How to Create An Ideal Client Profile

Zoominfo

Building out ideal client profiles is the same idea — creating something in the short term that will help you market and sell to your audience in the long term. It all comes down to building out client profiles. What Is An Ideal Client Profile (and why you need them).

CBAP certification: A high-profile credential for business analysts

CIO

The Certified Business Analysis Professional (CBAP) is a credential for business analysts offered by the International Institute of Business Analysis (IIBA). IIBA is a nonprofit professional association founded in 2003 to promote the field of business analysis.

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Executive Profile: Matt Callis, Senior Product Manager at Guild Education

ArchIntel

He was a senior product manager at the company until April this year, his LinkedIn profile shows. The post Executive Profile: Matt Callis, Senior Product Manager at Guild Education appeared first on ArchIntel™. ArchIntel™ -.

How to Create a Targeted B2B Customer Profile

Zoominfo

Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile?

LUMINARIES Profiles: Coming Soon

Wink Intel

We’ll be showcasing profiles of our esteemed judges, finalists in our new awards program and other VIPs who are driving the industry forward as part of our year-long coverage plan. Click HERE for Profiles via ThinkAdvisor. The post LUMINARIES Profiles: Coming Soon appeared first on Wink.

How to Monetize Your Instagram Profile – Strategy Guide

mention

Given that over one billion people use the insanely popular platform every month, there are many opportunities for marketers and brands alike to make their profiles profitable. One effective way to expand your profile’s reach is to use relevant hashtags found within your niche.

How to Create an Ideal Customer Profile (ICP) to Target the Right Prospects

Zoominfo

If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place?

Executive Profile: Volkan Gunduz, Associate Director of Competitive Intelligence for Global Oncology at Sanofi Genzyme

ArchIntel

The post Executive Profile: Volkan Gunduz, Associate Director of Competitive Intelligence for Global Oncology at Sanofi Genzyme appeared first on ArchIntel™. ArchIntel™ -.

Executive Profile: Richard Petronzio, Senior Director of Business Insights at Bayer Pharmaceuticals

ArchIntel

Before joining Bayer Pharmaceuticals, he was with Platform Advisors, a division of The CDM Group, according to his LinkedIn profile. The post Executive Profile: Richard Petronzio, Senior Director of Business Insights at Bayer Pharmaceuticals appeared first on ArchIntel™. ArchIntel™ -.

Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis

ArchIntel

Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profile. ArchIntel™ -.

Executive Profile: Ryan Tohill, Associate Director of Global Competitive Intelligence at Janssen Pharmaceutical

ArchIntel

The post Executive Profile: Ryan Tohill, Associate Director of Global Competitive Intelligence at Janssen Pharmaceutical appeared first on ArchIntel™. ArchIntel™ -.

Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer

ArchIntel

Her role also involves spearheading activities such as forecasting, competitive intelligence gathering and primary and secondary research, according to her LinkedIn profile. The post Executive Profile: Anindita Niyogi, Global Business Analytics and Insights Director at Pfizer appeared first on ArchIntel™. ArchIntel™ -.

Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient

ArchIntel

Johannson said in his LinkedIn profile that he has a proven track record of meeting tight deadlines, whether working alone or in a team environment. The post Executive Profile: Kevin Johannsen, Senior Market and Competitive Intelligence Manager at Vizient appeared first on ArchIntel™. ArchIntel™ -. Kevin Johannsen is currently a senior market and competitive intelligence manager at Vizient, based in Dallas, Texas.

How to Get Backlinks: 14 Easy Ways to Create a Backlink Profile

SpyFu

Either way, they will likely link to you, which can help you boost your backlink profile. It’s a well-known fact that if you build backlinks (quality ones, that is), they help you boost your authority and search engine rankings.

