Sat.Sep 14, 2024 - Fri.Sep 20, 2024

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Leveraging Commerce Media & Data Analytics in Ecommerce

Smart Data Collective

Ecommerce businesses should use data analytics to bolster their commerce media strategy.

Commerce 310
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Sales Signals: How to Leverage Data & AI to Reach Prospects First

Zoominfo

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Signal-based selling goes far beyond traditional lead generation or cold outreach leveraging basic intent data. Instead of waiting until buyers are clearly in-market, sales teams now can rely on a layered, AI-fueled analysis of multiple high-value signals to zero

Sales 214
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Another Way To Get The SQL Generated By Power BI DirectQuery Mode

Chris Webb BI

If you’re performance tuning a DirectQuery mode semantic model in Power BI, one of the first things you’ll want to do is look at the SQL that Power BI is generating. That’s easy if you have permissions to monitor your source database but if you don’t, it can be quite difficult to do so from Power BI. I explained the options for getting the SQL generated in DirectQuery mode and why it’s so complicated in a presentation here , but I’ve recently found a new way o

Profiling 327
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Rethinking enterprise architects’ roles for agile transformation

CIO

CIOs often have a love-hate relationship with enterprise architecture. On the one hand, enterprise architects play a key role in selecting platforms, developing technical capabilities, and driving standards. Moreover, undertaking digital transformation and technology modernization programs without an architect can lead to delays, technical debt , higher costs, and security vulnerabilities.

Security 218
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Role of Data Protection Regulations for Data-Driven Brands

Smart Data Collective

Data-driven companies need to follow big data regulations carefully if they want to avoid legal hassles.

Security 315

More Trending

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10 Inspiring Public Relations Examples from Top Brands

mention

An effective public relations strategy can be a game changer, as 71% of consumers buy from a reputable brand they can trust. Additionally, data shows that PR profoundly influences consumer behavior, with 60% of consumers reading through articles about a brand before making a purchase. The global PR market is worth $97 billion and is estimated to be $133.82 billion by 2027.

Copywrite 162
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Deepfakes break through as business threat

CIO

Deepfakes targeting enterprise financial data used to be a hypothetical concern, but that’s no longer the case, as criminal deepfakers now target more than a quarter of all companies, according to a recent survey. About 15% of executives say cybercriminals have targeted their companies’ financial or accounting data using deepfakes at least once in the past year, while another 11% say they’ve seen multiple deepfake scams.

Business 211
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The Trouble with AI and Identity

Dataversity

Artificial Intelligence (AI) has earned a reputation as a silver bullet solution to a myriad of modern business challenges across industries. From improving diagnostic care to revolutionizing the customer experience, many industries and organizations have experienced the true transformational power of AI. However, that’s not the case for the masses.

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V2X – Follow the bouncing ball of M&A to learn about a GOVCON powerhouse

FedSavvy

In this blog we are exploring V2X , a company serving national security, defense, civilian, and international markets through operations and logistics, aerospace and aviation, training, and technology support. Headquartered in McLean, VA, V2X employs a global team of approximately 16,000 professionals. Mergers and Acquisitions History to form V2X Figure 1 – V2X’s merger and acquisition history since 2014.

Learning 130
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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10 Effective Ways for PR Crisis Management

mention

Nearly 70% of business leaders report experiencing a crisis within five years. The average number of crises these companies faced during this period was three. Brand reputation, cybercrime, and rumors are some areas that make businesses feel most vulnerable. These are the reasons you need a PR crisis management team. Is your business facing a PR crisis?

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Do boards understand their new role in cybersecurity?

CIO

Julie Ragland was CIO of vehicle manufacturing company Navistar, and has held IT leadership roles at Adient and Johnson Controls. To Ragland, who also sits on several state agency and non-profit boards, one of the greatest responsibilities for today’s boards is in governing cyber security risk. And while board members are generally tuned in to the importance of cyber governance, they don’t always understand the true risks with cyber and their own governing role.

Education 211
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Transforming Audience Insights: Infegy Starscape's AI Personas Widget

Infegy

At Infegy, we're constantly pushing the boundaries of social intelligence. Today, we're thrilled to unveil our game-changing AI Personas widget - the latest addition to our feature-packed Infegy Starscape platform. This innovative tool is set to transform how you understand and engage with your audience, at a speed you previously thought impossible.

Gaming 105
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Evolve Your B2B Website: From Traffic Magnet to Conversion Engine

Weidert Group

The most effective industrial marketers are those who can adapt quickly to change. In the context of today’s digital marketing landscape, the ability to stay agile and respond proactively to new trends is crucial — particularly amid today’s upheaval across marketing ecosystems. Staying ahead of the curve demands that marketers embrace change and rethink their digital strategies, starting with one of their most important owned assets — the company's website.

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Gain a Competitive Edge With This Scenario Planning Toolkit

In a world where uncertainty and change are constant, scenario planning empowers companies with the agility and competitive edge needed to thrive. Download the toolkit to fortify your business strategy , set up your competitive positioning , and ensure your company is poised to respond to any future scenario.

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Strategic Alliance Management: Case Study of a TBR Use Case

TBR

Making Data-driven Decisions in Sell-with, Build-with Alliance Partnerships More enterprise IT spend is being driven by and through ecosystem partnerships than ever before, and spend is only forecasted to grow over the coming years. How do global systems integrators (GSIs), channel partners, hyperscalers, independent software vendors (ISVs), managed service providers (MSPs) and OEMs maximize limited resources to staff, market and manage vital go-to-market partnerships across their ecosystems?

