CBAP certification: A high-profile credential for business analysts


The Certified Business Analysis Professional (CBAP) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis.

How to Create An Ideal Client Profile


Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. It all comes down to building out client profiles. What Is An Ideal Client Profile (and why you need them).


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How to Create a Targeted B2B Customer Profile


Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile?

LUMINARIES Profiles: Coming Soon

Wink Intel

We’ll be showcasing profiles of our esteemed judges, finalists in our new awards program and other VIPs who are driving the industry forward as part of our year-long coverage plan. Click HERE for Profiles via ThinkAdvisor. The post LUMINARIES Profiles: Coming Soon appeared first on Wink.

How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects


If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place?

How to Monetize Your Instagram Profile – Strategy Guide


Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable. One effective way to expand your profile’s reach is to use relevant hashtags found within your niche.

How to Set Up a Twitter Profile for Sales Success


But, here’s the thing: your Twitter efforts will take a hit if you rush through the first step– setting up your profile. If you haven’t created a professional Twitter profile yet– then this post is for you. Today we look at five easy tips to help you set up a killer Twitter profile for sales. Your profile photo serves as the first introduction to any prospect you interact with. Your best bet is to start a new business account separate from your personal profile.

5 Google Business Profile Tweaks To Improve Foot Traffic


Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Your client’s "See What’s In Store inventory" appears within the Business Profile, letting customers know the business has the exact merchandise they’re looking for: Pointy is Google’s launch partner for this game-changing GBP feature.

How Customer Profiles Can Beef Up Your Marketing Automation

Better Buys

Marketing customer profiles email marketing marketing automation triggered emailsMarketing automation is more than just a buzzword. It is shaping the future of marketing. Big data, accurate predictive modelling, relevant content and faster results are just some of the wonders of marketing automation that redefine the game. While it is becoming widely practiced today, one big mistake of marketers is failure to personalize their […].

How To View Any Profile On LinkedIn

Digital B2B Marketing

and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account. Searching in LinkedIn, this is all I was able to see of his profile: 1. Notice the title and location indicate it’s a result for an individual profile.

7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday


Posted by KameronJenkins From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile. It might be kind of confusing to be talking about auditing your backlink profile. Why should you audit your backlink profile?

Steps to Creating Buyer Persona Profiles [Infographic]


Check out the buyer persona infographic below to learn how to create your buyer persona profiles: To wrap up this blog post, we’ll leave you with some more helpful resources. Do you need help identifying your buyer persona profiles? The post Steps to Creating Buyer Persona Profiles [Infographic] appeared first on ZoomInfo Blog. We talk about buyer personas a lot on the ZoomInfo blog— for good reason!

How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” ” With progressive profiling, instead of putting a 15 field form in front of your next potential prospect, use progressive profiling and only ask for the first couple pieces of information. The Problem With Progressive Profiling. The Biggest Progressive Profiling Mistake.

Customers vs. Consumers: Why You Have to Look Beyond Your Customer Data


Article Brand tracking brand tracking beginner brand tracking expert brand tracking intermediate campaign planning beginner campaign planning expert campaign planning intermediate Consumer Profiling innovation international research NPD

Customers vs. Consumers: Why You Have to Look Beyond Your Customer Data


Innovation Brand tracking brand tracking beginner brand tracking expert brand tracking intermediate campaign planning beginner campaign planning expert campaign planning intermediate Consumer Profiling innovation international research NPD

Social networking profiles more accurate than resumes?

Better Buys

In the debate about whether to search for candidates online before they’re hired, here’s another reason hiring managers may consider doing so: Candidates are often more honest in their LinkedIn profiles than in the resumes they send employers.

What Should Be Included In A Competitor Analysis?


By building a comprehensive understanding of the profiles, behaviors, and strategies of competitors, businesses can make more informed decisions and better position themselves for long-term success. This article is a part of our competitor analysis resource center.

Introducing Intricately's Account-Based Academy: Using Data To Accelerate Your Go-To-Market Strategy


"Our operations teams struggle to define our ideal customer profile

3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

Activity Profiles Will Be Incomplete. You will have two profiles for every visitor and you will not have a complete view of what a visitor has done. The cookies you use to identify visitors and build their profile will always be treated as first party cookies. Marketing Technology cookies microsite privacy profiling registration

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UTM Tagging for Google My Business


Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles

Six OSINT Tools for Conducting OSINT Research on Facebook


One of the tools is Lookupid , which is designed to reduce the manual work to get the identification of a Facebook profile. The tool helps researchers find the Facebook ID of a certain profile or a group and delivers the ID, which is a multidigit number. ArchIntel™ -.

Disavowing Links: Guidance and First-Hand Advice for SEO


The purpose behind the disavow links tool is to essentially clean up your backlink profile and rid it of any spammy, low-quality backlinks that may lower your site’s search engine ranking. However, it’s tough on webmasters that use forums to pad their backlink profile.

UR "cobot" rings stock exchange bell

DC Velocity

Collaborative robot from Universal Robots marks rising profile of logistics technology. Robotics

US Power Sector’s Post-Pandemic Recovery to Trigger Major Changes, Fierce Competition


Executive Profile: Alice Yang, Senior Marketing Analytics Manager at NRG Energy. In the role, Yang spearheads efforts to develop analytics tools to promote cross-selling for 20 types of NRG home service and renewable products, according to her profile posted on LinkedIn. ArchIntel™ -.

