3 Ways Product Marketers Can Win (More!) with Crayon’s Competitive Win Loss Tools

Crayon

It's Monday morning. You haven’t even taken the first sip of your coffee. You touch your right index finger to the magical biometric scanner thing on your MacBook. Your company-approved desktop wallpaper comes alive with apps. Analyzing Intel

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3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.

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Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How do you conduct win/loss analysis?

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Bid Low + Be Acceptable on Technical = Win?

FedSavvy

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Figure 2 – There are many evaluations that a low price didn’t win. If you like winning, connect the approach with benefits.

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4 Must-Ask Questions For Your Win/Loss Interviews

Crayon

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage.

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How to Win More Competitive Deals (and Lose With Dignity)

Crayon

You’re in sales because you like to win and make money. Competitive deals are emotional. How could they not be? Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating. Competitive Intelligence Strategy

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Competitive Differentiation: How to Stand Out and Win

Crayon

The space race. Where the best barbecue hails from. Activating Intel

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6 Ways to Start Winning at Win-Loss Analysis Today

Primary Intelligecne

As a B2B organization, it’s important to understand why you win and lose opportunities. Whether acquiring new business, renewing current customers, or growing current account revenue, Win-Loss Analysis (WLA) gives insight into the decision drivers behind deal outcomes according to your buyers.

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How to Create a Winning Brand Positioning Strategy

Crayon

If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. If only.

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12 Sales Enablement Assets & Materials That Win Deals

Crayon

Making cold calls. Running demos. Persuading decision-makers. Sales Enablement

Slack + Crayon: Unlock Intel, Delight Your Peers, & Win More Deals

Crayon

The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode.

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Features vs. Benefits: How to Create Winning Messaging

Crayon

No matter how experienced you are as a product marketer, one aspect of the role that’s often a challenge is properly conveying the difference between features and benefits. You yourself may see the dividing line very clearly—it’s getting others up to speed that causes friction.

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PROJECT 38: A roadmap for avoiding common fallacies on what wins & loses

FedSavvy

In The Media Podcasts Win Loss trends

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Giant Leaps to Growth: Building Winning Strategies

Crayon

Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health companies.

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Gong + Crayon: Helping Your Sellers Win With Personalized Competitive Insights

Crayon

It’s 8:32am. An account executive on your sales team opens up their laptop to get their day started. Activating Intel

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Tips for Choosing a Win Loss Platform

Primary Intelligecne

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. A Partner in Win Loss.

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Why Traditional Win Loss is Dead

Primary Intelligecne

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. A Better Way for Win Loss.

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Primary vs. Secondary Data Sources in Win-Loss Analysis

Primary Intelligecne

This same concept is relevant when discussing the use of primary and secondary sources when performing Win-Loss Analysis for your company. Whose perspective do we need to utilize to get actionable Win-Loss insights? . Data research & methodologies Sales Win loss analysis

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Who Benefits from Win Loss Analysis?

Primary Intelligecne

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. The post Who Benefits from Win Loss Analysis?

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Data supply-chain transformation: Aligning to win

CIO

Is your organization aligned to deliver quality data for analysis by intent, or by accident? While this may seem like an odd question, understanding organizational change levers can help uncover opportunities for improving your data supply-chain processes.

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5 ways Competitive Intelligence gives you more chance of winning

Octopus

5 ways Competitive Intelligence gives you more chance of winning 5 ways Competitive Intelligence gives you more chance of winning. The post 5 ways Competitive Intelligence gives you more chance of winning appeared first on Octopus Competitive Intelligence.

Using Win Loss Analysis: Sales

Primary Intelligecne

As a sales leader, win loss analysis is key to hitting revenue goals and increasing win rates for your team. Through win loss analysis, you are able to tap into your buyer feedback to get an unbiased look into why your reps win and lose.

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How Competitive Intelligence defines your chance of winning a tender

Octopus

How Competitive Intelligence defines your chance of winning a tender Here we offer our thoughts on how Competitive Intelligence defines your chance of winning a tender or.

Using Win Loss Analysis: Product

Primary Intelligecne

There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs. Win loss analysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Win loss analysis

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Hopes, Hypotheses, Humility: The 3 H’s of a Successful Win Loss Project

Crayon

Canada is south of Detroit. Competitive Intelligence Strategy

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Using Win Loss Analysis: Marketing

Primary Intelligecne

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Competitive intelligence Win loss analysis

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Podcast Episode: Creating a Win/Loss Program That’s Repeatable & Actionable

Crayon

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

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5 Tips to Help Create a Winning Grocery Loyalty Program

CIO

Like any other retailer, grocery stores want to build trust with their customers and keep them coming back. But the average bill and already slender margins in grocery can make it challenging to create a loyalty program that provides sufficiently compelling rewards.

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Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis

Cipher

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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Go-To-Market Motions Part II: How ZoomInfo Created a Winning Sales Team

Zoominfo

And in return, we’re able to ask for reps to commit to that motion, and in return we provide an infrastructure that helps our company win and our employees grow. Final Thoughts on Creating a Winning Sales Team. Part one of our GTM series was all about our inbound go-to-market motions.

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CIO 100 US: 10 award-winning manufacturing IT projects

CIO

The manufacturing industry has fully entered the digital era, with the most digitally advanced manufacturers integrating their information technology and operational technology environments to give themselves an edge in the marketplace.

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Recap of wins and losses – July 2022 edition

FedSavvy

Transferring into the latter half of FY2022, we look back at some of the major contract wins that jumpstarted 2022. Highlighting some of these wins can give insight into the implications for your current and future competitors. Figure 1 – A summary of major contract wins in 2022.

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Using Win Loss Analysis: Customer Experience

Primary Intelligecne

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. The post Using Win Loss Analysis: Customer Experience appeared first on Primary Intelligence.

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CIO 100 US: 8 award-winning healthcare IT projects

CIO

Once a laggard in IT adoption, the healthcare industry now universally embraces digital transformation.

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GSA FEDSIM…who’s winning their contracts?

FedSavvy

This month, we delve into what contractors are winning FEDSIM bids and with what federal customers. SAIC, Huntington Ingalls, General Dynamics, and CACI also possess a strong record for winning FEDSIM bids.

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