How to Conduct Competitor Analysis
Cipher
APRIL 19, 2022
Competitor Analysis
Analysis Related Topics 
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Competitor SWOT Analysis
Cipher
JANUARY 27, 2021
Competitor AnalysisIf you’ve been in business for any length of time, you know that assessing strengths, weaknesses, opportunities and threats is a regular exercise. Internal SWOT analyses have a ton of benefits and can shed light on areas of struggle and opportunities for growth.
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What is Competitive Analysis?
Cipher
MAY 5, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is one such term. Competitor Analysis
What's a SWOT Analysis?
Crayon
DECEMBER 9, 2022
Tesla, Rivian, and Toyota all make electric vehicles, but the way they perceive their respective roles in the EV market (and the way prospective purchasers perceive each brand) couldn’t be more different. Competitive Intelligence Strategy
How ZoomInfo Enhances Your Database Management Strategy
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Competitor Analysis Example: Competitor Analysis Template in Action
Cipher
JANUARY 25, 2021
Competitive analysis has benefits for virtually every business. Competitor AnalysisAnd yet, many businesses abandon competitive intelligence initiatives soon after they’ve begun.
Free competitor analysis template for 2022 (+ best practices)
Cipher
MARCH 31, 2022
Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.
How To Do Competitor Analysis
Cipher
JANUARY 6, 2021
Regular, effective competitor analysis will help you achieve this success. Competitor AnalysisWithout a clear view of the playing field, there is a good chance you’re going to move forward with the wrong (or incomplete) strategies.
Tips for Conducting a Competitive Product Analysis
Crayon
JULY 1, 2021
A fruitful method for gathering this intel is competitive product analysis—an evaluation of your competitors' products to determine their strengths, weaknesses, and current position in the market. Competitive Analysis
Synthesis vs. Analysis: Breaking Down the Difference
Cipher
SEPTEMBER 20, 2021
Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. Competitive Intelligence Analysis Synthesis
Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
7 best competitor analysis tools (updated for 2022)
Cipher
MARCH 4, 2022
Best competitor analysis tools. Competitor analysis plays a vital role in the strategies of many of the world’s leading firms, acting as an important input into key strategic decisions. Competitor AnalysisCrunchbase. FactSet. Visualping. SEMRush. LexisNexis. PowerBI.
A Guide to Social Media Competitive Analysis (Template)
Crayon
AUGUST 11, 2021
The ubiquity of marketing activity across platforms like Twitter and LinkedIn has given rise to social media competitive analysis—an exercise that companies undertake in hopes of improving their own strategies. What is social media competitive analysis? Present your analysis.
24 Questions to Consider for Your Next SWOT Analysis
Crayon
JANUARY 21, 2021
So, you’re getting ready to conduct a SWOT analysis — fantastic! As you know, conducting a SWOT analysis means evaluating your business through four distinct (yet closely connected) lenses: strengths, weaknesses, opportunities, and threats. Competitive Analysis
3 Win/Loss Analysis Templates You Can Use Right Now
Crayon
JULY 30, 2021
More than two-thirds of competitive intelligence professionals say their in-house team is responsible for win/loss analysis. That’s a lot of ground to cover between the hours of 9am and 5pm—which is why simple win/loss analysis templates can be tremendously helpful.
Competitive Analysis Requires Benchmarking Your Own Company
Crayon
JANUARY 12, 2021
This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. Competitive Analysis
Win/Loss Analysis: Everything You Need to Know
Crayon
MAY 7, 2021
Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. How do you conduct win/loss analysis? Competitive Analysis
How to Get Started with Competitive Landscape Analysis
Crayon
FEBRUARY 17, 2021
Competitive AnalysisIf you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.
3 Competitive Analysis Frameworks to Try in 2021
Crayon
MAY 25, 2021
Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. And it’s only through competitive analysis frameworks that you can establish the so what on a regular basis. Competitive Analysis
What Goes Into a Competitive Analysis?
Cipher
APRIL 14, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy. Competitor Analysis
What’s New In Analysis Services 2022?
Chris Webb BI
DECEMBER 5, 2022
There was a time when a new release of SQL Server – and therefore a new release of SQL Server Analysis Services – was the most exciting thing in the world for me. Analysis Services Multidimensional Tabular
Competitor Messaging Analysis: A Step-by-Step Guide
Crayon
FEBRUARY 28, 2022
Now, conducting a full-scale competitive analysis can feel daunting, particularly when your sole focus is on verbiage.
5 Important Components to a Competitor Analysis Framework
Cipher
FEBRUARY 8, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor Analysis
What is Competitive Analysis? A B2B Marketer's Guide
Crayon
JANUARY 14, 2021
Competitive analysis is the ongoing practice of assessing your competitors in relation to your own business. This is an introductory guide to competitive analysis for the B2B marketer. Competitive AnalysisYour business doesn’t exist in a vacuum.
Everything You Need to Know About Competitive Analysis (with Template!)
Crayon
SEPTEMBER 15, 2022
When it comes to competitive analysis, scope is everything. Competitive Intelligence Strategy
Analysis of Competing Hypotheses: An Overview + Example
Crayon
OCTOBER 24, 2022
Imagine you lead the intelligence function at a CRM software company. One day, you notice that your closest competitor has recently published a couple blog posts about contracts and document management—which is out of the ordinary for them. Competitive Intelligence Strategy
Building a Business Plan Based on Your Competitor Analysis
Cipher
MARCH 15, 2021
Competitor AnalysisEvery football team thinks they have a great plan when they’re walking out of the locker room. They know every play. They’ve practiced every pass. They’ve even planned how to celebrate after they win.
Five Reasons to do a Competitive Analysis in 2021
Cipher
APRIL 21, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. With all these changes, the need for organizations to perform competitive analysis has only been heightened. Competitor Analysis
What Should Be Included In A Competitor Analysis?
Cipher
APRIL 19, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor Analysis
5 Steps to Get Valuable Insight From Competitor Website Analysis
Crayon
SEPTEMBER 19, 2022
When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market.
5 Steps to Get Valuable Insight From Competitor Website Analysis
Crayon
JANUARY 7, 2021
When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market. Competitive AnalysisThe following post was written by Richard Conn.
Website Competitor Analysis: Tracking Competitor Website Changes
Cipher
JANUARY 11, 2021
Question: What’s the best source of information for conducting a competitor analysis
Managing the Data that Goes into a Business Competitor Analysis
Cipher
MARCH 22, 2021
Competitor AnalysisAnalyzing a competitor can feel like a high-stakes game of poker. You're watching out for any "tell" that might hint to their business strategy. They're keeping their cards close to their chest until they're ready to call.
Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis
Cipher
FEBRUARY 22, 2021
Competitor AnalysisWelcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders.
9 Free Tools for Conducting a Market and Competitor Analysis
Cipher
MARCH 8, 2021
That’s because they're missing the answers to two vital questions: Competitor AnalysisBig Data has transformed the world of business, allowing decision-makers to measure everything about their customers and their staff.
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