Competitive Analysis Requires Benchmarking Your Own Company

Crayon

This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. What is Competitive Benchmarking?

Applying Benchmarking in Competitive Analysis

ArchIntel

This concept, which she refers to as competitive benchmarking , gives companies an idea of how they stack up against competitors and makes it possible to identify gaps, similarities and adjust strategies accordingly. ArchIntel™ -.

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Acoustic Holiday Benchmark 2020

Acoustic

The post Acoustic Holiday Benchmark 2020 appeared first on Acoustic. black friday cyber monday Email marketing holiday benchmark Mobile Marketing RetailIt’s been widely reported that this Black Friday broke records in North America.

A Comprehensive Guide to Benchmarking Analysis

Netbasequid

Pretty much any data point can be used as a benchmarking metric. A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Benchmarking analysis tools. What is a Benchmarking Analysis?

The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better.

How to Keep Up with Competitive Benchmarking

Netbasequid

And it’s super easy to do with competitive benchmarking because there are so many competitors you could track, and there’s a never-ending number of insights you could potentially pour over. Competitive benchmarking over time. Getting Started with Competitive Benchmarking.

Benchmarking insurance distribution strategies

Acoustic

Customer expectation benchmarks continue to rise on flexibility. The post Benchmarking insurance distribution strategies appeared first on Acoustic Analyzing customer experience innovation by emerging and established insurers.

Benchmarking Lead Conversion Rates for Industrials

Weidert Group

Let’s talk about the performance of your website and marketing campaigns (the keys to a powerful inbound marketing program). Do you know how your assets are converting leads that deliver company growth?

Fuld + Company Helps Global Energy Company Benchmark its Production Operations Through Competitor Insights

Fuld

The client wanted to benchmark best practices in terms of organizing their production facilities. This intelligence has helped the client benchmark its own production facilities and informed decision making relevant to improving their organization structure and asset management.

Why Marketing Benchmarks Are Bogus

Digital B2B Marketing

Published Benchmarks Are Garbage. Remember, a benchmark just reflects how the companies or marketers in the study are doing. Here are a few of the problems with published benchmarks: Benchmarks are not exhaustive. A benchmark averages together these apples, oranges and bananas as if they were all the same. Benchmarks make easy to lie about your results. Comparing Recent Reported Benchmarks. Here are five recent email benchmarks, side by side.

Treasury Secretary Fears the Attack of the Bad Interest Rate Benchmarks

Wink Intel

Treasury Secretary Janet Yellen wants to see banks, life insurers and other organizations preparing now to shift away from the Libor interest rate benchmark Jan. companies to tie the rates in variable-rate contracts to the new Secure Overnight Financing Rate benchmark. “We The post Treasury Secretary Fears the Attack of the Bad Interest Rate Benchmarks appeared first on Wink.

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Bonus: Download our guide on competitive benchmarking tactics for pharmaceutical companies. Healthcare Asia Pacific Digital trend Interview Competitive Intelligence Trends Pharmaceutical Industry Health Digital Health Competitive Benchmarking Q&A

Competitive Benchmarking Tactics for the Pharmaceutical Industry in the Age of Social Media? | Q&A with Yann Guilain, Digimind

Digimind

Nowhere is competitive benchmarking more important than in the global pharmaceutical industry, where the process for developing and releasing a new drug is complex, high-risk, and requires significant effort and resources. Bonus: Download our guide on competitive benchmarking tactics for pharmaceutical companies. Healthcare Asia Pacific Digital trend Interview Competitive Intelligence Trends Pharmaceutical Industry Health Digital Health Competitive Benchmarking Q&A

3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

The goal of a competitive analysis is to monitor a competitor’s strategies; and benchmarking takes it one step further by following the activities of market leaders, gathering metrics, and then comparing the results against a company’s performance over time.

How to Grow Your Social Presence Through Competitive Benchmarking

ArchIntel

Brent Barnhart , a writer and content critic, recently published an article that helps businesses grow their social presence through competitive benchmarking. His article lists down eight competitive benchmarking tactics that can be used for social media. ArchIntel™ -.

