Primary Market Research vs. Secondary Market Research

Cipher

The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners.

Product Marketing Spotlight Series: Mitchell Comstock

Crayon

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. Product Marketing Spotlight

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

How Do Companies Conduct Market Research?

Cipher

Rapidly shifting consumer demands and disruptive market trends now mean the practice of market research is more important than ever before. Market Research

Types of Market Research: Qualitative vs. Quantitative

Cipher

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

Market Research for Product Development | 2021 Guide

Crayon

In its simplest form, a market consists of buyers and sellers. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Product Marketing

What is Market Research?

Cipher

It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. Market research. Market Research

How Much Does Market Research Cost?

Cipher

Well-designed market research yields many valuable insights for organizations, helping leaders to better understand customer preferences, consumer behavior and market trends. Market Research

Breaking Down the Market Research Process

Cipher

An effective market research process consists of several stages, each with distinct research methods, techniques, and groups of respondents. Market Research

Product Marketing Spotlight Series: Elvis Lieban

Crayon

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. Product Marketing Spotlight

How to Do Market Research

Cipher

prediction market research Market ResearchBusinesses today need to build a deep understanding of their customers, competitors , and external environment.

What is Product Marketing? Key Concepts & Resources

Crayon

Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. What is Product Marketing?

Five Market Research Methods to be Aware Of

Cipher

When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights. Market Research

Product Marketing vs. Product Management (2021 Guide)

Crayon

The difference between product marketing and product management is not an especially clear one. By the end of this guide, you’ll have an answer to each of the following questions: What’s the difference between product marketing and product management? Product Marketing

Cybersecurity Content Marketing: 2 Data-Backed Tactics

Crayon

There’s more than one way to measure the success of your content marketing strategy. A differentiated approach to content marketing is particularly valuable in the cybersecurity world—a world characterized by thousands of companies and dozens of disciplines.

How to Get The Most Accurate Market Research Data

Cipher

Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. prediction market research Market Research

What is Conversational Marketing?

Zoominfo

Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots. Problem #2: Pushy marketing. B2B Marketing B2B Sales

A Guide to Product Marketing Team Structure and Functions

Crayon

No two product marketers are the same, which means that no two product marketing teams are the same. Some are small teams, with one product marketing manager supporting the entire product organization. Product Marketing

The 7 Greatest Challenges in Market and Competitive Intelligence

Cipher

Market and competitive intelligence (M/CI) is an essential component of successful organizations. Competitive Intelligence Market IntelligenceBut it’s a very complex field.

How to Align Your Product & Marketing Teams [B2B Guide]

Crayon

A Google search for “sales and marketing alignment” yields dozens of case studies and blog posts ( including one that we wrote ). This is unsurprising; it’s generally taken for granted that getting sales and marketing on the same page is of the utmost importance. Product Marketing

16 Questions to Answer in Your Product Marketing Plan

Crayon

The new year is here and it’s time to dive into the oh-so-beloved activity of building a marketing plan. When it comes to building a product marketing plan, in particular, these 16 questions will help you establish the foundations of a product marketing plan for a stellar year.

8 Traits Leaders Look for When Hiring Product Marketers

Crayon

Hiring the perfect product marketer with the right combination of skills for your organization is no easy feat. In a recent blog post, we discussed what product marketing actually is. Essentially, product marketing touches every team within an organization. Product Marketing

6 Best Practices for Aligning Sales & Marketing in 2021

Crayon

The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow.

Sales 490

8 Free Market Research Tools & Resources for 2021

Crayon

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post.

An Analysis of Marketing In the Education Industry (2021)

Crayon

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old. Competitive Intelligence

New CMOs Can Reboot the Market and Competitive Intelligence (M/CI) Process

Cipher

No serious marketing team would dream of working without access to Big Data. Competitive Intelligence Market IntelligenceIn recent years, many companies have spent heavily on inward-looking analytics.

A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important?

Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? Think of it as the roadmap for your marketing campaigns. How to Develop a Content Marketing Strategy.

IT 214

Big Data and Your Email Marketing Campaign

Zoominfo

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. Big Data and Email Marketing.

5 Takeaways for Product Marketers from our Forrester Conducted Survey

Cipher

Cipher recently commissioned a survey conducted by Forrester Research , one of the world’s leading market research organizations.

Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. This is the gold standard metric for email marketing performance. B2B Marketing

Statistics for the Outsourcing of Market and Competitive Intelligence Activities

Cipher

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together.

3 Audience Segmentation Trends Shaping Digital Marketing in 2021

Zoominfo

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Marketers started to include more attributes such as gender and ‘professionals’ versus ‘non-professionals.’

Why Inbound Content Marketing Needs More Conversations

Alexa

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. As a part of their inbound content marketing efforts, businesses are integrating chatbots and live chat into websites and social media channels.

A Guide To Identifying Your Target Market

Zoominfo

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. Before you can personalize any content or messaging, you need to identify your target market. How To Identify Your Target Market.

How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. Understand Your Target Market.

How Product Marketers Can Prioritize & Elevate Their Competitive Intelligence Programs

Crayon

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits. Simply put—many product marketers don’t have enough time in their day to do competitive intelligence effectively, and therefore it becomes de-prioritized. Product Marketing

A Conversational Marketing Primer for Marketing and Sales Teams

Alexa

Conversational marketing streamlines the customer experience. What Is Conversational Marketing? Conversational marketing is the process of using real-time conversations to engage new leads and potential customers through the sales funnel. HubSpot Marketing Hub.

Sales 199

The Product Manager / Marketer's Guide to Competitive Intelligence 

Cipher

As a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously. You have to manage your product(s) and their positioning, you have to monitor the changing needs of your customers, and you have to help bring new products to market.

How Marketers Can Make M/CI Work for Them

Cipher

Market and competitive Intelligence (M/CI) can be illuminating, insightful, and transformative. It can refocus your strategy and help you identify opportunities. Competitive Intelligence

Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. .

How to Improve Communication Between Marketing and Sales

Zoominfo

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important?

Sales 244

Why All Digital Marketers Should Learn to Code

Zoominfo

Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing. Consider these 7 advantages and disadvantages when learning to code as a digital marketer: 1. Code Is A Modern Language For Marketers. B2B Marketing Digital Marketing

Tools and Resources to Boost Market Intelligence Team Value and Efficiency: Part 2

Crayon

Bill is Head of Market Intelligence (MI) at HERE Technologies. The HERE MI team has a broad remit of tactical (Battlecards, Industry Briefs, Buyer Analysis & Perceptions) and strategic deliverables (Industry POVs, Value-Chain Assessments, Market Sizing, and Scouting Reports).