What is Competitive Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is one such term. Competitor Analysis

Competitor SWOT Analysis

Cipher

Competitor AnalysisIf you’ve been in business for any length of time, you know that assessing strengths, weaknesses, opportunities and threats is a regular exercise. Internal SWOT analyses have a ton of benefits and can shed light on areas of struggle and opportunities for growth.

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Competitor Analysis Example: Competitor Analysis Template in Action

Cipher

Competitive analysis has benefits for virtually every business. Competitor AnalysisAnd yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun.

Synthesis vs. Analysis: Breaking Down the Difference

Cipher

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. Competitive Intelligence Analysis Synthesis

Important Data Sources to Reference when Conducting Competitive Analysis Research

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor Analysis

How To Do Competitor Analysis

Cipher

Regular, effective competitor analysis will help you achieve this success. Competitor AnalysisWithout a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.

3 Win/Loss Analysis Templates You Can Use Right Now

Crayon

More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.

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24 Questions to Consider for Your Next SWOT Analysis

Crayon

So, you’re getting ready to conduct a SWOT analysis — fantastic! As you know, conducting a SWOT analysis means evaluating your business through four distinct (yet closely connected) lenses: strengths, weaknesses, opportunities, and threats. Competitive Analysis

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Tips for Conducting a Competitive Product Analysis

Crayon

A fruitful method for gathering this intel is competitive product analysis—an evaluation of your competitors' products to determine their strengths, weaknesses, and current position in the market. Competitive Analysis

What Goes Into a Competitive Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy. Competitor Analysis

Win/Loss Analysis: Everything You Need to Know

Crayon

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. How do you conduct win/loss analysis? Competitive Analysis

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5 Important Components to a Competitor Analysis Framework

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor Analysis

How to Get Started with Competitive Landscape Analysis

Crayon

Competitive AnalysisIf you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.

Competitive Analysis Requires Benchmarking Your Own Company

Crayon

This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. Competitive Analysis

Building a Business Plan Based on Your Competitor Analysis

Cipher

Competitor AnalysisEvery football team thinks they have a great plan when they’re walking out of the locker room. They know every play. They’ve practiced every pass. They’ve even planned how to celebrate after they win.

3 Competitive Analysis Frameworks to Try in 2021

Crayon

Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. And it’s only through competitive analysis frameworks that you can establish the so what on a regular basis. Competitive Analysis

Five Reasons to do a Competitive Analysis in 2021

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. With all these changes, the need for organizations to perform competitive analysis has only been heightened. Competitor Analysis

What Should Be Included In A Competitor Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor Analysis

Managing the Data that Goes into a Business Competitor Analysis

Cipher

Competitor AnalysisAnalyzing a competitor can feel like a high-stakes game of poker. You're watching out for any "tell" that might hint to their business strategy. They're keeping their cards close to their chest until they're ready to call.

Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis

Cipher

Competitor AnalysisWelcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders.

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Website Competitor Analysis: Tracking Competitor Website Changes

Cipher

Question: What’s the best source of information for conducting a competitor analysis

An Analysis of Marketing In the Education Industry (2021)

Crayon

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old. Competitive Intelligence

9 Free Tools for Conducting a Market and Competitor Analysis

Cipher

That’s because they're missing the answers to two vital questions: Competitor AnalysisBig Data has transformed the world of business, allowing decision-makers to measure everything about their customers and their staff.

What is Competitive Analysis? A B2B Marketer's Guide

Crayon

Competitive analysis is the ongoing practice of assessing your competitors in relation to your own business. This is an introductory guide to competitive analysis for the B2B marketer. Competitive AnalysisYour business doesn’t exist in a vacuum.

How to Complete A Competitor Analysis: Is It Ever Really Done? 

Cipher

Competitor analysis is often done on a project-by-project basis. Competitor AnalysisYou might build a report on a rival when you’re thinking of launching a new product, or if you notice a new competitor enter your market. And then, when the report is complete and delivered, you file it away and close the project.

5 Steps to Get Valuable Insight From Competitor Website Analysis

Crayon

When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market. Competitive AnalysisThe following post was written by Richard Conn.

An Analysis of Marketing In the Restaurant POS Industry (2021)

Crayon

In recent years, point of sale ( POS) systems have become a key differentiator for restaurants across the globe. These systems allow restaurateurs to meet many practical needs such as growing profits, running more efficient and organized businesses, and improving bookkeeping.

How to do SWOT Analysis With Competitive Intelligence Questions

Octopus

How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and.

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5 Signs You Need Sales Experience Analysis

Primary Intelligecne

Sales experience analysis allows you to uncover weak spots in your sales process that only your buyers can see so that you can take actionable steps to repair, optimize, and perfect your sales experience from first touch to close. But how do you know if you need sales experience analysis?

How to do Competitor Analysis well

Octopus

How to do Competitor Analysis well This article asks how to do Competitor Analysis well. We offer guidance to Competitor analysis. The post How to do Competitor Analysis well appeared first on Octopus Competitive Intelligence.

Who does Competitive Market Analysis?

Octopus

Who does Competitive Market Analysis? And Competitive Analysis is precisely what's needed. The post Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. In this article called. appeared first on Octopus Competitive Intelligence. Insight

Who Benefits from Win Loss Analysis?

Primary Intelligecne

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing. Ultimately, win loss analysis helps sale win more deals.

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Competitive Intelligence questions to NATS Strategy Analysis and Development manager

Octopus

Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers.

Three Frameworks for Processing Competitive Analysis Data

ArchIntel

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. ArchIntel™ -.

Competitive Analysis thinking for sensational media headlines

Octopus

Competitive Analysis thinking for sensational media headlines This article is called Competitive Analysis thinking for sensational media headlines and offers our thoughts on finding the truth within newspaper. The post Competitive Analysis thinking for sensational media headlines appeared first on Octopus Competitive Intelligence.

How to do Competitor Analysis in 2021 

Octopus

How to do Competitor Analysis in 2021 It is important to understand how to do Competitor Analysis in 2021. The post How to do Competitor Analysis in 2021 appeared first on Octopus Competitive Intelligence. Most of us work within competitive markets. So, keeping an eye. Insight

Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.

Competitor Analysis For Any Size Business With a Quick and Dirty Tool

Octopus

This article is called Competitor Analysis for any size business with a quick and dirty tool. What is Competitor Analysis? Competitor Analysis is an evaluation of your identified. It offers our basic thoughts on how to start analysing your competitors.

Using buyer feedback in competitive analysis

Primary Intelligecne

By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis.

How To Maintain Accurate Data Through Conversational Analysis?

Smart Data Collective

Utilizing conversational analysis can reveal which business locations are excelling and which aren’t, which advertisements connect with customers, and what they think of new products. What is Conversational Analysis? Steps in Utilizing Conversation Analysis.

Competitive Analysis More Than Just Learning About the Competition

ArchIntel

Competitive analysis efforts are all too often focused only on the competitors, but it was emphasized that business rivals are only one aspect of the market. The post Competitive Analysis More Than Just Learning About the Competition appeared first on ArchIntel™. ArchIntel™ -.

A Comprehensive Guide to Benchmarking Analysis

Netbasequid

A benchmarking analysis measures your performance in a specific area and compares it against industry standards or competitive performance. Here, we’ll explore how to measure your brand’s success with our comprehensive guide to benchmarking analysis. Benchmarking analysis tools.

A Guide to Sentiment Analysis

Netbasequid

And it’s for this reason that a sentiment analysis is critical for your brand to read between the lines and target those emotions effectively. Strategies to help brands with sentiment analysis. Sentiment Analysis in 2021. And so does a thorough sentiment analysis.