Best’s Special Report: AM Best Benchmarking Analysis Shows Higher-Rated Life/Annuity Companies Better Able to Withstand Volatility

Wink Intel

The new Best’s Special Report , “Life/Annuity Benchmarking: Higher-Rated Companies Better Able to Withstand Volatility,” also shows how adequate and stable levels of capitalization are relevant to the strength of a company’s balance sheet. AM Best uses a variety of benchmarking techniques to view companies from different perspectives and angles, allowing for comparisons of absolute results and volatility levels across the industry. OLDWICK, N.J.–(

The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers

Digimind

But before you rush into your next Instagram influencer marketing campaign, check out how you can benchmark and identify the most effective and relevant one for your brand. The post The Guide to Instagram Influencer Marketing: 4 Benchmarking Tips for Marketers appeared first on Digimind Blog. If you are a social media marketer, chances are you have considered tapping into the power and clout of Instagram influencers.

Benchmarking Competitive Enablement Report

SCIP

ETHICS. TRAINING. KEY TOPICS. NEW RESEARCH COLLABORATION. Competitive Enablement Report. SCIP and Klue teamed up to ask hundreds of key stakeholders for Competitive Intelligence what they need from CI.? We identified several disconnects that lurk within organizations, such as: Misalignment between stakeholders and CI on whom CI supports. CI producing relevant intelligence products that stakeholders can?t t find.

Why Competitive Analysis Matters and How to Do One That Works

Digimind

Competitive benchmarking Competitive analysisCompetitive analysis, also known as competitive intelligence, is essential in most businesses’ success.

5 Benefits of Conducting a Competitive Analysis

Digimind

Competitive BenchmarkingConducting a competitive analysis is an essential step for every successful brand.

5 Benefits Of Conducting A Competitive Analysis

Digimind

Marketing Digital Marketing Strategy Social Media Listening Social analytics Social Intelligence Competitive Intelligence Competitive BenchmarkingConducting a competitive analysis is an essential step for every successful brand.

The Top KPIs for Proving Marketing ROI

Digimind

Benchmark Community Manager Analysis Build Strategy KPI Measure ROI Online Reputation Proving ROIProving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media.

5 Essential Social Media Reporting Strategies

Digimind

Benchmark Analysis Build Strategy Crisis management Dashboard KPI Measure ROI Online Reputation Proving ROIDigital marketers and community managers are often responsible for managing and analyzing the performance of social media strategies, in addition to creating reports aimed at evaluating the ROI of their campaigns and events. These reports analyze many KPIs including earned media placements, owned media performance, and search engine reputation across mainstream engines like Google.

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

Moz

Readers will often try to use financial content marketing campaigns as a way to benchmark their own financial well-being, so giving people lots of data about potential new norms helps readers relate to your content.”.

Competitive Matrix Examples: 5 Ways to Compare Competitors

Crayon

Effective competitive matrix comparisons start with benchmarking your own company and creating a framework to evaluate each solution across a set of dimensions. A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider.

A Guide to Social Media Competitive Analysis (Template)

Crayon

Social media competitive analysis is the process of pinpointing your top competitors and gathering information about their results (both good and bad) to benchmark against your own. There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints.

4 Mistakes Marketers Make With Audience Research

Digital B2B Marketing

Applying Industry Benchmarks to Your Business. Industry benchmarks are, by definition, from multiple businesses in different situations and with various practices. and most marketers in your industry send unsegmented email blasts to big purchased lists, your carefully constructed, opt-in only, triggerred email program better beat the benchmark. Research Strategy benchmarks Stats survey

Competitive Intelligence Tools That Improve Strategic Decision-Making for Businesses

ArchIntel

Popova talked about some methods used in competitive intelligence, one of which is benchmarking. Benchmarking results are presented in a visual format, which Popova says accelerates the process of interpretation. ArchIntel™ -.

Scanning for Low-Volatility Anomaly in Canadian Equities

Evalueserve

The results showed that low-volatility anomaly exists in these markets, offering outperformance against benchmarks. Constituents of the S&P TSX 60 Index (SPTSX60), the most popular large-cap benchmark index in Canada. Benchmark SPTSX60 Index rebased to 100 as of the start date.

