How to Get Started with Competitive Landscape Analysis

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If you’re like most people, you can feel your market getting more and more competitive with each passing year. Competitive AnalysisNew startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.

Competitive Analysis Matrix - 6 Ways to Map Your Competitive Landscape

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A competitive analysis matrix is a way to illustrate your competitive landscape and easily see where you sit amongst your competitors. It is a popular choice for intelligence teams because you see a great deal of condensed information in one glance.

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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

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She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. . “We We provide support across the board, from competitive intelligence to customer insight inquiries and market research requests.

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Competitive Intelligence Spotlight #31: Bridget Medeiros, SVP & CGO for NCI

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NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitive intelligence? “We

Competitive Intelligence Spotlight #29: Vishal Gupta, Unisys Global CTO & SVP

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He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . You have to be in the competitive intelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.

Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within Competitive Intelligence, what drove you to focus on sales?

The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

10 Essential Examples of Competitive Intelligence

Crayon

For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Competitive Intelligence

24 Questions to Consider for Your Next SWOT Analysis

Crayon

Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. Competitive AnalysisSo, you’re getting ready to conduct a SWOT analysis — fantastic!

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Competitive Matrix Examples: 5 Ways to Compare Competitors

Crayon

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits? Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Competitive Analysis

Three Frameworks for Processing Competitive Analysis Data

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There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Competitive Intelligence News

Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations

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Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. Competitive Intelligence NewsArchIntel™ -.

Macy's Posts Job Vacancy for New York-Based CI Specialist

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Macy’s is in search of a full-time competitive intelligence specialist to work on-site in New York City. Macy’s is interested in hiring candidates with at least two years of experience in competitive or customer analysis. Competitive Intelligence NewsArchIntel™ -.

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Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations

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Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. The company said that its next hiree will primarily be responsible for mapping out the competitive landscape for its various service categories. Competitive Intelligence NewsArchIntel™ -.

Tools Companies Can Use to Track Competitors

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By employing a competitor tracking system, consumer brands could develop strategic plans and maximize their chances of success, Attest said in an article posted on its website, noting that monitoring the competitive landscape could be time-consuming. Competitive Intelligence News

Mutual Trust Life Insurance Company 2022 Carrier Forecast

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Today, more product changes loom as companies try to figure out where the competitive landscape has settled. At this time last year, I did not have “redesign your entire product portfolio for the second time in three years” on my 2021 bingo card. However, as the year began and the changes to IRC 7702 came to light, plans changed and we all set out, excited to see what the future held for our industry.

Four Questions to Ask When Monitoring Your Competitors

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The first question to ask when monitoring the competitive landscape and looking for new opportunities is: Who are the major players in the market? The competitive intelligence process always starts with identifying one’s direct competitors. Competitive Intelligence News

BeyondTrust Seeks Senior Competitive Intelligence Manager

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Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space. Competitive Intelligence NewsArchIntel™ -.

Competitive Intelligence is Key to Effective Strategic Management

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The author said that to develop a business strategy at any level of an organization, and to see it through fruition, requires a strong grasp of one’s own products or services, an understanding of global trends, the target market, the competitive landscape as well as stakeholder expectations.

Competitive Intelligence Can Support Businesses of All Sizes

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Businesses have been allocating large budgets for competitive intelligence , information-gathering and analysis services to help them gain a better understanding of the competitive landscape. Competitive Intelligence NewsArchIntel™ -.

Epsilon Hiring Illinois-Based Senior Competitive Intelligence Manager

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Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. Competitive Intelligence NewsArchIntel™ -.

Anaplan Looking for Competitive Intelligence Manager

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Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Competitive Intelligence NewsArchIntel™ -.

Moderna Seeking Competitive Intelligence Director for Global Commercial Ops Team

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A director of competitive intelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitive landscape.

Five Factors Affecting a Competitive Intelligence Team's Efficiency

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There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. Competitive Intelligence News

KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence

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KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. The person selected to fill this position will be the company’s go-to expert on the competitive landscape.

Akamai Technologies Recruiting Competitive Intelligence Director for Industry Marketing Team

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Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy.

'Extraordinary' Service Delivery is Driven by Human-Bot Collaboration

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In his article published on VentureBeat, Karev said that the coronavirus pandemic has put businesses under “significant” operational pressure to improve their approaches to the delivery of services in order to stay competitive. Competitive Intelligence NewsArchIntel™ -.

Applying Benchmarking in Competitive Analysis

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Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.

York IE Enhances Collaborative Market and CI Research Platform

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New Hampshire-based York IE recently launched the teams feature for Fuel, its market and competitive intelligence platform. The company said that as a startup grows, it can become challenging to keep everyone aligned behind the same market strategy and competitive landscape.

Mailchimp Posts Vacancy for Market Intelligence Manager

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The MI manager will lead a team of researchers tasked with monitoring the competitive landscape, analyzing market share in key markets, tracking market trends and disseminating competitive insights. Competitive Intelligence NewsArchIntel™ -.

BetterCloud Seeking Competitive Intelligence Manager

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BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitive landscape.

Mobile Infra Company Mason Seeks Product Marketing Manager

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The job involves a broad understanding of the competitive landscape to put Mason into a competitive position. Competitive Intelligence NewsArchIntel™ -.

Tips for Closers

Primary Intelligecne

Knowing the competitive landscape. Knowing the competitive landscape. Unless price is dramatically out of comparison with the competition, the buyer will always go with the solution that best solves their problem over a discounted option.

Khoros Hiring Oregon-Based Competitive Intelligence Manager

ArchIntel

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. The post Khoros Hiring Oregon-Based Competitive Intelligence Manager appeared first on ArchIntel™. ArchIntel™ -.

Root Hiring Lead Competitive Intelligence Analyst

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Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitive intelligence analyst who will be responsible for building its competitive intelligence team. Competitive Intelligence NewsArchIntel™ -.

UserTesting Announces Vacancy for Manager of Competitive Intelligence

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Application software firm UserTesting announced that there is a vacancy in its organization for manager of competitive intelligence. The company said that the candidate who will land the position will be the lead competitive analyst in its ranks. Competitive Intelligence News

Paragon Genomics Looking for Product and Marketing Specialist

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The associate-level role also places importance on monitoring industry development and the competitive landscape, conducting research and formulating comparisons and product prices. Competitive Intelligence NewsArchIntel™ -.

Delfi Diagnostics Seeks Competitive Intelligence and Market Research Senior Manager

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Delfi Diagnostics is recruiting a competitive intelligence and market research senior manager for placement in its offices in Palo Alto, California. The company, which specializes in early cancer detection , said the position is primarily responsible for leading efforts on global competitive analysis, market research, and product landscape analysis for current and future products. Competitive Intelligence NewsArchIntel™ -.

IT, Consulting Company Uses Contify Competitive Intelligence Platform to Enhance Marketing Decisions

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Competitive intelligence solutions provider Contify has deployed its market and competitive intelligence platform to improve an information technology and consulting company’s process in making marketing decisions. Competitive Intelligence NewsArchIntel™ -.

Addressing Time Constraints in Competitive Intelligence

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Data science provider InfoDesk considers time constraints one of the biggest challenges for competitive intelligence teams. According to InfoDesk, the time spent searching, collating and analyzing information from various sources prohibits true competitive intelligence. ArchIntel™ -.

5 Questions to Answer When Evaluating Your Competitive Intelligence (CI) Platform

Evalueserve

There’s no denying the importance of having a competitive intelligence (CI) platform in the “New Normal”. Are organizations getting the most out of their competitive intelligence platforms? Is a unified view of the competitive landscape offered?

The Five Major Goals of Competitive Intelligence

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Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitive intelligence. Competitive intelligence plays a key role in promoting a company’s solutions and getting prospective customers.