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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

Startups 244
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Keyword Research Can Reveal Much About Business Rivals

ArchIntel

A recent blog entry on Spyfu’s website stresses that competitive research is the foundation of any strong marketing strategy because it not only allows the entrepreneur to spot competitors but also helps expose their marketing tactics. The most rudimentary step is conducting the familiar Google search.

Research 145
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5 top ERP trends for 2022 — and their implications for IT leaders

CIO

By going in for a standardized ERP solution, IT leaders can avoid these issues, and most are following suit,” says Abhishek Mundra, practice director for enterprise platform services at research firm Everest Group. Gartner defines the market for cloud ERP as a market for application technology.

IT 908
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The Value of Broker Research: Insights You Won’t Find Elsewhere

Alpha Sense BI

In today’s market, getting ahead of the competition means acting on information before most are even privy to it. Broker research proves to contain more than just the essential information needed for a professional to navigate an industry. So how can broker research benefit you and your team?

Research 105
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The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.

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Skilled IT pay defined by volatility, security, and AI

CIO

The most volatile market segments for non-certified skills were data and databases (with 56% of skills changing in value); operating systems (53%); and application development tools and platforms (39%).

Security 818
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7 Strategies for Conducting Online Market Research

Netbasequid

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable.