CIO

MARCH 13, 2024

According to a research report IDC released in November, based on a survey of over 2,100 business leaders and decision makers with responsibility for AI transformation, 71% of companies already using AI are seeing returns on their AI investments within 14 months, averaging $3.50 for every $1 spent. We did side-by-side testing,” he says.

IT 787

IT Knowledge Research Globalization 787

Netbasequid

SEPTEMBER 19, 2022

It is becoming increasingly difficult to understand the modern consumer and market environment by single-method approaches. By employing a combination of methods to gather data around a particular subject, the researcher can more comprehensively solve the problem by looking at it from different perspectives.

Market Research 97

Market Research Marketing Research Research Marketing 97

Datapine Blog

JANUARY 24, 2021

In our cutthroat digital age, the importance of setting the right data analysis questions can define the overall success of a business. That being said, it seems like we’re in the midst of a data analysis crisis. Your Chance: Want to perform advanced data analysis with a few clicks?

Data Analysis 126

Data Analysis Analysis IT KPI 126

CIO

NOVEMBER 14, 2022

The data sources used by a DSS could include relational data sources, cubes, data warehouses, electronic health records (EHRs), revenue projections, sales projections, and more. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help. ERP dashboards.

Data Mining 815

Data Mining Business Analysis Knowledge 815

Smart Data Collective

SEPTEMBER 27, 2023

Are you looking for a way to enhance your company’s marketing strategies? AI is making its mark on the working world with automated tools for everything from content creation to data management. According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028.

Marketing 244

Marketing Marketing Gaming Research 244

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Netbasequid

JUNE 13, 2022

Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Market research is a dynamic field. We’ll share some insight about traditional market research vs modern strategies below! The Evolution of Market Research.

Market Research 98

Market Research Marketing Research Research Marketing 98

Netbasequid

AUGUST 29, 2022

There are two great market research approaches to keep brands informed: Qualitative and quantitative market research. While both have their place in business and there are situations where you could use either, we are focusing here on qualitative market research. What Is Qualitative Market Research?

Market Research 98

Market Research Marketing Research Research Marketing 98

Alpha Sense BI

MAY 10, 2023

From helping engineers develop 3-D designs to assisting data scientists in writing code and even drafting and reviewing legal documents in the legal world, there’s no shortage of evidence that GenAI could be a panacea for streamlining processes and eliminating mundane, tedious work in every industry. social media, website traffic, etc.).

Market Research 94

Market Research Marketing Research Research Marketing 94

CIO

OCTOBER 19, 2023

Around the time ChatGPT crossed 100 million users, Walmart executives visited a leading research institution to discuss the long-term opportunity around generative AI. The researchers confirmed Walmart’s assumptions on day one: The technology would initially primarily serve knowledge workers by augmenting their work rather than automating it.

Retail 818

Retail Innovation Knowledge Research 818

Netbasequid

SEPTEMBER 26, 2022

The idea of venturing into a new market can evoke mixed feelings. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture.

Research 97

Research Marketing Marketing SWOT 97

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. A company needs to invest in its marketing campaigns and maintain communication with its audience.

Marketing 238

Marketing Marketing Data Analysis Analysis 238

CIO

MARCH 29, 2024

“Generative AI is becoming the virtual knowledge worker with the ability to connect different data points, summarize and synthesize insights in seconds, allowing us to focus on more high-value-add tasks,” says Ritu Jyoti, group vice president of worldwide AI and automation market research and advisory services at IDC. “It

Knowledge 734

Knowledge Technology Technology Retail 734

Smart Data Collective

MAY 17, 2023

And although artificial intelligence is a useful tool that can extend one’s work and capabilities, it must not be included too much in certain sectors, such as marketing. What can AI bring to marketing? Marketing is always changing in a matter of strategies and methods in relationship with current world trends.

Marketing 250

Marketing Marketing IT Brainstorming 250

Datapine Blog

MARCH 25, 2019

With so much data and so little time, knowing how to collect, curate, organize, and make sense of all of this potentially business-boosting information can be a minefield – but online data analysis is the solution. Exclusive Bonus Content: Why Is Analysis Important? What Is A Data Analysis Method?

Data Analysis 87

Data Analysis Analysis Business Data Mining 87

CIO

OCTOBER 4, 2023

This volatility can make it hard for IT workers to decide where to focus their career development efforts, but there are at least some areas of stability in the market: despite all other changes in pay premiums, workers with AI skills and security certifications continued to reap rich rewards.

Security 792

Security Security IT Market Segmentation 792

Netbasequid

AUGUST 1, 2022

Understanding a market means having specific insight around a customer base, trends, and competitors. Market research confirms or dispels dangerous assumptions and reveals intel that generates new ideas and makes marketing magical. What is Market Research? Do you have to outsource your market research too?

Market Research 98

Market Research Marketing Research Research Marketing 98

CIO

JANUARY 18, 2023

For example, when trying to fill your cybersecurity positions, there are several places you can look, depending on the specific role you’re trying to fill: A role to raise security awareness within the organization could be a person in HR specializing in organizational culture, or a marketing person specializing in writing marketing materials.

Knowledge 747

Knowledge Predictive Analytics Data Analysis Education 747

Alpha Sense BI

DECEMBER 13, 2022

In the age of data, business intelligence is about more than just having the right information — it’s about uncovering and analyzing the exact crucial insights you need to help inform business decisions, stay ahead of market-moving trends, and keep an edge on the competition. That’s where market analysis tools come in.

Analysis 97

Analysis Marketing Marketing Primary Research 97

ATTEST

MARCH 27, 2023

The UK market remains a key choice for businesses looking to expand their customer base and unlock growth opportunities. Market research companies in the UK can help you make strategic business decisions with consumer insights. This data gives you the actionable insights you need to make your brand stand out in the crowd.

Market Research 52

Market Research Marketing Research Research Analysis 52

Netbasequid

SEPTEMBER 22, 2022

Market research is the process of gathering business intelligence through the collection, analysis, and interpretation of data. Some of the most common reasons organizations conduct market research include: Improving or creating products. Understanding new market segments. Boosting brand health.

Market Research 59

Market Research Marketing Research Research Marketing 59

Netbasequid

APRIL 7, 2022

As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. What is Triangulated Research? Have you had a research project recently? How to get started with triangulation research.

Market Research 105

Market Research Marketing Research Research Marketing 105

CIO

OCTOBER 25, 2023

From IT, to finance, marketing, engineering, and more, AI advances are causing enterprises to re-evaluate their traditional approaches to unlock the transformative potential of AI. What can enterprises learn from these trends, and what future enterprise developments can we expect around generative AI?

Security 813

Security Security Intellectual Property Loss 813

Netbasequid

OCTOBER 3, 2022

It’s not possible to eliminate bias in market research, not entirely. You want people – both researchers and respondents – to express their personality. The researcher can innovate the process and respondents can more fully reveal themselves. What Is Research Bias? But there are ways to lessen it! Design Bias.

Research 105

Research Market Research Marketing Research Analysis 105

Netbasequid

JUNE 16, 2022

To solve this puzzle, the business should find answers in its research – something that just isn’t connecting as planned. If their hybrid research is solid, they will be able to pivot and capture the market. The process to sort this problem out requires referring back to your market research to narrow down the challeenges.

Research 105

Research IT Market Research Marketing Research 105

Smart Data Collective

JUNE 8, 2021

They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns. Artificial intelligence has drastically shaped the future of PPC marketing. A growing body of research shows that the benefits of using AI can be remarkable. How is AI Changing PPC Marketing?

Marketing 302

Marketing Marketing Algorithm Data Mining 302

Netbasequid

NOVEMBER 2, 2022

We’ve had ample warning––and if your brand isn’t tracking relevant research, it needs to be! By regularly conducting research on changing consumer attitudes, expectations, and behaviors, you can easily determine the effect of external circumstances on your brand so you can adjust accordingly. What is Brand Tracking Research?

Research 105

Research Analysis Market Research Marketing Research 105

Zoominfo

MARCH 2, 2021

It’s used by companies of all types and sizes for a variety of tasks, ranging from employee benefits administration to cancer research. Big data is vital in the functionality and productivity of an organization’s web presence. E-mail remains at the center of the marketing mix for most businesses. What Is Big Data, Anyway?

Marketing 272

Marketing Marketing Data Analysis Intelligence 272

CIO

AUGUST 7, 2023

With data, an organization can do super powerful things with AI and machine learning, like building models that do everything from enhancing fraud detection capabilities to identifying gaps in the market for the organization to separate from the pack. According to research firm Forrester, 94% of U.S.

Innovation 486

Innovation Data Analysis Security Security 486

ArchIntel

APRIL 27, 2021

The senior manager will serve as a strategic thought partner and expert in analytical and market research to help inform life-cycle planning, forecasting and senior management decisions that require primary market research and competitive intelligence.

Analysis 104

Analysis Management Pharmaceutical Competitive Intelligence 104

Netbasequid

JANUARY 10, 2022

Consumer behavior is a mystery at best sometimes, however savvy brands globally are harnessing the power of consumer behavior analysis to guide them in complex decision making. Enhancing Data Analysis Expertise. Enhancing Data Analysis Expertise. What is a Consumer Behavior Analysis? It’s all good to know.

Analysis 98

Analysis Data Analysis Travel Innovation 98

Datapine Blog

SEPTEMBER 1, 2020

, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Besides, they also add more credibility to your work and add weight to any marketing recommendations you would give to a client or executive. What Is A Market Research Report?

Market Research 99

Market Research Marketing Research Research KPI 99

Netbasequid

NOVEMBER 23, 2021

At the speed of today’s market, brands need answers, and they need them fast. Decisions need to be made based on insights revealed through data to maintain upward momentum. And that’s where thematic analysis comes in! Brands are surrounded by data; however, roughly 80% of it is unstructured. What is Thematic Analysis?

Analysis 105

Analysis Airline Market Intelligence Entertainment 105

Netbasequid

APRIL 12, 2023

A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

Netbasequid

SEPTEMBER 30, 2022

Are you thinking of bringing a new product to the market this year? Yes, there are indeed that many new products being introduced to the market every year, according to Harvard Business School. Many new products fail because their creators use an ineffective market segmentation mechanism. We’re going to help you stand out.

Research 98

Research IT SWOT Analysis 98

mention

JULY 7, 2021

Are you keeping pace with the latest digital marketing trends to put your brand in the palm of their hand? Find out where you should be focusing your marketing efforts in 2021. As it continues to evolve, marketers continue to find new ways to reach their audience. So, where is digital marketing heading in 2021?

Marketing 335

Marketing Marketing Due Diligence Security 335

ATTEST

FEBRUARY 24, 2023

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side.

Market Research 52

Market Research Marketing Research Research Marketing 52