The Role of Analytics and BI in the Entertainment Industry

Smart Data Collective

What Businesses Belong to the Entertainment Industry? When one thinks of the entertainment industry, the things that come to mind first are movies, theaters, concert venues, and sporting events. However, this year’s entertainment looks different. How Does the Entertainment Industry Benefit from BI and Analytics? The number one task of the entertainment industry is to deliver personalized content to the customer.

Entertainment brand index 2019 Q3

ATTEST

Every quarter we survey British consumers on their brand awareness and preferences in relation to the entertainment industry. To jump straight to our 2019 entertainment brand index report, click below: Click to view research.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

25 Entertainment Key Opinion Leaders to Watch

Netbasequid

And there are so many more Entertainment KOLs to choose from, so we’ve selected 20 more that will be sure to get some masterful marketing ideas brewing. In-Your-Face Entertainers. The post 25 Entertainment Key Opinion Leaders to Watch appeared first on NetBase Quid.

Entertainment brand index 2019 Q3

ATTEST

Every quarter we survey British consumers on their brand awareness and preferences in relation to the entertainment industry. To jump straight to our 2019 entertainment brand index report, click below: Click to view research. In any given quarter a lot can change in the entertainment sector; you could binge watch 10 series of a show, a new film could break box office records, or a new season of sports launches on TV.

Entertainment Brand Index 2019 Q2

ATTEST

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Entertainment sector, as determined by real consumers. For the Entertainment Brand Index, we look at three things: Percentage of unprompted brand recall within the Entertainment category How likely a person is to purchase your brand (Purchase Intent) How likely a person is to recommend your brand (Net Promoter Score). Entertainment is a big industry in the UK.

Social Media Analytics for Capturing Social Buzz in Entertainment Industry

Netbasequid

More often, we analyze editorial and individual user accounts that are interested in entertainment including film, TV and music. Generally, the entertainment industry is fun to work in, but I think what excites me the most about my job specifically is getting client briefs that require devising a bespoke methodology and approach to social data. The post Social Media Analytics for Capturing Social Buzz in Entertainment Industry appeared first on NetBase Quid.

KHS acquires Scandia Packaging Machinery, plans to enter candy, cosmetics, and entertainment media sectors

DC Velocity

Deal allows KHS to meet rising demand for smaller single-serve products, firm says. Material Handling

Return of the Blockbuster: Digital Advertising, Post Pandemic

Pathmatics

EntertainmentIn one of the larger business model shifts during the pandemic, Warner Brothers announced it would host its entire 2021 film slate simultaneously in theaters, and on HBO Max, causing quite the stir in the industry, and an equally joyous reaction from movie fans.

2021 Golden Globes Roundup: Digital Ad Strategies From This Year's Winners

Pathmatics

featured Streaming & Video Entertainment2020 was no ordinary year for movies and TV, with many theater premieres canceled or pushed back, major motion pictures released straight to streaming, and production halted by COVID-19 restrictions.

Uber v. Lyft - How Covid affected digital spend & consumer and driver app downloads

Pathmatics

EntertainmentIt's been a year for ride-share advertisers, and the drivers that keep them on the road. With quarantine in full force, the customer base dried up, with few, if any, willing to catch a ride with a stranger, mask or no mask.

Paramount+ Outspends Competitors Ahead of Launch

Pathmatics

Streaming & Video EntertainmentThe streaming wars are raging in 2021 and the arena is stacked with old and new players. Companies are leaning on digital ads to entice new subscribers with exclusive content, new releases, and beloved classics.

Happy (B)Earth Day! Doing our Part in Digital Advertising

Pathmatics

EntertainmentGranted, we're aware this isn't Earth's actual birthday. But, at 4.543 billion years old - give or take a thousand - it's the day we pay homage to the only planet we've ever called home. That is, until Elon Musk colonizes Mars. But, we digress.

HBO Max outspends Disney, Amazon for January’s highest-spending digital advertiser

Pathmatics

Streaming & Video EntertainmentNew streaming brands such as Peacock TV, Discovery Plus, Apple TV+, and Disney+ have hit the advertising circuit heavily since launching in 2020 — but none (including usual heavy hitters Netflix and Hulu) have spent more in 2021 than HBO Max.

