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Win/Loss Analysis: Everything You Need to Know

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Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? How do you conduct win/loss analysis?

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3 Win/Loss Analysis Templates You Can Use Right Now

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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.

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4 Must-Ask Questions For Your Win/Loss Interviews

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Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.

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8 tips for cultivating a winning IT culture

CIO

Winning IT organizations aren’t built in a day. Are you looking to build a winning IT culture? Promote innovation and connection A winning IT culture comes in two parts: innovation and connection, says Brad Smith, CIO at payroll software provider Paycom. Building a winning IT culture is an ongoing journey, Angra observes.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Close more deals with these winning plays! Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins.

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How to Create a Winning Brand Positioning Strategy

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If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. What makes brand positioning so fun, though, is that your brand doesn’t exist in a vacuum. You do have competitors.

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Build trust to win out with genAI

CIO

We’ve all marveled at the tech’s ability to pass bar exams or create award winning photography. Over the past 12 months, generative AI has generated fervor and fear in almost equal measure. But that level of ingenuity is deeply unsettling for many consumers, who perhaps prefer to know that the humans are still at the wheel.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts.

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The Time-Saving Power of Intent Data for Sales

Not only that, but using it will save immense time during your workflow; a win-win on all fronts. By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process!

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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Sales Effectiveness: The B2B Sales Leaders Guide

You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

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AI in Sales: How AI is Transforming Go-to-Market

How tools like ZoomInfo Copilot can help teams sell smarter and win faster — at scale. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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How to Create Sales Email Sequences That Convert

Use these real-world examples to craft high-performing email sequences that win the inbox by keeping things tight, mixing up the pitch, and always maintaining focus on the prospect, their pain points, and their needs.

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Activating Intent Data for Sales and Marketing

This guide shows sales and marketing professionals how to get the ZoomInfo intent signals that matter, and how to translate those signals into higher conversion and win rates. Intent data can be overwhelming if you don’t know how to use it.