Competitive Matrix Examples: 5 Ways to Compare Competitors
FEBRUARY 2, 2021
A competitive matrix is a tool that helps you map out where you stand amongst your competitors. A competitive matrix can help you visualize your strengths, weaknesses, and where you can grow as a solution provider. What exactly does a competitive matrix look like and what are the benefits? Effective competitive matrix comparisons start with benchmarking your own company and creating a framework to evaluate each solution across a set of dimensions.