December, 2023

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3 key digital transformation priorities for 2024

CIO

The analyst reports tell CIOs that generative AI should occupy the top slot on their digital transformation priorities in the coming year. Moreover, the CEOs and boards that CIOs report to don’t want to be left behind by generative AI, and many employees want to experiment with the latest generative AI capabilities in their workflows. This year’s technology darling and other machine learning investments have already impacted digital transformation strategies in 2023 , and boards will expect CIOs

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Introducing Seller Engagement: A New Way to Analyze Battlecard Usage and Win Rates

Crayon

Creating competitive enablement assets like battlecards can feel like a futile effort if they aren’t being used by your sales team. Is anyone reading this intel? Are these battlecards making an impact on how my reps compete? Are we seeing results where it matters most — win rates?!

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12 Advanced Social Media Marketing Tactics to Skyrocket Your Online Brand Presence

mention

4.8 billion people around the world use social media , making up approximately 59.9% of the global population. If you don’t have an online presence, you can’t reach your target audience and make them aware of your business. Social media makes it easy to get your online brand noticed , so you need to have one. With the right social media marketing plan, you can increase your online brand presence.

Marketing 295
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Incremental Refresh On Delta Tables In Power BI

Chris Webb BI

One of the coolest features in Fabric is Direct Lake mode, which allows you to build Power BI reports directly on top of Delta tables in your data lake without having to wait for a semantic model to refresh. However not everyone is ready for Fabric yet so there’s also a lot of interest in the new DeltaLake.Table M function which allows Power Query (in semantic models or dataflows) to read data from Delta tables.

IT 277
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 Jobs Humans Can Do Better Than Robots And AI

Smart Data Collective

The rise of artificial intelligence or AI in the past decades has resulted in collective anxiety worldwide. The common apprehension is that there will be a massive loss of jobs as robots and computers eventually replace employees.

Loss 272

More Trending

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9 tips for achieving IT service delivery excellence

CIO

Service delivery excellence is an attribute that far too many IT leaders fail to prioritize. That’s unfortunate given how much of smooth business operations depends on the efficient delivery of IT services today. IT service delivery enables an organization to give end users access to essential IT services by designing, developing, and deploying key technology resources, including applications and data.

IT 868
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Customer Corner: How ConnectWise Increased Global Battlecard Adoption by Centralizing CI

Crayon

The leading characteristic of any successful competitive intelligence program is consistent, enthusiastic adoption. But before your sales reps can dive into the competitive assets you create for them, they first need to be able to access them.

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Guest Blogging Sites: How to Work With & Improve Your Digital Marketing Performance

mention

If you want to set a room with marketers on fire – not literally, of course – skip the talk about Twitter’s latest transformation or the omnipresence of reels. Instead, kick off a conversation about guest posting, and soon, you’ll see people debating like crazy. While some say that the popularity of guest posting is dropping, it is still one of the most loved techniques for getting backlinks, with 47% of SEO specialists using it religiously.

Marketing 196
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Anti Joins And Query Folding In Power Query In Excel And Power BI

Chris Webb BI

Power Query allows you to merge (“join” in database terms) two tables together in a variety of different ways, including left and right anti joins. Unfortunately, as I found recently, anti joins don’t fold on SQL Server-related data sources, which can result in performance problems. Luckily there is a different way of doing anti joins that does fold.

IT 226
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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4 Ways to Leverage Data to Help Grow Your Business

Smart Data Collective

Big data technology has been extremely valuable for businesses of all sizes and in all industries. However, many companies still are not using big data to its full potential. According to one survey cited by Dataversity, only 53% of companies report having formalized data strategies.

Business 272
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Amazon Trends & Industry Predictions for Sellers [2024]

Tinuiti

2023 was yet another huge year for Amazon and the retail media sector as a whole, bringing with it new ad placements, partnerships and measurement capabilities, relaunched platforms, a major IPO and more.

Retail 189
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CIOs in financial services embrace gen AI — but with caution

CIO

Highly regulated, customer-centric, and dependent on layers of human involvement and manual processes, financial services are ripe for automation through artificial intelligence (AI). Those same characteristics, however, reveal the risks AI pose to this sector. So business technology leaders in financial services are carefully navigating a path toward AI.

Banking 854
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Going Deeper with Competitive Intelligence: Gartner, Forrester, IDC and Beyond

Aqute Intelligence

So, you seek comprehensive, insightful, and actionable competitive intelligence to outpace the competition. You're familiar with the industry titans – Gartner, Forrester, IDC – that provide a wealth of data and reports. You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Media Monitoring and Quality Management Software Drive Business Success

mention

Introduction Businesses constantly work to stay ahead of the competition and make wise decisions in today’s fast-paced digital world. Media monitoring and quality management software have emerged as effective tools for driving business success by providing valuable insights, enhancing brand reputation, and ensuring exceptional customer experiences.

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Project Sophia: An AI-Powered Business Research Canvas

Chris Webb BI

I don’t know how, but somehow I missed the announcement of the preview of Project Sophia at Ignite (it’s not built by the Fabric product group and I’ve been distracted by all the cool stuff we’re working on at the moment, so…). If you’re a fan of Power BI and data in general you are definitely going to want to check it out though!

