Crayon

MAY 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. By the time you’re done reading, you’ll have an answer to each of the following: What is win/loss analysis?

Loss 617

Loss Win Analysis Competitive Landscape 617

Crayon

JANUARY 12, 2021

This brings us to a concept called competitive benchmarking, which is critical to competitive analysis success. Keep reading to learn how to benchmark your company against your competition for a successful competitive analysis. As you conduct a competitive analysis , you’re gathering similar information on your competition.

Benchmarking 529

Benchmarking Analysis Competitive Competitive Intelligence 529

Crayon

JULY 1, 2021

A fruitful method for gathering this intel is competitive product analysis—an evaluation of your competitors' products to determine their strengths, weaknesses, and current position in the market. Enterprises must be well-versed in their competitors’ product strategies, offerings, and features.

Analysis 549

Analysis Competitive Advantage Advantage 549

Cipher

SEPTEMBER 20, 2021

Both synthesis and analysis play an important role in market and competitive intelligence (M/CI), but are two markedly different stages of a broader CI process. All too often, business leaders conflate synthesis and analysis, a mistake that can be very damaging to the overall success of M/CI efforts within an organization.

Analysis 405

Analysis Competitive Intelligence Competitive Intelligence 405

Crayon

AUGUST 23, 2021

Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old.

Education 617

Education Brainstorming Analysis Marketing 617

Aqute Intelligence

AUGUST 23, 2023

Any successful marketing campaign accomplishes two key objectives. That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. Tracking your rivals’ successful marketing campaigns will give you insights on how to best execute your own.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Cipher

OCTOBER 22, 2020

As businesses identify trends and implement data, the need for vulnerability analysis (VA) arises. Knowing critical elements of the market in which you’re competing is a vital and ongoing exercise. As part of a broader competitive intelligence strategy, vulnerability analysis provides key data and insight.

Analysis 325

Analysis Competitive Intelligence Competitive Intelligence 325

mention

MARCH 25, 2024

With the rise of digital marketing, the business world has evolved into a competitive market. In such a scenario, a competitive analysis report is a crucial tool to understand your competitors and the industry landscape better. What is a Competitive Analysis Report? Why is a Competitive Analysis Report Important?

Analysis 157

Analysis Competitive SWOT IT 157

Cipher

APRIL 14, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitive analysis is a central part of any market and competitive intelligence (M/CI) strategy.

Analysis 336

Analysis Competitive Competitor Analysis Competitive Intelligence 336

Cipher

AUGUST 21, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is a process the best companies activate to gain a competitive advantage. This should be an important aspect of every company’s marketing and production plan.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive 325

Cipher

AUGUST 6, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. When a business tracks it's competitors, it can deploy stronger market campaigns, deliver differentiated product offerings and better analyze strategic groups. No you would not.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Competitive Landscape 325

Crayon

OCTOBER 2, 2023

Is robust competitor analysis missing from your product launch plan? Find out how to optimize this key component in your GTM strategy.

Analysis 325

Analysis Competitor Analysis Competitive Marketing 325

Cipher

SEPTEMBER 22, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is crucial to any marketing and production strategy. Competitive analysis promotes better market reactions, product price setting and marketing strategy.

Competitor Analysis 325

Competitor Analysis Analysis SWOT Benchmarking 325

Cipher

JULY 22, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. All of the smartest moves, sharpest pivots and most market-responsive acts are steeped in competitor analysis. The benefits are obvious; the process is not always easy.

Competitor Analysis 325

Competitor Analysis Analysis Advantage Advantage 325

Octopus

DECEMBER 17, 2020

Who does Competitive Market Analysis? And Competitive Analysis is precisely what's needed. The post Who does Competitive Market Analysis? Thorough knowledge of your competition is essential to staying ahead of your competitors. In this article called. appeared first on Octopus Competitive Intelligence.

Analysis 199

Analysis Competitive Marketing Marketing 199

Cipher

JULY 29, 2020

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Accumulating data on competitor activity promotes market knowledge and strengthens corporate strategy. Successful companies know what their competitors are up to. Not so much.

Competitor Analysis 325

Competitor Analysis Analysis Knowledge Marketing 325

Aqute Intelligence

AUGUST 2, 2023

The total amount they spend on these pursuits is known as the marketing spend. By tracking the performance of a brand’s ads, you can gather competitive intelligence on how it is using its marketing spend as well as the kind of returns it is getting. AdForum Building your own advertising network is crucial.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

Crayon

SEPTEMBER 19, 2022

When it comes to user experience (UX) design, competitive analysis should be an integral part of your strategy, to stay ahead of trends and make your website stand out against the rest within your market. Moreover, it’s always good to gain insight on how you can improve your website and patch up any holes it might have.

Analysis 325

Analysis Competitive Marketing Marketing 325

Crayon

JANUARY 7, 2021

Richard is the Senior Director, Search Marketing for RingCentral, a global leader in unified communications and a world class VoIP provider. The following post was written by Richard Conn. Richard has written for sites such as Cincopa and Multibriefs.

