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Sales Enablement Metrics: 7 Ways to Measure Success

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You can provide intel that helps them win competitive deals. Sales enablement comes in all shapes and sizes—which means there are dozens of metrics you can use to measure the success of your efforts. Competitive win rate. Sales cycle length. You can provide tactics that help them overcome objections.

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Sales Enablement Strategy: The Essential 7-Step Guide

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If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy.

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12 Sales Enablement Assets & Materials That Win Deals

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Making cold calls. Running demos. Persuading decision-makers.

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Sales Battlecards: 8 Tips to Help You Win More Deals

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, 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%. So, how do you get started? How do you create battlecards that yield results?

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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How to Revolutionize Your Sales Enablement Strategy in 2021

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Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Knowledge is the foundation of all sales enablement.

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Effective Sales Enablement

Primary Intelligence

What is sales enablement? Sales enablement provides salespeople with tools, content, and information that help them sell efficiently and effectively. To be an effective provider of these resources, sales enablement must be careful in its direction and procurement of information to assist sales.