations wondering how the proposed acquisition will impact their operations. According to industry analysts, it all depends on how your enterprise makes use of their respective platforms. Users of Salesforce’s CRM platform have all subscribed to its software-as-a-service (SaaS) model, putting their data in the cloud — but the company is only beginning to respond to the demand for sophisticated tools to analyze that data. [ De

IT 419
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Predictive Tourism: The Merger Of Big Data In Travel Industry

Smart Data Collective

Data science has shifted the existing ether bringing in new marvelous opportunities to many industries. In line with these immense possibilities, comes rapid changes and challenges. And in this case, the travel and tourism industry is no exception here. Travel industry may not be the first to inculcate emerging technology for its benefit, but it sure is benefiting from it now.

Travel 363
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Artificial Intelligence for Sales: Discover How Sales is Changing

Zoominfo

Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job. And, at ZoomInfo, we’re no exception. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing.

Sales 272
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11 business intelligence certifications to advance your BI career

CIO

With data increasingly vital to business success, business intelligence (BI) continues to grow in importance. With a strong BI strategy and team, organizations can perform the kinds of analysis of business information necessary to help users make data-driven business decisions. BI encompasses numerous roles. BI analysts, with an average salary of $66,791 per year according to PayScale, provide application analysis and data modeling design for centralized data warehouses and extract data from dat

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Top 10 BI data visualization tools

CIO

There is golden knowledge in the sea of data that businesses are swimming in. Being able to fish out the business intelligence you need — when you need it — is the key to steering your ship.

Knowledge 415

More Trending

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Power BI vs. Tableau: Self-service analytics tools compared

CIO

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

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What is a business relationship manager? A key role for bridging the business-IT divide

CIO

What is a business relationship manager? A business relationship manager (BRM) acts as a liaison between IT and other business units in the organization. As departments increasingly rely on technology, organizations often find they need to establish stronger communication between IT and outside business units. The BRM role is typically a senior-level position, for which candidates need a wide range of experience, hard and soft skills and education to fill the job requirements. [ Get ahead with t

Business 393
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Domo vs. Tableau: Self-service analytics tools compared

CIO

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

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Tableau explains your data with new natural-language tool

CIO

Self-service analytics tools have long empowered users to produce data visualizations without the need for IT intervention. Recent advances, such as data prep automation, have further lowered the barrier of entry, but this push to democratize analytics surely has its limits. After all, users still have to interpret the data visualizations they produce.

Analysis 374
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Hermes transforms data infrastructure to speed parcel deliveries

CIO

Parcel delivery is a cutthroat business in the U.K., with margins of just pennies per parcel.

Business 361
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7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions , and encourage consumers to pull the trigger. Using big data to augment your social media strategy provides a wealth of opportunities simply because social media is such an integral part of people’s lives.

Advantage 353
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Get Ready For These Six 2020 Business Intelligence Trends

Smart Data Collective

More and more often, businesses are using data to drive their decisions — which makes cutting-edge analytics and business intelligence strategies one of the best advantages a company can have. New technologies, especially those driven by artificial intelligence (or AI), are changing how businesses collect and extract usable insights from data. Here are the six trends you should be aware of that will reshape business intelligence in 2020 and throughout the new decade. 1.

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Is Predictive Analytics Revealing Unexplored eCommerce Niches?

Smart Data Collective

Predictive analytics is one of the biggest disruptive technologies shaping the eCommerce industry. IQLECT published an article on this last year titled The Importance of Predictive Analytics for E-commerce Stores. The article pointed out that companies have lagged implementing predictive analytics technology, due to cost and complexity concerns. However, this has changed as new AI technology has become more widely available.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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3 Ways Big Data Is Bringing SEO Out of The Stone Age

Smart Data Collective

Anybody that was online in the 1990s knows how different search engines are in the field of SEO. Big data has drastically improved the functionality of search engines. Big data has had a two-pronged effect on the search engine industry. AJ Agrawal, the CEO of Alumnify has talked about this in his article on Inc. Big data is making it a lot easier for search engines to analyze content, which is a great deal for the customer.

