Loss Leader Pricing: What It Is & How It Works (Examples!)

Crayon

We touched on it in our guide to penetration pricing , and today we go deep on one of the most polarizing pricing strategies out there: loss leader.

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3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.

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Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. How do you calculate win rate and win/loss ratio?

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4 Must-Ask Questions For Your Win/Loss Interviews

Crayon

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage.

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3 Ways Product Marketers Can Win (More!) with Crayon’s Competitive Win Loss Tools

Crayon

It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps. Analyzing Intel

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Hopes, Hypotheses, Humility: The 3 H’s of a Successful Win Loss Project

Crayon

Canada is south of Detroit. Competitive Intelligence Strategy

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6 Ways to Start Winning at Win-Loss Analysis Today

Primary Intelligecne

Whether acquiring new business, renewing current customers, or growing current account revenue, Win-Loss Analysis (WLA) gives insight into the decision drivers behind deal outcomes according to your buyers. It’s important to remember that Win-Loss findings are not just for your accounts teams.

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Tips for Choosing a Win Loss Platform

Primary Intelligecne

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. A Partner in Win Loss.

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Why Traditional Win Loss is Dead

Primary Intelligecne

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. A Better Way for Win Loss.

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Who Benefits from Win Loss Analysis?

Primary Intelligecne

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. The post Who Benefits from Win Loss Analysis?

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Using Win Loss Analysis: Product

Primary Intelligecne

There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs. Win loss analysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Win loss analysis

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Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis

Cipher

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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Using Win Loss Analysis: Sales

Primary Intelligecne

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose.

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Using Win Loss Analysis: Marketing

Primary Intelligecne

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Competitive intelligence Win loss analysis

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Using Win Loss Analysis: Customer Experience

Primary Intelligecne

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. The post Using Win Loss Analysis: Customer Experience appeared first on Primary Intelligence.

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Best Practices for Sharing Win-Loss Insights Across Your Organization

Primary Intelligecne

As marketers running a win-loss program, we often struggle to share findings with other departments in our organizations. Win-Loss Analysis impacts all customer-centric departments and creates alignment throughout your organization when insights are shared and discussed.

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Data Loss: Hazards, Risks and Strategies for Prevention

Smart Data Collective

One way to mitigate the loss of vital information is to have a sound backup system, which will improve the chances of recovering the data. Loss of data can be costly for an enterprise. The most common cause of loss of data is human error. Data loss prevention (DLP).

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Wins and losses in GOVCON in FY2021

FedSavvy

This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year.

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Major wins and losses in GOVCON

FedSavvy

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. This is a heavy loss for HII, who inherited this contract from acquisition of Camber.

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The What, Why, and How of Win Loss Analysis

Primary Intelligecne

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy.

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Data Loss Stories: How to Backup & Recover Saved Databases

Zoominfo

Data loss is common in all businesses. What Causes Data Loss? Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. Data Loss Scenarios & Tips.

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Lincoln Financial Losses Slow With Ebbing Pandemic

Wink Intel

Lincoln Financial earnings dropped by more than half year over year in the first quarter, largely because of pandemic-related losses but also a drop in indexed variable annuity sales, which incoming CEO Ellen Cooper said was in line with the carrier’s shift in sales strategy. The post Lincoln Financial Losses Slow With Ebbing Pandemic appeared first on Wink.

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The Case for Win Loss Analysis

Primary Intelligecne

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program.

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11 Questions & Answers about Win Loss Analysis

Cooperative Intelligence Blog

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money. Question: So what exactly is Win/Loss Analysis? Question: What is the most compelling reason for people to do Win/Loss analysis? Often they’ll tell you more than losses will.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

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PROJECT 38: A roadmap for avoiding common fallacies on what wins & loses

FedSavvy

In The Media Podcasts Win Loss trends

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How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. In fact, companies that conduct win/loss analyses consistently outperform those that don’t in the following areas ( source ): Customer retention rate: 60% vs. 48%. Continue reading to learn how you can incorporate sales win/loss analysis into your business strategy. Step 2: Develop your win/loss analysis questions.

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Overcoming Your Salesforce’s Objections to Win/Loss Analysis

Cooperative Intelligence Blog

I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people. To strengthen this argument, I share the 4 topical areas we cover in the Win/Loss interviews with the company’s customers and those who chose a competitor: Relationship Health.

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The Case for Win Loss Analysis

Primary Intelligecne

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program. Recently we came across this blog post by Jeff Chamberlain entitled, “ Why Isn’t Win/Loss Analysis Successful? which went over three reasons why people attempt win loss analysis and why they fail.

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Big Brands Suffering Substantial Losses & Ignoring Social Insight

Netbasequid

The post Big Brands Suffering Substantial Losses & Ignoring Social Insight appeared first on NetBase Quid. If one word sums up the past year of business, it’s change.

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Beyond Win Loss Analysis: Analyzing Competitors’ Deal Wins to Generate Powerful Insights

Contify

The post Beyond Win Loss Analysis: Analyzing Competitors’ Deal Wins to Generate Powerful Insights appeared first on Contify Market and Competitive Intelligence Platform - Blog. Competitive Intelligence

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Win/Loss Analysis: How to Capture and Keep the Business You Want: Q and A Part II

Cooperative Intelligence Blog

Earlier this year, I was honored to give a Win Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business. You will get a preview of my recently published book, Win/Loss Analysis: How to Capture and Keep the Business You Want. Receive our 6-page Win/Loss Cheat Sheets.

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Prudential Shrugs Off Omicron Losses To Post Strong 4Q Earnings

Wink Intel

Prudential Financial reported fin [link] ancial losses from the flare-up of the Omicron variant throughout the fall 2021. The insurer’s group insurance business reported a loss of $205 million in the fourth quarter, compared to an $87 million loss in the 2020 fourth quarter. The post Prudential Shrugs Off Omicron Losses To Post Strong 4Q Earnings appeared first on Wink.

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Win/Loss Analysis: How to Capture and Keep the Business You Want: Q and A

Cooperative Intelligence Blog

In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business. You will get a sneak preview of my soon to be published book, Win/Loss Analysis: How to Capture and Keep the Business You Want. Receive our 6-page Win/Loss Cheat Sheets.

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US Life Insurers See Return Pressure, Manageable Losses in 2022

Wink Intel

Ongoing concerns regarding the economic fallout from the coronavirus pandemic have abated given continued progress on vaccination rates and ongoing monetary and fiscal support, which greatly contributed to the relatively benign credit environment and modest credit losses for U.S. However, potential losses will be manageable in relation to earnings and capital. The post US Life Insurers See Return Pressure, Manageable Losses in 2022 appeared first on Wink.

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