article thumbnail

CBAP certification: A high-profile credential for business analysts

CIO

The Certified Business Analysis Professional (CBAP) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis.

Profiling 593
article thumbnail

What Artificial Intelligence can Help Businesses Manage Their Online Profiles

Smart Data Collective

A lot of organizations don’t recognize the role that AI technology can play when it comes to business management, improving customer relationships and managing your business’s online profile. How Can Your Online Profile Be Affected?

Profiling 270
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CIO Profile: GroundProbe’s Johnny Serrano shares his journey to IT leadership

CIO

Johnny Serrano, CIO with Australian mine safety specialists GroundProbe always had a fascination with how things worked, from his first Sony Walkman to the growing number of games that had suddenly become available to kids. “I I really knew that I wanted to get paid to make games.

Profiling 518
article thumbnail

How to Monetize Your Instagram Profile – Strategy Guide

mention

Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable. One effective way to expand your profile’s reach is to use relevant hashtags found within your niche.

Profiling 219
article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

article thumbnail

How to Create An Ideal Client Profile

Zoominfo

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. It all comes down to building out client profiles. What Is An Ideal Client Profile (and why you need them).

Profiling 207
article thumbnail

Executive Profile: Matt Callis, Senior Product Manager at Guild Education

ArchIntel

He was a senior product manager at the company until April this year, his LinkedIn profile shows. The post Executive Profile: Matt Callis, Senior Product Manager at Guild Education appeared first on ArchIntel™. ArchIntel™ -.

Profiling 104
article thumbnail

LUMINARIES Profiles: Coming Soon

Wink Intel

We’ll be showcasing profiles of our esteemed judges, finalists in our new awards program and other VIPs who are driving the industry forward as part of our year-long coverage plan. Click HERE for Profiles via ThinkAdvisor. The post LUMINARIES Profiles: Coming Soon appeared first on Wink.

article thumbnail

Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards

M Brain

The post Making Competitive Intelligence Actionable with Competitor Profiles and Battlecards appeared first on M-Brain - Market & Competitive Intelligence Solutions.

article thumbnail

What is a Customer Profile?

Owler

What is a Customer Profile? Start with a customer profile. Also known as a consumer profile, a customer profile tells you everything you need to know about your current customers. The customer profile differs from a buyer persona.

article thumbnail

Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

article thumbnail

Young, brash and wrong: FINRA study profiles investing risks

Wink Intel

The post Young, brash and wrong: FINRA study profiles investing risks appeared first on Wink. un and trendy is in with investors as they skew younger – and stodgy is dodgy, according to the latest FINRA investor study. In a survey taken last year, investors were putting more of their money into individual stocks and ETFs and less into insurance products. Click HERE to read the full story via INN.

article thumbnail

How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile?

Profiling 136
article thumbnail

Young, brash and wrong: FINRA study profiles investing risks

Wink Intel

The post Young, brash and wrong: FINRA study profiles investing risks appeared first on Wink. WASHINGTON //BestWire// – Hiring in the insurance industry continued chugging forward in December, as insurance companies, brokers and related businesses added another 3,800 jobs, the Bureau of Labor Statistics said.

article thumbnail

Start Small and Scale Up with Data Profiling, Data Quality, and Data Governance

Dataversity

The post Start Small and Scale Up with Data Profiling, Data Quality, and Data Governance appeared first on DATAVERSITY. Organizations today are rallying business users around using data to make better business decisions.

article thumbnail

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

article thumbnail

Create an Ideal Customer Profile to Boost Your Business’s Marketing and Sales

Weidert Group

While well-articulated personas are absolutely necessary to creating valuable, relevant, compelling content, these are NOT the same as an ideal customer profile. An ideal customer profile (ICP) is not a person, it is a business.

article thumbnail

Executive Profile: Richard Petronzio, Senior Director of Business Insights at Bayer Pharmaceuticals

ArchIntel

Before joining Bayer Pharmaceuticals, he was with Platform Advisors, a division of The CDM Group, according to his LinkedIn profile. The post Executive Profile: Richard Petronzio, Senior Director of Business Insights at Bayer Pharmaceuticals appeared first on ArchIntel™. ArchIntel™ -.

article thumbnail

Executive Profile: Volkan Gunduz, Associate Director of Competitive Intelligence for Global Oncology at Sanofi Genzyme

ArchIntel

The post Executive Profile: Volkan Gunduz, Associate Director of Competitive Intelligence for Global Oncology at Sanofi Genzyme appeared first on ArchIntel™. ArchIntel™ -.

Profiling 104
article thumbnail

Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis

ArchIntel

Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile. ArchIntel™ -.

Profiling 104
article thumbnail

How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

Zoominfo

If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place?

