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Women Leaders in the Consumer & Market Intelligence Space

Netbasequid

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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3 Ways to Develop Market Intelligence to Benchmark Against the Competition Digitally

Cleverx

Building a strong foundation in both areas will provide your organization with superior marketing intelligence which can pave the way to developing more relevant marketing strategies, improving performance, or knowing whether investment in a new market, product or service is a viable proposition.

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Partnering Social Media Intelligence with Shopify Livestreams to Win in 2021

Netbasequid

Let’s see how brands are partnering social media intelligence with Shopify’s livestream functionality to win big in 2021! Ways the entertainment industry is taking advantage as well. Market intelligence segments the livestreaming conversation into digestible chunks. 2020 Shopify merchants sold over $5.1

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The 2022 Holiday Gadgets & Games Report is Here!

Netbasequid

Gaming has grown, with the overall market expected to be $321.1 billion by 2026 as detailed in our Consumer and Market Intelligence Report: Gadgets and Games Gift Guide 2022. Market intelligence helped us unpack the consumer stocking to reveal considerations when it comes to monitors, such as most desired features.

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7 Strategies for Conducting Online Market Research

Netbasequid

Having consumer and market intelligence tools that can gather, dissect and segment the millions of online conversations into chewable chunks is critical to understanding what’s happening in the market as a whole. And savvy brands have learned to use this to their advantage in marketing. But what’s being said?

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Pride Promotions Seek to Attract the Pink Pound—Here’s Why!  

Netbasequid

The exclusive after-hours event at the theme park offers entertainment, character interactions, unique photo opportunities, specialty menu items, and event-exclusive merchandise. The first-ever Disneyland After Dark: Pride Nite is coming to @Disneyland during Pride Month in June!

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How to Conduct A Thematic Analysis

Netbasequid

As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Decision-making is 5x faster for businesses that leverage data analytics to inform their market understanding. Brands are surrounded by data; however, roughly 80% of it is unstructured. Let’s see why!

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