2019

How Salesforce’s Tableau acquisition will impact IT

CIO

Salesforce.com’s $15.7 billion bid for Tableau Software has many organizations wondering how the proposed acquisition will impact their operations. According to industry analysts, it all depends on how your enterprise makes use of their respective platforms. Users of Salesforce’s CRM platform have all subscribed to its software-as-a-service (SaaS) model, putting their data in the cloud — but the company is only beginning to respond to the demand for sophisticated tools to analyze that data.

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Artificial Intelligence for Sales: Discover How Sales is Changing

Zoominfo

Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job. And, at ZoomInfo, we’re no exception. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing.

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Skills needed for working in competitive intelligence

Aqute Intelligence

Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals.

Top 10 Analytics And Business Intelligence Trends For 2020

Datapine Blog

Over the past decade, business intelligence has been revolutionized. Data exploded and became big. We all gained access to the cloud. Spreadsheets finally took a backseat to actionable and insightful data visualizations and interactive business dashboards.

Predictive Tourism: The Merger Of Big Data In Travel Industry

Smart Data Collective

Data science has shifted the existing ether bringing in new marvelous opportunities to many industries. In line with these immense possibilities, comes rapid changes and challenges. And in this case, the travel and tourism industry is no exception here.

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The 2019 Prime Day Recap

Tinuiti

2019 Amazon Prime Day tells a unique story than previous years. Due to an increase in competition from Walmart, Target, and Best Buy paired with press surrounding the Warehouse strikes and EU Probe Investigation… Amazon & Marketplaces

Three Key Tips for a Voice of the Customer Program

Primary Intelligecne

Getting key feedback from customers is nothing new. And in the height of the information age, it has become easier than ever to get the voice of your customer. However, not every Voice of the Customer (VoC) program is successful. Definition of Voice of the Customer.

More Trending

4 Reasons to Use Chatbots in the Pharmaceutical and Healthcare Industry

Digimind

Gartner predicts that chatbots will replace 85% of customer service interactions by 2020. With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are increasingly more likely to interact with a bot than ever before.

Contify and Fletcher/CSI join hands to offer a comprehensive market intelligence program

Contify

The post Contify and Fletcher/CSI join hands to offer a comprehensive market intelligence program appeared first on Contify HQ. Market Intelligence awards contify machine learning market intelligence marketing product development product launch technology

Global Precision Medicine Market is Expected to Reach $216.75 billion by 2028

BIS Research

Precision medicine is an innovative approach to prevent and treat diseases by taking into account the individual distinction between genetic make-up, lifestyle, and environment of an individual. It is sometimes also known as personalized medicine. This approach enables the healthcare providers to enhance treatment, avoid negative drug reaction, monitor administration of drug, and focus on prevention or early intervention whenever required.

Domo vs. Tableau: Self-service analytics tools compared

CIO

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

Should you be putting more thought into your cold email subject lines? The answer is yes. Do you have time to read through a million examples of email subject lines to find the best ones? We’ll go ahead and assume the answer is no.

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In-house vs third-party competitor research

Aqute Intelligence

Despite our obvious bias, we know that you don’t always need an external competitive intelligence agency. Your own colleagues can conduct competent, actionable competitor research. Your teams are often on the front-line, at the interface between your business and external stakeholders.

An Introduction To Data Dashboards: Meaning, Definition & Industry Examples

Datapine Blog

“It is a capital mistake to theorize before one has data.”– Arthur Conan Doyle. Data is all around us. According to the EMC Digital Universe study, by 2020, around 40 trillion megabytes – or 40 zettabytes – will exist in our digital landscape. That’s an unfathomable amount of information.

KPI 101

7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions , and encourage consumers to pull the trigger.

The Local Algorithm: Relevance, Proximity, and Prominence

Moz

Posted by MaryBowling How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order.

The Case for Win Loss Analysis

Primary Intelligecne

Diet and exercise. If you ask anyone competent in dealing with body health, they will invariably come back to these two items. When it comes right down to it, that is the key. It is a lifestyle change.

Loss 104

Grocery fulfillment goes high-tech

DC Velocity

E-commerce continues to change the grocery market, as companies seek to meet click-and-collect demands with innovative fulfillment solutions and strategies. Strategy

5 Benefits Of Conducting A Competitive Analysis

Digimind

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.

Contify Enhances Market and Competitive Intelligence Offering for Enterprises; Launches Fully Customisable Portals for Teams

Contify

Contify, the AI-enabled market and competitive intelligence solution for enterprises, has enhanced its offering with the launch of fully customisable portals to organise intelligence into separate modules for teams serving different functions and business verticals.