How Customer Profiles Can Beef Up Your Marketing Automation

Better Buys

Marketing customer profiles email marketing marketing automation triggered emailsMarketing automation is more than just a buzzword. It is shaping the future of marketing. Big data, accurate predictive modelling, relevant content and faster results are just some of the wonders of marketing automation that redefine the game. While it is becoming widely practiced today, one big mistake of marketers is failure to personalize their […].

5 Google Business Profile Tweaks To Improve Foot Traffic

Moz

Posted by MiriamEllis Your agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Your client’s "See What’s In Store inventory" appears within the Business Profile, letting customers know the business has the exact merchandise they’re looking for: Pointy is Google’s launch partner for this game-changing GBP feature.

How To View Any Profile On LinkedIn

Digital B2B Marketing

and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account. Searching in LinkedIn, this is all I was able to see of his profile: 1. Notice the title and location indicate it’s a result for an individual profile.

Steps to Creating Buyer Persona Profiles [Infographic]

Zoominfo

Check out the buyer persona infographic below to learn how to create your buyer persona profiles: To wrap up this blog post, we’ll leave you with some more helpful resources. Do you need help identifying your buyer persona profiles? The post Steps to Creating Buyer Persona Profiles [Infographic] appeared first on ZoomInfo Blog. We talk about buyer personas a lot on the ZoomInfo blog— for good reason!

7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

Posted by KameronJenkins From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile. It might be kind of confusing to be talking about auditing your backlink profile. Why should you audit your backlink profile?

How To Avoid the Biggest Pitfall of Progressive Profiling

Digital B2B Marketing

According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” ” With progressive profiling, instead of putting a 15 field form in front of your next potential prospect, use progressive profiling and only ask for the first couple pieces of information. The Problem With Progressive Profiling. The Biggest Progressive Profiling Mistake.

Customers vs. Consumers: Why You Have to Look Beyond Your Customer Data

ATTEST

Article Brand tracking brand tracking beginner brand tracking expert brand tracking intermediate campaign planning beginner campaign planning expert campaign planning intermediate Consumer Profiling innovation international research NPD

Customers vs. Consumers: Why You Have to Look Beyond Your Customer Data

ATTEST

Innovation Brand tracking brand tracking beginner brand tracking expert brand tracking intermediate campaign planning beginner campaign planning expert campaign planning intermediate Consumer Profiling innovation international research NPD

Social networking profiles more accurate than resumes?

Better Buys

In the debate about whether to search for candidates online before they’re hired, here’s another reason hiring managers may consider doing so: Candidates are often more honest in their LinkedIn profiles than in the resumes they send employers.

What Should Be Included In A Competitor Analysis?

Cipher

By building a comprehensive understanding of the profiles, behaviors, and strategies of competitors, businesses can make more informed decisions and better position themselves for long-term success. This article is a part of our competitor analysis resource center.

Introducing Intricately's Account-Based Academy: Using Data To Accelerate Your Go-To-Market Strategy

Intriccately

"Our operations teams struggle to define our ideal customer profile

3 Reasons B2B Marketers Should Not Use Microsites

Digital B2B Marketing

Activity Profiles Will Be Incomplete. You will have two profiles for every visitor and you will not have a complete view of what a visitor has done. The cookies you use to identify visitors and build their profile will always be treated as first party cookies. Marketing Technology cookies microsite privacy profiling registration

UTM Tagging for Google My Business

Moz

Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles

Disavowing Links: Guidance and First-Hand Advice for SEO

Alexa

The purpose behind the disavow links tool is to essentially clean up your backlink profile and rid it of any spammy, low-quality backlinks that may lower your site’s search engine ranking. However, it’s tough on webmasters that use forums to pad their backlink profile.

Six OSINT Tools for Conducting OSINT Research on Facebook

ArchIntel

One of the tools is Lookupid , which is designed to reduce the manual work to get the identification of a Facebook profile. The tool helps researchers find the Facebook ID of a certain profile or a group and delivers the ID, which is a multidigit number. ArchIntel™ -.

