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Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? Let’s jump in!

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3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful. A template for segmenting competitive win rates.

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Who Benefits from Win Loss Analysis?

Primary Intelligence

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals.

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4 Must-Ask Questions For Your Win/Loss Interviews

Crayon

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.

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The Future is Here: Testing out ChatGPT with Win/Loss Analysis

Crayon

This is a Crayon guest post from one of our partners, PSP Enterprises. Visit the Crayon Partner Directory to learn more!

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Major wins and losses in GOVCON – FedSavvy edition April 2024

FedSavvy

This blog summarizes some of the significant contract wins and losses that have shaped the current federal contracting landscape today. This includes successful defense of recompetes and some major takeaway contract wins. Keep reading for some highlighted wins and losses in the GOVCON space. CACI has held this work since 2017.

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How To Do Competitor Analysis

Cipher

To predictably win in your industry, you need current, relevant competitive intelligence. Regular, effective competitor analysis will help you achieve this success. Without a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.