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MLSE looks to revolutionize sports experience with digital R&D lab

CIO

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

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Sports venues advance goals, enhance fan experience with data analytics

CIO

Sports fans today have more ways than ever to watch their favorite teams beyond the traditional, live stadium experience, including television, streaming services, even highlights on social media. In response, sports teams and venue operators are working hard to improve and differentiate the in-stadium experience.

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How sport made CIO 100 winner Joanna Drake a better technology leader

CIO

CIO 100 winner, sports leadership and being ‘too friendly’ Having featured in the CIO 100 in 2021 and 2020 prior to topping this year’s list , Drake says the award is for her team, not just her. “If If this was about me, as an individual, I’d struggle to do a [CIO 100] submission,” she said.

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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues.

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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Here, we explore two stellar examples in the Australian Grand Prix and Australian Open.

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Here’s How Data Analytics In Sports Is Changing The Game

Smart Data Collective

Any sports player or fan should be aware that data analysis has become a significant part of sports. Whether you are an English Premier League soccer team, a Moneyball baseball team, a roller skater, a golfer, or a National Hockey League franchise, the collection and use of data in sports are now commonplace. Billion by 2026.

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Data Analytics Technology is Positively Disrupting the World of Sports

Smart Data Collective

In recent years, organized sports have been steadily changed by big data. The news programs and sports updates shown on television have been made to be more entertaining, partly because of research conducted and the information analyzed. More sports companies are likely to invest in big data in the future. Sport is no different.

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