Optimism in US Aerospace and Defense Industry Despite Lingering COVID-19 Jitters

ArchIntel

Executive Profile: Robert Barone, Sector Director of Price to Win and Competitive Assessments at Northrop Grumman. Executive Profile: Greg Good, Director of Marketing at BAE Systems. Executive Profile: Jim Carr, Business Development Director at Leidos. ArchIntel™ -.

UR "cobot" rings stock exchange bell

DC Velocity

Collaborative robot from Universal Robots marks rising profile of logistics technology. Robotics

US Still Dominates Global AI Market, But Competitors Abound

ArchIntel

Executive Profile: Suzanne D’Angelo, Marketing Director at Verint. Her LinkedIn profile describes her as a marketing professional with a proven track record in managing complex programs such as corporate customer conferences and corporate sales kickoffs. ArchIntel™ -.

Pandemic, Cost-Effectiveness Driving Expansion of US eLearning Market

ArchIntel

Executive Profile: Archana Rao, Senior Director of Marketing Strategy and Sales at Cengage. million subscribers in the first year, Rao’s LinkedIn profile states. Executive Profile: Autumn Taylor, Chief Marketing Officer at Teaching Strategies. ArchIntel™ -.

US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

Executive Profile: Bernie Elero, SVP of Business Development and Capture Management at AECOM. He has also helped increase the revenue and profit margins of the firms that he worked for, his LinkedIn profile says. Executive Profile: Lainee Hooks, Marketing Manager at Halff Associates.

How To Automate Lead Qualification for Increased Response Rates

Zoominfo

Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). Waiting until leads provide more information through progressive profiling.

US Power Sector’s Post-Pandemic Recovery to Trigger Major Changes, Fierce Competition

ArchIntel

Executive Profile: Alice Yang, Senior Marketing Analytics Manager at NRG Energy. In the role, Yang spearheads efforts to develop analytics tools to promote cross-selling for 20 types of NRG home service and renewable products, according to her profile posted on LinkedIn. ArchIntel™ -.

March 17th, 2021 - Product Updates and Data Additions

Thinknum

Here’s how AirBnb’s Job Listings, LinkedIn Profiles, and Social Media Traction were affected by their acquisition of HotelTonight. Product Updates Acquisitions Data for Individual Companies Ever wonder how the data around a company changes before and after an acquisition?

York IE Enhances Collaborative Market and CI Research Platform

ArchIntel

It facilitates the search for advanced profiles on companies and markets, which include detailed funding and technology data, and organizes them into unlimited shared watchlists. ArchIntel™ -.

Lever Opens Senior Product Marketing Manager Position

ArchIntel

According to the company’s LinkedIn profile, it has allowed companies like Netflix and KPMG to exercise inclusivity and diversity in their hiring processes. ArchIntel™ -.

When clients ask us to analyze their own business

Aqute Intelligence

their revenues), some parts of a typical competitor profile (e.g. Competitive intelligence is never perfect, and by identifying the biases in a profile of themselves, clients can adjust for similar flaws in the competitor research, that otherwise would go unnoticed. This is not to say that clients mistrust the accuracy of the competitor profiles. Sections like ‘customer perception’ are good as part of a broader competitor profile, but they are not in themselves very deep.

GSA FEDSIM…who buys from them and what do they buy?

FedSavvy

Although DoD agencies appear to make the most use of FEDSIM, a range of agencies have leveraged the FEDSIM office to run large-scale, high-profile procurements including the CISA CDM DEFEND programs, DoS CAEIO, and USACE RITS to name a few.

Win 130

Free OSINT Tools in Python

ArchIntel

It searches for the top results for a person’s name on popular social media sites then uses facial recognition to compare the profile photo to the provided photo, he explained. ArchIntel™ -.

Using SocialInsider to Perform a Competitive Analysis on Instagram

ArchIntel

Socialinsider has options to create business profiles of Instagram competitors. Users need only to type or paste their competitors’ Instagram profile link and add that to a project to uncover key metrics. ArchIntel™ -.