York IE Enhances Collaborative Market and CI Research Platform


It facilitates the search for advanced profiles on companies and markets, which include detailed funding and technology data, and organizes them into unlimited shared watchlists. ArchIntel™ -.

March 17th, 2021 - Product Updates and Data Additions


Here’s how AirBnb’s Job Listings, LinkedIn Profiles, and Social Media Traction were affected by their acquisition of HotelTonight. Product Updates Acquisitions Data for Individual Companies Ever wonder how the data around a company changes before and after an acquisition?

How To Automate Lead Qualification for Increased Response Rates


Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). Waiting until leads provide more information through progressive profiling.

US Transportation and Logistics Sector Facing Risks and Rewards in Equal Parts


Executive Profile: Richard Peña, Competitive Intelligence Manager, UPS. Executive Profile: Loredana Croda, Principal Product Manager at FourKites. Executive Profile: Blair Yonkoski, Director of Sales Operations at XPO Logistics. ArchIntel™ -. The U.S.

5 Sure-Fire Tips How AI Is Going to Improve Fintech in 2021

Smart Data Collective

Client Risk Profile Categorization. The financial status of an individual is revealed in their risk profile. Artificial intelligence systems help in the automation of profiling of customers and can seek easily which are risk profile.

How to Use ZoomInfo Webhooks to Enrich Customer Data


If one of the CEOs has an update on their profile, you wouldn’t know it unless you requested that CEO’s data again using the Search and Enrich APIs after the update. With Webhooks, you enrich the profile of the CEO once—and that’s it.

Using SocialInsider to Perform a Competitive Analysis on Instagram


Socialinsider has options to create business profiles of Instagram competitors. Users need only to type or paste their competitors’ Instagram profile link and add that to a project to uncover key metrics. ArchIntel™ -.

June 2nd, 2021 - Product Updates and Data Additions


Data Additions Products by Geo Doodash DashMart Stores Beltone Amplifon William Demant Traction DataRobot Airbnb Job Listings TOTVS Magazine Luiza Jumia Profile Software DataRobot Tata Communications Sonova GN Store Nord Amplifon Stepstone Vinci Partners Northleaf Capital Partners. Product Updates Search and Filter SEC Filings Search and filter SEC filings alongside dozens of alternative datasets, all mapped to corporate tickers, directly on Thinknum's platform.

When clients ask us to analyze their own business

Aqute Intelligence

their revenues), some parts of a typical competitor profile (e.g. Competitive intelligence is never perfect, and by identifying the biases in a profile of themselves, clients can adjust for similar flaws in the competitor research, that otherwise would go unnoticed. This is not to say that clients mistrust the accuracy of the competitor profiles. Sections like ‘customer perception’ are good as part of a broader competitor profile, but they are not in themselves very deep.

Energy Sector Seen to Regain Momentum After 2020 Slowdown


Here are the profiles of some of them. Executive Profile: Trista Ristvedt, Senior Competitive Analysis Program Manager at Tennessee Valley Authority. She assumed the position in July 2020 after working as a senior analyst for six months, her LinkedIn profile states. ArchIntel™ -.

The US Education Sector Can Turn Disruption Into Opportunity


These are the profiles of some of them. Executive Profile: Kathy Brant, Market Intelligence and Product Marketing Senior Director at NWEA. Executive Profile: Patricia Eger, Product Manager, College of Health Sciences at Walden University. ArchIntel™ -.

Competitive Intelligence Professionals Lighting the Way for the Energy Sector


Here are the profiles of some of them. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron. Executive Profile: Blaker Reuter, Market Intelligence and Strategic Planning Manager at GE Capital. Executive Profile: K.C. ArchIntel™ -.

Competition in US Health Care Sector Seen to Rise Amid Pandemic


These are the profiles of some of them. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis. Executive Profile: Ryan Tohill, Associate Director of Global Competitive Intelligence at Janssen Pharmaceutical. ArchIntel™ -.

5 Ways to Supercharge Your Inbound Marketing Strategy


Create in-depth buyer personas to record the details of each customer profile. Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play.

US Aerospace Sector Poised to Take Off After Pandemic Slowdown


Executive Profile: David Missal, Senior Business Development and Strategy Manager at Ball Aerospace. He spent six months at AimLock as global director of business development, sales and marketing before joining Ball, according to Missal’s profile posted on LinkedIn. ArchIntel™ -.

Demand for Cybersecurity Seen to Grow as Pandemic Lingers


These are the profiles of some of them. Executive Profile: Vijay Upadhyaya, Director of Competitive Strategy at Palo Alto Networks. His LinkedIn profile shows that he has worked for other companies specializing in cybersecurity, big data analytics, risk and compliance and IT solutions.

Free OSINT Tools in Python


It searches for the top results for a person’s name on popular social media sites then uses facial recognition to compare the profile photo to the provided photo, he explained. ArchIntel™ -.

US Education Sector Learns to Adapt After Being Tested by COVID-19


Executive Profile: Jessica Williams, Director of Marketing and Strategy at Kimono. Executive Profile: Denise Kelly, Director of Product Marketing at StrongMind. Executive Profile: Marissa Larsen, Senior Product Strategy Director at ed2go. ArchIntel™ -. The U.S.

AI Market Expected to Post Unparalleled Growth in Pandemic Era


These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. Executive Profile: Aniya Zaozerskaya, Senior Consumer Insights Manager at Amazon. ArchIntel™ -.