Summer of Love: Dating Sites and Post-Pandemic Digital Advertising

Pathmatics

EntertainmentNot since the 60's has a nation had so much pent up tension and longing for intimate connection - and back then, the only place you could swipe right was a rotary phone. Now, love is just a click away! Well, except for that whole pandemic-quarantine thing?

Back to the Movies! How Digital Advertising Faired for Theater Chains

Pathmatics

featured EntertainmentThere's been no shortage of content to watch as the streaming platforms have exploded during the last year.

Using Real-Time Consumer Insights to Accelerate and Optimize Ad Sales Revenue

Resonate

In order to remain competitive in the pursuit of advertising dollars and user engagement, media and entertainment companies must stay relevant and updated on the continuously evolving preferences of today’s audiences. Blog Page Media & Entertainment

2020 Was a Roller Coaster of a Year For Theme Parks. But New Ads Show They're Making a Comeback

Pathmatics

Entertainment COVID-19The epicenters for family fun and thrills in America were dealt a harsh blow in the wake of the COVID-19 pandemic. In March, the growing health crisis forced theme park giants to suspend operations and hit the brakes on all new ride and attraction projects. Second-quarter reports from 2020 painted a bleak picture of the theme park industry. Attendance staggered to a halt while revenues declined by more than 90% over a three month period.

The Current State of OTT and What It Means for Advertisers

Resonate

Americans are spending more time at home and looking for socially distant ways to entertain. Agency Blog Page Consumer Insights Data In the News Media & Entertainment News & Press ott streamingThis is a breakout time for OTT media services.

IT 52

Consumer Intelligence Data Firm Resonate Experiences Record Growth and Revenue in 2020

Resonate

Agency Blog Page Brand Company In the News Media & Entertainment News & Press Politics & Advocacy Press Release NewsBrands Rely on Resonate’s A.I. Driven, Real-Time Consumer Insights and Activation as Consumer Behavior Shifts During Pandemic. RESTON, Va.,

Resonate Unveils Privacy-Preserving Insights Solution, Enabling Marketers to Continue Personalized, Cross-Channel Engagement in a Privacy-First World

Resonate

Agency Blog Page Brand Consumer Insights Data Digital Advertising Media & Entertainment News & Press Politics & Advocacy Press Release Voter Insights consumer privacy cookieless world Google post-cookie privacy

How Up-And-Coming Music Companies Use Big Data For Optimal Results

Smart Data Collective

Big Data SmartData Collective Exclusive big data entertainment industry music music companies music industryBig data has brought major changes to countless industries. Healthcare, finance, criminal justice, and manufacturing have all been touched by advances in big data. However, big data is also transforming other industries. The music industry is relying more on big data than ever. Darren Heitner wrote a great article on Inc. About the way that big data is revolutionizing the industry.

Top DIgital Advertisers in 2021 H1

Pathmatics

Amidst a budding new normal, household names in e-commerce, streaming entertainment, and CPG thrived in the first half of 2021. Pathmatics 2021 H1 Advertiser report is here with all the juicy details

Kids' Kits Invest in Digital Ads

Pathmatics

During the height of the COVID-19 pandemic, many parents — weary of playing cards, puzzles, and board games — were desperate for something to keep kids active and entertained.

Effective Marketing Strategies in 2021 Have These 5 Elements

Alexa

Branded Entertainment. We love to be entertained. Some brands have caught on to this and are producing a form of entertainment that doesn’t feel like advertising. The idea is that when you provide entertainment, you’re likely to build awareness through social sharing.

The Washington Post Seeks Senior Product Marketing Manager

ArchIntel

The company said that it is on the hunt for a highly motivated, self-starting individual to tell the story of its products to both marketing and digital teams across its enterprise brand as well as in media and entertainment verticals. ArchIntel™ -.

4 Mobile trends that will drive engagement in 2021

Acoustic

Health + travel and entertainment (12:08). Acoustic recently hosted a Mobile Trends 2021 webinar sharing considerations for marketers regarding how to maximize impact from first and third-party mobile apps.

Top Facebook Advertiser Report: Mexico

Pathmatics

So far, it seems that entertainment reigned over the many other advertisers on Facebook. Last month, we released New coverage for Facebook in Mexico, Brazil, and Spain. Now, we’re bringing you our analysis of early trends seen since our data coverage began in March 2021.

