Crayon

SEPTEMBER 17, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.

Marketing 612

Marketing Marketing 612

Crayon

SEPTEMBER 3, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Elvis Lieban of Gong.

Marketing 601

Marketing Marketing 601

Crayon

FEBRUARY 9, 2021

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product marketing is wide-reaching.

Marketing 697

Marketing Marketing Sales Learning 697

Cipher

MARCH 10, 2022

Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants.

Market Research 476

Market Research Marketing Research Research Marketing 476

Crayon

APRIL 9, 2021

The difference between product marketing and product management is not an especially clear one. Within a given organization, both product marketers and product managers are intimately familiar with prospects’ pain points , customers’ frustrations, competitors’ value propositions, and, of course, the product itself. Let’s dive in!

Marketing 697

Marketing Marketing Management 697

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

Competitive Intelligence 482

Competitive Intelligence Market Research Marketing Research Competitive 482

Crayon

AUGUST 13, 2021

In its simplest form, a market consists of buyers and sellers. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Right off the bat, let’s make sure we’re on the same page in terms of definitions.

Market Research 617

Market Research Marketing Research Research Marketing 617

CIO

SEPTEMBER 21, 2022

All this gives Genie the power to release customer data trapped in the marketing department, according to Liz Miller, VP and principal analyst at Constellation Research. Already, 18 partners have created apps for the Genie platform, Salesforce said.

Marketing 765

Marketing Marketing Commerce Profiling 765

CIO

MARCH 1, 2023

Bob Chen, EBG Vice-President, also announced the new Small and Medium Enterprise business strategy at the MWC, which will see Huawei step up investment in this market to support these businesses as they seek to transform. EBG is also transforming its organization, channel, and IT equipment to extend its breadth in the SME-dominated markets.

Marketing 617

Marketing Marketing Intelligence Intelligence 617

Cipher

AUGUST 2, 2021

Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before.

Market Research 593

Market Research Marketing Research Research Marketing 593

Smart Data Collective

MAY 17, 2023

And although artificial intelligence is a useful tool that can extend one’s work and capabilities, it must not be included too much in certain sectors, such as marketing. What can AI bring to marketing? Marketing is always changing in a matter of strategies and methods in relationship with current world trends.

Marketing 249

Marketing Marketing IT Intelligence 249

Crayon

JANUARY 12, 2022

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success. PMMs are the overarching voices of the customer, messaging gurus, a seller’s best friend, and the key to accelerated adoption.

Marketing 614

Marketing Marketing Sales Management 614

mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

Marketing 219

Marketing Marketing Travel Finance 219

Cipher

MARCH 8, 2022

While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. It’s a structure used by Fortune 50 companies all the way down to ambitious startups looking to shake up an industry, and it’s one that you can adopt for your business too.

Market Research 557

Market Research Marketing Research Research Marketing 557

Cipher

JULY 14, 2021

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

Market Research 540

Market Research Marketing Research Research Marketing 540

CIO

AUGUST 11, 2022

For marketers and brands, this level of digital adoption and savviness is a double-edged sword. Digital engagement with consumers and businesses allows marketers to understand their base in a much more fundamental way than traditional marketing methods. Crucially, this remains true whether you serve consumers or businesses.

Marketing 656

Marketing Marketing Globalization Management 656

Smart Data Collective

APRIL 17, 2023

Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function. Here is the role of data in understanding demographics for effective marketing. They may find that people aged between 40 and 50 were their actual target market.

Marketing 313

Marketing Marketing Research Market Research 313

Smart Data Collective

NOVEMBER 15, 2022

The COVID-19 pandemic fundamentally altered the marketing landscape , and in many ways for the better. This quick adoption, and seamless integration into the marketing workflows of global organizations was largely made possible by the substantial advances in AI , especially in recent years. Why Run A Webinar At All?

Marketing 279

Marketing Marketing Sales Travel 279

mention

MARCH 8, 2023

When you think of great marketing leadership, what comes to mind? Good leadership is essential to a strong marketing team. Below, you’ll find several radically different ways marketing managers connect with their teams. Each style has its own benefits and challenges that you need to know to succeed as a marketing manager.

Marketing 246

Marketing Marketing Management Education 246

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. An omnichannel provider enhances marketing in different ways.

Marketing 296

Marketing Marketing Commerce Algorithm 296

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.

Marketing 331

Marketing Marketing Intelligence Intelligence 331

Smart Data Collective

MARCH 19, 2023

We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While AI is changing many industries, digital marketing is among those most affected. A number of AI tools have made it easier for digital marketers to do their jobs effectively.

Marketing 272

Marketing Marketing Capital Technology 272

mention

FEBRUARY 1, 2023

The marketing funnel is a tricky thing. Marketing messages bombard and interrupt prospects countless times a day. Stick around to learn how to focus on two simple tasks: understanding and optimizing the marketing funnel. Or that could mean adding them to automated and segmented email marketing campaigns. Let’s dive in.

Marketing 275

Marketing Marketing Information Learning 275

Smart Data Collective

APRIL 18, 2023

Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. Let’s get into it!

Marketing 250

Marketing Marketing Knowledge Business 250

Smart Data Collective

FEBRUARY 16, 2023

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

Learning 287

Learning Marketing Marketing Business 287

mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

Marketing 215

Marketing Marketing Startups Commerce 215

mention

MARCH 22, 2023

Whether you are a seasoned pro or just entering the field, there is always something to learn in the evolving world of marketing. That’s why we put together a list of the best marketing books to help you stay ahead of the curve. As compared to other marketing books, “Social Media ROI” is much more tactical.

Marketing 224

Marketing Marketing Copywrite Startups 224

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. How Can Big Data Revolutionize Future Marketing And Sales?

Sales 333

Sales Marketing Marketing Business Intelligence 333

mention

MAY 19, 2023

Social media is a key marketing tool in today’s world. But when it comes to social media marketing, there are hundreds (if not thousands) of strategies you can apply to reach your target customers. After the sale is made, social media marketing funnels go a step further to help businesses cultivate customer trust and loyalty.

Marketing 209

Marketing Marketing Sales Research 209

Smart Data Collective

MARCH 22, 2023

AI has been a highly useful technology for marketers over the past few years. However, new advances in AI continue to make drive new changes in the marketing profession. As a result, analysts anticipate that the market size for AI technology in the marketing sector will be worth nearly $108 billion by 2028.

Advantage 238

Advantage Advantage Marketing Marketing 238