Crayon

MARCH 10, 2021

As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate. And, no, we’re not talking about marginal improvements: 93% say their increase in win rate — driven by battlecards — exceeds 20%.

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Battlecard Win Sales Competitive Intelligence 616

Crayon

JANUARY 25, 2023

In the world of sports, a team that wins three or more championships in the span of only a few years is considered a dynasty. Today, Crayon is celebrating a dynasty of our own in the competitive intelligence market. Crayon has, for the third year in a row, been named a leader in the PMA Pulse.

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Competitive Intelligence Competitive Sports Intelligence 325

Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

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Loss Win Travel Competitive Intelligence 325

Aqute Intelligence

JANUARY 17, 2024

The definition of a winning edge in the business world nowadays requires more than just savvy marketing campaigns and brilliant services. It’s about understanding your competition and using that knowledge to drive your business forward. It’s about understanding your competition and using that knowledge to drive your business forward.

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Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

JUNE 7, 2023

For the second installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Scott Frost , who’s led competitive intelligence at Stripe, Adobe, and New Relic.

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Loss Win Competitive Intelligence Competitive 325

Aqute Intelligence

AUGUST 30, 2023

Every sales call, every client meet-up – they're picking up valuable nuggets of information about your competitor's moves, pricing strategies, and winning feats that can be important for your business. Can you shed light on a recent win or loss against our main competitors? Ready to ramp up your competitive intelligence game?

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Competitive Intelligence Competitive Intelligence Intelligence 130

Crayon

JULY 23, 2021

Win/loss analysis—the process of determining why deals are won or lost—yields insights that practically everyone across your organization can use to their advantage. Nearly every department can gain meaningful insight when you have an understanding of where and how your company wins—or loses—against your competitors.

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Loss Win Advantage Advantage 617

ArchIntel

OCTOBER 19, 2020

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

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Competitive Intelligence Win Competitive Intelligence 104

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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Competitive Intelligence Loss Win Data Analysis 104

Crayon

JANUARY 23, 2023

When your win/loss data is disconnected from your competitive intelligence tool, trying to understand your differentiators is like trying to appreciate the Mona Lisa from a mere 6 inches away — you kind of get it, but it’s nowhere close to the experience of seeing the full picture (or painting in this case).

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Loss Win Intelligence Intelligence 325

Crayon

APRIL 24, 2023

After successfully enabling the sales organization with competitive insights at Intellum , Kaitlyn Smith — Product Marketing Manager and competitive intelligence practitioner extraordinaire — set her sights on the Customer Success team.

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Battlecard Win Competitive Intelligence Competitive 325

Crayon

APRIL 12, 2023

As a competitive intelligence team of one who maintains 19 battlecards and tracks nearly 40 competitors across his entire competitive landscape, Dan understands the importance of generating adoption for your CI program.

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Battlecard Win Competitive Landscape Competitive Intelligence 325

ArchIntel

JUNE 9, 2021

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. According to Ranola, competitive intel allows companies to know how their brand is perceived relative to the competition.

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Competitive Intelligence Competitive Intelligence Intelligence 181

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 197

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage.

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Competitive Intelligence Competitive Intelligence Intelligence 193

ArchIntel

OCTOBER 15, 2020

Competitive intelligence revolves around data analysis. Competitive intelligence revolves around data analysis. That’s where the heart of a competitive intelligence report is born. ArchIntel: What are some of the lessons you’ve learned throughout your career in competitive intelligence?

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Competitive Intelligence Win Competitive Technology 104

ArchIntel

MARCH 3, 2021

“If you can make it a habit to talk to sales reps, talk to customers, scrutinize online reviews, track personnel changes and leverage your insights effectively, you’ll be in great shape to win and retain more customers,” Bond concluded. The post Using Competitive Intelligence to Move the Company Ahead appeared first on ArchIntel™.

