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Process mining helps IT leaders modernize business operations

CIO

Process mining encompasses both data science and process management, providing a way to analyze digital footprints and event logs so that organizations can identify bottlenecks and other issues in core business processes. 2 behind driving business innovation as CIOs’ most anticipated focus beginning next year. That figure polled No.

Business 871
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Business AI will change the way businesses are run

CIO

Less than a year after most CIOs and business leaders even heard the expression “generative artificial intelligence,” for the first time, this technology has set off a wave of innovation that will dramatically change how businesses are run. We believe that business AI must be relevant, reliable, and responsible by design.

Business 867
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3 methods to forge stronger business partner alliances

CIO

Research from the University of Tennessee (UT) suggests the strongest alliances in business focus on finding collaborative solutions specifically tailored to the needs of each partnership. What’s the differentiator?

Alliance 758
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Accenture’s cloud migration sets standard for other large businesses

CIO

The Dublin-based, global professional services leader had grown significantly organically and inorganically, including expanding into diverse businesses, propelled by $14 billion invested in more than 177 acquisitions in the last five years. Accenture was going through a period most companies would envy.

Business 789
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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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Cyber resilience: A business imperative CIOs must get right

CIO

With ransomware at an all-time high, companies need to understand that being cyber resilient means going beyond compliance to considering all aspects of a business, from operational continuity to software supply chain security.

Business 876
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What is a business analyst? A key role for business-IT efficiency

CIO

What is a business analyst? Business analysts (BAs) are responsible for bridging the gap between IT and the business using data analytics to assess processes, determine requirements, and deliver data-driven recommendations and reports to executives and stakeholders.

Business 803
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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Conversations have always been at the heart of our most authentic relationships.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.

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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Read on to explore this season’s sustainability trends and discover: What route businesses will take after COP28 How well are brands doing in other ESG sectors How companies will communicate their progress in the new year

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A Proven Guide to Recruiting Passive Candidates

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. At some point in your role as a recruiter - perhaps more frequently than not - you'll need to fill a position quickly and you'll look for active recruitment strategies to do it.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.