Research 221
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AI Boosts Business Productivity with Open Source Calendars

Smart Data Collective

Tons of businesses are looking for new ways to utilize AI technology to improve productivity. A report by Content @ Scale was published this summer showing that 80% of businesses are using AI to some degree. However, many businesses are still trying to figure out how to make the most of AI.

Business 251
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Retail Predictions for 2024: Navigating the Future of Shopping

Intelligence Node

As we step into 2024, the retail industry is poised to witness transformative changes. These are shaped by evolving technology, stiff competition, and changing consumer preferences. To stay ahead of. The post Retail Predictions for 2024: Navigating the Future of Shopping appeared first on Blog.

Retail 118
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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8 big IT failures of 2023

CIO

IT provides the plumbing for just about every company in existence today. Most of the time, that plumbing works fine — but when something goes wrong, it can be more embarrassing (and more expensive) than the most extravagantly overflowing toilet. We’ve gathered eight instances of big tech failures that struck companies and other organizations in 2023.

Airline 859
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Putting the AI Genie Back in the Bottle?

Domo

Much has been said and written about the meteoric rise of AI over the past twelve months or so. That includes our own blog, too: in the last two quarters, we’ve covered AI governance , generative AI security questions , and even ChatGPT’s one-year anniversary. Coverage is so thorough that AI—generative AI specifically—has now passed the peak of Gartner’s Hype Cycle and is starting to feel more than a little overplayed.

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How to Create an Email Marketing Sequence to Engage Your Audience and Boost Sales During Holiday

mention

The holiday season is the best time for businesses to engage their intended audience and boost their revenue. The holiday spirit often causes people to spend more and make quick purchase decisions, presenting an opportunity for brands to grow their sales. This is the reason why we regularly see businesses launch different campaigns when the holiday season approaches and come up with tempting offers.

Sales 157
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Getting Different Versions Of Data With Value.Versions In Power Query

Chris Webb BI

Something I mentioned in my recent post about the new DeltaLake.Tables M function on the Fabric blog recently was the fact that you can get different versions of the data held in a Delta table using the Value.Versions M function. In fact, the Value.Versions is the way to access different versions of data in any source that has this concept – so long as Power Query has added support for doing so.

IT 233
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Can AI Help Improve Credit Card Processing Fees?

Smart Data Collective

AI is a clear gamechanger in the financial sector. A number of credit card companies are finding novel ways to apply AI to streamline many of their processes and offer higher quality services to their customers.

Marketing 245
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Employee Spotlight: Meet Amar Mandal, a Talented Data Scientist & the Employee of the Year

Intelligence Node

Meet Amar Mandal, a skilled data scientist at Intelligence Node, where he blends analytical expertise with retail innovation. Amar plays a crucial role at Intelligence Node, harnessing his expertise to. The post Employee Spotlight: Meet Amar Mandal, a Talented Data Scientist & the Employee of the Year appeared first on Blog.

Retail 104
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8 pressing needs for CIOs in 2024

CIO

With the merging of operational efficiency and embracing new technologies, today’s CIOs are under increasing pressure to do more with less and become both technologists and business leaders, says Sunny Azadeh, CIO at digital services company GlobalLogic. “In a world underpinned by change, it remains constant that digital transformation must be a core organizational competency,” she says.

Security 812
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Data Catalog, Semantic Layer, Data Warehouse: The Three Key Pillars of Enterprise Analytics

Dataversity

Analytics at the core is using data to derive insights for measuring and improving business performance [1]. To enable effective management, governance, and utilization of data and analytics, an increasing number of enterprises today are looking at deploying the data catalog, semantic layer, and data warehouse. But what exactly are these data and analytics tools […] The post Data Catalog, Semantic Layer, Data Warehouse: The Three Key Pillars of Enterprise Analytics appeared first on DATAVE

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The segmentation-targeting-positioning (STP) model: How to achieve precision in marketing

mention

The Segmentation-Targeting-Positioning (STP) model is one of the most widely known marketing strategies. It’s been around since the very earliest days of digital marketing. In fact, if we’re honest, it’s been around a lot longer than that. After all, STP is essentially a modern iteration of age-old audience research and targeting. “Old” is sometimes a loaded term in marketing.

Marketing 144
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5 Questions to Ask Get More Value from Your Data

Domo

Domo can do almost anything. There are so many tools our teams may not know where to start or how to keep growing your toolkit. At this fall’s Domo Connections Tour in Boston, our partners at Regional One Health, a not-for-profit hospital system in Memphis, Tennesse, shared five tactics for identifying new, creative, and productive ways to get the most from your data—and from Domo. 1—What data still lives on sticky notes, in text messages, or with certain people?

Hospitals 105
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10 Ways Medicaid Recipients Can Benefit from Data Mining

Smart Data Collective

Data mining technology has significantly disrupted the way many people live. We talked about how many companies are mining customer data to provide higher quality services to them. However, customers can benefit from data mining as well.