CIO

JUNE 13, 2019

Salesforce.com’s $15.7 billion bid for Tableau Software has many organizations wondering how the proposed acquisition will impact their operations. According to industry analysts, it all depends on how your enterprise makes use of their respective platforms. Users of Salesforce’s CRM platform have all subscribed to its software-as-a-service (SaaS) model, putting their data in the cloud — but the company is only beginning to respond to the demand for sophisticated tools to analyze that data. [ De

Business Intelligence 699

Business Intelligence IT Intelligence Intelligence 699

Smart Data Collective

DECEMBER 2, 2019

Data science has shifted the existing ether bringing in new marvelous opportunities to many industries. In line with these immense possibilities, comes rapid changes and challenges. And in this case, the travel and tourism industry is no exception here. Travel industry may not be the first to inculcate emerging technology for its benefit, but it sure is benefiting from it now.

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Travel Hospitals Intelligence Intelligence 324

Zoominfo

JUNE 24, 2019

Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job. And, at ZoomInfo, we’re no exception. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing.

Intelligence 272

Intelligence Intelligence Sales Predictive Analytics 272

Datapine Blog

NOVEMBER 27, 2019

Over the past decade, business intelligence has been revolutionized. Data exploded and became big. We all gained access to the cloud. Spreadsheets finally took a backseat to actionable and insightful data visualizations and interactive business dashboards. The rise of self-service analytics democratized the data product chain. Suddenly advanced analytics wasn’t just for the analysts. 2019 was a particularly major year for the business intelligence industry.

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Business Intelligence Intelligence Intelligence Business 144

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Business

BI Insight

DECEMBER 30, 2019

This post has been waiting in my blogging list for a while and now this is my last post in 2019. I wish you all have a wonderful year ahead. In this post I discuss a very important aspect of data visualisation; Colour Coding. I believe, colour coding is one the most powerful and efficient … Continue reading Empower Your Story Telling Data Visualisation in Power BI with Colour Coding.

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Business Intelligence Intelligence Intelligence Business 98

Digimind

OCTOBER 16, 2019

Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are increasingly more likely to interact with a bot than ever before. Coming in various forms such as mobile applications, website-based applications, Facebook Messenger, and telecommunication, chatbots are redefining the way pharmaceutical and healthcare companies interact and

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Pharmaceutical Intelligence Intelligence Technology 79

DC Velocity

JANUARY 7, 2019

E-commerce continues to change the grocery market, as companies seek to meet click-and-collect demands with innovative fulfillment solutions and strategies.

Commerce 80

Commerce Innovation Marketing Marketing 80

Better Buys

APRIL 8, 2019

Enterprise resource planning (ERP) solutions have the ability to revolutionize companies by streamlining manufacturing and boosting customer engagement. Yet many businesses are struggling to understand how ERP systems work and how to successfully implement them. In fact, 75% of ERP projects ultimately fail. Because of the time and cost involved in ERP implementation, it’s important for […].

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Business IT 42

CIO

SEPTEMBER 5, 2019

There is golden knowledge in the sea of data that businesses are swimming in. Being able to fish out the business intelligence you need — when you need it — is the key to steering your ship.

Business Intelligence 692

Business Intelligence Intelligence Intelligence Knowledge 692

Advertiser: ZoomInfo

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

Sales

CIO

APRIL 10, 2019

With data increasingly vital to business success, business intelligence (BI) continues to grow in importance. With a strong BI strategy and team, organizations can perform the kinds of analysis of business information necessary to help users make data-driven business decisions. BI encompasses numerous roles. BI analysts, with an average salary of $66,791 per year according to PayScale, provide application analysis and data modeling design for centralized data warehouses and extract data from dat

Business Intelligence 695

Business Intelligence Intelligence Intelligence Business 695

CIO

OCTOBER 16, 2019

Business intelligence definition. Business intelligence (BI) leverages software and services to transform data into actionable insights that inform an organization’s strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts and maps to provide users with detailed intelligence about the state of the business.

Business Intelligence 675

Business Intelligence Intelligence Intelligence Business 675

CIO

DECEMBER 24, 2019

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

Business Intelligence 630

Business Intelligence Intelligence Intelligence Business 630

CIO

SEPTEMBER 12, 2019

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

Business Intelligence 664

Business Intelligence Intelligence Intelligence Business 664

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IT is viewed as a cost center by organizations. In troubling economic times, this puts intense pressure on IT to demonstrate value for IT investments. Register for this webinar to learn how to quantify the intrinsic benefits of IT using analytics.

