Product Marketing Interview Questions

Crayon

Product marketing interviews are tricky—it’s inevitable, given the interdisciplinary nature of the role. How would you respond if a direct competitor launched a feature that we introduced to the market last year? What’s an underrated product marketing KPI? Product Marketing

Product Marketing Spotlight Series: Jaime Singson

Crayon

Product Marketing Spotlight

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Primary Market Research vs. Secondary Market Research

Cipher

The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners.

Exploring the Market Research Process in 2022

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While no two market research projects are exactly the same, virtually every successful initiative will follow a similar structure. Market Research

The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In this session, Howard Dresner will examine the latest end-user trends surrounding the business intelligence and analytics market, cutting through the hype to focus on what's really happening and why it matters. This interactive session will cover BI drivers, targets, and success factors, as well as the increasing importance of data leadership.

Types of Market Research: Qualitative vs. Quantitative

Cipher

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

How Do Companies Conduct Market Research?

Cipher

Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before. Market Research

What is Market Research?

Cipher

It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. Market research. Market Research

Types of market research (examples + tips)

Cipher

Types of market research. Exploratory market research is geared toward uncovering new ideas and testing assumptions. Primary market research is when you use various techniques to directly collect data from a large number of participants. Market Research

7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Related: Types of market research (examples + tips). Competitive Intelligence Market Research

Product Marketing Spotlight Series: Elvis Lieban

Crayon

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. Product Marketing Spotlight

What is Product Marketing? Key Concepts & Resources

Crayon

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. What is Product Marketing?

Product Marketing vs. Product Management (2021 Guide)

Crayon

The difference between product marketing and product management is not an especially clear one. By the end of this guide, you’ll have an answer to each of the following questions: What’s the difference between product marketing and product management? Product Marketing

Market Research for Product Development | 2021 Guide

Crayon

In its simplest form, a market consists of buyers and sellers. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Product Marketing

6 Market Research Tools to Use

Cipher

When you’re starting out on a market research project, the choice of tools can be overwhelming. Market ResearchEven for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.

Breaking Down the Market Research Process

Cipher

An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents. Market Research

How to Do Market Research

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prediction market research Market ResearchBusinesses today need to build a deep understanding of their customers, competitors , and external environment.

How to Do Market Research for a Business Plan

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If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. Competitive Intelligence Market Research

How Much Does Market Research Cost?

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Well-designed market research yields many valuable insights for organizations, helping leaders to better understand customer preferences, consumer behavior and market trends. Market Research

Product Marketing Advice In 2022 From the Experts

Crayon

Product marketing is easily one of the most cross-functional (and busy) roles in an organization. In other words, multitasking – strategically – is the name of the game for product marketers. Product Marketing Strategy

How To Do Market Research for a Startup

Cipher

Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business. Market Research

Five Market Research Methods to be Aware Of

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When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights. Market Research

Your Go-To Product Marketing Salary Guide

Crayon

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success.

Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Just like product marketers, product managers sit in the nexus of a few different functions—in this case the user, engineering, and design/research teams. Product Marketing Strategy

Crayon Customer Corner: Meet the Product Marketing Team at Bonterra!

Crayon

In our second installment of the Crayon Customer Corner, we sat down with the Product Marketing Team at Bonterra (formerly Social Solutions). The team recently purchased Crayon and discussed how the platform and their team bring competitive intelligence to the next level.

16 Questions to Answer in Your Product Marketing Plan

Crayon

The new year is here and it’s time to dive into the oh-so-beloved activity of building a marketing plan. When it comes to building a product marketing plan, in particular, these 16 questions will help you establish the foundations of a product marketing plan for a stellar year.

8 Free Market Research Tools & Resources for 2021

Crayon

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post.

Cybersecurity Content Marketing: 2 Data-Backed Tactics

Crayon

There’s more than one way to measure the success of your content marketing strategy. A differentiated approach to content marketing is particularly valuable in the cybersecurity world—a world characterized by thousands of companies and dozens of disciplines.

Product Marketing Spotlight Series: Elizabeth Brophy

Crayon

Spotlight Series

How to Get The Most Accurate Market Research Data

Cipher

Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. prediction market research Market Research

Product Marketing Spotlight Series: Sophia Chang

Crayon

Spotlight Series

Product Marketing Spotlight Series: Hannah Sackett

Crayon

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy.

A Guide to Product Marketing Team Structure and Functions

Crayon

No two product marketers are the same, which means that no two product marketing teams are the same. Some are small teams, with one product marketing manager supporting the entire product organization. Product Marketing

Product Marketing Spotlight Series: Alison Hayter

Crayon

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy.

How to Align Your Product & Marketing Teams [B2B Guide]

Crayon

A Google search for “sales and marketing alignment” yields dozens of case studies and blog posts ( including one that we wrote ). This is unsurprising; it’s generally taken for granted that getting sales and marketing on the same page is of the utmost importance. Product Marketing