Marketing Applications of Competitive Intelligence

ArchIntel

Benchmarking, one of CI’s main applications, informs companies of how well they stack up against competitors. ArchIntel™ -.

Using Total Addressable Market for CI Modeling

SCIP

NEW BENCHMARKING PROJECT. We're teaming with Crayon on the annual State of Competitive Intelligence Benchmark Study , and we want your input! Take a few minutes to benchmark your CI program and enter to win a $100 Amazon gift card (we?re ETHICS. TRAINING. KEY TOPICS.

SCIP 52

Transition From LIBOR Will Impact Existing Annuity Contracts

Wink Intel

LIBOR is the primary benchmark for short-term and variable interest rates used to determine interest rates on a variety of financial instruments. The phase-out of the London Interbank Offered Rate (LIBOR) is coming and is set to cause major disruption for insurers. Those include not only investments held by insurers, but existing annuity contracts with credited rate equal to LIBOR plus a margin. Click HERE to read the full story via INN.

Ex-Barclays Quant Wants to Clean Up the $11 Trillion Index Boom

Wink Intel

As a creator of complex quantitative gauges at Barclays Plc, he contributed to a benchmark boom that critics say has spun wildly out of control, with around 3 million in existence globally compared with about 45,000 listed stocks. After spending most of his career helping indexes take over the investment world, these days Laurence Black deals with the fallout from the $11 trillion monster he helped unleash.

Four Steps in Conducting Social Media Competitive Analysis

ArchIntel

In a new blog post on the Hootsuite website , the authors said that social media competitive analysis provides various insights such as performance benchmarks, understanding potential customer pain points and ideas on how to differentiate one’s brand. ArchIntel™ -.

Packaged Foods Manufacturer Addresses Market Challenges After Competitive Pricing Engagement With Infiniti

ArchIntel

This was followed by competitive benchmarking to identify successful supply chain strategies adopted by industry leaders. ArchIntel™ -.

Three ways credit unions use predictive analytics today

IBI

Engage in iterative benchmarking. Peer benchmarking, which compares your portfolio to those of your industry peers, is another method credit unions can use to enhance member retention by keeping their portfolio within industry standards.

Top Ten Strategies to Monitor Competitors Online

Netbasequid

Contrary to a one-off competitive social listening analysis, establishing benchmarks around competitive performance and tracking them over time is how you monitor competitors online. Specifically, we’ll cover the following: Setting benchmarks to monitor competitors.

A New Approach to Life Sales

Wink Intel

According to Janet Cappelletti (who aggregates industry data for the BankChannelResearch.com benchmarking portal), the situation is rather bleak. For as long as those of us who have spent their careers working in the bank and credit union channel can remember, there is possibly only one thing that has not changed: we are bad at selling life insurance.

Fuld + Company’s COVID-19 Impact Survey

Fuld

Be in touch if you’d like a custom benchmarking report based on how you compare to other companies like yours. Fuld + Company is surveying how the work of Strategy, Competitive Intelligence and Market Insights functions is changing as companies respond to the global pandemic.

Contify Introduces AI-Powered Competitive Intelligence Solution for Tracking Website Changes

ArchIntel

It also comes with customizable dashboards that can be used for competitor benchmarking. ArchIntel™ -. Contify has introduced a new competitive intelligence solution to help business-to-business marketers perform continuous monitoring of a competitor’s tactical moves.

Using SocialInsider to Perform a Competitive Analysis on Instagram

ArchIntel

Socialinsider comes with a benchmarking feature to compare brands’ number of followers and posts, as well as their engagement per post. ArchIntel™ -. Maria Ganta , a marketing coordinator at Socialinsider, recently published a blog post on how to conduct a competitive analysis on Instagram.

Your Definitive Guide To KPI Tracking By Utilizing Modern Software & Tools

Datapine Blog

In the modern age, brands and businesses that benchmark their activities stand to gain an all-important edge on the competition. Benchmarking: One of the most powerful functions of committing to track KPI metrics is gaining the ability to benchmark.

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4 Ways to Use Analytics to Measure and Optimize Business Growth

Smart Data Collective

The benchmarks you choose should measure overall business success as well as metrics specific to your business. It is one of the most critical benchmarks regarding your employees. Data analytics has upended the world of business in countless ways.