Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape
Crayon
JULY 29, 2022
Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast !
Competitive Landscape Related Topics 
How to Get Started with Competitive Landscape Analysis
Crayon
FEBRUARY 17, 2021
If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.
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8 Key Steps to Help You Spot Competitor Analysis Trends in 2023
Crayon
FEBRUARY 6, 2023
Regardless of how your competitive landscape maps across the glass half empty/full spectrum, you need to understand the moves they’re making and, ideally, their endgame. Unfortunately, keeping tabs on your competitors isn’t as easy as simply following them on Twitter (Mastodon?)
How SafeGuard Cyber Increased Win Rates with Battlecard Adoption
Crayon
APRIL 12, 2023
As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.
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10 Essential Examples of Competitive Intelligence
Crayon
APRIL 21, 2021
For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape.
Win/Loss Analysis: Everything You Need to Know
Crayon
MAY 7, 2021
Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ?
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The 5 Best Brand Positioning Examples We’ve Ever Seen
Crayon
JUNE 16, 2021
We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.
Competitive Analysis Matrix - 6 Ways to Map Your Competitive Landscape
WideNARROW
MARCH 2, 2021
A competitive analysis matrix is a way to illustrate your competitive landscape and easily see where you sit amongst your competitors. It is a popular choice for intelligence teams because you see a great deal of condensed information in one glance.
Business Competition: Navigate the Competitive Landscape With These Proven Tips
Owler
APRIL 28, 2023
If you’re a business professional, you understand that competition is an inevitable part of having a presence in the marketplace.
24 Questions to Consider for Your Next SWOT Analysis
Crayon
JANUARY 21, 2021
We’ll begin with some relatively broad SWOT analysis questions to get you thinking about your business and your competitive landscape.
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Competitive Matrix Examples: 5 Ways to Compare Competitors
Crayon
FEBRUARY 2, 2021
What exactly does a competitive matrix look like and what are the benefits? Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. These matrices are fairly easy to create, or simply generate from third-party sources, and take on many different forms.
Accelerating innovation with cloud-native apps on Microsoft Cloud
CIO
APRIL 11, 2023
This competitive landscape is increasingly driving banks to adopt a cloud-native approach to applications. To remain relevant, traditional financial services firms must become as cutting-edge as fintechs. They must develop services that are more innovative, resilient, fast, and agile than those traditional banks can create.
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Bin Dasmal’s CIO on sharpening an agile mindset to strengthen business outcomes
CIO
OCTOBER 13, 2022
It’s also critical to keep an eye on the beyond Covid-19 era since the competitive landscape will be reshaped and markets, competitors and value propositions will differ from those before the pandemic.
Business 604
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Three Frameworks for Processing Competitive Analysis Data
ArchIntel
JUNE 2, 2021
In a recent article published on the Crayon website , Bond defines competitive analysis frameworks as models used in organizing, connecting and interpreting data points in the competitive landscape. This structure allows a company to categorize competitive data points in accordance with their high-level characteristics.
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Gartner Report, Competitive Landscape: BI Platforms and Analytics Software, Asia/Pacific Lists ElegantJ BI as Niche BI & Analytics Vendor
Elegant BI
SEPTEMBER 18, 2016
ElegantJ BI, a leader in Business Intelligence solutions, is pleased to announce that its suite of Business Intelligence and Performance Management tools was listed in the Gartner August, 2016 Competitive Landscape: BI Platforms and Analytics Software, Asia/Pacific Report.
Competitive Intelligence Spotlight #31: Bridget Medeiros, SVP & CGO for NCI
ArchIntel
OCTOBER 15, 2020
We see this in the business outcome, and measure it by how competitive intelligence allows us to be a data point of information that tells us about the competitive landscape. . We like to see the variance between how we assessed the competitive landscape and what the customer actually needs.
How to Transform Customer Experience with Explainable AI
Dataversity
DECEMBER 8, 2022
In today’s competitive landscape, customer experience can make or break a business, and companies need to know more about their customers than ever before. One way to do so is by using artificial intelligence (AI) and machine learning (ML).
