November, 2023

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10 cloud strategy questions every IT leader must answer

CIO

It’s no longer a question of whether organizations are moving to the cloud but rather how well it’s going. Cloud isn’t that shiny new object in the distance, full of possibility. It’s come down to earth — sometimes with an unexpected thud onto the wrong side of a company’s balance sheet. “There are so many people who bought into cloud without thinking through the real reasons why they were doing this and what they wanted to accomplish,” says David Mitchell Smith, distinguished vice president and

IT 865
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Benefits of Data Management Regulations for Consumers & Businesses

Smart Data Collective

Big data has led to a number of promising changes for consumers and businesses all over the world. It has led to the growth of nuanced search engines, website personalization features and many other promising benefits. This is one of the reasons that the market for big data is currently worth over $271 billion.

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IF, SWITCH And The Effect Of DAX Variables On Strict/Eager Evaluation

Chris Webb BI

A lot of DAX performance problems relate to the use of strict and eager evaluation with the IF or SWITCH functions. It’s an incredibly complex, “it depends”, black-box type of topic and naturally Marco and Alberto have a great article on it here. Rather than describe any general rules – which would be pretty much impossible – in this blog post I want to show a specific scenario that illustrates how the use of DAX variables can influence whether strict or eager evalu

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TikTok Monitoring: Leveraging Data to Drive Success on the Viral Platform

mention

TikTok is a global phenomenon, but it can be a pain point for businesses and creators who struggle to stand out in the bustling digital crowd. This can lead to frustration, wasted resources, and missed opportunities. But there is a solution: TikTok monitoring and data analysis. Businesses and creators can unlock unparalleled success on TikTok by using data to understand their audience, track trends, and optimize their content.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Capital 130

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10 digital transformation roadblocks — and 5 tips for overcoming them

CIO

In today’s fast-paced business world, companies are striving to harness the power of digital technologies to reinvent their operations, enhance customer experiences, drive innovation, and thereby create value for stakeholders. But the hard truth is that many digital initiatives fail to deliver results. Transformation efforts can be derailed for any number of reasons, but there are several common themes as to why digital initiatives fall short — and most revolve around leadership.

Capital 847
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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies?

Marketing 258
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Excel Workbook Layout And The Performance Of Reading Data With Power Query In Power BI

Chris Webb BI

Excel workbooks are one of the slowest data sources you can use with Power Query in Excel or Power BI. Reading small amounts of data from small workbooks is usually fast; reading large amounts of data from large workbooks can be very slow. But what about reading small amounts of data from large Excel workbooks? I did some tests and it turns out that performance can vary a lot depending on where your data is in the workbook and how that workbook is structured.

Sales 237
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Transform Your Content Strategy with AI Tools

mention

Content strategy involves planning, creating, and managing content. A well-made content strategy is key to successful marketing campaigns, whether you’re curating blog posts, social media updates, or website content. However, maintaining a strong content strategy can be challenging without the right tools. This is where artificial intelligence (AI) tools step in, revolutionizing the way you produce and plan content.

Research 167
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use

Marketing 130
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Leidos continues to pivot to technology development. Are you ready?

FedSavvy

We last looked at Leidos in late 2022 , and captured some of the company’s noteworthy wins, investments in capabilities, and critical M&A activity. This blog will focus first and foremost on the company’s reorganization announcement to realign its operating groups and restructure its corporate leadership effective January 1, 2024. These changes are part of the company’s Leidos Next corporate strategy to allow faster decision-making and more tightly align the business around key technology di

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IT leader’s survival guide: 8 tips to thrive in the years ahead

CIO

Managers looking toward 2024 and beyond certainly have a full plate. Decisions around game-changing current and future technology require decisive action and possible investment to remain competitive. In addition to the usual technology considerations, economic, geopolitical, and supply-chain issues all compete for attention as IT leaders look to keep their organizations growing amid turbulent times.

IT 850
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AI Can Help Recover Deleted Photos from Digital Cameras

Smart Data Collective

AI technology plays a very important role in photo editing and manipulation. In June, The New York Times published a fascinating article on some of the many ways that AI can help create amazing photos and visuals. However, AI can be equally important in some less exciting ways. One of the other advantages of AI is that it can help recover lost photos from digital cameras.

Loss 256
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Exploring Power BI Run-Length Encoding With DMVs

Chris Webb BI

Recently I was involved in an interesting discussion on Twitter X about how partitioning a table in a Power BI dataset semantic model can affect compression and therefore its size and query performance. You can read the thread here. It got me thinking: is there a way to get more detail on how well compression, and in particular run-length encoding (RLE from hereon), is working for a column when you’re using Import mode or Direct Lake?

Analysis 220
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Customer Experience Audits: How To Do Them the Right Way

mention

A customer experience audit involves analyzing each customer touchpoint with your business, from initial awareness to the post-purchase phase. The goal is to learn your business’s strengths and identify areas for improvement when it comes to providing a great customer experience. Customer experience audit is crucial to your overall customer experience management process.

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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate thre

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T4NG2 – Who’s Who in the New Zoo?

