Crayon

SEPTEMBER 3, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Elvis Lieban of Gong.

Marketing 601

Marketing Marketing 601

Crayon

FEBRUARY 9, 2021

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product marketing is wide-reaching.

Marketing 697

Marketing Marketing Sales Learning 697

Crayon

APRIL 9, 2021

The difference between product marketing and product management is not an especially clear one. Within a given organization, both product marketers and product managers are intimately familiar with prospects’ pain points , customers’ frustrations, competitors’ value propositions, and, of course, the product itself. Let’s dive in!

Marketing 697

Marketing Marketing Management 697

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 247

Marketing Marketing Competitive Sales 247

Cipher

MARCH 10, 2022

Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants.

Market Research 476

Market Research Marketing Research Research Marketing 476

Crayon

AUGUST 13, 2021

In its simplest form, a market consists of buyers and sellers. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Right off the bat, let’s make sure we’re on the same page in terms of definitions.

Market Research 617

Market Research Marketing Research Research Marketing 617

Cipher

AUGUST 2, 2021

Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before.

Market Research 593

Market Research Marketing Research Research Marketing 593

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?

Marketing 292

Marketing Marketing Algorithm Information 292

Smart Data Collective

SEPTEMBER 13, 2023

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Learning 228

Learning Marketing Marketing Algorithm 228

Smart Data Collective

SEPTEMBER 20, 2023

AI seems to be popping up in all sorts of places, including in marketers’ toolkits. We talked extensively about some of the benefits of using AI in marketing before. Ways that Marketers Are Using AI For marketers worried about the profession’s future, know AI can only be a supercharged assistant at this stage.

Marketing 246

Marketing Marketing Predictive Analytics Market Research 246

mention

OCTOBER 6, 2023

Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. After all, a data breach or cyberattack can completely derail a company’s digital marketing strategy.

Marketing 195

Marketing Marketing Intellectual Property Security 195

Smart Data Collective

NOVEMBER 15, 2022

The COVID-19 pandemic fundamentally altered the marketing landscape , and in many ways for the better. This quick adoption, and seamless integration into the marketing workflows of global organizations was largely made possible by the substantial advances in AI , especially in recent years. Why Run A Webinar At All?

Marketing 262

Marketing Marketing Sales Travel 262

Smart Data Collective

SEPTEMBER 27, 2023

Are you looking for a way to enhance your company’s marketing strategies? According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. Look no further than AI.

Marketing 226

Marketing Marketing Data Analysis Research 226

mention

MARCH 8, 2023

When you think of great marketing leadership, what comes to mind? Good leadership is essential to a strong marketing team. Below, you’ll find several radically different ways marketing managers connect with their teams. Each style has its own benefits and challenges that you need to know to succeed as a marketing manager.

Marketing 258

Marketing Marketing Management Education 258

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.

Marketing 325

Marketing Marketing Intelligence Intelligence 325

mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

Marketing 268

Marketing Marketing Travel Finance 268

Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Market Research 238

Market Research Marketing Research Startups Intellectual Property 238

Smart Data Collective

APRIL 17, 2023

Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function. Here is the role of data in understanding demographics for effective marketing. They may find that people aged between 40 and 50 were their actual target market.

Marketing 308

Marketing Marketing Research Market Research 308

mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

Marketing 268

Marketing Marketing Startups Commerce 268

mention

NOVEMBER 13, 2023

Marketing is easy, isn’t it? In the modern market, marketing is at times a science, and at other times an art. There are multiple aspects to an effective marketing strategy. It’s for these reasons that at the heart of effective modern marketing lies a solid understanding of lifecycle marketing. Awareness 2.

Marketing 152

Marketing Marketing Knowledge Sales 152

mention

FEBRUARY 1, 2023

The marketing funnel is a tricky thing. Marketing messages bombard and interrupt prospects countless times a day. Stick around to learn how to focus on two simple tasks: understanding and optimizing the marketing funnel. Or that could mean adding them to automated and segmented email marketing campaigns. Let’s dive in.

Marketing 286

Marketing Marketing Information Learning 286

mention

NOVEMBER 3, 2023

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 161

Analysis Marketing Marketing Benchmarking 161

Zoominfo

NOVEMBER 14, 2023

The upsides of account-based marketing are no mystery to anyone running a B2B go-to-market team. However, the gap between developing an account-based marketing strategy and actually aligning teams to win over their target accounts isn’t always easy to bridge. This is where sales and marketing alignment can make a difference.

Marketing 147

Marketing Marketing Predictive Analytics Sales 147

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. An omnichannel provider enhances marketing in different ways.

Marketing 291

Marketing Marketing Commerce Algorithm 291

mention

FEBRUARY 10, 2023

Marketing automation is a buzzword in the world of digital marketing. With more and more businesses going digital every year, marketers realize that automation is the key to reaching more customers and boosting sales. But what is marketing automation? Why should you use it in your business, and how can you get started?

Marketing 279

Marketing Marketing Sales Information 279

mention

NOVEMBER 6, 2023

Quick Response (QR) codes have emerged as a powerful tool for marketing campaigns. You can also track the success of your marketing initiatives. From engaging customers with interactive content to streamlining data collection and analysis, QR codes have evolved into an essential asset for any modern marketing toolkit.

Marketing 152

Marketing Marketing Restaurants Advantage 152

mention

MARCH 22, 2023

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

Marketing 257

Marketing Marketing Copywrite Startups 257

mention

DECEMBER 4, 2023

The Segmentation-Targeting-Positioning (STP) model is one of the most widely known marketing strategies. It’s been around since the very earliest days of digital marketing. “Old” is sometimes a loaded term in marketing. What is the STP marketing model? Why is the STP marketing model useful?

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130

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 327

Sales Marketing Marketing Business Intelligence 327

mention

OCTOBER 4, 2023

With the right social media marketing plan, you can increase your online brand presence. Is Social Media Marketing Worth It? Social media marketing is totally worth it, but most businesses give up before it starts producing a return on investment (ROI). But, starting out can be the trickiest part, so let’s address that first.

Marketing 268

Marketing Marketing Business Innovation 268