The Future of the Hybrid Cloud
CIO
JULY 18, 2022
Business success in today’s competitive landscape depends upon the strength, efficiency, and agility of your IT. Given this reality, the key for businesses to get the most value from their technology investments lies in achieving the right balance. The best of all worlds.
What is Ad Intelligence and how can it help boost your Ad Performance?
GrowbyData
MARCH 16, 2023
Which brands are emerging in your competitive landscape? Is your ad price competitive in comparison to your competitors? in your competitive landscape? You can also get in-depth visibility of your ad’s competitive landscape which will help you optimize your ads and boost your campaign performance.
Intelligence 98
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Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations
ArchIntel
OCTOBER 5, 2021
The company said that its next hiree will primarily be responsible for mapping out the competitive landscape for its various service categories. Modis said that the role calls for someone able to regularly update the competitive landscape and then make the information available to the team via Sharepoint.
Tools Companies Can Use to Track Competitors
ArchIntel
JUNE 16, 2021
By employing a competitor tracking system, consumer brands could develop strategic plans and maximize their chances of success, Attest said in an article posted on its website, noting that monitoring the competitive landscape could be time-consuming.
CIO and CTO Art Hu on incubating a new business inside Lenovo
CIO
NOVEMBER 16, 2022
As CTO, I spend more time in the market, understanding emerging trends and the competitive landscape. As Lenovo’s CIO, I build our core business applications, social media and e-commerce sites, and spend time thinking about business scenarios, deployment, and ways to capture value.
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Tips for Closers
Primary Intelligecne
MAY 26, 2021
Knowing the competitive landscape. Knowing the competitive landscape. The question is, what are they and how do you teach them? Ingredients for closing deals. There are five key areas that are the ingredients of great closers: Understanding the buyer’s need. Knowing what promotes value. Understanding the fit.
Four Questions to Ask When Monitoring Your Competitors
ArchIntel
APRIL 21, 2021
The first question to ask when monitoring the competitive landscape and looking for new opportunities is: Who are the major players in the market? The competitive intelligence process always starts with identifying one’s direct competitors.
Benefits of AI-Driven Mobile App Development in E-Commerce
Smart Data Collective
MAY 11, 2023
By following the strategies outlined in this list, you can ensure that your e-commerce business thrives in the mobile era and continues to grow in the competitive landscape.
Commerce 245
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Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations
ArchIntel
OCTOBER 5, 2021
The company said that its next hiree will primarily be responsible for mapping out the competitive landscape for its various service categories. Modis said that the role calls for someone able to regularly update the competitive landscape and then make the information available to the team via Sharepoint.
Competitor mention on sales call
Zoominfo
SEPTEMBER 7, 2021
This allows you to consistently go deeper and inform a buyer’s perspective about your solution relative to the competitive landscape, regardless of the individual sales rep. When competitors are mentioned on a sales call, run an automated nurture program that highlights your advantages over their offering.
Sales 100
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Utilizing Data to Discover Shortcomings Within Your Business Model
Smart Data Collective
MARCH 3, 2023
Small businesses can gain a competitive edge by using data in their decision-making process. Data can help your business survive and thrive in a competitive landscape! It can be difficult to compete in today’s marketplace if you’re relying on instinct alone.
Business 209
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Banks Merge Data Mining and CRM Tools to Boost Profitability
Smart Data Collective
MAY 11, 2023
Why CRM Matters for Banks In today’s competitive landscape, customer relationship management (CRM) has become a critical tool for banks. By implementing a CRM banking strategy, banks can better understand and serve their customers, resulting in increased loyalty, retention, and revenue.
Data Mining 248
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What is Search Intelligence? – The Complete Guide
GrowbyData
FEBRUARY 23, 2023
The Search Intelligence technology can help you by providing holistic search insight with a detailed view of the competitive landscape, ad cannibalization issues, SERP fluctuations, and market share. This is only possible with real-time search monitoring data and granular insights on all SERP formats across the competitive landscape.
