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How Data is Changing the Media & Entertainment Industry

CIO

In the media and entertainment business, success is engaging viewers and creating “stickiness.” Traditionally, media and entertainment companies only used data for basic operational reporting. That happens when you understand viewer preferences and understand how audiences interact or consume content.

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CIO Leadership Live with Glen McLatchie, Chief Information Officer of SkyCity Entertainment Group

CIO

SkyCity Entertainment Group Chief Information Officer Glen McLatchie on his career-defining moments, the importance of mentoring and professional development, and the transformation plans ahead for the casino and hotel group after a challenging few years. Watch this episode: CIO, CIO Leadership Live

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CIO Leadership Live with Ty Tastepe, CIO at Cedar Fair Entertainment

CIO

Ty Tastepe, CIO at Cedar Fair Entertainment, joins host Maryfran Johnson for this CIO Leadership Live interview, jointly produced by CIO.com and the CIO Executive Council. They discuss digitizing guest experiences, data-driven pricing decisions, innovation partnerships and more.

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The Role of Analytics and BI in the Entertainment Industry

Smart Data Collective

What Businesses Belong to the Entertainment Industry? When one thinks of the entertainment industry, the things that come to mind first are movies, theaters, concert venues, and sporting events. However, this year’s entertainment looks different. How Does the Entertainment Industry Benefit from BI and Analytics?

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Speed to Insight is the Entertainment Game Changer

Netbasequid

This is the third in our series of interviews with Jeremy Whitham, Strategist in Customer Success at NetBase Quid® on how consumer research and data analysis are important capabilities for the entertainment and media industry, and any industry really. In the entertainment industry, you’re always in the process of selling up the ladder.

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Entertainment Industry Primer: How Creatives Should Use Consumer Research to Validate Ideas

Netbasequid

Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. Jeremy Whitham, Customer Success Strategist with NetBase Quid® understands this concern thanks to his rich creative background with major entertainment industry players, including the BBC, NBC and Warner Brothers.

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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative. million by 2024.