Cipher

JULY 21, 2021

When you’re starting out on a market research project, the choice of tools can be overwhelming. Even for an exercise as simple as a short customer survey, there are hundreds of different tools you can use.

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Cipher

JULY 14, 2021

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

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Crayon

AUGUST 13, 2021

In its simplest form, a market consists of buyers and sellers. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market. Right off the bat, let’s make sure we’re on the same page in terms of definitions.

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Cipher

JULY 7, 2021

When it comes to conducting market research, there’s a wide variety of methods that organizations can employ to uncover meaningful insights.

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Cipher

MARCH 23, 2022

Market research plays an important role in defining the strategies of all organizations, and startups are no different. For many growth-stage companies, market research is a vital input into decisions that could make or break the entire business.

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Cipher

AUGUST 25, 2021

Well-designed market research yields many valuable insights for organizations, helping leaders to better understand customer preferences, consumer behavior and market trends.

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Cipher

JUNE 14, 2021

It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. Market research. One way to do that?

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Cipher

APRIL 21, 2022

If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup , or pulling together a detailed strategy that outlines the expansion of an existing business into a new market.

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Crayon

APRIL 7, 2021

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. Nowadays, free market research tools and resources are abundant — and you’ll be familiar with eight of our favorites by the time you’re done reading this blog post. Absolutely not.

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Cipher

JULY 5, 2021

Organizations that embrace market research reap many benefits: an in-depth understanding of their customers, advanced analytics for enhanced results interpretation, and the ability to uncover new market trends as they develop to name a few. Today, market research goes hand-in-hand with market and competitive intelligence (M/CI).

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Smart Data Collective

SEPTEMBER 13, 2023

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

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Startups Market Research Marketing Research Intellectual Property 246

Cipher

JUNE 9, 2021

Businesses today need to build a deep understanding of their customers, competitors , and external environment. Doing so empowers organizations to uncover actionable insights that enable them to make critical decisions with a high degree of confidence.

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CIO

OCTOBER 17, 2023

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

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Smart Data Collective

AUGUST 21, 2023

The data analytics market is expected to grow from $30 billion last year to over $393 billion by 2032. A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors. However, there are other ways that companies can research their competitors as well.

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Research Analysis Competitive Market Research 185

CIO

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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CIO

DECEMBER 19, 2023

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

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Hospitals Marketing Marketing Finance 617

Aqute Intelligence

MARCH 2, 2023

Marketing is a common focus of most competitive intelligence projects. Across the hundreds of research projects that we have conducted, these are the top ten questions about competitors’ marketing activities that our customers want answered. How many employees work in marketing, and how many have been hired recently?

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Research Competitor Analysis Marketing Marketing 130

Fuld

FEBRUARY 3, 2024

Our services include: Go-to-market strategy Market size Growth potential and opportunities Key trends and drivers Competitive landscapes Market share analysis M&A and iactivity Competitive intelligence The post Strategic Market Research appeared first on Fuld & Co.

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Wink Intel

MARCH 25, 2024

THIS MARKET RESEARCH MAVEN IS ON THE JOB! Cathy, Market Research Maven is the Wink team member who has known Sheryl J. The post Getting to know our Market Research Maven appeared first on Wink, Inc. Moore the longest. We’ve got the deets on her, click HERE.

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Alpha Sense BI

MARCH 10, 2023

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.

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Alpha Sense BI

SEPTEMBER 21, 2023

Until 2022, private markets benefited from favorable macroeconomic trends ranging from low-interest rates to high credit availability, and increasing valuations. But when job markets tightened and inflation skyrocketed in June of last year, interest rates rose and the market declined.

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Netbasequid

AUGUST 9, 2022

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

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ArchIntel

FEBRUARY 2, 2021

The international open-source intelligence market will grow 24.5 percent during the 2020-2027 period, Kenneth Research forecasted in its latest report on the industry. said that its optimistic compound annual growth rate forecast for the OSINT market is built on solid ground. percent were traced to sources in China.

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Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

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Alpha Sense BI

MAY 10, 2023

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.

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Alpha Sense BI

DECEMBER 21, 2023

When conducting primary market research, most researchers are primarily focused on quantitative data to validate their theses and inform their business strategies. Expert Insights supplements data-driven research by providing qualitative context to quantitative data.

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Netbasequid

JUNE 13, 2022

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. We’ll share some insight about traditional market research vs modern strategies below! The Evolution of Market Research.

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Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. Product Innovation.

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Netbasequid

AUGUST 17, 2022

Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but market research can change that! So, what are the characteristics of solid market research – and how can it be used to defend your brand specifically? Brands Require Accurate Market Research. Insist on it.

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Data Hut

MARCH 6, 2024

The sheer scale of transactions on this e-commerce giant is mind-boggling, highlighting the crucial need for sellers to not only list products but also to master the art of market research. Join us through practical strategies, powerful tools, and ethical practices to unravel the secrets of mastering Amazon market research.

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