How to Get Started with Competitive Landscape Analysis

Crayon

If you’re like most people, you can feel your market getting more and more competitive with each passing year. Competitive AnalysisNew startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.

Competitive Analysis Matrix - 6 Ways to Map Your Competitive Landscape

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A competitive analysis matrix is a way to illustrate your competitive landscape and easily see where you sit amongst your competitors. It is a popular choice for intelligence teams because you see a great deal of condensed information in one glance.

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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. . “We We provide support across the board, from competitive intelligence to customer insight inquiries and market research requests.

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Competitive Intelligence Spotlight #31: Bridget Medeiros, SVP & CGO for NCI

ArchIntel

NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitive intelligence? “We

Competitive Intelligence Spotlight #29: Vishal Gupta, Unisys Global CTO & SVP

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He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . You have to be in the competitive intelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.

Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Competitive Analysis

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The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

10 Essential Examples of Competitive Intelligence

Crayon

For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Competitive Intelligence

24 Questions to Consider for Your Next SWOT Analysis

Crayon

Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. Competitive AnalysisSo, you’re getting ready to conduct a SWOT analysis — fantastic!

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Competitive Matrix Examples: 5 Ways to Compare Competitors

Crayon

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits? Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Competitive Analysis

Three Frameworks for Processing Competitive Analysis Data

ArchIntel

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Competitive Intelligence News

Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations

ArchIntel

Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. Competitive Intelligence NewsArchIntel™ -.

Tools Companies Can Use to Track Competitors

ArchIntel

By employing a competitor tracking system, consumer brands could develop strategic plans and maximize their chances of success, Attest said in an article posted on its website, noting that monitoring the competitive landscape could be time-consuming. Competitive Intelligence News

Amplitude Opens Position for CI, Market Intelligence Senior Product Marketing Manager

ArchIntel

Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and market intelligence. The successful applicant will design a scalable competitive intelligence program for the company. Competitive Intelligence News

Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations

ArchIntel

Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. The company said that its next hiree will primarily be responsible for mapping out the competitive landscape for its various service categories. Competitive Intelligence NewsArchIntel™ -.

Macy's Posts Job Vacancy for New York-Based CI Specialist

ArchIntel

Macy’s is in search of a full-time competitive intelligence specialist to work on-site in New York City. Macy’s is interested in hiring candidates with at least two years of experience in competitive or customer analysis. Competitive Intelligence NewsArchIntel™ -.

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Four Questions to Ask When Monitoring Your Competitors

ArchIntel

The first question to ask when monitoring the competitive landscape and looking for new opportunities is: Who are the major players in the market? The competitive intelligence process always starts with identifying one’s direct competitors. Competitive Intelligence News

BeyondTrust Seeks Senior Competitive Intelligence Manager

ArchIntel

Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space. Competitive Intelligence NewsArchIntel™ -.

Epsilon Hiring Illinois-Based Senior Competitive Intelligence Manager

ArchIntel

Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. Competitive Intelligence NewsArchIntel™ -.

Anaplan Looking for Competitive Intelligence Manager

ArchIntel

Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Competitive Intelligence NewsArchIntel™ -.

Moderna Seeking Competitive Intelligence Director for Global Commercial Ops Team

ArchIntel

A director of competitive intelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitive landscape.

Five Factors Affecting a Competitive Intelligence Team's Efficiency

ArchIntel

There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. Competitive Intelligence News

KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence

ArchIntel

KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. The person selected to fill this position will be the company’s go-to expert on the competitive landscape.

Akamai Technologies Recruiting Competitive Intelligence Director for Industry Marketing Team

ArchIntel

Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy.

Competitive Intelligence is Key to Effective Strategic Management

ArchIntel

The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitive landscape as well as stakeholder expectations.

Competitive Intelligence Can Support Businesses of All Sizes

ArchIntel

Businesses have been allocating large budgets for competitive intelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. Competitive Intelligence NewsArchIntel™ -.

'Extraordinary' Service Delivery is Driven by Human-Bot Collaboration

ArchIntel

In his article published on VentureBeat, Karev said that the coronavirus pandemic has put businesses under “significant” operational pressure to improve their approaches to the delivery of services in order to stay competitive. Competitive Intelligence NewsArchIntel™ -.

Mutual Trust Life Insurance Company 2022 Carrier Forecast

Wink Intel

Today, more product changes loom as companies try to figure out where the competitive landscape has settled. At this time last year, I did not have “redesign your entire product portfolio for the second time in three years” on my 2021 bingo card. However, as the year began and the changes to IRC 7702 came to light, plans changed and we all set out, excited to see what the future held for our industry.

Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.

Assessing market potential for a niche start-up to help it define addressable market

Fuld

Supply side analysis comprised the study of competitive landscape, which involved an exhaustive comparison of the services and strategies of the client’s closest competitors (that offer similar services). Background + Challenge.

York IE Enhances Collaborative Market and CI Research Platform

ArchIntel

New Hampshire-based York IE recently launched the teams feature for Fuel, its market and competitive intelligence platform. The company said that as a startup grows, it can become challenging to keep everyone aligned behind the same market strategy and competitive landscape.

Mailchimp Posts Vacancy for Market Intelligence Manager

ArchIntel

The MI manager will lead a team of researchers tasked with monitoring the competitive landscape, analyzing market share in key markets, tracking market trends and disseminating competitive insights. Competitive Intelligence NewsArchIntel™ -.

Tips for Closers

Primary Intelligecne

Knowing the competitive landscape. Knowing the competitive landscape. Unless price is dramatically out of comparison with the competition, the buyer will always go with the solution that best solves their problem over a discounted option.

BetterCloud Seeking Competitive Intelligence Manager

ArchIntel

BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitive landscape.