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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. What is Competitive Benchmarking? Let’s start with the basics.

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Benchmarks without context are meaningless: The pitfalls of data without insight

CIO

This is a common scenario: A client reaches for benchmarks and metrics without fully grasping the larger context. But benchmarks, while useful in certain cases, are often misleading when taken out of context. Executives and boards want hard data, and benchmarks offer an easy way to provide seemingly objective metrics.

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Salesforce debuts gen AI benchmark for CRM

CIO

Salesforce today announced a first-of-its-kind gen AI benchmark for CRM, which aims to help businesses make more informed decisions when choosing large language models (LLMs) for use with business applications. Enter the new gen AI benchmark. He adds that this is only the first iteration of the benchmark.

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Mobile Benchmark: Are error rates hurting your mobile conversions?

CIO

Quantum Metric’s latest mobile benchmark report, “ How Mobile Performance Builds Consumer Confidence ,” unpacks the concerns consumers have, the opportunities to grow mobile conversions, and how mobile can finally take center stage in the e-commerce world. Let’s dive into the highlights and what they could mean for your mobile strategy.

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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New Data: Battlecard Benchmarks & Best Practices (2022)

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Sadly, the impact of good product marketing is often obscured.

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Industry Benchmarks: Median Number of Competitors Tracked + Battlecards Created

Crayon

Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. Download the Consumer Insights & Sustainability Benchmark for a deep analysis of consumer interest, expectations, and actions to strengthen your ESG communication. adults actively seek and follow sustainability issues.

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Understanding User Needs and Satisfying Them

Speaker: Scott Sehlhorst

Industry expert Scott Sehlhorst will: Introduce a taxonomy for user goals with real world examples Present the Onion Diagram, a tool for contextualizing task-level goals Illustrate how customer journey maps capture activity-level and task-level goals Demonstrate the best approach to selection and prioritization of user-goals to address Highlight the (..)