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How to incubate a winning innovation program

CIO

In 1995, Microsoft launched Internet Explorer and, by bundling it with its winning Windows 95 product, swiftly eclipsed Navigator as the leading browser. It takes incubating a winning innovation program, and that starts with knowing the customer and shifting the organization’s values.

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3 Takeaways From Our Win/Loss Webinar With Egencia’s Jayde Phillips

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For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

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Leadership playbook: Michelle McKenna’s winning formula for CIOs

CIO

The working title of the leadership book I’m working on is Beyond X’s and O’s , because the best coaches are those who go beyond the x’s and o’s and really know the players and how to put together a winning team. You don’t win big if you’re only showing up for a paycheck. It’s your responsibility as a leader to get to know them.

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Win/Loss Analysis: Everything You Need to Know

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Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? How do you conduct win/loss analysis?

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, and higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data.

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3 Win/Loss Analysis Templates You Can Use Right Now

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More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.

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How to Pinpoint Where Your Organization Wins (and Loses) with Data

CIO

Increasing ROI for the business requires a strategic understanding of — and the ability to clearly identify — where and how organizations win with data. Organizations should focus on data integration points because that’s where they win with data. Data technologies need to reduce complexity to accelerate business insights.

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The Time-Saving Power of Intent Data for Sales

Not only that, but using it will save immense time during your workflow; a win-win on all fronts. By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process!

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you. These 16 plays are aligned to different stages of the sales funnel.

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The B2B Sales Leader's Guide for Any Economic Environment

You'll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

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Best Practices for Accelerating the Sales Process

Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

However, organizations are fighting back - and winning. The primary takeaway? Forrester found “only 1.2% of companies achieved a score indicating maturity in data management practices in the space.".

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Close more deals with these winning plays! Sell more with proven templates - Customize our winning email and script templates and add them to your workflows for more wins.