Alliance 100
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It’s time for CIOs to think about post-quantum cryptography

CIO

With the threat that quantum computers will break current encryption methods “looming on the horizon,” the adoption of post-quantum cryptography is now a critical priority, particularly for those industries that handle sensitive data, a report released Tuesday revealed. The current and future state of quantum are among six trends contained in Info-Tech Research Group’s Tech Trends 2025 report, based on responses from an estimated 1,000 IT decision-makers in the US, Canada, Asia Pacific (APAC), a

Research 209
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Data Lake Strategy: Its Benefits, Challenges, and Implementation

Dataversity

In today’s hyper-competitive business environment, data is one of the most valuable assets an organization can have. However, the sheer volume, variety, and velocity of data can overwhelm traditional data management solutions. Enter the data lake – a centralized repository designed to store all types of data, whether structured, semi-structured, or unstructured.

IT 97
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Microsoft Fabric: Resolving Capacity Admin Permission Issues in Automate Capacity Scaling with Azure LogicApps

BI Insight

A while back, I published a blogpost explaining how to use Azure LogicApps to automate scaling Microsoft Fabric F capacities under the PAYG (Pay-As-You-Go) licensing option. Some of my followers reported an issue with their Capacity Admin settings when running the LogicApp solution. The issue was that their capacity admins disappeared after they had run … Continue reading Microsoft Fabric: Resolving Capacity Admin Permission Issues in Automate Capacity Scaling with Azure LogicApps The post

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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State of the U.S. Telecom B2B Market: Trends and Strategies Impacting the Competitive Landscape

TBR

What is the Current State of the Market for Leading U.S. Operators? AT&T and Verizon remain the largest players by a wide margin in the U.S. telecom B2B market from a revenue perspective, largely due to the companies’ established footing in the B2B market among businesses of all sizes. However, competitors are gradually gaining market share, especially T-Mobile, which is attracting businesses through its relative advantage in 5G network quality and value-based pricing as well as portfolio ex

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Thinking of building your own AI agents? Don’t do it, advisors say

CIO

Agentic AIs, a form of technology designed to run specific functions within an organization without human intervention, are gaining traction as enterprises look to automate business workflows, augment the output of human workers, and derive value from generative AI. Analyst firm Forrester named AI agents as one of its top 10 emerging technologies this year, but it has a warning for companies focused on adopting them: Don’t go it alone.

IT 207
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8 Most Common Mistakes of Agency Owners that Can Cost Big-Time

E2M

Mistakes are a natural part of being human, but as an agency owner, some mistakes can cost you dearly—leading to frustrated clients, revenue loss, or even burnout. Running an agency is no easy task, and along the way, you’re bound to hit a few bumps. Whether you’ve just launched your agency or you’ve been at it for a while, it’s easy to fall into traps that can cost you big time.

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Take Control of Your HR Data with SplashBI Fusion HCM Core HR Reporting

Splash BI

Take Control of Your HR Data with SplashBI Fusion HCM Core HR Reporting Explore – Why Choose SplashBI’s Fusion HCM Core HR Reports? Enterprise Structure Reports HR Employee and Assignment Maintenance Reports Assignment Reports Payroll and Salary Reports Employee Termination and Turnover Reports Workforce Structure Reports Elevating Your HR Operations with Real-Time Analytics Ready to Dive Deeper into HR Data?

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Competitor | Power BI

Domo

Domo quickly provides an end-to-end platform to business leaders with minimal IT involvement.

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AI could be taken over by a few multinationals, warns UN

CIO

The United Nations’ High-Level Advisory Body on Artificial Intelligence, created last year to address AI governance issues, has made seven recommendations to address the risks with this technology in its first report, just published. The document, entitled Governing AI for humanity , highlights the importance of creating a global dialogue — the European Union is one of the few to have acted with its EU AI Act — by building a global fund that addresses differences in capacity and collaboration an

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Zero Emissions Day: How Data Centers Are Pioneering the Path to a Carbon-Free Future

Dataversity

In this ever-changing world, responsible management of our limited resources is increasingly important. It’s no secret that data centers consume a lot of power, but there are multiple ways in which data center operators reduce their energy consumption and optimize their power utilization. Aside from tracking energy consumption, energy intensity and PUE, many have even […] The post Zero Emissions Day: How Data Centers Are Pioneering the Path to a Carbon-Free Future appeared first on DATAVER

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How Generative AI is Transforming the Semiconductor Industry

Alpha Sense BI

Semiconductors power nearly every facet of modern life, from the devices we use daily to the advanced infrastructure driving global industries—data centers, cloud computing , and AI systems. Over the past half-decade, artificial intelligence has been completely transforming the semiconductor industry. The first wave of rapid change occurred during the COVID-19 pandemic , when the sudden rise of remote work and sharp increase in the use of consumer electronic devices led to a massive spike in dem

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Business Intelligence 101: How To Make The Best Solution Decision For Your Organization

Speaker: Evelyn Chou

Choosing the right business intelligence (BI) platform can feel like navigating a maze of features, promises, and technical jargon. With so many options available, how can you ensure you’re making the right decision for your organization’s unique needs? 🤔 This webinar brings together expert insights to break down the complexities of BI solution vetting.