[Infographic]: How to Connect With Today’s Personal Values Shopper

Resonate

Blog Page Brand Consumer Insights Data Media & Entertainment infographicConsumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper every day. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can your business leverage these factors to gain a competitive edge?

How to Create a Chatbot With No Coding Experience in 4 Simple Steps

Alexa

Goal Example 3: Entertain Users. One of the best ways to drive customer engagement is to simply entertain them, so consider designing your chatbot to share fun and light-hearted content with users.

Top Facebook Advertiser Report: Brazil

Pathmatics

Throughout Brazil, entertainment, communications companies, and business service providers ruled this digital marketing platform. Last month, we released New coverage for Facebook in Mexico, Brazil, and Spain. Now, we’re bringing you our analysis of early trends seen in Q1 2021.

ONI Seeks Vendors of Commercially-Available, Cloud-Based OSINT Tools

ArchIntel

The Navy’s intelligence arm also said that it targets COTS solutions and will not entertain specially-built products. ArchIntel™ -. “The Global Government Cloud Market is expected to grow from USD 12,983.67 Million in 2020 to USD 27,492.56 Million by the end of 2025.”

Why Inbound Content Marketing Needs More Conversations

Alexa

Both resources can be entertaining and helpful for a brand’s audience—but there are a pair of potentially more effective ways to engage your audience: conversational AI and live chat. When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos.

October 14th, 2020 - Product Updates and Data Additions

Thinknum

Data Additions Stores Alliar Arezzo Hermes Pardini Rakuten - Rakuten Restaurant Delivery Job Listings Parker Hannifin Bain MEG Energy Nine Entertainment Nubank Accuray. Product Updates Personalized Alt Data Reports Delivered Straight To Your Inbox Our new Reports function allows you to get printable PDF data insights delivered straight to your inbox. It's the ideal way to get daily, weekly, or monthly management reports tailored to your needs, or share data of interest across your team.

Chimney in Search of Product Marketing Manager

ArchIntel

Chimney Vigor Group , a full-service creation studio specializing in communications, production, entertainment and marketing technology, is searching for a product marketing manager with experience in software-as-a-service development, go-to-market rollout and martech innovation. ArchIntel™ -.

September 30th, 2020 - Product Updates and Data Additions

Thinknum

Product Updates Alternative Data in the United Kingdom: Insights and Use Cases As economic activity comes online, the most innovative investors leverage data trails left on the web for alpha-generating insights.

5 Chatbot Examples That Will Change the Way You Look at Customer Interactions

Alexa

Chatbot Example #3: Teenage Mutant Ninja Turtles Chatbots Entertain Users. A chatbot that entertains users is a great way to engage them with your brand. If you’ve ever interacted with a chatbot, you know it’s not always a smooth experience.

Golden Globes’ Nominees Win Online Love

Netbasequid

And the entertainment industry is taking it seriously. The entertainment industry goes all-in for diversity. Before we delve into diversity in the entertainment world, let’s look at the larger picture. Entertainment Industry Leading or Following?

Set Your Sights on These Rising Social Media Trends in 2021

Alexa

Remember, they didn’t grow up with TV as their only form of information and entertainment. COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing.

Distributed Banking: Optimizing Channels for Loan Growth

Acoustic

Loan innovation is similar to the evolution of in-flight entertainment systems. Some airlines, particularly low-cost carriers, opted out of providing seatback in-flight entertainment. Recent fintech disruptors have opened new distribution channels for offering loans to customers.

How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Keep in mind the content you post should be highly relevant, informative, educational, and entertaining; otherwise, it won’t generate enough attention or engagement. Having increasing website traffic is a great indicator that your business is growing organically with online visibility.

How the Domopalooza 2021 Keynote Won 5 Telly Awards

Domo

John Mellor was excited when he learned that Domo and business partner JMills Entertainment combined to receive five Telly Awards for the opening segment of Domopalooza 2021. Q: I know JMills Entertainment played a big role as well.

Partnering Social Media Intelligence with Shopify Livestreams to Win in 2021

Netbasequid

Ways the entertainment industry is taking advantage as well. It’s the number one source of revenue per hour in China, fusing shopping with live video, content marketing , influencer marketing strategy and entertainment.

3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

Consider movie theatres – they don’t just compete with other movie theatres, but also streaming services, video gaming, YouTube and other forms of entertainment delivered via a screen.