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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

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IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Identify market gaps where you can shine.

Startups 257
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Strategic Market Research

Fuld

Our services include: Go-to-market strategy Market size Growth potential and opportunities Key trends and drivers Competitive landscapes Market share analysis M&A and iactivity Competitive intelligence The post Strategic Market Research appeared first on Fuld & Co.

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The Evolution of Pharma Market Research

Alpha Sense BI

An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.

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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Given the speed with which online trends come and go as well as the growing number of internet users, marketers need to constantly monitor the media to be able to create strategies that convert users into customers. There are many reasons why marketers should add sentiment analysis to their tools for marketing analytics.

Analysis 167
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What Is a Market Research Report? How to Prepare and Present Market Research

Netbasequid

In this fast-paced market, having staying power comes down to understanding what’s happening within the industry, how your brand is perceived by consumers and how you measure up to the competition. And this understanding is made possible with a market research report. What Is a Market Research Report? Let’s begin!

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The Future of Generative AI in Market Research

Alpha Sense BI

This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.