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Competitive Intelligence Competitive Battlecard Intelligence 197

Crayon

JULY 27, 2022

The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode. I showed you, in other words, how to ensure that each of your colleagues has easy access to the information they need—even when they don’t know they need it.

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Win Competitive Intelligence Competitive Intelligence 325

Crayon

JULY 18, 2022

Competitive deals are emotional. You’re in sales because you like to win and make money. How could they not be? Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

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Win Competitive Sales Competitive Intelligence 325

Crayon

JULY 25, 2023

Here at Crayon we surveyed the market for the 2023 State of Competitive Intelligence report to get a deeper understanding of how teams rank the importance of different types of intelligence. More specifically, we listed intel source options and asked “How valuable do you consider each source of intelligence?”

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Win Competitive Intelligence Intelligence Intelligence 325

Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

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Loss Win Analysis Competitive Intelligence 325

ArchIntel

MARCH 31, 2021

Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. The company’s stature in its segment in the fashion world stood practically unchallenged for generations.

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Competitive Intelligence Competitive Intelligence Intelligence 197

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. When brought up to other departments, many tend to ignore win loss insights as they don’t see how such a program can benefit their area. Ultimately, win loss analysis helps sale win more deals. Product development.

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Loss Win Analysis Competitive Intelligence 197

Crayon

DECEMBER 21, 2020

Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health companies.

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Win Competitive Technology Technology 369

ArchIntel

NOVEMBER 2, 2021

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The job calls for an individual with the skills to manage multiple DX CI projects including sales support, sales enablement, strategic planning and analysis, and customer win/loss program.

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Competitive Intelligence Competitive Intelligence Intelligence 104

Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02.

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Loss Win Analysis Competitive Intelligence 336

ArchIntel

MARCH 30, 2021

BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah. The company said that the role requires candidates who are able to develop a deep technical and strategic understanding of the competitive landscape. billion by 2024, rising at a market growth of 21.4%

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

AUGUST 3, 2021

Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for Competitive Intelligence Manager appeared first on ArchIntel™.

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Competitive Intelligence Competitive Intelligence Intelligence 104

Crayon

JUNE 30, 2022

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

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Loss Win Competitive Intelligence Competitive 325

ArchIntel

OCTOBER 23, 2020

Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.

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Competitive Intelligence Competitive Analysis Intelligence 104

Aqute Intelligence

APRIL 13, 2023

Earnings calls For public companies, earnings calls are almost a mandatory resource in competitive intelligence. Executives may mention big wins, or address future strategy, or talk about recent product launches, in a way that they rarely do in the financial reports. A great source of transcripts is Seeking Alpha.

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Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

OCTOBER 9, 2020

August Jackson , senior director of Market and Competitive Intelligence with Deltek , recently spoke with ArchIntel regarding Competitive Intelligence within the government contracting sector. Jackson will be featured as a keynote speaker during ArchIntel’s AI in Competitive Intelligence Virtual Event.

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

APRIL 27, 2021

Conor Bond , a content marketing and search engine optimization specialist at Crayon , recently wrote an article discussing the five goals of competitive intelligence. The first goal is to win deals. Competitive intelligence plays a key role in promoting a company’s solutions and getting prospective customers.

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JUNE 8, 2021

Cloud platform provider NICE CXone is looking for a manager of market and competitive intelligence who will be responsible for monitoring market trends , industry dynamics and key competitors. The position is tasked with researching, analyzing and communicating technical product differentiators as well as competitive sales tactics.

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Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

FEBRUARY 23, 2021

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. Khoros, headed by CEO Jack Blaha , also operates in New York, San Francisco, London and Sydney, according to enterprise intelligence company Craft.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

APRIL 27, 2021

Conor Bond , a content and search engine optimization specialist at Crayon, recently published an article that lists examples and sources of actionable competitive intelligence and what these pieces of intel mean for an organization. News reports are another source of competitive intelligence. ArchIntel™ -.

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Competitive Intelligence Competitive Intelligence Intelligence 104

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore. Data Integrity.

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Loss Win Sales Enablement Analysis 162