article thumbnail

Salesforce Data Cloud updates aim to ease data analysis, AI app development

CIO

Salesforce is updating its Data Cloud with vector database and Einstein Copilot Search capabilities in an effort to help enterprises use unstructured data for analysis.

Analysis 725
article thumbnail

Competitor Analysis Example: Competitor Analysis Template in Action

Cipher

Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Guide to Social Media Competitive Analysis (Template)

Crayon

The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.

Analysis 662
article thumbnail

8 Key Steps to Help You Spot Competitor Analysis Trends in 2023

Crayon

Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. But how do you get the right intelligence, how do you draw conclusions from that data, and what do you do with that analysis? and reading online reviews. It ain't easy. But there’s hope!

article thumbnail

How ZoomInfo Enhances Your Database Management Strategy

Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

article thumbnail

What is Competitive Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is one such term. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage.

Analysis 459
article thumbnail

24 Questions to Consider for Your Next SWOT Analysis

Crayon

So, you’re getting ready to conduct a SWOT analysis — fantastic! As you know, conducting a SWOT analysis means evaluating your business through four distinct (yet closely connected) lenses: strengths, weaknesses, opportunities, and threats. If introspection were easy … nevermind. My point is that it’s difficult to be self-reflective.

SWOT 725
article thumbnail

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement. This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E

article thumbnail

Can Businesses Meet Increasing Consumer Expectations?

Download the Consumer Insights & Sustainability Benchmark for a deep analysis of consumer interest, expectations, and actions to strengthen your ESG communication. It also offers solutions for companies looking to build a deeper connection with stakeholders around their ESG initiatives.

article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, building forecasting models, identifying hidden correlations among data points, and more.