Profiling 160
article thumbnail

Executive Profile: Ryan Tohill, Associate Director of Global Competitive Intelligence at Janssen Pharmaceutical

ArchIntel

The post Executive Profile: Ryan Tohill, Associate Director of Global Competitive Intelligence at Janssen Pharmaceutical appeared first on ArchIntel™. ArchIntel™ -.

article thumbnail

How to Set Up a Twitter Profile for Sales Success

Zoominfo

But, here’s the thing: your Twitter efforts will take a hit if you rush through the first step– setting up your profile. If you haven’t created a professional Twitter profile yet– then this post is for you. Today we look at five easy tips to help you set up a killer Twitter profile for sales. Your profile photo serves as the first introduction to any prospect you interact with. Your best bet is to start a new business account separate from your personal profile.

Profiling 145
article thumbnail

Quick Tips: Registering SQL Server Profiler as an External Tool in Power BI Desktop

BI Insight

It has been a long time that I use SQL Server Profiler to diagnose my data models in the Power BI Desktop. In this … Continue reading Quick Tips: Registering SQL Server Profiler as an External Tool in Power BI Desktop.

Profiling 102
article thumbnail

Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer

ArchIntel

Her role also involves spearheading activities such as forecasting, competitive intelligence gathering and primary and secondary research, according to her LinkedIn profile. The post Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer appeared first on ArchIntel™. ArchIntel™ -.

article thumbnail

Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

Johannson said in his LinkedIn profile that he has a proven track record of meeting tight deadlines, whether working alone or in a team environment. The post Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient appeared first on ArchIntel™. ArchIntel™ -. Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas.

article thumbnail

How to Get Backlinks: 14 Easy Ways to Create a Backlink Profile

SpyFu

Either way, they will likely link to you, which can help you boost your backlink profile. It’s a well-known fact that if you build backlinks (quality ones, that is), they help you boost your authority and search engine rankings.

article thumbnail

Tempting but TOXIC! What is Your Ideal Employee Profile?

Elegant BI

What is Your Ideal Employee Profile? If you live in this world, you know that there are people you want to know, people with whom you want a relationship, people who are helpful, trustworthy and productive.

article thumbnail

Google Business Profile (GBP) Usage And Growth Statistics: Things You Need To Put In Action

E2M

On November 4th, 2021, Google announced an update about Google My Business, changing its name to ‘Google Business Profile.’. With this big-time change, we wanted to summarize how you can use Google Business Profile (GBP) in 2022, with supporting stats. Google Business Profile Posts.

article thumbnail

Lincoln Financial Group’s Sharon Scanlon Receives 2022 Women Worth Watching Recognition from Profiles in Diversity Journal

Wink Intel

–( BUSINESS WIRE )–Lincoln Financial Group (NYSE: LNC) announced today that Sharon Scanlon, senior vice president, Customer Experience and Transformation, Producer Solutions and Retirement Plan Services Operations, has been recognized by Profiles in Diversity Journal on its 2022 Women Worth Watching list. Profiles in Diversity Journal ’s Fall 2022 Issue celebrates the achievements and personalities of 85 women nominated by their colleagues, peers and mentors.

article thumbnail

Best Practices to Utilize Your Customer’s Risk Profiles to Increase Revenue and Customer Experience

Dataversity

The post Best Practices to Utilize Your Customer’s Risk Profiles to Increase Revenue and Customer Experience appeared first on DATAVERSITY. Click to learn more about author Stuart Tarmy. The pandemic has dramatically transformed a number of industries, including online banking and e-commerce.

article thumbnail

5 Google Business Profile Tweaks To Improve Foot Traffic

Moz

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Your client’s "See What’s In Store inventory" appears within the Business Profile, letting customers know the business has the exact merchandise they’re looking for: Pointy is Google’s launch partner for this game-changing GBP feature.

article thumbnail

How Customer Profiles Can Beef Up Your Marketing Automation

Better Buys

Marketing customer profiles email marketing marketing automation triggered emailsMarketing automation is more than just a buzzword. It is shaping the future of marketing. Big data, accurate predictive modelling, relevant content and faster results are just some of the wonders of marketing automation that redefine the game. While it is becoming widely practiced today, one big mistake of marketers is failure to personalize their […].

article thumbnail

How To View Any Profile On LinkedIn

Digital B2B Marketing

and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account. Searching in LinkedIn, this is all I was able to see of his profile: 1. Notice the title and location indicate it’s a result for an individual profile.

article thumbnail

Quick Tips: Registering SQL Server Profiler as an External Tool in Power BI Desktop

BI Insight

It has been a long time that I use SQL Server Profiler to diagnose my data models in the Power BI Desktop. In this … Continue reading Quick Tips: Registering SQL Server Profiler as an External Tool in Power BI Desktop.

article thumbnail

7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

Posted by KameronJenkins From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile. It might be kind of confusing to be talking about auditing your backlink profile. Why should you audit your backlink profile?