How to Get Started with Competitive Landscape Analysis

Crayon

If you’re like most people, you can feel your market getting more and more competitive with each passing year. Competitive AnalysisNew startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.

Competitive Analysis Matrix - 6 Ways to Map Your Competitive Landscape

WideNARROW

A competitive analysis matrix is a way to illustrate your competitive landscape and easily see where you sit amongst your competitors. It is a popular choice for intelligence teams because you see a great deal of condensed information in one glance.

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Competitive Intelligence Spotlight #36: Leslie Mauger, Director of Pricing, Strategy and Intelligence for Peraton

ArchIntel

She also discussed how technology has shifted the competitive intelligence marketplace and how to provide stakeholders with valuable, actionable insights. . “We We provide support across the board, from competitive intelligence to customer insight inquiries and market research requests.

Competitive Intelligence Spotlight #31: Bridget Medeiros, SVP & CGO for NCI

ArchIntel

NCI), recently spoke with ArchIntel regarding how the company has developed its competitive intelligence unit, how to analyze data, as well as the tools and government offerings used to collect data. ArchIntel: How do you measure success within competitive intelligence? “We

Competitive Intelligence Spotlight #29: Vishal Gupta, Unisys Global CTO & SVP

ArchIntel

He also focused on the ethical implications inherent in the competitive landscape and how to determine where the marketplace is headed in the future. . You have to be in the competitive intelligence sector for the long haul, and to do so, you have to be very ethical at what you do.”.

10 Essential Examples of Competitive Intelligence

Crayon

For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Competitive Intelligence

Competitive Matrix Examples: 5 Ways to Compare Competitors

Crayon

A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits? Analyzing your competitive landscape is key to understanding where and how you fit into the market of available solutions. Competitive Analysis

Competitive Intelligence Spotlight: Smriti Singh

Evalueserve

Evalueserve’s “Competitive Intelligence Spotlight” series puts different competitive intelligence (CI) professionals in the limelight to share their experiences and unique perspectives. EVS: Within Competitive Intelligence, what drove you to focus on sales?

Three Frameworks for Processing Competitive Analysis Data

ArchIntel

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Competitive Intelligence News

Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

The Competitive Intelligence field requires a tremendous amount of trust –in the data you collect, the analysis you provide, and the reputation you’ve built. What they really need is a clear, detailed picture of the competitive landscape that is honest and transparent.

Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations

ArchIntel

Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. Competitive Intelligence NewsArchIntel™ -.

BeyondTrust Seeks Senior Competitive Intelligence Manager

ArchIntel

Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space. Competitive Intelligence NewsArchIntel™ -.

Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks

ArchIntel

He also discussed success within competitive intelligence and lessons and challenges faced in the field. . “We’re ArchIntel: What are some of the larger lessons you’ve learned throughout your career in competitive intelligence? . ArchIntel™ -.

Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.

ArchIntel Launches Competitive Intelligence Roundtable Membership to Improve CI Collaboration

ArchIntel

According to an expert in the recent competitive intelligence compendium, ”Competitive intelligence is more important now than ever before. The post ArchIntel Launches Competitive Intelligence Roundtable Membership to Improve CI Collaboration appeared first on ArchIntel™.

Five Factors Affecting a Competitive Intelligence Team's Efficiency

ArchIntel

There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. The Cipher chief discussed the five factors that drive efficiency in competitive intelligence. Competitive Intelligence News

ArchIntel Releases ‘State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive’ Compendium

ArchIntel

ArchIntel , a provider of concise actionable open source market and competitive intelligence reports to business leaders, has released its first compendium called, “ The State of Competitive Intelligence: Through the Lens of the Competitive Intelligence Executive. ”.

Competitive Intelligence Spotlight #30: August Jackson, Senior Director of Market and Competitive Intelligence for Deltek

ArchIntel

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Register for ArchIntel’s AI in Competitive Intelligence Virtual Event on Oct.

Modis Recruiting Competitive Intelligence Marketing Analyst for Idaho Operations

ArchIntel

Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. The company said that its next hiree will primarily be responsible for mapping out the competitive landscape for its various service categories. Competitive Intelligence NewsArchIntel™ -.

BetterCloud Seeking Competitive Intelligence Manager

ArchIntel

BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitive landscape.

Anaplan Looking for Competitive Intelligence Manager

ArchIntel

Planning software company Anaplan is looking to hire a manager of competitive intelligence who will work with in-house stakeholders such as customer success, pre-sales, product management and product marketing team members. Competitive Intelligence NewsArchIntel™ -.

Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Competitive Analysis

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Epsilon Hiring Illinois-Based Senior Competitive Intelligence Manager

ArchIntel

Outcomes-based marketing company Epsilon is looking to hire a senior competitive intelligence manager who will serve as a market intelligence resource for various stakeholders within the enterprise. Competitive Intelligence NewsArchIntel™ -.

The Five Major Goals of Competitive Intelligence

ArchIntel

Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitive intelligence. Competitive intelligence plays a key role in promoting a company’s solutions and getting prospective customers.

