Cipher

AUGUST 23, 2021

The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners.

Market Research 494

Market Research Marketing Research Research Marketing 494

CIO

DECEMBER 19, 2023

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

Marketing 617

Marketing Marketing Hospitals Finance 617

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 617

Marketing Marketing Profiling Technology 617

Crayon

SEPTEMBER 17, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.

Marketing 612

Marketing Marketing 612

CIO

APRIL 24, 2024

As we moved from transaction to integration, we began to translate customer thoughts into a comprehensive go-to-market strategy for VMware Cloud Foundation, or VCF. Early in this process, I concluded that the previous go-to-market model was too complex and costly for VMware and its customers.

Marketing 646

Marketing Marketing Innovation Capital 646

Crayon

SEPTEMBER 3, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Elvis Lieban of Gong.

Marketing 601

Marketing Marketing 601

Crayon

FEBRUARY 9, 2021

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product marketing is wide-reaching.

Marketing 697

Marketing Marketing Sales Learning 697

Crayon

APRIL 9, 2021

The difference between product marketing and product management is not an especially clear one. Within a given organization, both product marketers and product managers are intimately familiar with prospects’ pain points , customers’ frustrations, competitors’ value propositions, and, of course, the product itself. Let’s dive in!

Management 697

Management Marketing Marketing 697

mention

MAY 23, 2023

Did you know that from 2021, the global content marketing industry is worth over $400 billion? With the ever-increasing importance of digital marketing, content marketing has become an essential part of any successful marketing strategy. So, let’s start. But how can you achieve the best results through email?

Marketing 304

Marketing Marketing Algorithm Advantage 304

Tinuiti

JULY 3, 2024

Marketing 6 Ways Brands Are Leveraging AI in Marketing By Emily Sullivan Jul 03 2024 Artificial Intelligence (AI) has revolutionized the way brands approach marketing, offering new and unique opportunities to connect with consumers, personalize experiences, and optimize campaigns.

Marketing 264

Marketing Marketing Predictive Analytics Algorithm 264

Smart Data Collective

JULY 30, 2024

Data duplication is an issue that Salesforce marketers need to prevent by removing redundant records.

Marketing 239

Marketing Marketing 239

Smart Data Collective

NOVEMBER 15, 2022

The COVID-19 pandemic fundamentally altered the marketing landscape , and in many ways for the better. This quick adoption, and seamless integration into the marketing workflows of global organizations was largely made possible by the substantial advances in AI , especially in recent years. Why Run A Webinar At All?

Marketing 262

Marketing Marketing Travel Sales 262

Zoominfo

AUGUST 27, 2024

This is the value of marketing account intelligence software. By leveraging the power of data and advanced analytics, marketers are able to develop targeted lists of accounts that perfectly align with their ideal customer profiles. This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. You will want to consider using marketing analytics as well.

Marketing 247

Marketing Marketing Competitive Sales 247

Smart Data Collective

MARCH 7, 2024

The advent of sophisticated data analytics tools has revolutionized how businesses approach marketing. With an abundance of customer data at their fingertips, marketers are now empowered to understand their audience like never before.

Marketing 237

Marketing Marketing Business 237

Smart Data Collective

NOVEMBER 20, 2022

One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.

Marketing 328

Marketing Marketing Win Research 328

mention

FEBRUARY 1, 2023

The marketing funnel is a tricky thing. Marketing messages bombard and interrupt prospects countless times a day. Stick around to learn how to focus on two simple tasks: understanding and optimizing the marketing funnel. Or that could mean adding them to automated and segmented email marketing campaigns. Let’s dive in.

Marketing 298

Marketing Marketing Learning Information 298

mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing. billion in 2017.

Marketing 278

Marketing Marketing Travel Commerce 278

Smart Data Collective

FEBRUARY 26, 2024

We have talked at length about some of the ways that big data has impacted the marketing profession. The marketing profession is expected to spend $6.41 Any seasoned affiliate marketer will tell you that data is key to success. billion on analytics this year. This has been true years before big data made its mark […]

Marketing 221

Marketing Marketing IT 221

Smart Data Collective

SEPTEMBER 13, 2023

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Learning 229

Learning Marketing Marketing Algorithm 229

mention

AUGUST 2, 2024

Understanding your competitors’ pricing helps you make better decisions to increase your market share and profitability. Whether operating in a B2B or B2C market, knowing your competitors’ pricing strategies helps you remain competitive. This involves identifying competitors and assessing their market positions.

Analysis 147

Analysis Competitive Marketing Marketing 147

mention

MARCH 1, 2023

Email marketing automation has become an essential tool for businesses to reach out to their customers and clients, and with an average ROI of $36 per $1 spent , it’s not hard to see why. This makes it crucial for growing businesses to review the market thoroughly and develop an email stack that fits their needs, goals, and budget.

Marketing 281

Marketing Marketing Startups Commerce 281

Smart Data Collective

MARCH 23, 2023

AI has many practical uses that can help companies improve their marketing strategies, but personalization is arguably one of the most important. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels. An omnichannel provider enhances marketing in different ways.

Marketing 294

Marketing Marketing Commerce Retail 294

mention

JULY 20, 2022

To make it easier for you, I’ve put together a list of free marketing tools for e-commerce that will help you grow your business online. You will find different tools to help with SEO, analytics, design, marketing, and research. Free marketing tool for website traffic analysis. Free marketing tool for SEO audit.

Commerce 328

Commerce Marketing Marketing Analysis 328

mention

DECEMBER 25, 2023

With the right social media marketing plan, you can increase your online brand presence. Is Social Media Marketing Worth It? Social media marketing is totally worth it, but most businesses give up before it starts producing a return on investment (ROI). But, starting out can be the trickiest part, so let’s address that first.

Marketing 300

Marketing Marketing Sports Innovation 300

Smart Data Collective

APRIL 17, 2023

Gaining perspective on the importance of data when trying to comprehend demographics can give one deeper insight into how marketing teams function. Here is the role of data in understanding demographics for effective marketing. They may find that people aged between 40 and 50 were their actual target market.

Marketing 311

Marketing Marketing Research Market Research 311

Smart Data Collective

SEPTEMBER 29, 2022

Big data has changed the marketing profession in extraordinary ways. billion on marketing analytics software last year. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Marketing 318

Marketing Marketing Advantage Advantage 318

mention

OCTOBER 6, 2023

Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. After all, a data breach or cyberattack can completely derail a company’s digital marketing strategy.

Intellectual Property 204

Intellectual Property Marketing Marketing Loss 204

Smart Data Collective

MARCH 21, 2024

More marketing agencies are embracing Hubspot and other platforms that use AI technology to offer better solutions to their clients.

Marketing 229

Marketing Marketing Technology Technology 229

Smart Data Collective

JUNE 17, 2022

billion on marketing analytics in 2020. Marketing has always been about numbers. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity. In this article, we look at how data impacts marketing.

Marketing 325

Marketing Marketing Data Analysis Analysis 325