Algorithm 303
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IDG Contributor Network: Transforming data with Apache Spark

CIO

Apache Spark is a fast data processing framework dedicated to big data. It allows the processing of big data in a distributed manner (cluster computing). Very popular for a few years now, this framework is about to replace Hadoop. Its main advantages are its speed, ease of use, and versatility. Apache Spark is an open source big data processing framework that enables large-scale analysis through clustered machines.

Advantage 300
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What To Know About The Essence Of AI In Video Editing In 2020

Smart Data Collective

Artificial intelligence is playing a very important role in the future of video editing. Anybody that works in the profession should learn how to use AI technology to get the most value out of their videos. How can you use AI to benefit as a video editor ? Intelligent HQ founder Dinis Guarda has talked about some of the benefits of artificial intelligence for video editing in this article.

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Big Data Yields Important Insights On Student Loan Forgiveness

Smart Data Collective

Big data is transforming many facets of our lives. One of the ways consumers are looking to big data is with the student loan crisis. Big data advances could also make the government more understanding with its student loan forgiveness program. Big Data Could Turn the Student Loan Crisis on its Head. There are multiple applications of big data for solving the student loan crisis.

Education 286
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Industries Shaken By The Artificial Intelligence Revolution

Smart Data Collective

Artificial intelligence has had a profound impact on our lives. A study by Tractica found that the global AI market is projected to grow to $118.6 billion within the next six years. The market for artificial intelligence technology is growing largely due to the number of industries that depend on it. Almost every industry can use AI technology in some capacity.

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How Big Data Will Make Or Break Future Smart Cities

Smart Data Collective

In today’s digital age, big data is incorporated into many aspects our daily lives. Big data is essentially massive amounts of data that is used in order to drive strategic decisions. An example of how it is used in daily life is through using online maps such as Google Maps to take the quickest route to work possible. Through the collection of data , patterns of traffic congestion are produced to give you the best route.

Security 279
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How To Use Big Data To Deliver Optimized Customer Experiences

Smart Data Collective

Business success begins and ends with customer experience. According to recent studies, 90 percent of buyers would gladly spend more for a better customer experience. That’s exactly why understanding what an improved experience means for customers is so important. Companies have been able to perform more in-depth customer analysis—above and beyond social media commentary and feedback surveys—with the development and proliferation of analytics.

Analysis 279
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Big Data For Instagram: Using Data To Perfect Your Instagram Storyboard

Smart Data Collective

Do you want to create Instagram stories like a pro, but don’t know how to go about it? You have come to the right page because we are going to discuss how you create the storyboard for Instagram stories. The good news is that big data has made it easier than ever to create powerful Instagram content. How Big Data is Making Instagram Stories More Effective.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How To Find And Resolve Blind Spots In Your Data

Smart Data Collective

There’s a growing number of tools that you can use to analyze data for a business. But you may not be overly confident in the results if you don’t take the data’s blind spots into account. There’s no single way to do that, but we’ll look at some possibilities here. The first thing to keep in mind is that a blind spot generally represents an “unknown unknown.” In other words, it’s a factor you didn’t take into account because you didn’t

Algorithm 279
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Technology Is Transforming the Real Estate Market

Smart Data Collective

Do you remember what it was like trying to buy a house before the days of online listings? If you were born after about 1980, you probably never experienced that. The internet has catapulted the real estate industry into a world where people can buy houses site-unseen and sign the paperwork without ever meeting in person. And it’s only just beginning. 2019 has hailed in an incredible era of mobile-centric technology, automation, smart tools, and other electronic marvels that make real estate tra

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5 Industries That Are Being Revolutionized By Big Data

Smart Data Collective

Big data is completely transforming the way we live and the way companies conduct business. Pretty much every industry you can think of uses some form of big data technology to help optimize their business. In this article, we reveal five industries which have been reshaped by big data technology. 1. Retail. IBM wrote an excellent report about the use of big data in the retail sector.

Sports 280
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6 Data And Analytics Trends To Prepare For In 2020

Smart Data Collective

We’re well past the point of realization that big data and advanced analytics solutions are valuable — just about everyone knows this by now. In fact, there’s no escaping the increasing reliance on such technologies. Big data alone has become a modern staple of nearly every industry from retail to manufacturing, and for good reason. IDC predicts that if our digital universe or total data content were represented by tablets, then by 2020 they would stretch all the way to the moon over six times.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu