3 Ways Product Marketers Can Win (More!) with Crayon’s Competitive Win Loss Tools

Crayon

It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps. Analyzing Intel

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3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.

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Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How do you conduct win/loss analysis?

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Competitive Differentiation: How to Stand Out and Win

Crayon

The space race. Where the best barbecue hails from. Activating Intel

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6 Ways to Start Winning at Win-Loss Analysis Today

Primary Intelligecne

As a B2B organization, it’s important to understand why you win and lose opportunities. Whether acquiring new business, renewing current customers, or growing current account revenue, Win-Loss Analysis (WLA) gives insight into the decision drivers behind deal outcomes according to your buyers.

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4 Must-Ask Questions For Your Win/Loss Interviews

Crayon

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage.

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Sales Battlecards: 8 Tips to Help You Win More Deals

Crayon

71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%.

PROJECT 38: A roadmap for avoiding common fallacies on what wins & loses

FedSavvy

In The Media Podcasts Win Loss trends

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12 Sales Enablement Assets & Materials That Win Deals

Crayon

Making cold calls. Running demos. Persuading decision-makers. Sales Enablement

How to Create a Winning Brand Positioning Strategy

Crayon

If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. If only.

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Features vs. Benefits: How to Create Winning Messaging

Crayon

No matter how experienced you are as a product marketer, one aspect of the role that’s often a challenge is properly conveying the difference between features and benefits. You yourself may see the dividing line very clearly—it’s getting others up to speed that causes friction.

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Primary vs. Secondary Data Sources in Win-Loss Analysis

Primary Intelligecne

This same concept is relevant when discussing the use of primary and secondary sources when performing Win-Loss Analysis for your company. Whose perspective do we need to utilize to get actionable Win-Loss insights? . Data research & methodologies Sales Win loss analysis

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Giant Leaps to Growth: Building Winning Strategies

Crayon

Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health companies.

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Hopes, Hypotheses, Humility: The 3 H’s of a Successful Win Loss Project

Crayon

Canada is south of Detroit. Competitive Intelligence Strategy

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Why Traditional Win Loss is Dead

Primary Intelligecne

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. A Better Way for Win Loss.

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Tips for Choosing a Win Loss Platform

Primary Intelligecne

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. A Partner in Win Loss.

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Who Benefits from Win Loss Analysis?

Primary Intelligecne

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. The post Who Benefits from Win Loss Analysis?

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Using Win Loss Analysis: Product

Primary Intelligecne

There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs. Win loss analysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Win loss analysis

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Using Win Loss Analysis: Sales

Primary Intelligecne

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose.

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Using Win Loss Analysis: Marketing

Primary Intelligecne

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Competitive intelligence Win loss analysis

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5 ways Competitive Intelligence gives you more chance of winning

Octopus

5 ways Competitive Intelligence gives you more chance of winning 5 ways Competitive Intelligence gives you more chance of winning. The post 5 ways Competitive Intelligence gives you more chance of winning appeared first on Octopus Competitive Intelligence.

How Competitive Intelligence defines your chance of winning a tender

Octopus

How Competitive Intelligence defines your chance of winning a tender Here we offer our thoughts on how Competitive Intelligence defines your chance of winning a tender or.

Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis

Cipher

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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Best Practices for Sharing Win-Loss Insights Across Your Organization

Primary Intelligecne

As marketers running a win-loss program, we often struggle to share findings with other departments in our organizations. Win-Loss Analysis impacts all customer-centric departments and creates alignment throughout your organization when insights are shared and discussed. Win-level (ie.

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Using Win Loss Analysis: Customer Experience

Primary Intelligecne

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. The post Using Win Loss Analysis: Customer Experience appeared first on Primary Intelligence.

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GSA FEDSIM…who’s winning their contracts?

FedSavvy

This month, we delve into what contractors are winning FEDSIM bids and with what federal customers. SAIC, Huntington Ingalls, General Dynamics, and CACI also possess a strong record for winning FEDSIM bids.

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Build a Sales Intelligence Bridge. Win more deals.

Primary Intelligecne

Buyer feedback is a crucial source of sales intelligence that helps you reach your customers and win more deals. Buyer Feedback is the information gathered through Win-Loss Analysis to help you understand your buyer’s perspective of your product, sales experience, and brand. .

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Go-To-Market Motions Part II: How ZoomInfo Created a Winning Sales Team

Zoominfo

And in return, we’re able to ask for reps to commit to that motion, and in return we provide an infrastructure that helps our company win and our employees grow. Final Thoughts on Creating a Winning Sales Team. Part one of our GTM series was all about our inbound go-to-market motions.

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Wins and losses in GOVCON in FY2021

FedSavvy

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020.

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Major wins and losses in GOVCON

FedSavvy

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. Knowing these contract wins is not only key for situational awareness, but to keep current with what past performance and success stories your competitors may use in the future.

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Three Critical Questions for Increased Win Rates

Primary Intelligecne

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. Software Win loss analysis

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Three Critical Questions for Increased Win Rates

Primary Intelligecne

One critical component to a successful revenue growth strategy is to increase win rates on deals in the pipeline. To accomplish big gains in win rates, an organization really needs to understand the answers to three critical questions. Software Win loss analysis

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Winning Brand Awareness with TikTok Data Analytics

Netbasequid

As Bang Energy has demonstrated , winning the influencer marketing game on TikTok translates to skyrocketing returns. “In The right data analytics intel is required if a brand wants to back winning efforts that consistently hit home runs, connecting each time your brand swings for the fences.

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The What, Why, and How of Win Loss Analysis

Primary Intelligecne

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy.

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The Case for Win Loss Analysis

Primary Intelligecne

Win Loss Analysis continues to gain popularity as a buzz word for self-help improvement within sales and marketing teams. You can’t do a couple of half-baked actions on the side of everyday business and expect it to be the equivalent of a full-blown win loss analysis program.

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