article thumbnail

IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

Startups 259
article thumbnail

Seven Benefits of Using AI to Perform Text Analysis

Smart Data Collective

Businesses are including more of it in their companies and adopting methods like AI text analysis. . What is text analysis? This is where text analysis comes into the picture. Text analysis , or text mining, is a machine—learning technique that can extract valuable data from large amounts of unstructured text.

Analysis 295
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Skilled IT pay defined by volatility, security, and AI

CIO

The most volatile market segments for non-certified skills were data and databases (with 56% of skills changing in value); operating systems (53%); and application development tools and platforms (39%). AI skills more valuable than certifications There were a couple of stand-outs among those.

Security 846
article thumbnail

Competitive Intelligence Services

Aqute Intelligence

Enhanced customer acquisition: Identify and target new market segments to expand the customer base. Informed strategic decisions: Use comprehensive market and competitor reports to make well-informed business choices and align strategies. Need a quote for competitor research? Name * First Name Last Name Email * Thank you.

article thumbnail

The Value of Broker Research: Insights You Won’t Find Elsewhere

Alpha Sense BI

In today’s market, getting ahead of the competition means acting on information before most are even privy to it. Broker research proves to contain more than just the essential information needed for a professional to navigate an industry. So how can broker research benefit you and your team?

Research 105
article thumbnail

The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.

article thumbnail

The 12 best market research tools for reliable data analysis in 2023

ATTEST

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right? Strapped for time?