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Precision Medicine World Conference (PMWC) 2019: 5 Top Trends Advancing Precision Medicine

BIS Research

In the past decade, precision medicine has significantly disrupted the traditional diagnosis and treatment approach toward patient care. It is spearheading to change an individual’s outlook toward healthcare.

11 business intelligence certifications to advance your BI career

CIO

With data increasingly vital to business success, business intelligence (BI) continues to grow in importance. With a strong BI strategy and team, organizations can perform the kinds of analysis of business information necessary to help users make data-driven business decisions. BI encompasses numerous roles.

5 Bad Habits That Hurt B2B Marketing Productivity

Zoominfo

The goal of every marketing department is to get more work done faster. Yet, you may not realize that many of your habits and workflows actually hurt your overall productivity. Today we ask you to take a step back to reevaluate your day-to-day work activities. You’ll be surprised to find how much more efficient you become when you drop the habits that make you less productive. Ready to learn how to boost your B2B marketing productivity? Keep reading.

Competitive intelligence at conferences and events

Aqute Intelligence

Live events offer a glut of valuable information on your competitors. This is unsurprising given that exhibitions and conferences are marketing opportunities – and that means showing off your best products and celebrating your biggest achievements. As well as the scheduled talks, sessions and stands, there is all of the informal conversations that take place in-between. Lunch breaks, intervals and after-parties are all rich sources of impressions, opinions and gossip about your competitors.

The 10 Essential SaaS Trends You Should Watch Out For In 2020

Datapine Blog

“Software as a service” (SaaS) is becoming an increasingly viable choice for organizations looking for the accessibility and versatility of software solutions and online data analysis tools without the need to rely on installing and running applications on their own computer systems and data centers.

Is Big Data Creating A Competitive Edge For Small Businesses?

Smart Data Collective

Big data is transforming the daily realities of running a business. Companies can use big data to handle certain tasks more quickly and cost-effectively than ever.

How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Moz

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.

Effective Sales Enablement

Primary Intelligecne

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales.

Port of New York and New Jersey says rail facility will cut truck congestion

DC Velocity

Port Jersey rail facility will handle 900,000 rail lifts a year, replacing 1.5 million truck trips. Transportation

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5 Benefits of Conducting a Competitive Analysis

Digimind

Conducting a competitive analysis is an essential step for every successful brand. Briefly, a competitive analysis is a living document that identifies and evaluates your competitors strategies to determine their strengths and weaknesses in relation to your own products and services.

Fuld + Company Welcomes Health & Life Sciences Practice Leader, Michael Ratcliffe

Fuld

Michael Ratcliffe brings both deep industry expertise and intelligence and strategy consulting capabilities to the firm. Boston, Mass.

Direct-To-Consumer Genetic Testing – A Market Overview

BIS Research

In recent years, cancer, diabetes, and cardiovascular diseases have emerged as the leading causes of deaths, across the world. Therefore, to address the increasing death count and healthcare economic burden, globally, there has been a series of attempts over years to develop novel diagnostic and treatment technologies.

Top 10 BI data visualization tools

CIO

There is golden knowledge in the sea of data that businesses are swimming in. Being able to fish out the business intelligence you need — when you need it — is the key to steering your ship. To read this article in full, please click here (Insider Story

12 B2B Sales Questions to Close Deals Faster

Zoominfo

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. But this is often easier said than done. Good questions and the answers they produce can make a huge difference in your ability to close deals faster. So keep reading as we provide you with our top 12 B2B sales questions to close deals faster.

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Using competitive intelligence to boost sales

Aqute Intelligence

Sales is a challenging role. One way to make it easier is to arm your sales team with information and insights about your competitors. But how, exactly, can competitive intelligence help salespeople to strike more deals? Before we address that question, let’s cover the basics. What is competitive intelligence? Competitive intelligence simply means information about your competitors, your industry and emerging threats and opportunities.

Top 10 IT & Technology Buzzwords You Won’t Be Able To Avoid In 2020

Datapine Blog

The modern world is changing more and more quickly with each passing year. If you don’t pay attention to new changes or keep up the pace, it’s easy to fall behind the times (and the market) while other companies beat you to the punch. The solution? To keep abreast of current changes – at least at a level of basic understanding. Adding to that, if you can’t understand the buzzwords others are using in conversation, it’s much harder to look smart while participating in that conversation.

Is AI Disrupting the Field of Behavioral Change Marketing?

Smart Data Collective

Artificial intelligence is intended to mimic the behavior of humans. However, AI technology can be applied in reverse – it can be used to change human behavior. There are a number of reasons AI can be great for social engineering, especially in the field of marketing.