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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 257
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How To Write A Competitor Analysis Report

Aqute Intelligence

Staying ahead in a competitive market requires a deep understanding of your rivals. A well-researched and informative competitor analysis report is the key to uncovering detailed insights into your competitors' operations, helping you strategize effectively. What is a competitor analysis report?

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Seven Benefits of Using AI to Perform Text Analysis

Smart Data Collective

Businesses are including more of it in their companies and adopting methods like AI text analysis. . What is text analysis? This is where text analysis comes into the picture. Text analysis , or text mining, is a machine—learning technique that can extract valuable data from large amounts of unstructured text.

Analysis 293
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The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.

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Email Marketers Use Data Analytics for Optimal Customer Segmentation

Smart Data Collective

Email marketing is widespread, with 333.2 Email marketing is the most acceptable way to give precise customer data, but you must guarantee your efforts aren’t wasted. Using data analytics help your email marketing strategies succeed. Using data analytics help your email marketing strategies succeed. Segmentation.

Marketing 302
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Skilled IT pay defined by volatility, security, and AI

CIO

This volatility can make it hard for IT workers to decide where to focus their career development efforts, but there are at least some areas of stability in the market: despite all other changes in pay premiums, workers with AI skills and security certifications continued to reap rich rewards.

Security 792
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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273