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Primary Market Research vs. Secondary Market Research

Cipher

The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners.

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Types of market research (examples + tips)

Cipher

Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants.

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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

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Exploring the Market Research Process in 2022

Cipher

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.

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Breaking Down the Market Research Process

Cipher

An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents. It’s rare for the process to ever be identical for any two given projects, which makes it all the more important to be intentional when designing a research initiative.

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How Do Companies Conduct Market Research?

Cipher

Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before.

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6 Market Research Tools to Use

Cipher

When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.