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Competitive Analysis Requires Benchmarking Your Own Company

Crayon

This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. What is Competitive Benchmarking? Let’s start with the basics.

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Industry Benchmarks: Median Number of Competitors Tracked + Battlecards Created

Crayon

Last month, we began collecting responses for our 2024 State of Competitive Intelligence survey. So far, of the 106 people who have completed the survey, 62% have said they struggle to gather information about their competitors in a timely manner.

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Applying Benchmarking in Competitive Analysis

ArchIntel

This concept, which she refers to as competitive benchmarking , gives companies an idea of how they stack up against competitors and makes it possible to identify gaps, similarities and adjust strategies accordingly. Before proceeding to the actual benchmarking, companies must first monitor their competitive landscape.

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How to Use AlphaSense for ESG Benchmarking

Alpha Sense BI

However, there is currently no standardized reporting methodology, which makes ESG benchmarking a challenge. That is why it is crucial to have a market intelligence platform that aggregates ESG content into one place so you can efficiently perform your research and benchmarking. In the AlphaSense platform alone, there are over 14.6

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. Download the Consumer Insights & Sustainability Benchmark for a deep analysis of consumer interest, expectations, and actions to strengthen your ESG communication. adults actively seek and follow sustainability issues.

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New Data: Battlecard Benchmarks & Best Practices (2022)

Crayon

Sadly, the impact of good product marketing is often obscured.

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The future of IT: what we can learn from the mainframe

CIO

As we usher in a new era of IT innovations, the impact of mainframes serves as both an inspiration and a benchmark. Their consistent role in daily functions, often unnoticed, sets a benchmark for new technologies. Especially when you consider the cost of a data breach: in the United States the average cost is $9.48

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature.