article thumbnail

Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape

Crayon

Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

article thumbnail

How to Get Started with Competitive Landscape Analysis

Crayon

If you’re like most people, you can feel your market getting more and more competitive with each passing year. Competitive AnalysisNew startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Competitive Analysis Matrix - 6 Ways to Map Your Competitive Landscape

WideNARROW

A competitive analysis matrix is a way to illustrate your competitive landscape and easily see where you sit amongst your competitors. It is a popular choice for intelligence teams because you see a great deal of condensed information in one glance.

article thumbnail

Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. . “We We provide support across the board, from competitive intelligence to customer insight inquiries and market research requests.

article thumbnail

Comment on Competitive Landscape Analysis For Marketers by www.chvec.com

Kompyte

? really like your writing style, great information, regards fo? putting up : D

article thumbnail

Competitive Intelligence Spotlight #31: Bridget Medeiros, SVP & CGO for NCI

ArchIntel

NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitive intelligence? “We

article thumbnail

Gartner Report, Competitive Landscape: BI Platforms and Analytics Software, Asia/Pacific Lists ElegantJ BI as Niche BI & Analytics Vendor

Elegant BI

ElegantJ BI, a leader in Business Intelligence solutions, is pleased to announce that its suite of Business Intelligence and Performance Management tools was listed in the Gartner August, 2016 Competitive Landscape: BI Platforms and Analytics Software, Asia/Pacific Report.

article thumbnail

Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within Competitive Intelligence, what drove you to focus on sales?

article thumbnail

Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Competitive Analysis

Loss 519
article thumbnail

The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

article thumbnail

10 Essential Examples of Competitive Intelligence

Crayon

For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Competitive Intelligence

article thumbnail

24 Questions to Consider for Your Next SWOT Analysis

Crayon

Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. Competitive AnalysisSo, you’re getting ready to conduct a SWOT analysis — fantastic!

SWOT 591
article thumbnail

Competitive Matrix Examples: 5 Ways to Compare Competitors

Crayon

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits? Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Competitive Analysis

article thumbnail

How to Transform Customer Experience with Explainable AI

Dataversity

In today’s competitive landscape, customer experience can make or break a business, and companies need to know more about their customers than ever before.

article thumbnail

Three Frameworks for Processing Competitive Analysis Data

ArchIntel

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Competitive Intelligence News

Analysis 160
article thumbnail

Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations

ArchIntel

Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. Competitive Intelligence NewsArchIntel™ -.

article thumbnail

Bin Dasmal’s CIO on sharpening an agile mindset to strengthen business outcomes

CIO

It’s also critical to keep an eye on the beyond Covid-19 era since the competitive landscape will be reshaped and markets, competitors and value propositions will differ from those before the pandemic.

article thumbnail

Tools Companies Can Use to Track Competitors

ArchIntel

By employing a competitor tracking system, consumer brands could develop strategic plans and maximize their chances of success, Attest said in an article posted on its website, noting that monitoring the competitive landscape could be time-consuming. Competitive Intelligence News

article thumbnail

Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations

ArchIntel

Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. The company said that its next hiree will primarily be responsible for mapping out the competitive landscape for its various service categories. Competitive Intelligence NewsArchIntel™ -.

article thumbnail

Amplitude Opens Position for CI, Market Intelligence Senior Product Marketing Manager

ArchIntel

Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and market intelligence. The successful applicant will design a scalable competitive intelligence program for the company. Competitive Intelligence News

article thumbnail

Four Questions to Ask When Monitoring Your Competitors

ArchIntel

The first question to ask when monitoring the competitive landscape and looking for new opportunities is: Who are the major players in the market? The competitive intelligence process always starts with identifying one’s direct competitors. Competitive Intelligence News

article thumbnail

Macy's Posts Job Vacancy for New York-Based CI Specialist

ArchIntel

Macy’s is in search of a full-time competitive intelligence specialist to work on-site in New York City. Macy’s is interested in hiring candidates with at least two years of experience in competitive or customer analysis. Competitive Intelligence NewsArchIntel™ -.

Retail 104
article thumbnail

Why Use Cloud Services Instead of Self-Managed Infrastructure?

CIO

As digital transformation is rapidly altering the competitive landscape across organizations and industries, customers expect more, better, and faster applications and services.

article thumbnail

Why Use Cloud Services Instead of Self-Managed Infrastructure?

CIO

As digital transformation is rapidly altering the competitive landscape across organizations and industries, customers expect more, better, and faster applications and services.

article thumbnail

The Future of the Hybrid Cloud

CIO

Business success in today’s competitive landscape depends upon the strength, efficiency, and agility of your IT. A great example is mobile apps that require frequent updates/changes to UX to be competitive while the backend is mainframe. By Matt Hogstrom, Distinguished Engineer.

article thumbnail

BeyondTrust Seeks Senior Competitive Intelligence Manager

ArchIntel

Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space. Competitive Intelligence NewsArchIntel™ -.

article thumbnail

Epsilon Hiring Illinois-Based Senior Competitive Intelligence Manager

ArchIntel

Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. Competitive Intelligence NewsArchIntel™ -.

article thumbnail

CIO and CTO Art Hu on incubating a new business inside Lenovo

CIO

In both roles, I am continuously scanning the technology landscape to identify opportunities and building a strong engineering team and culture to deliver. As CTO, I spend more time in the market, understanding emerging trends and the competitive landscape.

article thumbnail

Anaplan Looking for Competitive Intelligence Manager

ArchIntel

Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Competitive Intelligence NewsArchIntel™ -.

article thumbnail

Moderna Seeking Competitive Intelligence Director for Global Commercial Ops Team

ArchIntel

A director of competitive intelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitive landscape.

article thumbnail

KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence

ArchIntel

KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. The person selected to fill this position will be the company’s go-to expert on the competitive landscape.

article thumbnail

Akamai Technologies Recruiting Competitive Intelligence Director for Industry Marketing Team

ArchIntel

Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy.

article thumbnail

Five Factors Affecting a Competitive Intelligence Team's Efficiency

ArchIntel

There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. Competitive Intelligence News

article thumbnail

'Extraordinary' Service Delivery is Driven by Human-Bot Collaboration

ArchIntel

In his article published on VentureBeat, Karev said that the coronavirus pandemic has put businesses under “significant” operational pressure to improve their approaches to the delivery of services in order to stay competitive. Competitive Intelligence NewsArchIntel™ -.

article thumbnail

Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.