FedSavvy

We are back with another installment of our T4NG2 series! Our last blog looked at the returning incumbents and we are now shifting our focus to look at the footprint of all T4NG2 awardees across the Department of Veterans Affairs (VA) and provide a special highlight of the contract’s newcomers. Current VA Footprint of T4NG2 Winners Figure 1 – The current VA footprint of T4NG2 awardees, FY2018-FY2023.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Your biggest barriers to digital transformation aren’t technical…they’re cultural

CIO

As an infrastructure and security practitioner with nearly 30 years of experience, I’ve witnessed periods of rapid change in the technology landscape. However, I have seen a lot of things stay practically the same. Historically, our jobs as infrastructure and security professionals have involved installing the “plumbing” that ensures organizations remain connected through traditional networking and security practices.

Security 839
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The Fascinating Benefits of Machine Learning for Web Hosting Monetization

Smart Data Collective

If you’re eager to monetize the web hosting services you offer to third party site owners, or you have a selection of self-hosted sites which you are eager to wring more cash out of, then machine learning could be the answer. There are lots of ways in which this bleeding edge tech can be applied to enhancing web hosting, so let’s talk about just a few of the main aspects in order to bring you in on this not-very-well-kept secret.

Learning 245
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Happy Birthday to the ChatGPT Demo!

Domo

Happy birthday to the initial release of ChatGPT. November 30, 2022 was a day where a lot of people stopped their work to play with a Large Language Model (LLM) developed by OpenAI. The launch of ChatGPT sent a tidal wave through the tech community. Other LLMs were quickly released by competitors such as Bard from Google and LLaMA from Meta. This month, we took a look at the timeline of ChatGPT over the past year with a focus on ChatGPT and its competitors.

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TikTok Takeover: Crafting Engaging Branded Challenges for Gen Z Audiences

mention

These days, marketing success is contingent on how well you can interact with your audience on platforms like TikTok. That’s doubly true if your target audience members are mostly or entirely Gen Z ! One of the best ways to engage and build connections with Gen Z audiences is to develop and post branded challenges. If you’re not sure what branded challenges are, how they work, or how you can maximize their effectiveness, read on; we’ll explore the answers to these questions and more.

Gaming 167
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Level up Your Grocery e-Store’s Digital Strategy

Intelligence Node

How the Top Grocery Leaders are Setting Up for Success With the onset of digital retail, the world has seen a 360-degree shift in consumer buying behavior and expectations. Subsequently, The post Level up Your Grocery e-Store’s Digital Strategy appeared first on Blog.

Retail 104
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T4NG2 – If you want to sell IT services in the VA, you better know this!

FedSavvy

The U.S. Department of Veterans Affairs (VA) recently announced the 30 awardees on its Transformation Twenty-One Total Technology Next Generation Two (T4NG2) contract vehicle to provide a range of information technology (IT) services. The 10-year, $60.7 billion contract is the third iteration of the vehicle run by the Technology Acquisition Center (TAC) in Eatontown, NJ and is significant because most of the VA’s IT spend runs through this vehicle.

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Low-code: An Accelerator for Digital Transformation

CIO

Digital transformation is expected to be the top strategic priority for businesses of all sizes and industries, yet organisations find the transformation journey challenging due to digital skill gap, tight budget, or technology resource shortages. Amidst these challenges, organisations turn to low-code to remain competitive and agile. Taking the programmer out of software development, low-code provides tools that enable people with minimal training and coding skills to create and adapt applicati

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6 Benefits of Data-Driven Project Portfolio Management (PPM) Software

Smart Data Collective

Thirty years ago, businesses were starting to recognize that data was the future. However, they never imagined that big data technology would have the impact that we have witnessed in recent years. More companies are using big data to drive business decisions than ever before.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Nailing Data Basics Rivals the Allure of AI—and Other Surprising Takeaways from Customers Down Under

Domo

The dust has settled on the recent Domo Connections Tour in Australia. For those who may not know, the Connections Tour is one of Domo’s key customer events (the other being Domopalooza ), where executives and technical staff share the latest Domo strategy and product updates in a roadshow format. This year, for the first time, the Connections Tour was extended to include Sydney and Melbourne, representing Domo Asia-Pacific and the local Domo customer community.

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Design Systems vs. Modular Templates: What’s Best for E-commerce

mention

Expanding your E-commerce business can be very expensive: production of goods, distribution, salaries, marketing needs (and that’s only a small part of it). So if you see some areas you can optimize at least a bit, seize that opportunity. This will help you save not only your resources but money as well. If you’re using emails as one of your marketing communication channels, start by reviewing the email production process and optimizing the costs.

Commerce 167
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Cyber Week 2023: Retail Trends Dominating Black Friday & Cyber Monday

Intelligence Node

As we approach November, the retail world buzzes with anticipation for Black Friday and Cyber Monday—the colossal pillars of annual consumer spending. A testament to their irresistible draw for consumers. The post Cyber Week 2023: Retail Trends Dominating Black Friday & Cyber Monday appeared first on Blog.

Retail 104