IT

CIO

MAY 27, 2019

What is a business relationship manager? A business relationship manager (BRM) acts as a liaison between IT and other business units in the organization. As departments increasingly rely on technology, organizations often find they need to establish stronger communication between IT and outside business units. The BRM role is typically a senior-level position, for which candidates need a wide range of experience, hard and soft skills and education to fill the job requirements. [ Get ahead with t

Business 655

Business Management IT Education 655

CIO

SEPTEMBER 18, 2019

Self-service analytics tools have long empowered users to produce data visualizations without the need for IT intervention. Recent advances, such as data prep automation, have further lowered the barrier of entry, but this push to democratize analytics surely has its limits. After all, users still have to interpret the data visualizations they produce.

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Analysis IT 623

CIO

JUNE 3, 2019

Apache Spark is a fast data processing framework dedicated to big data. It allows the processing of big data in a distributed manner (cluster computing). Very popular for a few years now, this framework is about to replace Hadoop. Its main advantages are its speed, ease of use, and versatility. Apache Spark is an open source big data processing framework that enables large-scale analysis through clustered machines.

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Analysis Advantage Advantage IT 501

CIO

JULY 8, 2019

Parcel delivery is a cutthroat business in the U.K., with margins of just pennies per parcel.

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Business 602

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Smart Data Collective

NOVEMBER 28, 2019

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions , and encourage consumers to pull the trigger. Using big data to augment your social media strategy provides a wealth of opportunities simply because social media is such an integral part of people’s lives.

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Advantage Advantage Algorithm Entertainment 278

Smart Data Collective

NOVEMBER 21, 2019

Big data is transforming the daily realities of running a business. Companies can use big data to handle certain tasks more quickly and cost-effectively than ever. Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage. Of course, big data also raises some new challenges.

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Competitive Business Startups Predictive Analytics 273

Smart Data Collective

NOVEMBER 26, 2019

Artificial intelligence is intended to mimic the behavior of humans. However, AI technology can be applied in reverse – it can be used to change human behavior. There are a number of reasons AI can be great for social engineering, especially in the field of marketing. Julita Vassileva, a Professor at the University of Saskatchewan in Canada wrote a great paper on AI for Human Learning and Behavior.

Marketing 271

Marketing Marketing Intelligence Intelligence 271

Smart Data Collective

JULY 30, 2019

In an earlier age, perhaps as little as a decade ago, businesses had to rely on intuition and educated guesses to guide their spending. The situation was famously captured by John Wanamaker, who said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Today, data is everywhere. Phones track our locations and our social media usage.

Business Intelligence 271

Business Intelligence Intelligence Intelligence Sales 271

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Business

Smart Data Collective

MAY 20, 2019

We’re well past the point of realization that big data and advanced analytics solutions are valuable — just about everyone knows this by now. In fact, there’s no escaping the increasing reliance on such technologies. Big data alone has become a modern staple of nearly every industry from retail to manufacturing, and for good reason. IDC predicts that if our digital universe or total data content were represented by tablets, then by 2020 they would stretch all the way to the moon over six times.

Business Intelligence 278

Business Intelligence Intelligence Intelligence Technology 278

Smart Data Collective

MAY 2, 2019

Large companies around the world are investing in big data. Big data has been especially important for optimizing their marketing campaigns. However, a number of small businesses are getting in on the action too. Local marketing agencies have discovered that SEO is more dependent on big data than ever. They are developing more data driven solutions to offer better search marketing strategies.

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Smart Data Collective

JULY 9, 2019

Business success begins and ends with customer experience. According to recent studies, 90 percent of buyers would gladly spend more for a better customer experience. That’s exactly why understanding what an improved experience means for customers is so important. Companies have been able to perform more in-depth customer analysis—above and beyond social media commentary and feedback surveys—with the development and proliferation of analytics.

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Data Analysis Analysis Business Information 276

Smart Data Collective

MAY 29, 2019

Big data is completely transforming the way we live and the way companies conduct business. Pretty much every industry you can think of uses some form of big data technology to help optimize their business. In this article, we reveal five industries which have been reshaped by big data technology. 1. Retail. IBM wrote an excellent report about the use of big data in the retail sector.

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Advertiser: ZoomInfo

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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