Analysis Related Topics 
Cipher
JANUARY 25, 2021
Competitive analysis has benefits for virtually every business. And yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun. This stems from what we call the CI cycle of death , a faulty approach to CI that quickly becomes the elephant you can’t eat (not even one bite at a time).
Crayon
AUGUST 11, 2021
The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis. Create your template (or use ours). Gather your data.
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Crayon
JANUARY 21, 2021
So, you’re getting ready to conduct a SWOT analysis — fantastic! As you know, conducting a SWOT analysis means evaluating your business through four distinct (yet closely connected) lenses: strengths, weaknesses, opportunities, and threats. If introspection were easy … nevermind. My point is that it’s difficult to be self-reflective.
Crayon
FEBRUARY 6, 2023
Effective competitive intelligence requires constant aggregation and analysis in order to turn information into actionable insights. But how do you get the right intelligence, how do you draw conclusions from that data, and what do you do with that analysis? and reading online reviews. It ain't easy. But there’s hope!
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Cipher
MAY 5, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is one such term. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage.
Crayon
FEBRUARY 28, 2022
Now, conducting a full-scale competitive analysis can feel daunting, particularly when your sole focus is on verbiage. Enter competitor messaging analysis , the art of dissecting what the other players in your space say about themselves in the name of differentiation and, ultimately, market domination.
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