Addressing Time Constraints in Competitive Intelligence

ArchIntel

Data science provider InfoDesk considers time constraints one of the biggest challenges for competitive intelligence teams. According to InfoDesk, the time spent searching, collating and analyzing information from various sources prohibits true competitive intelligence. ArchIntel™ -.

Khoros Hiring Oregon-Based Competitive Intelligence Manager

ArchIntel

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. The post Khoros Hiring Oregon-Based Competitive Intelligence Manager appeared first on ArchIntel™. ArchIntel™ -.

24 Questions to Consider for Your Next SWOT Analysis

Crayon

Whether you’re a marketer, an executive leader, a competitive intelligence (CI) professional, or someone else entirely, you’re on your way to making smarter and more impactful decisions. Competitive AnalysisSo, you’re getting ready to conduct a SWOT analysis — fantastic!

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Root Hiring Lead Competitive Intelligence Analyst

ArchIntel

Root Insurance , a car insurance firm headquartered in Columbus, Ohio, is looking to hire a lead competitive intelligence analyst who will be responsible for building its competitive intelligence team. Competitive Intelligence NewsArchIntel™ -.

Moderna Seeking Competitive Intelligence Director for Global Commercial Ops Team

ArchIntel

A director of competitive intelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. In the role, the selected hire will be tasked with providing competitive and strategic insights to monitor the competitive landscape.

Competitive Intelligence Experts Discuss Effectiveness of AI Tools During ArchIntel’s AI in CI Virtual Event

ArchIntel

ArchIntel recently hosted an expert panel during the AI in Competitive Intelligence Virtual Event on October 22nd, 2020. Featuring notable leaders within the competitive intelligence sector, the panel addresses how businesses can remain competitive in the marketplace.

KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence

ArchIntel

KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence. The person selected to fill this position will be the company’s go-to expert on the competitive landscape.

Akamai Technologies Recruiting Competitive Intelligence Director for Industry Marketing Team

ArchIntel

Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy.

Delfi Diagnostics Seeks Competitive Intelligence and Market Research Senior Manager

ArchIntel

Delfi Diagnostics is recruiting a competitive intelligence and market research senior manager for placement in its offices in Palo Alto, California. The company, which specializes in early cancer detection , said the position is primarily responsible for leading efforts on global competitive analysis, market research, and product landscape analysis for current and future products. Competitive Intelligence NewsArchIntel™ -.

IT, Consulting Company Uses Contify Competitive Intelligence Platform to Enhance Marketing Decisions

ArchIntel

Competitive intelligence solutions provider Contify has deployed its market and competitive intelligence platform to improve an information technology and consulting company’s process in making marketing decisions. Competitive Intelligence NewsArchIntel™ -.

UserTesting Announces Vacancy for Manager of Competitive Intelligence

ArchIntel

Application software firm UserTesting announced that there is a vacancy in its organization for manager of competitive intelligence. The company said that the candidate who will land the position will be the lead competitive analyst in its ranks. Competitive Intelligence News

Skills needed for working in competitive intelligence

Aqute Intelligence

Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals.

Using competitive intelligence to boost sales

Aqute Intelligence

But how, exactly, can competitive intelligence help salespeople to strike more deals? What is competitive intelligence? Competitive intelligence simply means information about your competitors, your industry and emerging threats and opportunities. Competitive intelligence does not involve spying, snooping or accessing private information. How does competitive intelligence help sales teams? They might know how to fly the plane, but they don’t know the landscape.

How to do competitive intelligence research

Aqute Intelligence

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. At Aqute, we’ve spent more than two decades refining our approach to competitive intelligence, and this experience gives us an advantage when it comes to uncovering the most valuable and insightful information. Assuming you’re prepared to do the groundwork, let’s explore what goes into competitive intelligence.

The 5 Best Brand Positioning Examples We’ve Ever Seen

Crayon

We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

What do companies do to stay competitive?

Aqute Intelligence

We’re in the business of competitive intelligence, which is a common tactic to mitigate the risks from competitors. Know your competitors Competitive intelligence is really just a big term for a very basic human impulse. Whether your understanding of your competitors comes from a simple check of their websites (or a visit to their stores) or a systematic review of the competitive landscape, you can learn valuable lessons by paying attention to what your competitors are doing.

Competitive Intelligence Spotlight: Abhishek Shulka

Evalueserve

They are accelerating digital transformation to secure a sustainable competitive advantage, achieve market growth, quickly react to dynamic market conditions, and achieve operational efficiency. Discover the best strategy for your Competitive Landscape. .

Opportunities and Risks Confront Highly Competitive US Transportation and Logistics Industry

ArchIntel

The industry has traditionally been highly competitive. Without a doubt, each company in the crucial sector will press their competitive intelligence executives for the insights needed to enhance competitiveness amid uncertain times. Competitive Intelligence News

Competitive Monitoring and Analysis: Top Ten Strategies

Netbasequid

. Brands can learn from their own mistakes, and from those of a competitor with competitive monitoring capabilities in place. Leading brands rely on competitive monitoring to: Identify aspirational companies to follow in their footsteps. 10) Competitive Monitoring & Earnings Calls.