Intelligence 98
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Macy's Posts Job Vacancy for New York-Based CI Specialist
ArchIntel
NOVEMBER 30, 2021
One of the CI specialist’s main responsibilities is to develop business-relevant reports by compiling aggregate data, with the goal of providing the company’s leaders with a better understanding of the competitive landscape.
What is Price Intelligence – The Complete Guide
GrowbyData
DECEMBER 7, 2022
As stated earlier, you must analyze the market price data to better understand your competitive landscape and price/reprice your product accordingly. Look for any patterns in your competitors’ pricing habits & practices and get insights into your competition and the competitive landscape. Conclusion.
Intelligence 96
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5 Questions to Answer When Evaluating Your Competitive Intelligence (CI) Platform
Evalueserve
DECEMBER 2, 2020
With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer insights, or anything in between. Are organizations getting the most out of their competitive intelligence platforms?
BeyondTrust Seeks Senior Competitive Intelligence Manager
ArchIntel
AUGUST 31, 2021
Working closely with internal stakeholders such as field sales, pre-sales, customer success, product management and product marketing teams, the senior competitive intelligence manager will position the Johns Creek, Georgia-headquartered company against current and emerging competitors.
Five Factors Affecting a Competitive Intelligence Team's Efficiency
ArchIntel
JUNE 2, 2021
As the world becomes increasingly unpredictable, M/CI analysts must be able to help their companies navigate the competitive landscape. M/CI teams should have the ability to effectively adapt to changes or disruptions such as the arrival of a new product or the emergence of new competitors.
Anaplan Looking for Competitive Intelligence Manager
ArchIntel
MAY 18, 2021
Currently, the company is making efforts to grow its competitive intelligence program. The manager’s work will help senior management direct the company’s short- and long-term product and go-to-market roadmap.
Akamai Technologies Recruiting Competitive Intelligence Director for Industry Marketing Team
ArchIntel
APRIL 13, 2021
Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy.
Competitive Intelligence Analyst
Wink Intel
FEBRUARY 22, 2023
Conducts primary and secondary research to analyze, benchmark, and create competitive comparisons for the life insurance and annuity competitive intelligence practices.
Moderna Seeking Competitive Intelligence Director for Global Commercial Ops Team
ArchIntel
MAY 4, 2021
The competitive intelligence director will join the global commercial operations team to enable insights, capabilities and tools that will provide customers with a transformational experience, Moderna said in a job ad posted on LinkedIn.
Epsilon Hiring Illinois-Based Senior Competitive Intelligence Manager
ArchIntel
JULY 6, 2021
The senior competitive intelligence manager is tasked with analyzing current and emerging competitive threats and the solutions, product strengths, weaknesses, strategies and partnerships that competitors engage in. The senior manager will partner with product marketing, product management and sales teams, among others.
'Extraordinary' Service Delivery is Driven by Human-Bot Collaboration
ArchIntel
APRIL 20, 2021
The human and automation dynamic will drive customer satisfaction and long-term loyalty in today’s competitive landscape, Karev said. Businesses taking advantage of attended automation can also provide their employees with real-time, context-specific guidance during live customer interactions.
Competitive Intelligence is Key to Effective Strategic Management
ArchIntel
DECEMBER 1, 2021
The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitive landscape as well as stakeholder expectations.
Applying Benchmarking in Competitive Analysis
ArchIntel
JANUARY 20, 2021
This concept, which she refers to as competitive benchmarking , gives companies an idea of how they stack up against competitors and makes it possible to identify gaps, similarities and adjust strategies accordingly. Before proceeding to the actual benchmarking, companies must first monitor their competitive landscape.
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KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence
ArchIntel
APRIL 13, 2021
KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. The person selected to fill this position will be the company’s go-to expert on the competitive landscape.
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