Analysis 405

Analysis Competitive Globalization Marketing 405

Crayon

DECEMBER 9, 2022

Tesla, Rivian, and Toyota all make electric vehicles, but the way they perceive their respective roles in the EV market (and the way prospective purchasers perceive each brand) couldn’t be more different.

SWOT 325

SWOT Analysis Marketing Marketing 325

Cipher

MARCH 31, 2021

Competitor analysis is often done on a project-by-project basis. You might build a report on a rival when you’re thinking of launching a new product, or if you notice a new competitor enter your market. And then, when the report is complete and delivered, you file it away and close the project.

Competitor Analysis 403

Competitor Analysis Analysis IT Marketing 403

Cipher

APRIL 5, 2022

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

Competitive Intelligence 482

Competitive Intelligence Market Research Marketing Research Research 482

Crayon

FEBRUARY 17, 2021

If you’re like most people, you can feel your market getting more and more competitive with each passing year. New startups emerge. Established companies steer into your lane. And all the while, you continue to go head-to-head with familiar foes.

Competitive Landscape 662

Competitive Landscape Competitive Analysis Startups 662

Crayon

MARCH 29, 2022

There’s no denying that 2021 was a troubling year for the supply chain (2022 hasn’t been much better). Catastrophic events such as the COVID-19 pandemic and the Suez Canal blockage disrupted supply chains around the world. These events strained the flow of raw materials and goods, slowing down manufacturing.

Analysis 325

Analysis Marketing Marketing Research 325

WideNARROW

APRIL 2, 2024

Embracing the Future of Market Intelligence The landscape of market intelligence has undergone a significant transformation in recent years, propelled by advancements in technology and the rising demand for actionable insights. This evolution underscores the indispensable role of market intelligence in today's business landscape.

Market Intelligence 52

Market Intelligence Analysis Intelligence Intelligence 52

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating Sales Enablement Assets.

Loss 104

Loss Win Analysis Marketing 104

Smart Data Collective

MAY 1, 2022

Businesses are including more of it in their companies and adopting methods like AI text analysis. . What is text analysis? This is where text analysis comes into the picture. Text analysis , or text mining, is a machine—learning technique that can extract valuable data from large amounts of unstructured text.

Analysis 282

Analysis Data Analysis Intelligence Intelligence 282

Alpha Sense BI

APRIL 3, 2024

Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape. Source: RBC Capital Markets Explore this search further in AlphaSense.

Analysis 52

Analysis SWOT Marketing Marketing 52

Aqute Intelligence

JULY 26, 2023

That’s why social search tools have become such an important part of any competitor analysis for marketing. In this post, we look at some of the most useful social search tools available online and share how you can use them for competitor analysis. Social media engagement is an indispensable arsenal in any marketer’s toolbox.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Smart Data Collective

JULY 16, 2023

When it comes to predicting future price movements in the market, technical analysis emerges as the most powerful weapon at our disposal. Technical analysis is a calculated science based on historical and real data, not some hocus-pocus or game of chance. It is not based on unfounded claims or baseless assumptions.

Analysis 184

Analysis Algorithm Data Analysis Innovation 184

Aqute Intelligence

JUNE 23, 2023

This tool is handy for product teams as it helps uncover innovative technologies, identify potential collaboration opportunities, and gain insights into market trends specific to the Asian market. WIPO (World Intellectual Property Organization WIPO's patent search database offers a global perspective on competitor analysis.

Competitor Analysis 130

Competitor Analysis Analysis Intellectual Property Competitive Landscape 130

Aqute Intelligence

JULY 12, 2023

Software companies find themselves in a crowded market. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. What’s useful for customers seeking B2B software is also useful for a developer looking to conduct competitor analysis.

Analysis 130

Analysis Competitive Competitor Analysis Competitive Intelligence 130

Zoominfo

FEBRUARY 17, 2020

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 130

Analysis Airline Marketing Marketing 130

Netbasequid

JUNE 28, 2022

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that.

Competitor Analysis 90

Competitor Analysis Analysis Marketing Marketing 90

ArchIntel

MARCH 16, 2021

A recent blog entry on BiQ’s website describes marketing competitor analysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. ArchIntel™ -.

Competitor Analysis 173

Competitor Analysis Analysis SWOT Marketing 173

Primary Intelligence

JULY 21, 2021

In company circles, win loss analysis tends to be regarded as a Marketing department initiative. However, win loss analysis is a treasure trove of insights that can benefit many parts of the company beyond marketing. Win loss analysis gathers a buyer’s feedback on what resonates with them as they search for a solution.

Loss 197

Loss Win Analysis Competitive Intelligence 197

Zoominfo

AUGUST 29, 2018

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy.

Analysis 176

Analysis Airline Marketing Marketing 176