The State of Competitive Intelligence: Q2 2021

Cipher

Welcome to the State of Competitive Intelligence Update, a quarterly report from the Knowledge360® team at Cipher. Today we're sharing the latest insights from the world of Competitive Intelligence (CI). Competitive Intelligence

Competitive Intelligence Software Comparison: Meltwater vs. Knowledge360?

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by prospects and clients to help them compare different competitive intelligence software tools. Competitive Intelligence Software

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How to Build a Competitive Intelligence Deliverable

Cipher

In the competitive intelligence (CI) process, one of the most important aspects is building an effective CI deliverable that decision makers can act upon. Competitive Intelligence Competitive Strategy

What is Competitive Intelligence?

Cipher

Competitive intelligence, often referred to as CI, is at the heart of every high-performing organization. By practicing competitive intelligence, organizations can take steps to stay ahead of their competition, maximize business performance, and ensure sustainable long-term success.

How to Break Down Competitive Intelligence Silos

Cipher

One of the greatest barriers to successful competitive intelligence (CI) efforts in organizations of all sizes is the existence of silos. Competitive Intelligence

The 9 Best Free Competitive Intelligence Tools in 2021

Cipher

Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --.

A Comprehensive Introduction to Competitive Intelligence

Crayon

Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors. Competitive Intelligence

Competitive Intelligence Software Comparison: Qualtrics vs. Knowledge360

Cipher

Qualtrics and Knowledge360 are both software tools with competitive intelligence features. Their work fuels a brand’s competitive intelligence with meaningful stats, trends and market data. Competitive Intelligence Software

Sources of Competitive Intelligence: Your Go-To Guide

Crayon

This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics. Competitive Intelligence

How to Build a Competitive Intelligence Culture

Cipher

In a recent episode of The Gambit Podcast , our guest Troy Pfeffer discussed at length the importance of building an intelligent company. Competitive Intelligence

Competitive Intelligence Software Comparison: Contify vs. Knowledge360?

Cipher

Welcome to our Competitive Intelligence Software Comparison series! We are regularly asked by people new to competitive intelligence to help them compare different competitive intelligence software tools. Competitive Intelligence Software comparison

Opportunities for Improvement in the Competitive Intelligence Function of Life Science Organizations

Cipher

Earlier this year, Cipher Systems commissioned a study with Forrester Consulting to learn more about the challenges market and competitive intelligence (M&CI) teams at leading life science firms. Competitive Intelligence Life Sciences Insights

5 Keys to Succeeding with Competitive Intelligence [DATA]

Crayon

If I had to summarize the brand new 2021 State of Competitive Intelligence Report with a single word, I’d use the word revenue. If you were to look at all the companies that are yielding returns on their competitive intelligence investments, what commonalities would you observe?

10 Essential Examples of Competitive Intelligence

Crayon

For those who conduct competitive intelligence, gathering insights in a timely manner can be an enormous struggle. On any given day, there may be hundreds — if not thousands — of signals generated across your competitive landscape. Competitive Intelligence

Statistics for the Outsourcing of Market and Competitive Intelligence Activities

Cipher

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together. Competitive Intelligence Software Competitive Intelligence

The 7 Greatest Challenges in Market and Competitive Intelligence

Cipher

Market and competitive intelligence (M/CI) is an essential component of successful organizations. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals. Competitive Intelligence Market Intelligence

What is the ROI of a Competitive Intelligence Tool?

Cipher

Pop quiz: What is the most commonly asked question of competitive intelligence teams? Competitive Intelligence Software Competitive Intelligence

Breaking Down 5 Major Goals of Competitive Intelligence

Crayon

As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before. Competitive IntelligenceBusinesses have never been more agile than they are right now.

Who Uses Competitive Intelligence? 5 Key Stakeholders

Crayon

At this point, you’ve got a strong grasp on competitive intelligence (CI). If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. Competitive Intelligence

The Sales Leader's Guide to Competitive Intelligence

Cipher

Sales is an inherently competitive function. Competitive Intelligence Market IntelligenceYou and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.

How to Build a DIY Competitive Intelligence System with SharePoint

Cipher

Competitive Intelligence (CI) teams can sometimes be a victim of their own success. Competitive IntelligenceYou might start out with limited resources, but you find amazing tricks and hacks that allow you to produce some useful results.

5 Tips for Effectively Communicating Competitive Intelligence to Your Organization

Crayon

One of the biggest challenges with making use of competitive intelligence (CI) is distributing that intel to the relevant stakeholders within your organization so that your team can take action on your competitive insights. Competitive Intelligence

Competitive Intelligence Spotlight Series: Vinay Nair

Crayon

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. Competitive Intelligence Spotlight

Competitive Intelligence Spotlight Series: Sunanda Thumati

Crayon

Crayon's Competitive Intelligence Spotlight is an interview series where we chat with intelligence professionals to get a glimpse into their careers and gain unique insight into competitive strategy. Competitive Intelligence Spotlight

How to do SWOT Analysis With Competitive Intelligence Questions

Octopus

How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. The post How to do SWOT Analysis With Competitive Intelligence Questions appeared first on Octopus Competitive Intelligence.

SWOT 264

The 5 Biggest Factors in Your Competitive Intelligence Team's Efficiency

Cipher

This article is a part of our competitor intelligence resource center. Visit the complete competitor intelligence resource center for more content like this. Competitive Intelligence

Competitive Intelligence Priorities for the New Year from the Experts

Crayon

For competitive intelligence (CI) practitioners, there are many elements to building your annual plan. Competitive IntelligenceAs we head into the New Year, many of us are deep in planning, strategy brainstorm sessions, and goal-setting.

What are the Greatest Challenges for Competitive Intelligence Professionals? An Interview with Alysse Nockels

Cipher

I had the distinct pleasure of interviewing one of the most respected and experienced minds in CI and was able to pick her brain about the greatest challenges that face competitive intelligence leaders and teams today. Competitive Intelligence

How to Build a Scalable Competitive Intelligence Program

Crayon

Today is a great day because you’ve just been hired to spearhead a competitive intelligence (CI) program at your company. Competitive intelligence has many moving parts and is a process that is never truly done, so laying a strong foundation is key.

How to Effectively Manage Competitive Intelligence Consulting Vendors

Cipher

No matter how sophisticated your market and competitive intelligence (M/CI) function is, it often makes sense to work with a third-party vendor.

New CMOs Can Reboot the Market and Competitive Intelligence (M/CI) Process

Cipher

Competitive Intelligence Market IntelligenceIn recent years, many companies have spent heavily on inward-looking analytics. We measure every mouse click, we log every website visitor, and then we use this data to help create better campaigns and improve our messaging.

The Evolving Role of the Competitive Intelligence Analyst

Cipher

Like any field of analysis, the nature of marketing and competitive intelligence (M/CI) changes over time. Competitive IntelligenceFor example, digitalization has totally changed how we can access and aggregate data. But technology is just the tip of the iceberg.

The Product Manager / Marketer's Guide to Competitive Intelligence 

Cipher

Competitive IntelligenceAs a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously.

Competitive Intelligence And Lessons From The Military Gets Things Done

Octopus

Competitive Intelligence and lessons from the military gets things done We explain how Competitive Intelligence and lessons from the military gets things done. Competitive Intelligence Insight

How to Compete with my Competitors Using Competitive Intelligence Thinking

Octopus

How to Compete with my Competitors Using Competitive Intelligence Thinking In this article, we offer our thoughts on how to compete with my competitors using Competitive Intelligence thinking. Competitive Intelligence Insight

A New View on Competitive Intelligence Software: Intelligence Lakes and Intelligence Warehouses

Cipher

Competitive Intelligence Software Competitive IntelligenceLately, I’ve been spending A LOT of time trying to find ways to explain what Knowledge360 does for potential customers. And I’ve found myself stuck between a rock and a hard place.

4 Benefits of Using the Right Market and Competitive Intelligence Platform

Cipher

When undertaking market and competitive intelligence (M/CI), it’s important that practitioners have the tools they need to succeed. Competitive Intelligence Software

Competitive Intelligence Spotlight #39: Beth Goode, Director of Competitive Intelligence & Price To Win at SOS International

ArchIntel

The Competitive Intelligence field requires a tremendous amount of trust –in the data you collect, the analysis you provide, and the reputation you’ve built. What they really need is a clear, detailed picture of the competitive landscape that is honest and transparent.

Marketing Applications of Competitive Intelligence

ArchIntel

In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. The post Marketing Applications of Competitive Intelligence appeared first on ArchIntel™.

Competitive Intelligence Spotlight #40: Brian Greenberg, Marketing Competitive Intelligence Head with Aruba Networks

ArchIntel

He also discussed success within competitive intelligence and lessons and challenges faced in the field. . “We’re ArchIntel: What are some of the larger lessons you’ve learned throughout your career in competitive intelligence? . ArchIntel™ -.

Competitive Intelligence: Myths vs. Realities

Contify

The post Competitive Intelligence: Myths vs. Realities appeared first on Contify Market and Competitive Intelligence Platform - Blog. Competitive Intelligence

Competitive Intelligence Planning for 2021: 15 Questions to Answer in Your Annual Plan

Crayon

For the competitive intelligence (CI) professionals out there, how are you adjusting your CI program plans? How are you prioritizing the many ways you can support competitive strategies across the company? Competitive Intelligence

Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young

Octopus

Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young This week we offer you the Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young.