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Building A Top-Tier Market Intelligence Strategy

Crayon

On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at market intelligence. Market intelligence encompasses any and all industry-related information.

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Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports). The following post was written by Bill Strugger.

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AI for Market Intelligence: Revolutionizing the landscape

WideNARROW

Embracing AI for Market Insights The landscape of market intelligence has undergone a significant transformation with the advent of artificial intelligence (AI). Comparing AI with traditional methods highlights the transformative power of AI in market intelligence, showing how modern tools can revolutionize data analysis.

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Protected: Market Intelligence professional Vivek Bhalla of MongoDB answers

Octopus

The post Protected: Market Intelligence professional Vivek Bhalla of MongoDB answers appeared first on Octopus Competitive Intelligence. There is no excerpt because this is a protected post.

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3 Sizzling Ways to Warm up Cold Calls

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

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ROI of GenAI in Market Intelligence

Alpha Sense BI

And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketing intelligence, is left unanswered. to learn what people want and need, and why they do.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.