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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 259
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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 167
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6 Top Competitor Analysis Tools for Funding Research

Aqute Intelligence

Competitive intelligence enables your sales and marketing teams to differentiate your business from competitors. Below are some of the tools we use in competitor research for our customers to analyze competitors and understand what they are doing and what they plan to do next. Need a quote for competitor research?

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More Tools for Competitive Analysis on Marketing Spend

Aqute Intelligence

Any successful marketing campaign accomplishes two key objectives. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. Tracking your rivals’ successful marketing campaigns will give you insights on how to best execute your own.

Analysis 130
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Competitive Analysis Report: What Is It & How to Create One (+ Examples)

mention

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?

Analysis 157
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Data Analytics Helps with Competitor Research

Smart Data Collective

The data analytics market is expected to grow from $30 billion last year to over $393 billion by 2032. A growing number of companies are using data analytics to handle a variety of important functions, including researching their competitors. However, there are other ways that companies can research their competitors as well.

Research 191