article thumbnail

AI for Decision-Makers: How to Win Trust from the Outset

CIO

The moment that models start guiding strategic decisions, there is a shift in requirements,” explains René Traue, senior data scientist at the market intelligence and consultancy firm GfK. This has become a particular difficulty in a crucial area of AI: decision support. Users must be able to deeply trust the applications.

Win 653
article thumbnail

How to Create a Winning Brand Positioning Strategy

Crayon

If your brand existed in a vacuum, it’d be easy enough to convey your unique selling proposition to a prospect. You’d be unique because you’d be the only game in town. Your product’s defining features would be yours and yours alone. What makes brand positioning so fun, though, is that your brand doesn’t exist in a vacuum. You do have competitors.

Win 751
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Stumbling on key insights a day too late in today’s landscape means losing out on big wins. Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting.

article thumbnail

Bid Low + Be Acceptable on Technical = Win?

FedSavvy

The age-old debate of “submitting a technically acceptable proposal and a very aggressive bid leads to a win” is one we hear constantly. . Figure 2 – There are many evaluations that a low price didn’t win. If you like winning, connect the approach with benefits. Let’s pause though. Is that really true? .

Win 130
article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. However, organizations are fighting back - and winning. More organizations are investing in B2B sales and marketing intelligence solutions. The primary takeaway?

article thumbnail

Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

Win 130
article thumbnail

Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S.,

Win 130