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Business AI will change the way businesses are run

CIO

Less than a year after most CIOs and business leaders even heard the expression “generative artificial intelligence,” for the first time, this technology has set off a wave of innovation that will dramatically change how businesses are run. We believe that business AI must be relevant, reliable, and responsible by design.

Business 871
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Transforming IT culture for business success

CIO

IT’s continuing evolution away from order-taker to strategic business partner has also had an impact. Culture should be mission-driven, and for us, it’s all about driving the business forward through the tools we’re creating.” All of this keeps our culture alive and keeps Business Technology a destination department,” he adds.

Business 804
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Step 1 to becoming a business-savvy CIO

CIO

Business alignment is often heralded as a key tenet of successful IT strategies. Popular ways of ensuring IT efforts align with business goals range from co-developing strategic plans with executives on the business side of the company to actively collaborating with business users on projects aimed to derive more value from their efforts.

Business 696
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What is a business analyst? A key role for business-IT efficiency

CIO

What is a business analyst? Business analysts (BAs) are responsible for bridging the gap between IT and the business using data analytics to assess processes, determine requirements, and deliver data-driven recommendations and reports to executives and stakeholders.

Business 804
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Can Businesses Meet Increasing Consumer Expectations?

This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. adults actively seek and follow sustainability issues.

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Savvy CIOs step up to support business hypergrowth

CIO

Supporting business objectives has long been IT’s mantra, but how to go about doing that when the objective is aggressive business growth isn’t always cut and dry. Delivering for growth Today, McCullen is creating new technical foundations to ensure that adaptability, and further support ongoing business growth.

Business 678
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Ford’s high-tech business transformation, fueled by cloud

CIO

s wholesale pivot to technology has transformed not only the automaker’s business operations but its corporate identity. “We Mike Amend, Ford’s chief enterprise technology officer, was once CTO for Dell’s global online business. Ford Motor Co.’s People don’t think of a large, 100-year-old manufacturing company as high tech.”

Business 747
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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Read on to explore this season’s sustainability trends and discover: What route businesses will take after COP28 How well are brands doing in other ESG sectors How companies will communicate their progress in the new year

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season!

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Supercharge Your ESG Content This Libra Season

We also cover: What stakeholders want to see in your organization’s ESG communication Data from the 3BL platform on what content audiences are reading the most Insights on recent ESG communication trends and how to maximize the impact of your content And how Libra’s harmonious nature is driving a push for meaningful and measurable progress from business (..)

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Conversations have always been at the heart of our most authentic relationships.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market.